Horizon Accounting Group

What Horizon Accounting Group does

Horizon Accounting Group Pty Ltd is a privately held accounting and business advisory firm headquartered in Toowoomba, Queensland, Australia, with a secondary office in Millmerran. Established on 1 July 2006 as a rebrand of the Elliotts Accounting Group (which had origins in Toowoomba and Brisbane dating to 1947), the firm operates with approximately 30 staff across four CA directors, three associates, nine accountants, four client managers, a financial controller, a consultant, and administrative personnel. It serves small and medium enterprises, primary producers and rural businesses, SMSF trustees, and high net worth individuals across Australia, with particular depth in the Darling Downs region.

The firm delivers services across the full business lifecycle — Start Your Business, Grow Your Business, Manage Your Business, Finance Your Business, Exit Your Business, and Manage Your Investments — anchored on a portfolio of core offerings including business structuring, tax services, SMSF compliance and audit, business advisory, succession and estate planning, rural accounting, and a dedicated Bookkeeping Division. The technology stack is built around MYOB Practice Management as the primary practice management platform, with Xero implementation capability and Microsoft Office 365 for client-facing booking and portal access; integrations with these platforms support bookkeeping automation and real-time client visibility rather than AI/ML functionality.

The business model is traditional professional services billing with quote-based pricing on monthly cycles, no publicly disclosed fee schedule, and free initial consultations offered for acquisition. Revenue streams derive from accounting and taxation services, the dedicated Bookkeeping Division, and referral fees from Opal Advice financial advisors for investment management services. The firm operates a sales-led go-to-market motion acquired through referrals, long-term client relationships, community presence, an active Facebook page, and search-optimized content articles; client retention is evidenced by testimonials of 25+-year engagements.

Name

Horizon Accounting Group

Legal name

Horizon Accounting Group Pty Ltd

Website

https://horizongroup.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon Accounting Group is a privately held Toowoomba-based accounting and business advisory firm providing tax, SMSF, bookkeeping, and rural accounting services to SMEs, primary producers, and SMSF trustees across Australia, with approximately 30 staff across two offices.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro industry

PRIMARYBPAHABAF

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

SECONDARYBPAAAGAB

Accounts Receivable (Invoicing, Cash Application, Deductions)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Accounting services
• Tax compliance
• Business advisory
• Bookkeeping services
• SMSF auditing

Headquarters

HQ city

Toowoomba

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting and Taxation Services: Full-service accounting firm providing business structuring, tax services, SMSF compliance and audit, business advisory, and succession planning services to small and medium enterprises throughout Australia
2. Bookkeeping Services: Dedicated bookkeeping division providing payroll, BAS preparation, accounts payable/receivable, bank reconciliations, and financial reporting services at bookkeeping prices
3. Financial Planning Referrals: Investment management advisory services provided through partnership with Opal Advice financial advisors

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Horizon Accounting Group is a regional professional accounting firm delivering tax compliance, business structuring, SMSF compliance and audit, business advisory, succession and estate planning, and rural accounting services to small and medium enterprises. The firm also operates a dedicated Bookkeeping Division providing payroll, BAS, accounts payable/receivable, bank reconciliations, and financial reporting at bookkeeping-level pricing. Services span the entire business lifecycle from start-up to exit, supported by MYOB Practice Management and cloud-based accounting platforms.

