Vinnow
- Company typePrivate
- Founded2002
- HeadquartersMesa, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vinnow does
VinNOW LLC is a private, US-based vertical SaaS company that builds and sells winery management software to direct-to-consumer (DTC) wineries. The company was formed by Ted and Deanna Starr, who are themselves winery owners (Milano Family Winery, Hopland, California); the VinNOW product was first developed in 1999 at a Sonoma winery's request and has been sold commercially since. The platform consolidates point-of-sale (retail and restaurant modes), wine club automation with batch credit-card processing, multi-location inventory tracking (tax-paid and non-tax-paid), e-commerce shopping cart, CRM with purchase histories, QuickBooks accounting integration, regulatory compliance (ShipCompliant Gold Certified), and direct shipping label generation with UPS, FedEx, and GLS into a single system. The software runs on Microsoft SQL Server and is offered in two deployment models — a client-based local install ($99–$489/month) and a web-hosted cloud version ($129–$589/month) — priced by active wine club member count with optional VinTracker ($69/month) and Web Shopping Cart ($50/month) add-ons.
The company generates revenue entirely through recurring monthly subscriptions plus a one-time $600 data conversion fee for onboarding customers from other systems. There is no per-transaction fee, no upfront license cost, and no annual fee. Go-to-market is direct sales (phone, email, online demonstration) with no channel partners or resellers, supplemented by word-of-mouth referrals, a feature-rich website with customer testimonials, and co-marketing relationships with payment processors (Fort Point Payments, Xplor/Clearent). The company has been installed in hundreds of wineries across 16 US states, targets the mid-market winery segment, and has 51–100 employees headquartered in Mesa, Arizona. It has never raised external funding and remains entirely founder-owned. The technology stack is built entirely on Microsoft tools; no public API, mobile app, or AI/ML capabilities are offered.
Vinnow firmographics
Firmographics- Name
- Vinnow
- Legal name
- VinNOW LLC
- Website
- https://vinnow.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Vinnow industry classification
Industry- Product category
- Winery Management Software
- NAICS
- Software Publishers (5132), Wineries (312130)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Vinnow is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vinnow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (Client-Based): Monthly subscription based on number of active wine club members. Includes complete VinNOW software package, updates, and live helpdesk support. No per-transaction or credit card fees from VinNOW.
- Software Subscription (Web-Based): Monthly subscription for web-hosted version based on wine club member count. Does not require Microsoft SQL Server to be installed locally.
- VinTracker Bulk Wine Module: Add-on module for bulk wine tracking at $69/month.
- Web Shopping Cart: E-commerce integration add-on at $50/month.
- Data Conversion Service: One-time data conversion fee of $600 for customers migrating from other systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Client-Based: 1-150 club members |
| Subscription | Monthly | Client-Based: 151-500 club members |
| Subscription | Monthly | Client-Based: 501-1000 club members |
| Subscription | Monthly | Client-Based: 1001+ club members |
| Subscription | Monthly | Web-Based: 1-150 club members |
| Subscription | Monthly | Web-Based: 151-500 club members |
| Subscription | Monthly | Web-Based: 501-1000 club members |
| Subscription | Monthly | Web-Based: 1001+ club members |
| Subscription | Monthly | VinTracker Bulk Wine Module |
| Subscription | Monthly | Web Shopping Cart |
| Other | Multi-year contract | Data Conversion |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vinnow product offering
Product offeringCore offering
VinNOW is an integrated winery management software platform designed for direct-to-consumer wineries. It consolidates point of sale, wine club automation, multi-location inventory tracking, CRM, e-commerce, accounting, compliance, shipping, and reporting into a single system. The software is available in client-based and web-hosted deployment options and is sold as a monthly subscription priced by wine club member count, with optional add-on modules for e-commerce shopping cart and bulk wine lot tracking (VinTracker).
Product overview
VinNOW is a comprehensive, integrated winery management software platform built by winery owners specifically for the wine industry. The platform consists of a single core product — VinNOW — available in two deployment models: Client-Based (installed locally with Microsoft SQL Server) and Web-Based (cloud-hosted). Both deployment models include the full suite of built-in modules: Point of Sale (with Retail and Restaurant modes), Credit Card Processing (EMV, P2P encryption, tokenization), Gift Cards, Wine Clubs (with automated batch processing), Inventory (multi-location, tax-paid/non-tax-paid), Accounting (with direct QuickBooks integration), CRM (with email/SMS marketing integrations), Compliance (ShipCompliant and VinoShipper), Shipping (UPS, FedEx, GLS direct integrations), and Automated Reports. VinNOW operates on a monthly subscription model priced by wine club member count. Two optional add-on modules extend the platform: the VinNOW Web Shopping Cart ($50/month) for integrated e-commerce, and VinTracker ($69/month) for bulk wine lot tracking and custom crush billing.
Differentiator
Problem solved
Functional benefit
Products and services
- VinNOW Winery Management Software Integrated winery management software platform that consolidates customer data, purchase histories, tasting room and web sales, wine club automation with credit card processing, multi-location inventory, shipping, accounting, compliance, CRM, and reporting into a single system. Designed for wineries operating direct-to-consumer sales channels.
- VinNOW Client-Based Deployment On-premises version of VinNOW installed locally on the customer's machines, requiring Microsoft SQL Server to be installed locally. Priced at $99-$489 per month depending on wine club member count.
- VinNOW Web-Based Deployment
- VinTracker Bulk Wine Module Bulk wine tracking add-on module that tracks wine lots from crush through bottling, including customizable container configurations, multiple inventory locations, chemical additions, wine movements, blends, work order creation, custom crush billing, and cost tracking. Priced at $69/month.
