Vindivine

What Vindivine does

Vindivine is a Belgian sole proprietorship (eenmanszaak, enterprise number 0822.409.253) operating the e-commerce storefront vindivineshop.be from 'S-Gravenwezel (Patrijzenlaan 4) and owned by Werner Van Opstraet. The business sells wines — red, white, rosé, champagne/cava, dessert wines, aperitifs and spirits, and a curated Porto assortment of 31 SKUs that includes Krohn vintage Ports from 1957 to 2016 and the house Belgian fortified "Marco." It complements the beverage range with wine accessories (coolers, ice buckets and spittoons, champagne bowls, table stands, Pulltex and Vacu-Vin cooling products, ice crushers, funnels, glass brushes, fire bowls, and Le Nez du Vin 54-aroma education kits at €150–€319).

The revenue model is straightforward unit-pricing retail with no disclosed subscription or recurring component: bottles priced from approximately €9.95 up to €647.50 for a 1957 Krohn Vintage, accessories from €16.50 to €319, and tiered volume discounts for HORECA and corporate clients (e.g., wooden bottle openers stepping from €45 at 1–2 units to €37 at 16+ units, with custom logo printing from 200 pieces). Distribution is single-channel — the company's own storefront — with free delivery within Belgium and appointment-based local pickup at the registered address. The go-to-market is direct-to-consumer via the website, supported by email marketing and a WhatsApp customer service line, plus a Spaarpunten loyalty points program that rewards a free Pulltex corkscrew on purchases of €150 or more.

Underlying technology is a conventional e-commerce platform (cart, secure payment, multilingual product content in Dutch, French, and English) with no proprietary AI, app, or integrations disclosed. There are no funding rounds, no headcount disclosures, no patents or awards, and no institutional investors; revenue figures are not publicly reported. The customer base is segmented into individual wine consumers (primary), HORECA hospitality buyers, and corporate gift purchasers, all served exclusively within Belgium.

Name

Vindivine

Legal name

Vindivine

Website

https://vindivineshop.be

Company type

Private

Operating status

Operating

Short description

Vindivine is a Belgian sole proprietorship that operates an online store (vindivineshop.be) selling wines — including a curated Porto range — and wine accessories to individual consumers, HORECA hospitality businesses, and corporate gift buyers, with delivery restricted to Belgium.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine retail
• Port wine sales
• Wine accessories
• Horeca equipment
• Corporate wine gifts

Headquarters

HQ city

Zoersel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Wine Sales: Direct retail sales of wines including red, white, rose, champagne, dessert wines, and fortified wines (Porto style) to consumers and businesses in Belgium.
2. Wine Accessories Sales: Sales of wine accessories including wine coolers, ice buckets, champagne coolers, wine openers, tasting kits (Le Nez du Vin), and HORECA equipment. Includes bulk/wholesale pricing for larger quantities.
3. Corporate Gift Sales: Dedicated B2B sales channel for corporate gifts and relationship gifts, including bulk orders and custom branding options (e.g., wooden bottle openers with logo printing from 200 pieces).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vindivine operates an online wine and wine-accessories storefront at vindivineshop.be, retailing red, white, rose, champagne/cava, dessert, and Port/fortified wines alongside professional wine accessories (coolers, ice buckets, champagne bowls, openers, aroma kits, and HORECA equipment). It serves Belgian individual consumers with free delivery, plus HORECA hospitality businesses and corporate clients through a dedicated B2B channel offering volume discounts and custom logo printing on gifts from 200 pieces.

Product overview

Vindivine is a Belgian e-commerce platform specializing in wines and wine accessories. The product portfolio consists of two main categories: (1) Wines including red, white, rose, champagne/cava, dessert wines, and port wines from various countries, featuring award-winning selections; and (2) Wine Accessories encompassing wine coolers, ice buckets, champagne bowls, table stands, cooling elements, bottle openers, Le Nez du Vin aroma education kits, and party/horeca equipment. The company also offers corporate gift solutions. Key wine accessory brands include Pulltex, Vacu-Vin, and various Krohn Port wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vinatis: French wine e-commerce retailer active in Belgium and the Netherlands, offering red, white, rosé, champagne and spirits with advisory content. Closely matches Vindivine's product mix and Belgian consumer targeting.
• Wijnvoordeel: Dutch online wine retailer offering a broad wine assortment with subscription-style delivery options. Directly comparable to Vindivine as a specialist wine e-commerce operator targeting consumers and HORECA in the Benelux region with similar delivery and gifting propositions.
• Wineandco: French online wine specialist selling curated wines and accessories to consumers across Europe. Comparable to Vindivine as a content-rich, curation-led wine e-commerce retailer with accessories and gift-oriented merchandising.
• Grand Cru Direct: Dutch online wine retailer offering curated wines, gift packaging, and accessories. Comparable to Vindivine in curation-led positioning, accessory bundling, and gifting focus for the Benelux market.

Emerging players

• Lavinia: French wine retail chain with physical stores and online sales, focused on premium and rare wines. Comparable to Vindivine's rare-vintage and curation angle, though operating at larger scale and primarily in France.
• Decantalo: Spanish online wine retailer shipping across Europe with curated assortments and accessory offerings. Comparable to Vindivine as a digital-first specialist wine retailer with accessories and gifting propositions.

Broad incumbents

• Bol.com: Leading Benelux marketplace that lists thousands of wine SKUs from third-party sellers. Competes with Vindivine for Belgian online wine purchases through breadth of assortment and marketplace pricing dynamics.
• Carrefour Belgium Wine: Belgian supermarket and online grocery retailer with extensive wine assortment. Competes with Vindivine on price, convenience and assortment breadth for Belgian wine shoppers.
• Delhaize Wine World: Belgian supermarket chain with a substantial online wine offering and own-label wines. Competes with Vindivine on convenience and price across the same Belgian consumer base, but as a generalist grocer rather than a specialist.

Regional players

• Vente-Privée (Veepee): Flash-sale e-commerce platform with a significant wine vertical featuring time-limited offers from producers. Adjacent competitor to Vindivine in online wine discovery and gifting purchases, primarily French but shipping into Belgium.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VindivineBe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vindivine