Lacrosse Playground

What Lacrosse Playground does

Lacrosse Playground is a lacrosse-focused content and e-commerce platform serving players, fans, and coaches. It publishes news, recaps, gear spotlights, opinion, coaching material, interviews, recruiting coverage, and podcasts, and it connects that editorial activity to a Shopify storefront selling Epoch Lacrosse equipment, Lacrosse Playground apparel, and accessories. Players and fans are the primary customer segments, while coaches use the platform for professional-development and practice resources.

The catalog is centered on lacrosse heads, shafts, complete sticks, protective equipment, apparel, and accessories, with unit prices generally ranging from $7.99 to $299.99. The Epoch Bespoke offering lets customers configure personalized shafts and Integra gloves without minimum-order requirements, adding customization to the standard e-commerce assortment. Revenue mechanics include direct product sales, content intended to drive commerce, and affiliate or referral relationships with Epoch Sports brands, although no public subscription price for content is disclosed.

Name

Lacrosse Playground

Legal name

Epoch Sports

Website

https://lacrosseplayground.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Lacrosse Playground is a lacrosse-focused content and e-commerce platform serving players, fans, and coaches with editorial coverage, product information, equipment sales, customized gear, and an integrated Shopify storefront within the Epoch Sports brand portfolio.

Ownership category

akta.pro rank

Product category

Lacrosse Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Lacrosse Equipment Retail (CRAMAEAF)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Lacrosse equipment retail
• Lacrosse apparel merchandise
• Custom lacrosse shafts
• Lacrosse news media
• Lacrosse protective gloves

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct sales of lacrosse equipment including lacrosse heads, shafts, complete sticks, apparel, and accessories. Products range from $7.99 for basic accessories to $299.99 for premium complete sticks. Custom Bespoke orders are placed through Epoch Lacrosse.
2. Content/Media: The site operates as a lacrosse media platform delivering engaging, in-depth narratives about the sport through news articles, gear spotlights, interviews, coaching content, and podcasts. Content drives traffic to e-commerce products.
3. Affiliate/Referral: Partner integrations with Epoch Lacrosse, Wolf Athletics, and Snypr drive referral traffic and co-marketing opportunities across the Epoch Sports portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Lacrosse Playground operates as a content-wrapped e-commerce storefront dedicated to men's lacrosse equipment, apparel, and accessories, primarily retailing Epoch Lacrosse products (Dragonfly heads and shafts, Z-Series heads, Integra protective gloves, complete sticks, Bespoke customized gear) alongside Lacrosse Playground branded apparel and accessories. The site combines editorial content — news, recaps, gear spotlights, interviews, coaching articles, and podcasts — with a Shopify-based online store and the Epoch Bespoke customization platform that enables 1-of-1 personalized equipment with no minimum order.

