Hello Club
Hello Club is a New Zealand-based vertical SaaS platform providing membership management, payment processing, facility bookings, event management, and communications tools to sports clubs and member-based community organizations, primarily in Oceania and the UK.
- Company typePrivate
- Founded2016
- HeadquartersTauranga, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hello Club does
Hello Club is a New Zealand-based vertical SaaS platform that provides club management software to member-based organizations. The company was founded in 2016 and is headquartered in Tauranga, with the primary contracting entity being Frello Limited and Hello Club Limited operating as a subsidiary. The platform is purpose-built for sports clubs (originally racket sports including squash, tennis, badminton, table tennis, pickleball, and padel), individual sports clubs (sailing, shooting, motorcycle), and community organizations (professional networks, hobby groups, community centres). Core product modules include membership management with automated registration and renewals, online payment processing, facility bookings with configurable rules, event management with attendance tracking, and personalized member communications. The platform runs on cloud infrastructure (Heroku, MongoDB, Redis, Cloudflare) and was upgraded to a major V2 release in October 2024, including a public REST API at api-v2.helloclub.com.
The platform's technology stack centers on accessibility and integration rather than proprietary AI. Native integrations include Stripe for card payments (global), POLi for account-to-account payments (New Zealand), Xero for accounting reconciliation, Mailchimp and Campaign Monitor for email marketing, Google and Facebook for SSO, and Intercom for customer support. The company offers a Light & Access Control hardware add-on with kiosk touchscreen, representing a hardware revenue stream alongside the core SaaS subscription. The business model is freemium SaaS with five tiers (Free, Entry, Standard, Premium, Business) priced by member count, supplemented by integration fees, payment processing fees, and hardware sales. Annual and monthly billing are both supported, with a self-serve product-led growth motion augmented by sales-assisted demos. Distribution leverages the Xero App Marketplace, content marketing, SEO, and customer testimonials. The company maintains compliance with NZ Privacy Act 2020, EU GDPR, and UK GDPR.
Go-to-market combines product-led growth for SMBs with sales-assisted motion for larger accounts. The company reports serving hundreds of clubs across New Zealand and internationally (including UK and Australia), with a Capterra rating of 4.7/5. Notable customers include Auckland Water Ski Club (admin hours reduced from 15/week to 3/week), Rotorua Pickleball (grew from 30 to 400 members), and Squash New Zealand (three-year national partnership to build a connected national squash management system). The company employs 1-10 people, is privately held with no disclosed external funding, and operates primarily through digital channels with Tauranga, New Zealand as its operational base.
Hello Club firmographics
Firmographics- Name
- Hello Club
- Legal name
- Hello Club Ltd
- Website
- https://helloclub.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hello Club is a New Zealand-based vertical SaaS platform providing membership management, payment processing, facility bookings, event management, and communications tools to sports clubs and member-based community organizations, primarily in Oceania and the UK.
- Ownership category
- akta.pro rank
Where Hello Club is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Hello Club business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription SaaS: Monthly or annual subscription fees based on tiered pricing plans (Free, Entry, Standard, Premium, Business). Each plan has member limits. Minimum term equals billing period. Access Fee covers core platform usage.
- Integration Fees: Additional monthly fees for POLi payment integration and access/light control hardware system integration. Billed on top of regular Access Fee.
- Payment Processing: Payment Processing Fees charged for handling online payments. Can be sponsored by customer organization or charged to members directly. Stripe handles credit/debit card processing.
- Hardware Sales: Access and light control hardware systems available for purchase from Hello Club, with separate hardware warranty terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic functionality |
| Subscription | Monthly | Entry plan for small clubs |
| Subscription | Monthly | Standard plan for medium clubs |
| Subscription | Monthly | Premium plan for larger organizations |
| Subscription | Monthly | Business plan for enterprise clubs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hello Club product offering
Product offeringCore offering
Hello Club is a cloud-based SaaS club management platform that helps member-based organizations automate membership registration and renewals, collect online payments, manage facility bookings, run events, and communicate with members. The platform is sold on tiered subscription plans priced by organization member-count, with separate revenue lines for payment processing fees, integration fees for POLi and access-control hardware, and one-time hardware sales of Light & Access Control systems and Kiosk Touchscreens. A public REST API (V2) enables programmatic integration, and native connectors cover Stripe, Xero, Mailchimp, Campaign Monitor, and Google/Facebook SSO.
Product overview
Hello Club is a cloud-based SaaS club management platform providing an integrated suite of modules for member-based organizations. The core platform comprises Membership Management, Payment Processing, Facility Bookings, Event Management, and Communications modules. Optional add-ons include Light & Access Control (hardware), Kiosk Touchscreen for self-service, and a public REST API (V2) for programmatic access. The platform is designed for racket sports clubs, sports clubs, and community organizations, with tiered pricing plans based on member count.
Differentiator
Problem solved
Functional benefit
Products and services
- Hello Club Platform Cloud-based SaaS club management platform providing integrated membership registration and renewals, online payment collection, facility bookings, event management, and personalized member communications for sports clubs, racket sports clubs, and member-based community organizations.
- Light & Access Control System
Quantifiable outcome
- Admin hours reduced from 15/week to 3/week
- +2 more outcomes
Companies that use Hello Club
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Hello Club technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
Hello Club partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, regional and flagship.
