TeamUnify
TeamUnify, founded in 2007 and now operating as SportsEngine Motion, provides cloud-based subscription SaaS for swim clubs, dance studios, cheer gyms, and gymnastics clubs — covering registration, billing, attendance, meet entries, and mobile app functionality for SMB youth sports organizations.
- Company typePrivate
- Founded2007
- HeadquartersBend, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TeamUnify does
TeamUnify is a cloud-based SaaS platform launched in 2007 that provides team and class management software for youth sports organizations, originally gaining adoption as the de facto standard for U.S. swim clubs. Following its 2016 acquisition by SportsEngine and a subsequent move to Versant Media Group via corporate restructuring, the TeamUnify product was consolidated into SportsEngine Motion (formerly GoMotion and TeamUnify), and in May 2026 was acquired by PlayMetrics. The platform delivers online registration, integrated websites, mobile applications (rated 4.8/5), automated billing, attendance tracking, class sign-ups, and meet-entry management, with documented operational outcomes including 50% time savings on billing, $2,000+ annual operational cost savings, and 3-day onboarding. Underlying technology is a multi-tenant cloud SaaS stack with a public API (dev.sportsengine.com), integrations with national governing bodies (USA Swimming, USA Cheer, USA Hockey) and third-party platforms (TeamGenius, WIN Reality, Jackrabbit comparison references), and a developer ecosystem supporting ecosystem buildout.
TeamUnify operates on a recurring subscription SaaS revenue model with annual billing cadence; specific pricing tiers are not publicly disclosed but demo and pricing pages exist. The go-to-market combines direct sales (demo requests) targeting enterprise and mid-market accounts with product-led growth via a mobile app aimed at SMB and individual consumers. Customer segments are verticalized across swim clubs and swim schools (primary), dance studios, cheer gyms, gymnastics clubs, and broader youth sports leagues and associations. Marketing is delivered through content (blog, podcast), webinars, user community forums, partner content with TrueSport, Positive Coaching Alliance, and NCSA, and governing-body co-marketing. The company is headquartered in Bend, United States, with 51-100 employees and a customer base served across the broader SportsEngine suite of 45,000+ organizations globally.
Strategic positioning rests on swim-specific domain depth (meet entries, USA Swimming compliance) embedded within a broader multi-sport platform, supported by governing-body partnerships that function as distribution and ecosystem lock-in. Recent moves (2024-2025) include new enterprise partnerships with Arizona Athletic Grounds, Canes Midwest Baseball, Blue Chip Youth Sports, and Juniors Volleyball Club, plus the May 2026 acquisition by PlayMetrics that consolidates TeamUnify into a larger multi-sport SaaS portfolio and creates both integration upside and execution risk.
TeamUnify firmographics
Firmographics- Name
- TeamUnify
- Legal name
- TeamUnify
- Website
- https://teamunify.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TeamUnify, founded in 2007 and now operating as SportsEngine Motion, provides cloud-based subscription SaaS for swim clubs, dance studios, cheer gyms, and gymnastics clubs — covering registration, billing, attendance, meet entries, and mobile app functionality for SMB youth sports organizations.
- Ownership category
- akta.pro rank
TeamUnify industry classification
Industry- Product category
- Youth Sports Management Software
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Sports Combine, Tryout & Showcase Programs (MPAKAJAM)
Keywords
Where TeamUnify is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Markets served
TeamUnify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: SportsEngine Motion operates as a subscription-based SaaS platform providing class management software for youth sports organizations. Pricing is based on organizational needs with demo and pricing pages available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription for class-based businesses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TeamUnify product offering
Product offeringCore offering
TeamUnify's offerings are consolidated into SportsEngine Motion, a class management SaaS platform designed for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. The platform provides online registration, integrated websites, mobile app access, automated billing, attendance tracking with makeup credits, and class sign-ups through an all-inclusive dashboard.
Product overview
TeamUnify is a swimming team management platform that launched in 2007 and has become one of swimming's most widely-used team management platforms. The company was sold to SportsEngine in 2016, then moved to Versant through corporate restructuring, and most recently was acquired by PlayMetrics in May 2026 along with SportsEngine. TeamUnify's functionality has been integrated into SportsEngine Motion (formerly GoMotion & TeamUnify), which serves as the class management and swim club solution within the broader SportsEngine product portfolio. SportsEngine Motion provides online registration, integrated websites, mobile apps, automated billing, attendance tracking, and class management capabilities for swim clubs, swim schools, dance studios, cheer gyms, and gymnastics clubs. The SportsEngine product family also includes SportsEngine HQ (for clubs, teams, and leagues), SportsEngine Play (for livestreaming), SportsEngine Tourney (for tournament management), and SportsEngine AES (for volleyball competitions).
Differentiator
Problem solved
Functional benefit
Products and services
- SportsEngine Motion (Formerly GoMotion & TeamUnify) Class management SaaS platform for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. Provides an all-inclusive dashboard, mobile app, online registration, integrated website, automated billing, attendance tracking, and class sign-ups. TeamUnify's swim team management functionality has been consolidated into this platform.
