PRIMEROS®

What PRIMEROS® does

PRIMEROS Qualification GmbH is a German first aid training provider founded in 2003, operating from Heilbronn (business office) and Erfurt (registered office) and delivering courses in over 150 cities across all 14 federal states. The company's core product is the standardized 9-UE (7.5 hour) Erste-Hilfe-Kurs, valid for all German driving license applications under FeV, for workplace first aiders under DGUV Vorschrift 1, and for university enrollment in medicine/teaching/sports under ÄApprO. Complementary offerings include Erste-Hilfe-am-Kind (3.5-hour pediatric first aid), Erste-Hilfe-Auffrischung, Betriebssanitäter-Ausbildung (63+32 UE workplace medic), Brandschutzhelfer hybrid training (90 min online + 90 min on-site), and an internal Ausbilder-Akademie that trains its own pool of certified instructors.

The technology stack is light: a customer-facing course-registration and management website (app.primeros.de), e-learning components for hybrid courses, and an online learning platform for the Brandschutzhelfer theoretical module, with no proprietary AI/ML, API, or SDK. A partnership with Swiss Innotas AG extends the product set into the PocDoc® smart first aid kit sold via shop.primeros.de. PRIMEROS holds ISO 9001 certification from TÜV Thüringen and is a DGUV-authorized training facility (BG-QSEH Nr. 8.0187).

Revenue is generated through per-participant public course fees (price varies by location), inhouse/corporate training billed per group (up to 20 participants, ~4-week lead time), transactional replacement certificates (€25.47), affiliate commissions (10% via partners.primeros.de), online course revenue shared with WebAcademy (€39.90–€57.00), and e-commerce product sales. Customer segments span driving license applicants, companies, parents/caregivers, university students, sports trainers, and medical practices. The business is founder-owned (Dr. Jan Christof Lehr as founder; Sevim Bayrak as Managing Director), privately held with no institutional investors or public listing.

Name

PRIMEROS®

Legal name

PRIMEROS Qualification GmbH

Website

https://primeros.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

PRIMEROS® is a German first aid training provider founded in 2003, delivering legally required Erste-Hilfe-Kurse across 150+ cities to driving license applicants, companies, parents, students, and sports trainers under DGUV, FeV, and ÄApprO recognitions.

Ownership category

akta.pro rank

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Public Course Fees: PRIMEROS charges per-participant fees for public first aid training courses (e.g., Erste-Hilfe-Kurs 9 UE for driving license, companies, students; Erste-Hilfe-am-Kind courses). Prices vary by location. Revenue is one-time per participant per course.
2. Inhouse/Group Training: Corporate clients book dedicated first aid and fire safety training sessions delivered at their premises. PRIMEROS provides instructors for on-site delivery, with group sizes up to 20 participants per course. Billed per group or per session.
3. Replacement Certificates: Replacement/duplicate course certificates issued upon request for a fee of €25.47 per certificate, processed through the PRIMEROS shop.
4. Online Course Fees (WebAcademy Partnership): Online Erste-Hilfe-am-Kind course sold via WebAcademy partnership at €57.00 standard, discounted to €39.90 with code 'primeros30' (30% discount). Revenue shared with partner.
5. Product Sales (Shop): PRIMEROS operates a web shop (shop.primeros.de) selling PocDoc smart first aid kits, vision tests, and passport photos alongside course bookings.
6. Affiliate Partner Program: Commission-based program paying 10% of directly attributed sales to affiliates who refer customers via individual tracking links. Registered partners receive unique affiliate links and earn commissions on referred participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

PRIMEROS is a federally recognized first aid and safety training provider that delivers legally required first aid certifications across Germany in over 150 cities. Its core offering is the standardized 9 UE Erste-Hilfe-Kurs (one-day first aid course) used for driving license applications, workplace DGUV compliance, and student enrollment, supplemented by specialized courses in pediatric first aid (Erste-Hilfe-am-Kind), fire safety officer training (Brandschutzhelfer), workplace medic training (Betriebssanitäter), and instructor certification (Erste-Hilfe-Ausbilder). The company sells both public open-enrollment courses and dedicated in-house corporate training sessions, with related products such as the PocDoc smart first aid kit sold via its online shop.