- VinNOW Web Shopping Cart Integrated e-commerce shopping cart add-on that links to the winery's website and supports customer wine club sign-up, automatic discount application for wine club members, order history viewing, real-time inventory synchronization with par level alerts, and synchronized order and customer creation between the cart and VinNOW. Priced at $50/month.
Quantifiable outcome
- Eliminates manual data entry across multiple systems
- +2 more outcomes
Companies that use Vinnow
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Vinnow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
Vinnow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- QuickBookscoreVinNOW integrates directly with QuickBooks Pro (Desktop and Online versions). The integration allows all transaction information including invoices, payments, inventory amounts, customers, and products to be pushed to QuickBooks with invoice level detail. Every invoice, payment, and inventory transaction is sent directly to COGS Account, Income Account and Asset Accounts.
- Vertical ResponsecoreDirect integration with VerticalResponse email marketing service. VinNOW maintains customer data and pushes lists to VerticalResponse for email campaigns. VinNOW downloads bounces and unsubscribes, cutting email addresses and adding notes to customer records.
- Constant ContactcoreDirect integration with Constant Contact for email marketing campaigns. VinNOW generates customer lists and pushes them to Constant Contact for newsletters, surveys, and marketing communications.
- ShipCompliantcoreVinNOW is a Gold Certified Partner with ShipCompliant. The integration provides real-time compliance checks for shipping orders, auto-populated state reports, accurate tax calculation to zip code and county level, wine club compliance checks, and direct order sending to fulfillment houses.
- UPScoreDirect integration with UPS for shipping label creation and package tracking. Integrations pull back tracking numbers and auto-print shipping labels. Customers can be emailed tracking numbers when labels are generated.
- FedExcoreDirect integration with FedEx for shipping label creation and package tracking. Supports batch shipments for wine clubs and real-time tracking updates within VinNOW.
- GLScoreDirect integration with GLS (General Logistics Systems) for shipping label creation and tracking. Part of the full portfolio of shipping integrations available within VinNOW.
- Fort Point PaymentscoreRecommended card processing provider for VinNOW. Provides integrated payment processing with point-to-point encryption and secure card vault.
- Xplor (formerly Clearent)coreCard processing partner for VinNOW. EMV-enabled processing with tokenization and PCI compliant payment handling.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Vinnow competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a large restaurant-focused POS and commerce platform whose restaurant-mode features (tabs, tips, pre-authorization, integrated payments) overlap with VinNOW's tasting-room POS use cases, and which can be adopted by winery tasting rooms.
- Lightspeed Commerce: Lightspeed is a broad POS and commerce platform that sells into wineries and wine retailers; while not wine-specialized, its scale, capital and feature velocity make it a credible incumbent alternative to VinNOW for mid-market wineries.
- Square (Block): Square is a broadly used SMB POS and payments platform used by many smaller tasting rooms and wineries; it competes with VinNOW's POS and credit-card-processing modules at the low end of the winery market.
- Shopify: Shopify powers DTC e-commerce across many wineries and competes for the online-store module that VinNOW's Web Shopping Cart add-on addresses, making it a horizontal incumbent wineries may choose instead of (or alongside) VinNOW.
Emerging players
- CellarTracker: CellarTracker is a winery and consumer wine inventory/cellar management platform with partial overlap to VinNOW's inventory and CRM modules, particularly for wineries tracking wine lots and customer purchases.
- Commerce7: Commerce7 provides an e-commerce, POS and wine club platform purpose-built for wineries and beverage producers, directly competing with VinNOW's integrated DTC suite.
- VineSpring: VineSpring is a wine club and e-commerce platform focused on DTC wineries, offering overlapping wine club automation and online sales functionality to the same customer base as VinNOW.
Others
- ShipStation: ShipStation is a multi-carrier shipping management platform that wineries can use in place of VinNOW's shipping module integrations, representing an adjacent alternative rather than a full suite competitor.
Direct peers
- WineDirect: WineDirect is a leading direct-to-consumer wine sales and marketing platform (formerly VinterActive) offering wine club management, e-commerce, POS, compliance and CRM — the closest direct competitor to VinNOW's integrated winery software suite.
- eWinery Solutions: eWinery Solutions provides integrated winery e-commerce, POS, wine club and compliance software to DTC wineries, making it a direct vertical competitor with overlapping module coverage to VinNOW.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vinnow social profiles
Digital presenceVinnow compliance and trust
Trust signalCompliance2 records
Vinnow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinnow leadership team
Management profileNumber of profiles
Profiles2 records
Vinnow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinnow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinnow
What does Vinnow do?
VinNOW is an integrated winery management software platform designed for direct-to-consumer wineries. It consolidates point of sale, wine club automation, multi-location inventory tracking, CRM, e-commerce, accounting, compliance, shipping, and reporting into a single system. The software is available in client-based and web-hosted deployment options and is sold as a monthly subscription priced by wine club member count, with optional add-on modules for e-commerce shopping cart and bulk wine lot tracking (VinTracker).
Is Vinnow a public or private company?
Vinnow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinnow founded?
Vinnow was founded in 2002. It employs 51 to 100 people.
Where is Vinnow based?
Vinnow is headquartered in Mesa, United States, in the North America region.
How does Vinnow make money?
Five revenue lines are on record. Software Subscription (Client-Based) is the primary driver. The others are software Subscription (Web-Based), vinTracker Bulk Wine Module, web Shopping Cart and data Conversion Service.
Who are Vinnow's main competitors?
Broad incumbents on record are Toast, Lightspeed Commerce, Square (Block) and Shopify. Emerging players are CellarTracker, Commerce7 and VineSpring. ShipStation is listed as an others. Direct peers are WineDirect and eWinery Solutions.
Does Vinnow have an API?
No public API is recorded for Vinnow.
What industry is Vinnow in?
Vinnow's product category is Winery Management Software. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 5132.