Quantifiable outcome
- 50% time savings on billing
- +5 more outcomes
Companies that use TeamUnify
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
TeamUnify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
TeamUnify partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Juniors Volleyball ClubcorePartnership to bolster team and tournament management for families of more than 20,000 athletes throughout the Midwest.
- Blue Chip Youth SportscoreMulti-year partnership naming SportsEngine as exclusive provider of online member management, registration, and payment solutions for Blue Chip's flag football leagues. Blue Chip serves more than 40 leagues and 30,000 young athletes across North America and Japan.
- Canes Midwest BaseballcoreSportsEngine Play becomes official streaming partner for Canes Midwest Baseball, bringing thousands of tournament games annually.
- Arizona Athletic GroundscoreMajor youth sports streaming partnership bringing live and on-demand streaming for thousands of games from 116 fields and courts.
- USA SwimmingcoreOfficial partner providing technology solutions for USA Swimming member organizations. SportsEngine logo appears on USA Swimming materials.
- USA HockeycoreOfficial technology partner supporting USA Hockey's American Development Model for youth hockey player development.
- USA CheercoreSportsEngine Motion named Official Technology Partner of USA Cheer, supporting cheerleading organizations.
- Sportsman SolutionscoreMulti-year agreement providing SportsEngine management software and SportsEngine Play video streaming capabilities to Sportsman Solutions facilities.
- Emerald Acres Sports ConnectioncoreExclusive video streaming partnership, SportsEngine Play's most comprehensive streaming project to date including AI-automated video coverage of every venue.
- TrueSportminorContent partnership providing educational resources on sportsmanship, character building, and clean athletic performance powered by U.S. Anti-Doping Agency.
- Positive Coaching AllianceminorPartnership providing resources to make youth sports more positive, equitable, and accessible to all kids.
- NCSAminorWorld's largest and most successful collegiate athletic recruiting network providing recruiting resources and content.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
TeamUnify competitors and assessment
Company assessmentDirect peers
- Jackrabbit: Class management software for youth activities including gymnastics, dance, and swim schools. Explicitly named by TeamUnify customers as the alternative they switched from, indicating direct head-to-head competition in class-based business management.
- SwimTopia: Swim team management platform offering website, registration, and meet entry functionality. Directly competes with TeamUnify in the swimming-specific vertical, where TeamUnify has been the de facto standard since 2007.
- iClassPro: Class management software for dance studios, gymnastics clubs, cheer gyms, and swim schools. Overlaps directly with SportsEngine Motion's core verticals and serves the same SMB customer base with similar registration, billing, and attendance features.
- LeagueApps: Youth and adult sports league management platform offering registration, scheduling, and communication tools. Direct peer in serving youth sports organizations with comparable feature set for leagues and clubs.
- PlayMetrics: Multi-sport club management platform serving youth sports organizations; acquiring SportsEngine (including TeamUnify) as of May 2026. Comparable in vertical SaaS positioning for sports organizations, with overlapping customer segments and feature sets.
- Sports Connect: Youth sports online registration and league management platform. Direct peer providing registration, payment processing, and website tools for youth sports leagues and clubs - directly overlapping with TeamUnify's core offering.
- DanceStudio-Pro: Dance studio management software with registration, billing, attendance, and class scheduling. Direct competitor in the dance vertical where SportsEngine Motion has expanded its footprint.
- ClassJuggler: Class and membership management software for dance, gymnastics, swim, and cheer businesses. Direct peer offering comparable billing, scheduling, and member management features to class-based sports businesses.
Broad incumbents
- Mindbody: Broad wellness business management software serving fitness studios, salons, and wellness businesses. Overlaps with SportsEngine Motion on class management features but operates at much larger scale across diverse verticals beyond youth sports.
- Active Network: Established registration and activity management platform for sports events, camps, and recreation programs. Operates broadly across the youth and adult sports space with overlapping registration and payment processing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TeamUnify social profiles
Digital presenceTeamUnify financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeamUnify leadership team
Management profileNumber of profiles
TeamUnify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeamUnify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeamUnify
What does TeamUnify do?
TeamUnify's offerings are consolidated into SportsEngine Motion, a class management SaaS platform designed for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. The platform provides online registration, integrated websites, mobile app access, automated billing, attendance tracking with makeup credits, and class sign-ups through an all-inclusive dashboard.
Is TeamUnify a public or private company?
TeamUnify is a private company. It is classified as corporate owned and is currently operating.
When was TeamUnify founded?
TeamUnify was founded in 2007. It employs 51 to 100 people.
Where is TeamUnify based?
TeamUnify is headquartered in Bend, United States, in the North America region.
How does TeamUnify make money?
One revenue line is on record: saaS Subscription.
Who are TeamUnify's main competitors?
Direct peers on record are Jackrabbit, SwimTopia, iClassPro, LeagueApps, PlayMetrics, Sports Connect, DanceStudio-Pro and ClassJuggler. Broad incumbents are Mindbody and Active Network.
Does TeamUnify have an API?
Yes. TeamUnify exposes a public API. Developer documentation is at dev.sportsengine.com.
What industry is TeamUnify in?
TeamUnify's product category is Youth Sports Management Software. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 611620 and its SIC code is 7997.