- StripecoreStripe is world-leading online payment provider operating in over 120 countries. Hello Club integrates with Stripe to process debit and credit card payments from members. Payment collection and payouts are processed directly by Stripe, with Hello Club facilitating the integration for club customers.
- XerocoreXero is world-leading online accounting software built for small business. Hello Club integrates with Xero to automatically import transactions for bookkeeping, enabling real-time cashflow views, reconciliation, and simplified accounting for clubs.
- POLiregionalPOLi integration enables account-to-account payments for members in New Zealand. Comes with an additional Integration Fee for support and maintenance. Provides alternative to card payments.
- GooglecoreGoogle sign-in integration allows members to authenticate using their Google account, providing convenient and secure one-click access. Reduces password management issues and improves security.
- FacebookcoreFacebook sign-in integration allows members to authenticate using their Facebook account, providing convenient social login option alongside Google.
- IntercomcoreIntercom provides customer support and communication platform. Used for live chat on websites, in-app messaging, and help center. Processes visitor and customer data for support and analytics.
- Squash New ZealandflagshipThree-year partnership to build a connected national squash system in New Zealand. Represents a major strategic relationship to deploy Hello Club across the national network of squash clubs, transforming sport at scale.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hello Club competitors and assessment
Company assessmentEmerging players
- TeamUnify: Swim club and team management platform with member registration, billing, and communication features. Direct adjacency to Hello Club's racket-sports focus with overlapping payment and member-engagement modules, though narrower in sport type.
- Arbox: All-in-one management software for gyms, studios, and boutique fitness clubs, featuring member management, billing, scheduling, and lead capture. Adjacent competitor to Hello Club for member-based fitness and recreation clubs, primarily active in EMEA and APAC markets.
Direct peers
- Daxko: Operations and member-management platform for YMCA, JCC, and community recreation organizations. Covers membership, payments, programming, and facility scheduling broadly comparable to Hello Club's modules, with a focus on community-based and youth sports clubs.
- Join It: Modern membership management platform for clubs and associations covering member directories, renewals, and event ticketing. Closely overlaps with Hello Club's primary use case of automating membership for member-based organizations.
- ClubReady: Club management platform purpose-built for fitness and boutique studios, covering memberships, billing, scheduling, and member engagement. Closely comparable to Hello Club's modules targeting recurring-membership club operations.
- WildApricot: Cloud-based membership management platform widely used by clubs, associations, and small membership organizations. Most direct counterpart to Hello Club, offering membership, payments, events, and website tools aimed at SMB member-based organizations similar to Hello Club's target segments.
- ClubExpress: All-in-one club management platform for membership organizations including sports clubs, hobby groups, and professional associations. Closely overlaps with Hello Club's product modules (membership, payments, events, communications) and similar SMB-club target market.
- MemberPlanet: Membership and engagement platform for clubs, athletic groups, and associations, providing member management, online payments, communications, and event tools directly comparable to Hello Club's core modules.
Broad incumbents
- Mindbody: Large, well-funded business management software suite for fitness, wellness, and beauty businesses with membership, booking, and payment functionality. Overlaps with Hello Club in membership/payments/bookings, but operates as a broad horizontal platform rather than a club-specialist.
- SportsEngine: End-to-end sports management platform serving leagues, clubs, and associations with registration, payments, websites, and communication. Overlaps with Hello Club on member management and online payments within the sports-club segment, with deeper resources and a North American bias.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hello Club social profiles
Digital presenceHello Club compliance and trust
Trust signalCompliance3 records
Hello Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Club leadership team
Management profileNumber of profiles
Profiles3 records
Hello Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Club
What does Hello Club do?
Hello Club is a cloud-based SaaS club management platform that helps member-based organizations automate membership registration and renewals, collect online payments, manage facility bookings, run events, and communicate with members. The platform is sold on tiered subscription plans priced by organization member-count, with separate revenue lines for payment processing fees, integration fees for POLi and access-control hardware, and one-time hardware sales of Light & Access Control systems and Kiosk Touchscreens. A public REST API (V2) enables programmatic integration, and native connectors cover Stripe, Xero, Mailchimp, Campaign Monitor, and Google/Facebook SSO.
Is Hello Club a public or private company?
Hello Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Club founded?
Hello Club was founded in 2016. It employs 1 to 10 people.
Where is Hello Club based?
Hello Club is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Hello Club make money?
Four revenue lines are on record. Subscription SaaS are the primary driver. The others are integration Fees, payment Processing and hardware Sales.
Who are Hello Club's main competitors?
Emerging players on record are TeamUnify and Arbox. Direct peers are Daxko, Join It, ClubReady, WildApricot, ClubExpress and MemberPlanet. Broad incumbents are Mindbody and SportsEngine.
Does Hello Club have an API?
Yes. Hello Club provides a REST API at api-v2.helloclub.com. Key changes in V2 include: pluralized endpoints (e.g., /events instead of /event), PUT requests replaced by PATCH requests, terminology updates (club→org, member→profile, membership→membershipType, subscription→membership). Profile creation requires setting type to "person". Address structure updated with fields for line1, line2, suburb, postalCode, city, state, country. Rate limit is 30 requests per minute with "Retry-After" header in 429 responses. API documentation available at helloclub.stoplight.io/docs/api-docs. Developer documentation is at helloclub.stoplight.io/docs/api-docs/YXBpOjI0NzY1MQ-hello-club-api.