What Kuratle & Jaecker does

Kuratle & Jaecker is a Swiss wholesale distributor of wood and wood-based products, headquartered in Switzerland and operating 13 branches nationwide. Founded in 1955, the company functions as the distribution arm of the Kuratle Group and serves professional customers across the carpentry, joinery, contracting, timber retail, and interior-fit-out trades. Its catalog spans approximately 110,000+ SKUs covering sawn timber, panels, parquet, engineered flooring, decking, and decorative surfaces, augmented by a portfolio of proprietary brands (FARO, SLY, Strong SPC, Fixed, Swissline, Worky, Indo, La Casa, Novatop) that target higher-margin specialty categories.

The business model is B2B wholesale distribution: revenue is generated through branch-based sales and direct delivery to trade professionals, with logistics capacity increasingly differentiated by a zoned delivery concept (launched April 2026) and a partnership with Meier Logistik. Operational footprint and customer reach are the primary value proposition — proximity, assortment breadth, and reliable delivery to small and mid-sized trade buyers who lack direct import or factory relationships.

Strategic activity in 2024–2026 indicates a measured expansion posture: a new Biel branch (planned June 2026), private-label category extensions, and service-level upgrades rather than platform pivots. The company is mature, profitable in appearance, and reinvesting in network and brand depth within a single national market.

Name

Kuratle & Jaecker

Legal name

Kuratle & Jaecker AG

Website

https://kuratlejaecker.ch

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Kuratle & Jaecker is a Swiss B2B wholesale distributor of wood and wood-based products, operating 13 branches nationwide and serving professional carpenters, contractors, and timber retailers with 110,000+ SKUs across proprietary and third-party brands.

Ownership category

akta.pro rank

Product category

Lumber and Wood Products Wholesale Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber and Other Construction Materials Merchant Wholesalers (4233)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

akta.pro secondary industries

Forest Products Import/Export & Commodity Merchants (IMAMAIAM), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Wholesale wood distribution
• Lumber supply
• Wood panel products
• Flooring materials
• Construction timber

Headquarters

HQ city

Leibstadt

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of wood processing materials including panels, flooring, insulation, facades, doors, and construction timber. Products sold through e-commerce webshop and 13 physical locations. Revenue generated from product margins and logistics services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kuratle & Jaecker is a B2B wholesale distributor of lumber, plywood, panels, flooring, doors, facades, insulation, and other wood-based products serving the Swiss wood-processing industry. The company supplies professional tradespeople through 13 physical branch locations and a 24/7 account-verified e-commerce webshop, offering custom panel cutting, technical consultation, and logistics/delivery services backed by certified sustainable sourcing.

Product overview

Kuratle & Jaecker is a Swiss wholesale supplier for the wood-processing industry, offering a comprehensive product portfolio spanning from flooring to facades. The core offering includes 10 main product categories: Akustik (acoustic panels), Boden (flooring), Dämm- und Dichtstoffe (insulation), Fassaden (facades), Holzbau (wood construction), Platten Dekorativ (decorative panels), Platten Roh (raw panels), Terrassen (territories), Türen (doors), and an Outlet section. The company complements its offering with 11 own brands including FARO Parquet, FARO Laminate, FARO Terrace, swissline, Worky, Novatop, Fixed, Strong SPC, SLY, La Casa, and Indo. Digital services include online configurators, a room acoustics calculator (Raumecho), showroom appointment booking, design studio, and sample shipping. Products are available through a Webshop and at 13 physical locations across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• FARO Laminate: Laminate flooring brand under Kuratle & Jaecker's own label
• FARO Terrace
• FARO Parquet
• Strong SPC
• Fixed
• Swissline
• Worky
• Indo
• Novatop
• La Casa
• SLY