Product overview

Horizon Accounting Group is an accounting and business services firm offering a comprehensive suite of financial services. The firm operates a portfolio of core services spanning the entire business lifecycle: Start Your Business, Grow Your Business, Manage Your Business, Finance Your Business, Exit Your Business, and Manage Your Investments. Core service offerings include Business Structuring, Succession and Estate Planning, SMSF Compliance, SMSF Audit, Business Advisory, Tax Services, Rural Accounting and Taxation Services, and a dedicated Bookkeeping Division. The firm is powered by MYOB Practice Management and provides services to clients from Toowoomba and Millmerran offices throughout Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Structuring Advice on choosing the right business structure (company, trust, partnership or SMSF), asset protection, tax-effective ownership arrangements, and restructuring existing businesses for SME clients.
• Succession and Estate Planning Business succession planning, intergenerational wealth transfer, tax-effective exit strategies, estate planning considerations, and SMSF succession planning for SME owners and families.
• SMSF Compliance Preparation of SMSF financial statements, SMSF income tax returns, ongoing compliance with superannuation and tax legislation, and trustee obligations for SMSF trustees.
• SMSF Audit Independent and timely SMSF audits including compliance and financial audits with clear communication of issues and recommendations for SMSF trustees.
• Business Advisory Cash flow and budgeting advice, profitability analysis, business planning and forecasting, strategic decision support, and ongoing advisory for SME clients.
• Tax Services Business and individual income tax returns, tax planning and minimisation strategies, capital gains tax advice, GST and BAS preparation, and ATO assistance for businesses and individuals.
• Rural Accounting and Taxation Services Specialised rural accounting services including primary production tax concessions, farm accounting and structuring advice, succession planning for family farming enterprises, livestock and produce accounting, and drought planning for primary producers.
• Bookkeeping Division Dedicated bookkeeping division providing payroll and superannuation, accounts payable and receivable management, bank reconciliations, financial reporting, BAS preparation and lodgement, and cloud-based bookkeeping implementation at bookkeeping-level pricing for SME clients.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and historical.

• Opal AdvicecoreStrategic or Co-development PartnerHorizon refers clients requiring financial planning and investment management advice to Opal Advice, a licensed financial advisory firm. Opal advisors Matt Long (Associate and Senior Financial Advisor) and Darren Morris (Certified Financial Planner) provide services including SMSF advice, retirement planning, and wealth management. This partnership extends Horizon's service offering without requiring in-house financial planning capability.
• MYOBcoreTechnology or IntegrationHorizon leverages MYOB Practice Management as their primary practice management and accounting software platform. MYOB helps enhance efficiency, reduce costs, and provide seamless onboarding for new clients. The firm also offers MYOB training and certification for staff.
• Elliotts Accounting GrouphistoricalOthersHorizon Accounting Group was previously a member firm of the Elliotts Accounting Group, which had origins in both Toowoomba and Brisbane dating back to 1947. On 1 July 2006, the firm created its new identity as Horizon Accounting Group.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Nexia Australia: Australian mid-tier accounting network serving SMEs and owner-managed businesses. Comparable in service mix (tax, audit, advisory), client profile, and regional-office operating model.
• Bentleys Network: Australian accounting and advisory network with strong regional and SME focus. Comparable in regional office structure, SME/family-business clientele, and breadth of services (tax, business advisory, audit).
• Kelly+Partners Group Holdings: ASX-listed Australian accounting firm network focused on SME and family-business clients with a partner-led, relationship-driven model. Highly comparable to Horizon in target customer (SME/family enterprise), service mix (tax, business advisory, wealth), and growth strategy of acquiring smaller practices.
• Pitcher Partners: Australian mid-tier accounting and advisory network serving SMEs, family businesses, and high-net-worth individuals with tax, business advisory, and wealth services. Comparable in service breadth and SME focus, with a similar regional-office model across Australia.
• RSM Australia: Mid-tier accounting firm in Australia providing audit, tax, and consulting to growing businesses. Comparable target market (SMEs and mid-market) and similar service portfolio spanning compliance, advisory, and bookkeeping-adjacent offerings.
• HLB Mann Judd: Australian mid-tier accounting network with strong SME and owner-managed-business focus. Comparable in client profile (SME, family business, rural/regional), service mix (tax, audit, business advisory), and partner-led delivery model.
• William Buck: Australian mid-tier accounting and advisory firm serving SMEs, family enterprises, and high-net-worth individuals. Comparable service portfolio (tax, business advisory, wealth, SMSF) and SME-led client base, with regional office presence across Australia/NZ.
• Crowe Australasia: Australian accounting and advisory network serving SMEs, family businesses, and mid-market clients with tax, audit, and advisory services. Comparable in service breadth, mid-market focus, and multi-office Australian footprint.
• Pilot Partners: Brisbane-based accounting, tax, and advisory firm serving SMEs, family businesses, and high-net-worth individuals in Queensland. Comparable in geographic region (Queensland), SME/family-business focus, and lifecycle service offering.

Broad incumbents

• BDO Australia: Large national accounting and advisory firm with full-service capabilities across audit, tax, consulting, and wealth. While substantially larger, BDO competes for the same SME and mid-market clients Horizon serves, particularly those with growth or succession needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HorizonAccountingToowoomba
• Xx.com/horizongrouptba

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Accounting Group