Name

Panda Planner

Legal name

Panda Planner

Website

https://pandaplanner.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Paper Planners and Productivity Stationery

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Paper productivity planners
• Daily weekly planners
• Undated planner books
• Physical planning journals
• Habit tracker notebooks

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Physical Planner Sales: One-time purchase of physical paper planners and journals sold directly through the company's e-commerce website. Products include 3-month, 6-month, and 12-month daily/weekly planners in various formats (hardcover, softcover, spiral). No subscription model; customers purchase individual planners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Panda Planner designs, manufactures, and sells undated hardcover and softcover paper productivity planners that combine monthly, weekly, and daily planning sections in a single book. The company also offers specialized planner variants (Student, Entrepreneur, Sales Pro, Health, Financial, VIA Strengths), accessories (password keepers, recipe books, sticker packs, sticky notes, habit tracker calendars, notebooks), apparel, gift cards, and bundled product sets, sold primarily through its own Shopify storefront and Amazon.

Product overview

Panda Planner is a physical productivity planner company offering a comprehensive portfolio of undated paper planners in 3-month, 6-month, and 12-month formats. The core product line includes the Classic (3-month daily planner), Pro (6-month large daily planner), and Weekly (12-month weekly planner) lines, all featuring a unique 3-section design combining Monthly, Weekly, and Daily planning views. Specialized variants include the Student Edition (Daily 2.0), Entrepreneur (Venture), VIA Strengths-Based, Sales Pro, and Health planners. The portfolio extends to accessories including the Password Keeper, Recipe Book, Habit Tracker Calendar, Sticker Packs, Sticky Notes, and Cloth Hardcover Notebooks, as well as bundled product packages offering 10-20% savings. The company also offers a collaborative Financial Planner created with Dow Janes. All planners are scientifically-designed using positive psychology and neuroscience research, with features like morning reviews, priority setting, habit tracking, and end-of-day reflections. With over 1,000,000 planners sold, Panda Planners are undated hardcover/softcover paper planners sold primarily through their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Panda Planner Classic 3-month undated hardcover daily planner measuring 5.25\" x 8.25\" with 3-section design (Monthly, Weekly & Daily) and a Better Homes & Gardens recommendation badge. Priced at $24.99 and targeted at general consumers seeking personal productivity improvement.
• Panda Planner Pro 6-month undated softcover large daily planner measuring 8.5\" x 11\" with daily planning in 3 sections (Monthly, Weekly & Daily). Priced at $29.99.
• Panda Planner Weekly 12-month undated weekly planner measuring 8.5\" x 11\" with Sunday-to-Saturday weekly format, habit tracking, morning routine, and end-of-day review sections. Priced at $29.99.
• Panda Planner Daily 2.0 (Student Edition) 3-month undated student planner measuring 5.75\" x 8.25\" with removable dividers and pen loop sticker. Priced at $13.87.
• Panda Planner Venture (Entrepreneur) 3-month entrepreneur planner for business planning, designed to help business owners organize and grow their ventures. Available in Gray and Black. Priced at $29.87.
• Panda Planner Weekly 2.0 12-month weekly planner measuring 5.75\" x 8.25\" combining monthly calendar overview with Monday-Sunday weekly planning pages. Undated format. Priced at $24.87.
• Panda Planner Weekly Health 12-month weekly health planner focused on mental health and wellness tracking with monthly calendars and weekly planning sections. Priced at $32.87.
• Drop 20 Weight Loss Planner Website-exclusive 3-month weight loss planner with dedicated sections for weight tracking, fitness, and nutrition planning. Available in Black, Green, Blue, and Purple. Priced at $18.87.
• Dow Janes x Panda Planner Financial Planner Collaborative 12-month undated budget planner created with Dow Janes, featuring monthly budget pages, bill payment trackers, expense categorization, debt payoff trackers, and financial goal-setting pages. 8.5\" x 11\" format with colorful designs. Priced at $39.99.
• Panda Planner VIA 3-month strengths-based personalized planner integrating VIA character strengths research for organization and focus. 5.25\" x 8.25\" undated hardcover format. Priced at $29.87.
• Panda Planner Sales Pro Sales-focused planner designed for sales professionals to manage leads, track progress, and close deals. Available in Black, Red, and Teal. Priced at $34.99.
• Panda Planner Bundles Multi-product bundle sets offering 10-20% savings, combining planners and accessories such as the Better Together bundle (Drop 20 + Classic), Entrepreneur Success System Bundle, Yearly Focus & Flourish Power Bundle, Productivity Time Mastery Set, Ultimate 6 Month Productivity Bundle, and Sales Pro bundles.
• Panda Planner Password Keeper Password management notebook for organizing and tracking login credentials and passwords offline. Available in Black, Blue, Green, and Purple. Priced at $18.87.
• Panda Planner Recipe Book Recipe book companion for meal planning and recipe organization. Yellow cover. Priced at $18.87.
• Panda Planner Sticker Pack Calendar sticker pack for planner decoration and organization, featuring 140 total tab divider notes. Available in Classic and Spring designs. Priced at $9.87.
• Panda Planner Habit Tracker Calendar Scratch-off habit tracking poster providing visual habit progress for accountability. Available in Full Year, 5 per Week, and 3 per Week formats. Priced at $14.87.
• Cloth Hardcover Wide Ruled Notebook Journal Cloth-covered hardcover notebook with wide ruled pages, inner pocket, and pen loop. Available in Black, Gray, Blue, Pink, and Purple. Priced at $11.87.
• Panda Planner Sticky Notes Planner sticky notes for organization and productivity, featuring 140 total tab divider notes. Available in Classic and Spring designs. Priced at $11.87.

