Wild Spirit Fragrances

What Wild Spirit Fragrances does

Wild Spirit Fragrances is a privately held, founder-owned direct-to-consumer fragrance brand founded in 2018 and based in Woodstock, New York. The company sells vegan, cruelty-free Eau de Parfum sprays marketed to clean beauty consumers concerned with ingredient transparency, with products proudly made in the USA. According to the source data, the company operates solely through a single US geography with no disclosed international footprint, no parent company, no institutional investors, and no public listing.

Its core product is a lineup of seven 30mL Eau de Parfum sprays — Candy Heart (Fruity Floral), Chill (Warm Vanilla), Cool Jade (Fresh Floral), Driftwood (Fresh Ocean), First Snow (Cool and Spicy), Rosy Glow (Juicy Floral), and Spring Jasmine (Light Floral) — formulated with natural essential oils and free of parabens, sulphates, phthalates, and dyes. The fragrance line is supplemented by travel-size perfume atomizers with interchangeable glass vials, a 4-piece Discovery Set of rollerballs, a 6-piece Mini Sampler Pack, scented hand creams, lava bead scent-diffuser bracelets, a scented candle, and a multi-piece Superstar Perfume Gift Set. The Discovery Set won the 2019 Indie Beauty Innovator Award; Driftwood was a 2019 The Fragrance Foundation Finalist and a 2019 CEW Beauty Award Finalist; Rosy Glow was a 2020 The Fragrance Foundation Awards Finalist. The website displays more than 1,265 Judge.me reviews across the catalog with high satisfaction rates (for example, 91% positive on Driftwood across 222 reviews and 94% on Chill across 80 reviews).

Revenue is generated predominantly through the company's own e-commerce site (wildspiritfragrances.com) on a self-serve basis with free shipping on orders of $35 or more. Unit-priced SKUs span from $9.98 (hand cream) and $14.98 (atomizers and the Mini Sampler at cost-plus shipping) up to $26.98 for a flagship 30mL Eau de Parfum Spray and $75 for the Superstar Gift Set. There is no subscription model, no mobile app, and no disclosed marketplace presence. The company also operates a wholesale page inviting retailers to carry its products. Marketing is concentrated on organic social (Instagram), a blog and Clean Beauty Standards educational content, email campaigns, customer reviews, a mood-based Scent Finder tool, and lifestyle content such as a Wedding Moodboard. No AI/ML, API platform, or technology integrations are disclosed in the source data.

Name

Wild Spirit Fragrances

Legal name

Wild Spirit Fragrances

Website

https://wildspiritfragrances.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Spirit Fragrances is a founder-owned US direct-to-consumer brand selling vegan, cruelty-free Eau de Parfum sprays and complementary body care products to clean beauty consumers, with seven signature scents and accessories made in the USA.

Ownership category

akta.pro rank

Product category

Clean Beauty Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Fragrance Gift Sets & Discovery Kits (CRABADAI), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Vegan perfumes
• Cruelty-free fragrances
• Clean beauty perfumes
• Eau de parfum sprays
• Natural fragrance brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Fragrance Product Sales: Direct e-commerce sales of perfumes, body care, and accessories through their website. Products include Eau de Parfum sprays (1oz), travel atomizers, discovery sets, gift sets, scented hand creams, and fragrance diffuser bracelets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Wild Spirit Fragrances manufactures and sells vegan, cruelty-free Eau de Parfum sprays (30mL/1.0 FL OZ) under its own brand, formulated with natural essential oils and free of parabens, sulphates, phthalates, and dyes. Its core line consists of seven signature scents (Driftwood, Chill, Rosy Glow, Spring Jasmine, First Snow, Cool Jade, Candy Heart), supplemented by discovery sets, mini samplers, travel atomizers, scented hand creams, lava bead bracelets, candles, and curated gift sets sold direct-to-consumer through its own e-commerce site and via a wholesale program.