Products and services

• Akustik (Acoustic Products) Acoustic panels and elements for room acoustics optimization, including wall panels, ceiling solutions, and acoustic insulation. Brands include ECOcero, Astrata, Acous, Acsono, Novatop Acoustic, Makustik, and La Casa Akustik. Targeted at professional tradespeople and architects working on interior construction projects.
• Boden (Flooring) Comprehensive flooring solutions including design floors, laminate flooring, parquet, floor profiles, surface treatments, impact sound insulation, substructures, and accessories. Includes own brands FARO PARQUET, FARO Laminate, and Strong SPC. Targeted at flooring specialists, carpenters, and interior fitting professionals.
• Dämm- und Dichtstoffe (Insulation and Sealing) Insulation materials including mineral wool, wood fiber, blown-in insulation, sheets, tapes, and accessories for thermal insulation, sound reduction, and building envelope solutions. Targeted at timber construction trades and general contractors.
• Fassaden (Facades) Facade products including facade panels, solid core panels, cement-bonded panels, cladding (treated and untreated), lathing, and facade systems. Brands include James Hardie, La Casa, and Novatop Facade. Targeted at timber construction firms and facade installers.
• Holzbau (Wood Construction) Wood construction materials including construction timber, structural timber (KERTO), glulam beams (Duobalken NSI), softwood and hardwood panels, OSB/ESB boards, Fermacell, fire protection products, wood treatments, and construction boards. Targeted at timber construction trades (Zimmerei/Holzbau) and structural wood builders.
• Platten Dekorativ (Decorative Panels) Decorative panels including laminate panels (Schichtstoffplatten), veneered panels, colored MDF, worktops (Worky), compact panels, window sills (WETRAG), FunderMax, Cleaf, Sun-Wood digital printing, swissline brands, and BARRIQUE 3-layer old wood panels. Own brands include swissline (EGGER, PFLEIDERER, SWISS KRONO variants), Worky, Fixed, and SLY. Targeted at carpenters, kitchen builders, and interior designers.
• Platten Roh (Raw Panels) Raw panel materials including hardwood panels, softwood panels, MDF/hardboard, OSB/ESB, plywood/blockboard, chipboard, fire protection boards, Fermacell, lightweight boards, Purenit functional materials, and Norton abrasive materials. Targeted at woodworking and construction trades for further processing.
• Terrassen (Terraces) Terrace products including wooden decking (FARO Terrace), WPC decking, aluminum substructures, terrace care products, and accessories. Brands include FERAX, GECKO, and Rubio Monocoat. Targeted at landscape professionals, carpenters, and outdoor construction specialists.
• Türen (Doors) Door products including ready-made doors, door frames, blanks/elements, door panels, and accessories. Brands include Arbonia, Moralt, Prüm, Brunex, and JELD-WEN. Also includes the Indo own-brand interior door line. Targeted at carpenters, interior fitters, and construction firms.
• FARO Parquet Own-brand parquet flooring with 3-layer construction and approximately 3.8mm wear layer, pre-oiled with natural oil and brushed finish. Available in Home L/XL raw wood optics. Targeted at flooring professionals and parquet installers.
• FARO Laminate Own-brand laminate flooring sold through Kuratle & Jaecker branches and webshop. Targeted at flooring installers and interior fitters.
• FARO Terrace Own-brand terrace decking materials in wood and aluminum options. Targeted at outdoor construction and landscape professionals.
• swissline Own-brand laminate panel line available in EGGER, PFLEIDERER, and SWISS KRONO variants. Targeted at panel processors, carpenters, and interior fitters.
• Worky Own-brand kitchen worktops and countertops. Targeted at kitchen builders and cabinet makers.
• Novatop Own-brand solid wood panel system including Novatop Acoustic for acoustics and Novatop Facade for facades. Large-format solid wood panels with tongue and groove connection system. Targeted at timber construction firms and architects seeking premium solid wood solutions.
• Plattenlabel Upcycled wood panel brand that gives new life to old wood, some centuries old. A contribution to CO2 reduction through upcycling. Targeted at sustainable interior construction projects and architects seeking reclaimed wood materials.
• Fixed Own-brand budget-friendly design floor in large format with click connection, water-resistant, suitable for wet rooms. Targeted at flooring installers and renovation projects.
• Strong SPC Own-brand SPC (Stone Plastic Composite) design floor. Targeted at flooring installers seeking durable rigid-core flooring.
• SLY Own-brand flooring accessory products. Targeted at flooring installers as complementary products to flooring installations.
• La Casa Own-brand facade and acoustic panel brand. Targeted at facade installers and interior construction professionals seeking branded facade and acoustic solutions.
• Indo Own-brand interior door products. Targeted at carpenters, interior fitters, and construction firms seeking branded door solutions.
• Online Services / Tools Digital tools and services including configurators (panel cutting), room acoustics calculator with sound simulation (Raumakustik Rechner), showroom appointment booking, Design Studio for visualization, and sample shipping service. Targeted at professional tradespeople and architects needing pre-purchase planning and visualization support.

Quantifiable outcome

• Sustainability contribution through certified wood products and upcycling initiatives (Plattenlabel old wood recycling)

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Meier LogistikcoreChannel Partner/ Reseller/ DistributorStrategic logistics partnership for delivery and warehousing. Meier Logistik operates at multiple Kuratle & Jaecker locations (Basel, Bern, Füllinsdorf, Sins, Buchs, Niederbipp) providing flexible and efficient delivery services. Enables twice-daily delivery in North-West Switzerland.
• NovatopcoreStrategic or Co-development PartnerOwn brand solid wood panel systems (Novatop Acoustic, Novatop Facade) developed and distributed exclusively through Kuratle & Jaecker.
• FARO (Laminate, Parquet, Terrace)coreStrategic or Co-development PartnerProprietary house brand covering laminate flooring, parquet, and terrace materials.
• Rubio MonocoatmajorTechnology or IntegrationPremium oil and finish products for wood surfaces. Products featured in flooring and terrace applications.
• Sonae AraucomajorTechnology or IntegrationSupplier of Innovus Coloured MDF and panel products including fire-retardant variants.
• EGGERmajorTechnology or IntegrationMajor supplier of wood-based materials including OSB, DHF boards, and decorative panels. Partner for swissline brand.
• PfleiderermajorTechnology or IntegrationSupplier partner for decorative panels and materials. Partner for swissline PFLEIDERER brand.
• FermacellmajorTechnology or IntegrationSupplier of fiber cement boards and fire protection materials for timber construction.
• STEICOmajorTechnology or IntegrationSupplier of wood fiber insulation materials (Steico Universal, Steico Flex, Steico Therm, Steico Zell) with PEFC certification.
• ArboniamajorTechnology or IntegrationSupplier of doors including finished doors, frames, and moisture-resistant CPL doors.
• LignumminorOthersSwiss wood industry association for wood promotion and standardization. Kuratle & Jaecker supports Lignum initiatives.
• Holzbau SchweizminorOthersSwiss timber construction association. Kuratle & Jaecker maintains membership and engagement.
• VSSM (Verband Schweizerischer Schreinermeister und Möbelfabrikanten)minorOthersAssociation of Swiss joinery masters and furniture manufacturers. Kuratle & Jaecker maintains membership.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hüsser Holz: Swiss wood and construction materials distributor serving the Zurich/Central Switzerland region. Directly comparable in B2B model, trade customer focus, and broad wood-material assortment.
• Condida AG: Swiss wood and building materials wholesaler distributing lumber, panels, and timber construction products to Swiss tradespeople. Compares to K&J in channel, customer base, and category mix, with overlapping regional coverage in German-speaking Switzerland.
• Bossard Holz: Swiss wholesale distributor of lumber, wood-based panels, and construction materials serving carpenters and timber construction trades. Directly comparable to K&J in product mix, B2B trade customer base, and Swiss geographic focus, though with a smaller branch footprint.
• Marcel Bosshard Holz: Swiss wood wholesale and timber trading company supplying lumber, panels, and construction timber to the Swiss trade. Comparable to K&J in customer base (carpenters, builders) and product categories, with regional stronghold in Eastern Switzerland.
• Häring Holz: Swiss wood materials distributor also active in timber construction. Operates a vertically integrated sawmill and trading business, making it a closer supplier-and-distributor peer to K&J’s wood panel and timber category exposure.

Others

• EGGER: Major European wood-based panel manufacturer and one of K&J’s key suppliers (swissline partner, OSB/DHF, decorative panels). Listed as an OTHERS peer because it is a critical supplier relationship but also a structural risk if it expands direct distribution channels.
• STEICO: Manufacturer of wood fiber insulation products supplied by K&J (Steico Universal, Flex, Therm, Zell). Included as OTHERS because it represents both a category partner (insulation) and a structural supplier dependency for K&J’s Dämmen product line.

Broad incumbents

• Jumbo (Genossenschaft Jumbo): Swiss DIY and home improvement retailer owned by Coop. Overlaps with K&J on commodity wood products and flooring sold to consumers and small contractors, but operates a consumer/retail model rather than trade-specialist B2B wholesale.
• Bauhaus: European DIY and building materials retail chain with strong Swiss presence. Competes with K&J on the consumer/contractor crossover for wood materials, but is broader in assortment and retail-front-led rather than trade-specialist.
• Hornbach: Pan-European large-format DIY and builder’s merchant with Swiss operations. Overlaps with K&J on lumber, panels, and flooring categories, but operates a retail rather than trade-focused B2B model and offers a much broader non-wood assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/KuratleJaecker
• YouTubeyoutube.com/channel/UC8hFoEbb-qwxPI0S1EicOHw
• Facebookfacebook.com/KuratleJaecker
• LinkedInlinkedin.com/company/kuratle-&-jaecker-ag
• Instagraminstagram.com/kuratlejaecker

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuratle & Jaecker