Mirelia Networks

What Mirelia Networks does

Mirelia Networks is a private advertising technology company operating a self-serve Demand-Side Platform (DSP) — branded Mirelia DSP — that enables advertisers to buy CPC and CPM traffic against the company's owned member-area audiences. Founded in 2016 and headquartered in Nicosia, Cyprus, with its DSP operated through US-incorporated Love Horizons Inc. (Delaware), Mirelia specializes in dating-vertical advertising and reports 30M+ monthly clicks, 1.5B+ monthly impressions, 1.5M+ daily unique users and 90% mobile traffic across its owned and fully controlled traffic sources. The platform supports geo, device, traffic-quality, placement, time-of-day and frequency-cap targeting, with real-time reporting, split testing, in-house and third-party fraud filtering, and API-based data access for integration with external trackers such as Voluum and HOI (HasOffers).

The core technology stack is a self-serve DSP at dsp.mirelia.app that allows advertisers to register, fund an account, create campaigns and monitor performance without sales involvement. Campaign optimization is positioned as "constant and automatic," with integration into leading market trackers. Pricing is usage-based — CPC and CPM — with a wide CPM bid range explicitly designed to accommodate advertisers of any budget; prices are set by Mirelia in the Administration Panel and not publicly disclosed, and no minimum budget is stated. The company also operates a private Affiliate Program (mirelia.co/affiliate.php) enabling publishers to monetize the same traffic by promoting dating and adjacent offers.

Mirelia's go-to-market is product-led growth through a fully self-serve onboarding funnel aimed at solo advertisers, affiliate teams, brands with media buying teams, agencies and ad networks. Distribution is supplemented by an email newsletter, organic presence on Facebook, Instagram and LinkedIn, and a network of cross-promotional partnerships with affiliate networks including CrakRevenue, Advidi, Vortex Ads, AdsEmpire and Traffic Partner, plus technology integrations with Voluum, HOI, Revive Adserver, Paxum, Mailchimp, Google Analytics and Swagger. The company is bootstrapped with no disclosed institutional funding and serves a global, Tier1-geo-oriented advertiser base.

Name

Mirelia Networks

Legal name

Love Horizons Inc.

Website

https://mirelia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Mirelia Networks operates a self-serve DSP (Mirelia DSP) that lets advertisers buy CPC and CPM traffic against its owned member-area audiences, specializing in dating offers. Founded in 2016 and headquartered in Cyprus, it serves solo advertisers, affiliate teams, brands, agencies and ad networks globally.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform (Demand-Side Platform / Ad Network)

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Demand-side platform
• Advertising network
• Affiliate marketing
• Mobile ad traffic
• CPC and CPM advertising

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. CPC Advertising: Cost-per-click advertising model where advertisers pay each time their advertising material is clicked by a user. Unique clicks are recorded by IP address, counted once per visitor per 24 hours.
2. CPM Advertising: Cost-per-mile advertising model where advertisers pay based on impressions, specifically for each 1000 served. Wide CPM bid range accommodates advertisers of any size.
3. Advance Payment Budget: Advertisers make advance payments of advertising budget via wire transfer or other acceptable payment methods. Prices for deliverables are set by Mirelia and specified in Administration Panel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mirelia Networks operates a self-serve Demand-Side Platform (DSP) that sells CPC and CPM advertising against its own fully controlled member-area traffic, sourced and optimized in-house. Advertisers register on the platform, deposit advertising budgets, and independently create campaigns targeting Tier1 geos, devices, traffic quality, placements, time of day, and frequency. The offering includes real-time reporting, automated campaign optimization, fraud filtering, split testing, and API data access.

Product overview

Mirelia Networks operates a unified advertising platform centered on its self-serve DSP, combined with a private affiliate network for traffic monetization. The core DSP product enables advertisers to run CPC and CPM campaigns targeting Mirelia's owned member-area audiences across 30M+ monthly clicks and 1.5B+ monthly impressions. The affiliate program complements the platform by sourcing additional offer inventory. The platform includes real-time reporting, API data access, and integration with leading market trackers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mirelia DSP A self-serve Demand-Side Platform that lets advertisers register, fund accounts, and independently create, launch, and manage CPC and CPM digital advertising campaigns against Mirelia's owned member-area traffic inventory, with geo, device, traffic-quality, placement, time-of-day, and frequency-cap targeting, plus real-time reporting and automated optimization. Intended for affiliate teams, solo advertisers, brands with media-buying teams, agencies, direct advertisers, and ad networks.
• Mirelia Networks Affiliate Program A private affiliate network program that allows publishers and affiliates to monetize Mirelia's traffic by promoting dating and other vertical offers, with access to dedicated affiliate tracking tools and support. Targeted at affiliates and publishers seeking offer inventory on top of Mirelia's member-area audiences.

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• AdvidiminorGTM or Marketing PartnerPartner network for affiliate marketing and advertising collaboration. Listed as partner on Mirelia Networks website.
• Vortex AdsminorGTM or Marketing PartnerTraffic partner with referral relationship from Mirelia.com. Cross-promotional partnership.
• Traffic PartnerminorGTM or Marketing PartnerPartner network listed on Mirelia website for traffic collaboration and referral relationships.
• AdsEmpireminorGTM or Marketing PartnerPartner network for affiliate advertising and cross-promotional activities. Listed as partner on Mirelia website.
• CrakRevenueminorGTM or Marketing PartnerAffiliate network partner with cross-promotional campaign relationship. Referral tracking with promo codes.
• PaxumminorOthersPayment service represented by Paxum Inc. used to process advertiser payments. Data processor under privacy policy.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Clickadu: Self-serve ad network offering CPC/CPM traffic across mainstream and adult verticals via its own DSP-style platform. Closely comparable to Mirelia on self-serve mechanics, audience mix, and affiliate advertiser orientation.
• TrafficJunky: Self-serve advertising platform run by MindGeek that monetizes member-area and adult properties through CPC/CPM buying. Highly comparable to Mirelia's owned member-area traffic model and dating/adult advertiser focus.
• HilltopAds: Self-serve ad network serving mainstream and adult verticals with CPC/CPM pricing and real-time optimization. Competes for the same self-serve affiliate media buyer customer as Mirelia.
• PlugRush: Self-serve ad network specialized in adult and dating traffic with CPC/CPM bidding. Comparable to Mirelia on vertical specialization, member-area supply, and affiliate media buyer focus.
• PropellerAds: Multi-format self-serve DSP/ad network with global reach, CPC/CPM pricing, and API access across push, popunder, and display. Comparable to Mirelia on product-led self-serve DSP model and broad affiliate/performance advertiser base.
• Adsterra: Self-serve ad network with CPC, CPM, and CPA pricing across popunder, social bar, and display formats. Competes with Mirelia for the same affiliate and media buyer segment with pay-as-you-go self-serve onboarding.
• ExoClick: Self-serve ad network/DSP serving dating, adult, and mainstream verticals with similar CPC/CPM pricing and global traffic. Most directly comparable to Mirelia given shared niche focus, self-serve onboarding, and dating/affiliate advertiser base.

Broad incumbents

• MGID: Large global self-serve native/content ad network with performance and brand offerings. Broader incumbent than Mirelia but competes for the same performance/affiliate advertisers and operates a similar self-serve DSP model.
• Taboola: Publicly-traded content-discovery and programmatic performance ad platform with self-serve DSP capabilities. A scaled incumbent with overlapping advertiser base and self-serve buying experience, though focused on native rather than member-area traffic.

Emerging players

• Bidvertiser: Self-serve CPC/CPM ad network serving publishers and direct advertisers with a lean platform. Smaller scale than Mirelia and broader in verticals, but offers a similar self-serve model with affiliate-oriented buying.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MireliaNetworks
• LinkedInlinkedin.com/company/mirelia-networks
• Instagraminstagram.com/mirelia.networks
• Xx.com/mirelianetworks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirelia Networks