Product overview

PRIMEROS® is a nationwide first aid training provider operating since 2003, offering a comprehensive portfolio of training products under the PRIMEROS Qualification GmbH brand. The core offering consists of first aid courses (Erste-Hilfe-Kurse) available as public courses in over 150 cities or as customized in-house training for businesses. The product range includes specialized courses such as Erste-Hilfe-am-Kind for childcare emergencies, Betriebssanitäter-Ausbildung for workplace medics, and Brandschutzhelfer-Ausbildung for fire safety personnel. PRIMEROS also operates an internal Ausbilder-Akademie for training instructors, provides medical event services, and maintains an e-commerce shop (PRIMEROS Shop) selling related products like the PocDoc® smart first aid kit. The company operates subsidiary platforms including a partner affiliate program and job recruitment portal for first aid instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Erste-Hilfe-Kurs (9 UE) Standard one-day (7.5 hours, 9 teaching units) first aid training covering life-saving immediate measures, extended first aid, additional emergencies, and intensive practical training. Valid for all driving license classes and workplace first aiders under DGUV Vorschrift 1 and FeV recognition.
• Erste-Hilfe-am-Kind Kurs A 3.5-hour compact course teaching parents, grandparents, babysitters, and caregivers how to handle emergencies with infants and toddlers, covering breathing disorders, unconsciousness, CPR, choking, SIDS, croup, asthma, and poisoning. Available in-person at multiple locations or online via WebAcademy partnership (€57 standard, €39.90 with code 'primeros30').
• Ausbilder-Ausbildung / Erste-Hilfe-Ausbilderlehrgang

Quantifiable outcome

• First aid certificates are legally valid nationwide and accepted by all German driving license authorities (Führerscheinstelle) and employers' liability insurance associations
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• WebAcademyminorChannel Partner/ Reseller/ DistributorPRIMEROS partners with WebAcademy to offer online Erste-Hilfe-am-Kind (First Aid for Children) courses. WebAcademy provides the online learning platform while PRIMEROS provides content and marketing (with 30% discount code 'primeros30'). The course is promoted as an alternative when no in-person course is available nearby.
• PRIMEROS Partner Program (Affiliates)minorGTM or Marketing PartnerPRIMEROS operates an affiliate partner program allowing individuals and website operators to earn 10% commission on directly attributed sales. Partners register at partners.primeros.de, receive unique tracking links, and receive payouts for each referred course participant. The program is open to both private individuals and commercial website operators.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arbeiter-Samariter-Bund (ASB): Major German aid organization offering the same DGUV-recognized Erste-Hilfe-Kurse, Betriebssanitäter-Ausbildung, and Sanitätsdienst services as PRIMEROS. Competes head-to-head for both corporate inhouse contracts and public open-enrollment course participants.
• Malteser Hilfsdienst: Operates a national network of Erste-Hilfe-Kurse, Brandschutzhelfer training, and Sanitätsdienst offerings under DGUV approval. One of the largest non-commercial training providers PRIMEROS competes against for both individual and corporate customers.
• Deutsches Rotes Kreuz (DRK): Germany's largest first-aid training provider, running Erste-Hilfe-Kurse nationwide under DGUV recognition for both driving license and workplace compliance. Direct competitor to PRIMEROS in virtually every German city, though non-profit subsidized rather than commercial.
• Deutsche Lebens-Rettungs-Gesellschaft (DLRG): Germany's leading water-rescue organization with overlapping first-aid and emergency-training curricula. Distinctly specialized versus PRIMEROS (water/ drowning focus) but competes in the same broader market for sports trainers, youth leaders, and certified first-aid courses.
• Johanniter-Unfall-Hilfe: Provides DGUV-certified workplace first-aid courses, Ersthelfer-Ausbildung, and event medical services across Germany. Competes directly with PRIMEROS in the B2B (inhouse corporate training) and B2C (open enrollment, driving license) segments.

Regional players

• American Red Cross: The US equivalent in the regulated first-aid training space — offers workplace certifications, instructor training, and adjacent safety products. Geographic separation from PRIMEROS, but operationally a strong structural peer for projecting growth paths and category benchmarks.
• St. John Ambulance: UK-based charity delivering workplace and public first-aid training under regulated curricula. Comparable in model and product portfolio to PRIMEROS, but does not compete in Germany — included as a comparable international operator showing how a national-market player can scale through accreditation and standardized curricula.

Emerging players

• ProFirstAid / ProTrainings: Online-first regulated first-aid certification provider (CPR, BLS, paediatric first aid) gaining traction in Europe via blended and e-learning formats. Represents the e-learning substitution threat to PRIMEROS's predominantly in-person model.
• GoForest / FORUM Berufsbildung: Commercial German vocational-education provider with overlapping corporate training presence. Less specialized in first aid but competes for enterprise training budgets and DGUV-recognized compliance courses that PRIMEROS also targets via inhouse corporate bookings.

Others

• BGW / VBG (Berufsgenossenschaften) Training Centers: Statutory accident-insurance carriers and their authorized training centers (e.g., BGW, VBG) that can deliver free or subsidized Erste-Hilfe courses to member companies. Adjacent ecosystem participant — not a commercial competitor but a structural pricing reference that constrains PRIMEROS's enterprise pricing power, since corporate clients may receive comparable training at no direct cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/erstehilfekurs
• Instagraminstagram.com/erstehilfekurs
• Xx.com/erstehilfekurs

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMEROS®