Advidi
Advidi is a Dutch-based CPA/CPL performance marketing affiliate network founded in 2012 in Amsterdam that connects hundreds of global advertisers with thousands of affiliates across Dating, Antivirus, iGaming, and Mainstream verticals using proprietary tracking and fraud-detection technology.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Advidi does
Advidi, legally operating as Bang! Media Group B.V., is a Dutch-based CPA/CPL performance marketing affiliate network founded in 2012 in Amsterdam by Iwert Dijkema and partners. The company operates a two-sided marketplace connecting hundreds of global advertisers with thousands of affiliates across verticals including Dating (the flagship vertical with 300+ in-house offers across 25+ countries), Antivirus, iGaming, Health & Beauty, Mainstream, Sweepstakes, and Finance. Its core technology is built on the CAKE affiliate tracking platform, augmented by Advidi's own SubID server-to-server postback integration, GEO optimization tools, a multi-level fraud detection system, and the Hiro algorithmically-generated brand identity. The company also publishes an AI-informed Affiliate Playbook for campaign guidance.
Advidi monetizes by intermediating between advertisers and affiliates on a pure performance basis, charging no upfront fees and collecting a commission on each conversion across CPA, CPL, CPC, CPM, CPD, CPPU, CPAU, and CPI pricing models. Advertisers and affiliates self-serve through dedicated sign-up flows, with affiliates paid on Weekly Net 9 terms (or Weekly Net 4 for high-volume operators) once a $1,000 revenue threshold is met. The company operates from a single Amsterdam headquarters at Watertorenplein 4A, with a dedicated CIS regional hub (cis.advidi.com) for Russian and Ukrainian-language markets.
The business is founder-led and bootstrapped, with no disclosed venture capital, private equity, or acquisition activity. Headcount has grown from five founders to 50+ employees over 12 years, and the company maintains ancillary programs such as the Private Collection loyalty initiative for its top 100 clients and the (now concluded after a 2026 final edition) Kings of Advidi annual affiliate competition. Geographic reach spans North America, Oceania, Western and Southern Europe, LATAM, Southeast Asia, and South Africa.
Advidi firmographics
Firmographics- Name
- Advidi
- Legal name
- Bang! Media Group B.V.
- Website
- https://advidi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Advidi is a Dutch-based CPA/CPL performance marketing affiliate network founded in 2012 in Amsterdam that connects hundreds of global advertisers with thousands of affiliates across Dating, Antivirus, iGaming, and Mainstream verticals using proprietary tracking and fraud-detection technology.
- Ownership category
- akta.pro rank
Advidi industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where Advidi is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Advidi business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Commission from Advertisers (CPA/CPL/CPC/CPM): Advidi acts as an intermediary between advertisers and affiliates. Advertisers pay commission fees per Conversion (CPA - Cost Per Action, CPL - Cost Per Lead, CPC - Cost Per Click, CPM - Cost Per Mille, CPD - Cost Per Download, CPPU - Cost Per Paying User, CPAU - Cost Per Active User, CPI - Cost Per Install). Advidi invoices advertisers on a weekly, bi-weekly, or monthly basis.
- Performance-Based Commission: Commission calculated based on Conversion Statistics. Advidi receives commission from Advertisers for providing Services through its network of Affiliates. Payment term determined in mutual consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No cost to join as advertiser - performance-based only |
| Transaction based/ take rate | Weekly | Weekly Net 9 payment terms for affiliates |
| Other | Pay-as-you-go | Multiple payment methods available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Advidi product offering
Product offeringCore offering
Advidi operates a global performance marketing (CPA/CPL) affiliate network that connects advertisers seeking customers with affiliates who generate traffic and conversions. Advertisers pay commissions on a cost-per-action basis (CPA, CPL, CPC, CPM) when affiliates deliver leads, sales, app installs, or other conversions. The network specializes in Dating, Antivirus, iGaming, Health & Beauty, Sweepstakes, and Finance verticals, offering proprietary tracking, multi-level fraud detection, and dedicated account management across 25+ countries.
Product overview
Advidi is a Dutch-based performance marketing network (CPA/CPL) founded in 2012, operating as a platform connecting advertisers with affiliates globally. The core offering is the Advidi Performance Marketing Network, which provides premium offers, superior traffic, and robust tracking across multiple verticals: Dating (their primary vertical with 300+ in-house offers across 25+ countries), Antivirus, iGaming, Health & Beauty, Mainstream, Sweepstakes, and Finance. Supporting the core network are several modules including the Affiliate Playbook (AI-powered guidance and strategies), SubID tracking, white-label solutions, and the Private Collection loyalty program. The platform also hosts the annual Kings of Advidi competition. Advidi differentiates through proprietary tracking technology, exclusive partnerships, and 24/7 dedicated account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Advidi Performance Marketing Network Core platform connecting advertisers with affiliates globally. Advertisers pay only for conversions (sales, leads, installs) generated by affiliates. Provides access to hundreds of global advertisers and high-converting offers across verticals including Dating, Antivirus, iGaming, Health & Beauty, Mainstream, Sweepstakes, and Finance. Includes dedicated affiliate managers and 24/7 support.
- White-Label Solutions Exclusive white-label offerings and business insights provided by Advidi's dedicated team of business analysts, leveraging over a decade of industry experience for clients seeking customized solutions.
Quantifiable outcome
- 12+ years in business as a leading CPA network
- +2 more outcomes
Companies that use Advidi
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Advidi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
Advidi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- McAfeecoreExclusive partnership for antivirus offers. Advidi works closely with McAfee to provide affiliates with high-converting antivirus offers across multiple GEOs and traffic sources.
- Total AVcoreExclusive partnership for antivirus offers. Total AV is one of the recognizable antivirus brands featured in Advidi's exclusive antivirus vertical offerings.
- Darrin UmbohminorDutch artist who created the first Private Collection artwork piece in 2018. The Private Collection is Advidi's elite loyalty program featuring annual limited edition artwork commissioned to represent the industry.
- Eric van den BoomminorDutch illustrator, designer, and lettering artist who created the 2019 Private Collection artwork piece 'Let's Grow Together'. Works under business name Boom Artwork with clients including Ray-Ban, Netflix, and major brands.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Advidi competitors and assessment
Company assessmentEmerging players
- PartnerStack: SaaS-focused partner ecosystem platform enabling B2B SaaS companies to run affiliate, referral, and reseller programs. While more SaaS-specialized than Advidi, it represents the modern technology-forward evolution of affiliate/partner networks and competes for the same advertiser mindshare.
- GlobalWide Media: Digital performance marketing company operating affiliate and media buying across multiple verticals and geographies. Comparable to Advidi in vertical mix (dating, mainstream) and global reach but with a more media-buying-led approach.
Direct peers
- CJ Affiliate: One of the largest global affiliate networks, offering CPA/CPL programs across a wide range of verticals. Like Advidi, CJ operates a two-sided platform connecting advertisers and publishers and offers tracking, reporting, and account management — a direct, larger-scale peer.
- Rakuten Advertising: Global affiliate network (part of Rakuten Group) operating with a similar CPA/performance model across verticals. Comparable in offering advertisers access to a publisher/affiliate base with tracking and account management.
- Impact: Partnership management and affiliate marketing platform serving advertisers and partners globally. Impact competes head-to-head with Advidi in performance marketing and offers similar tracking, attribution, and partner management capabilities as a more tech-forward peer.
- ClickDealer: Global performance marketing agency and affiliate network operating across multiple verticals including dating, sweepstakes, and finance — verticals that directly overlap with Advidi's core offerings. Closely comparable in business model and target verticals.
- Awin: Global affiliate marketing network operating across multiple verticals and geographies with a similar two-sided marketplace model. Both Advidi and Awin connect advertisers with affiliates via performance-based commission models (CPA/CPL), making Awin the most direct large-scale peer in the same category.
- TradeTracker: European performance marketing network operating a CPA-based affiliate platform similar to Advidi. TradeTracker is a direct competitor in the European affiliate marketing space with overlapping verticals and a comparable two-sided marketplace model.
- Webgains: European-headquartered affiliate network with global reach, comparable in scale and vertical mix to Advidi. Both target advertisers seeking affiliate-driven performance marketing across multiple categories with dedicated account management.
Broad incumbents
- TUNE: Performance marketing SaaS platform offering partner tracking, attribution, and analytics technology used by affiliate networks and brands. Comparable as a broader incumbent in the affiliate/performance marketing technology stack that Advidi's CAKE-based infrastructure sits within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Advidi social profiles
Digital presenceAdvidi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advidi leadership team
Management profileNumber of profiles
Profiles5 records
Advidi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advidi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advidi
What does Advidi do?
Advidi operates a global performance marketing (CPA/CPL) affiliate network that connects advertisers seeking customers with affiliates who generate traffic and conversions. Advertisers pay commissions on a cost-per-action basis (CPA, CPL, CPC, CPM) when affiliates deliver leads, sales, app installs, or other conversions. The network specializes in Dating, Antivirus, iGaming, Health & Beauty, Sweepstakes, and Finance verticals, offering proprietary tracking, multi-level fraud detection, and dedicated account management across 25+ countries.
Is Advidi a public or private company?
Advidi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advidi founded?
Advidi was founded in 2012. It employs 51 to 100 people.
Where is Advidi based?
Advidi is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Advidi make money?
Two revenue lines are on record. Commission from Advertisers (CPA/CPL/CPC/CPM) is the primary driver. The others are performance-Based Commission.
Who are Advidi's main competitors?
Emerging players on record are PartnerStack and GlobalWide Media. Direct peers are CJ Affiliate, Rakuten Advertising, Impact, ClickDealer, Awin, TradeTracker and Webgains. TUNE is listed as a broad incumbent.
Does Advidi have an API?
No public API is recorded for Advidi.
What industry is Advidi in?
Advidi's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 54181 and its SIC code is 7310.