Product overview

Wild Spirit Fragrances is a direct-to-consumer vegan perfume brand offering a portfolio of seven signature Eau de Parfum sprays (30mL/1.0 FL OZ): Candy Heart (Fruity Floral), Chill (Warm Vanilla), Cool Jade (Fresh Floral), Driftwood (Fresh Ocean), First Snow (Cool and Spicy), Rosy Glow (Juicy Floral), and Spring Jasmine (Light Floral). The core fragrance line is supplemented by complementary products including travel-size perfume atomizers, scented hand creams, lava bead scent-diffuser bracelets, scented candles, and various gift sets. Discovery and sampling products include a 4-piece Fragrance Discovery Set (rollerballs) and a 6-piece Perfume Mini Sampler Pack. All products are vegan, cruelty-free, contain natural essential oils, and are free of parabens, sulphates, phthalates, and dyes. Products are proudly made in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Candy Heart Eau de Parfum Spray 30mL / 1.0 FL OZ Eau de Parfum Spray with a fruity floral scent combining juicy plum, honeycrisp apple, purple freesia, and warm sandalwood, targeted at individual consumers seeking a cruelty-free, vegan everyday fragrance.
• Chill Eau de Parfum Spray 30mL / 1.0 FL OZ Eau de Parfum Spray in a sweet creamy warm vanilla profile with golden apple, vanilla, and salted caramel notes, marketed to individual consumers who want a warm musk-driven everyday perfume.
• Cool Jade Eau de Parfum Spray 30mL / 1.0 FL OZ Eau de Parfum Spray in a fresh green floral profile featuring cool cucumber, Georgia peach, hyacinth, and peony, positioned for individual consumers seeking a fresh dewy scent.
• Driftwood Eau de Parfum Spray 30mL / 1.0 FL OZ Eau de Parfum Spray in a fresh ocean / salty sea profile with star jasmine, wild freesia, and cedar; 2019 The Fragrance Foundation Award finalist and 2019 CEW Beauty Award finalist.
• First Snow Eau de Parfum Spray 30mL / 1.0 FL OZ Eau de Parfum Spray in a bold spicy cool profile with crisp aromatic notes, black pepper, and creamy Bushman's Candle, targeted at consumers who want a spicier scent.
• Rosy Glow Eau de Parfum Spray 30mL / 1.0 FL OZ Eau de Parfum Spray in a juicy floral profile with peach, lychee rose, bergamot, and pink pepper; 2020 The Fragrance Foundation Award finalist.
• Spring Jasmine Eau de Parfum Spray 30mL / 1.0 FL OZ Eau de Parfum Spray in a light floral profile with white florals, creamy jasmine, and specialty tea notes, marketed to consumers wanting a fresh tea-driven floral.
• Fragrance Discovery Set (4-Piece Rollerball Collection) Set of four 7mL rollerball fragrance miniatures (Driftwood, Chill, Spring Jasmine, First Snow) for travel and scent discovery; winner of the 2019 Indie Beauty Innovator Award.
• Perfume Mini Sampler Pack (6-Piece Set) Free 6-piece sample pack (with $6.95 shipping and handling) containing 1.5mL vials (Spring Jasmine, Rosy Glow, Cool Jade, Driftwood, Chill, First Snow) plus a 15% off next-purchase coupon, intended to drive full-size conversion.
• Travel-Size Perfume Atomizers Travel-friendly refillable atomizers with interchangeable glass vials in Driftwood, Chill, Rosy Glow, and Spring Jasmine, designed for freshening scent on the go.
• Scented Hand Creams Moisturizing hand creams in First Snow, Chill, Spring Jasmine, and Driftwood scents for layered fragrance use, sold as add-on body-care items.
• Lava Bead Scent-Diffuser Bracelets Lava bead bracelets in Chill, Driftwood, First Snow, and Spring Jasmine that diffuse fragrance for all-day scent wearing on the wrist.
• Chill Candle Scented candle in the Warm Vanilla Chill fragrance, sold as a home ambiance extension of the brand's core scent.
• Superstar Perfume Gift Set Comprehensive $75 gift set bundling a full-size Chill perfume, Rosy Glow atomizer, First Snow hand cream, Spring Jasmine rollerball, Driftwood body splash, Wild Spirit bar necklace, and lava bead bracelets for premium gifting.
• Flower Power Perfume Collection Gift Set Gift set bundling multiple floral and fresh green Wild Spirit fragrance products for gift purchases.
• Driftwood Lovers Perfume Gift Set Gift set bundling multiple products in the Driftwood scent for fans of that fragrance profile.
• Chill Lovers Perfume Gift Set Gift set bundling multiple products in the Chill warm vanilla scent for fans of that fragrance profile.
• Spring Jasmine Fragrance Gift Set Gift set bundling Spring Jasmine perfume products as a curated floral gift.
• Spring Jasmine Lovers Perfume Gift Set Gift set bundling Spring Jasmine perfume and hand lotion as a coordinated gift pairing.

Quantifiable outcome

• 94% positive reviews for Chill perfume (80 reviews)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• D.S. & Durga: Independent niche fragrance house with story-driven scent profiles, sold DTC and through select retailers, comparable as an indie perfumery competitor to Wild Spirit.
• Skylar: DTC clean fragrance brand focused on hypoallergenic, vegan, cruelty-free scents with direct competition in the indie clean-perfume category Wild Spirit serves.
• Phlur: Direct-to-consumer clean beauty fragrance brand offering vegan, cruelty-free, phthalate-free Eau de Parfum with mood/story-driven marketing, near-identical positioning to Wild Spirit.
• Commodity: DTC clean fragrance house offering unisex, vegan, cruelty-free perfumes with discovery sets and personal scent profiling, comparable in size, channel mix, and product strategy to Wild Spirit.
• DedCool: Indie clean fragrance brand with vegan, cruelty-free formulations sold DTC, overlapping Wild Spirit's clean beauty values and DTC distribution model.
• The 7 Virtues: Vegan, cruelty-free fragrance brand with a similar price point and DTC-first model, positioned in the clean/natural perfume niche alongside Wild Spirit.
• Ellis Brooklyn: Clean, vegan, eco-luxe fragrance brand sold DTC and through Sephora, competing head-to-head with Wild Spirit in the natural-ingredient Eau de Parfum segment.

Broad incumbents

• Bath & Body Works: Large incumbent in body care, scented candles, and fragrance mists, demonstrating the category-extension playbook (candles, hand creams, body sprays) that Wild Spirit is beginning to follow.

Emerging players

• Scentbird: Fragrance subscription service that shares the sampler/discovery model Wild Spirit uses via its rollerball discovery set and mini sampler, addressing the same 'try-before-buy' consumer.
• Nest New York: Premium home and personal fragrance brand with a home-fragrance and body-care portfolio that overlaps Wild Spirit's candles, hand creams, and scent-layering accessories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wsfragrances
• Facebookfacebook.com/wildspiritfragrances
• LinkedInlinkedin.com/company/wild-spirit-fragrances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Spirit Fragrances