Quantifiable outcome

• Over 1,000,000 Panda Planners sold

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dow JanescoreStrategic or Co-development PartnerCreated in collaboration with Dow Janes to develop the Financial Planner product. This is a co-branded product combining Panda Planner's planning system expertise with Dow Janes' financial education content. The planner is designed specifically for women's financial empowerment and budgeting, blending financial education with intentional planning.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Passion Planner: Direct-to-consumer productivity planner brand selling undated and dated planners with similar goal-setting and reflection frameworks. Closest direct competitor in the premium productivity planner category.
• Erin Condren: Lifestyle planner and stationery brand offering personalized dated and undated planners, notebooks, and accessories via DTC. Direct competitor in the customizable productivity planner space.
• Clever Fox: DTC productivity planner brand with undated planners featuring similar priority-setting, habit-tracking, and gratitude/affirmation prompts. Direct competitor targeting similar self-improvement buyer.
• Full Focus Planner: Quarterly goal-and-productivity planner sold via DTC subscription-style model with companion content. Direct competitor targeting the goal-achievement-oriented buyer with recurring purchase patterns.
• Happy Planner (Me & My Big Ideas): Major planner brand offering customizable disc-bound planners with sticker ecosystem, sold through DTC and retail. Competes for the same productivity-and-decorating planner customer.
• Simplified Planner: DTC productivity planner brand selling undated daily, weekly, and monthly planners with a focus on simplicity and habit-building. Direct peer in the minimalist productivity planner segment.

Broad incumbents

• Moleskine: Iconic premium notebook and planner brand with global retail and DTC distribution. Broader incumbent offering planners as part of a wider stationery, bag, and digital-tools portfolio.
• Leuchtturm1917: Premium German notebook and planner manufacturer with strong DTC and retail presence. Established incumbent competing on quality and design in the same planner category.

Emerging players

• Ink+Volt: Boutique productivity planner brand with science-and-design-driven positioning, similar to Panda Planner's positive-psychology framing. Smaller emerging player with overlapping buyer personas.

Others

• Bullet Journal: Methodology and notebook ecosystem offering a customizable analog productivity system. Adjacent competitor shaping buyer expectations for analog productivity and capturing time/attention from planner buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mypandaplanner
• LinkedInlinkedin.com/company/pandaplanner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panda Planner