Product overview

Lacrosse Playground is a lacrosse-focused e-commerce platform and media site that operates as part of the Epoch Sports family of brands (alongside Epoch Lacrosse, Wolf Athletics, and Snypr). The site serves as both an online retailer for Epoch Lacrosse equipment and a content hub delivering lacrosse news, coaching advice, gear reviews, and interviews with professional players. The product portfolio centers on Epoch Lacrosse's premium lacrosse heads and shafts, including the Dragonfly line (in Elite, Pro, and Purpose variants) and the Z-Series heads (Z-One, Z-Three), complemented by the Bespoke customization platform for personalized gear. Protective equipment includes the Integra Elite and Integra Pro lines for gloves, arm guards, and goalie gear. Branded apparel collections (6 Rings, Ferda, Pop Art, Power House, LPG Collection) extend the brand into lifestyle merchandise, while mini lacrosse sticks and accessories round out the catalog. The platform uses Shopify e-commerce infrastructure and maintains a multi-channel media presence through blogs, podcasts, and social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragonfly Series Lacrosse Heads (Elite, Pro, Purpose lines) Epoch Lacrosse Dragonfly-series heads for attack, midfield, defense, long-stick midfield, and goalie positions, including Elite III (C30/E30/X30 carbon and white with iQ5; C60 with iQ8), Pro III (attack/midfield, defense/LSM, goalie with iQ5/iQ8/iQ3), Pro IV (attack/midfield and defense/LSM with iQ5/iQ8), and Purpose / Purpose Elite / Purpose Elite II variants, featuring carbon construction, iQ5/iQ8/iQ9 design systems, and multiple color configurations. Sold to lacrosse players at youth, high school, college, and professional levels.
• Dragonfly Integra X Pro Lacrosse Shafts Professional-grade Dragonfly Integra X Pro lacrosse shafts in 30" forward, 32" defense, and 32" transition configurations, designed for face-off specialists, defensemen, and offensive players. Sold as standalone shafts to lacrosse players seeking premium carbon shaft construction.
• Z-Series Lacrosse Heads (Z-One, Z-Three) Lightweight Z-One and Z-Three lacrosse heads engineered for elite offensive play, featuring a narrow face shape, high flair, Zone 1 pocket technology, and Knot Lock Tech. Sold to elite-level lacrosse players seeking advanced pocket technology and lightweight construction.
• Pre-Strung Complete Lacrosse Sticks Pre-strung complete lacrosse sticks such as the Z-One + Dragonfly Air II Complete and Z-One Pro Men's Complete (Black and White), combining a premium head with a Dragonfly Air II shaft, ready for immediate play. Sold to lacrosse players who want a fully assembled stick without separate head/shaft selection.
• Epoch Bespoke Custom Lacrosse Equipment Custom 1-of-1 lacrosse equipment configured through the Epoch Bespoke platform, including Bespoke Dragonfly Attack/Midfield shafts, Bespoke Dragonfly Women's 32" shafts, and Bespoke Integra Elite and Integra Pro arm guards, arm pads, D-Caps, elbow caps, goalie gloves, and player gloves. Mobile/laptop/desktop configurator with no minimum order; fulfillment by Epoch Lacrosse.
• Integra Elite and Integra Pro Protective Gloves Protective lacrosse gloves in the Integra Elite and Integra Pro lines for goalies and field players, available as standard models and as Bespoke customized units. Sold to lacrosse players and goalies needing league-grade hand protection.
• Lacrosse Playground Branded Apparel Collections Lacrosse Playground (LPG) branded apparel collections — 6 Rings, LPG Collection, Ferda, Pop Art, and Power House — comprising t-shirts ($14.99-$34.99), hooded sweatshirts ($49.99-$75.00), and hats ($14.99-$24.99). Sold to lacrosse players, coaches, and fans as lifestyle and team merchandise.
• LPG 6 Rings Apparel Collection Lacrosse Playground branded apparel line themed around '6 Rings,' available as t-shirts, hoodies, and sweatshirts in multiple styles and colors. Sold to lacrosse fans and players.
• Ferda Apparel Collection Lacrosse Playground branded apparel line featuring the 'Ferda' theme, with t-shirts, hoodies, and sweatshirts in multiple styles. Sold to lacrosse fans and players as lifestyle merchandise.
• LPG Pop Art Apparel Collection Lacrosse Playground branded apparel line featuring Pop Art design theme, available as t-shirts, hoodies, and sweatshirts. Sold to lacrosse fans and players as lifestyle merchandise.
• Power House Apparel Collection Lacrosse Playground branded apparel line featuring the Power House theme, available as t-shirts, hoodies, and sweatshirts. Sold to lacrosse fans and players as lifestyle merchandise.
• World Mini Collectible Lacrosse Sticks Mini collectible lacrosse sticks featuring country-themed designs (Australia, Austria, Canada, Czech, Denmark, etc.). Sold as novelty/collectible merchandise to lacrosse fans and players.
• Lacrosse Accessories (End Caps, Hex Balls) Lacrosse accessories including replacement shaft end caps in 1" green/black and green/white 3-packs, and Hex Lacrosse Ball Packs (Wolf). Sold as low-cost add-ons to lacrosse players building or maintaining their sticks.
• World Lacrosse Branded Hats World Lacrosse branded hats including the Rope Hat Patch (Navy) and Unstructured Hat Patch (Black). Sold to lacrosse fans as official fan merchandise.
• Limited Edition & Themed Dyed Lacrosse Heads Limited edition and themed custom-dyed Dragonfly-series lacrosse heads featuring seasonal, cultural, and novelty designs (California, Cotton Candy, Digi Camo, Dracula Monster, Dia de los Muertos, Bomb Pop, Alpine, Americana). Sold as collectible and themed products to lacrosse players and fans.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Trilogy LacrosseminorGTM or Marketing Partner · 24 March 2021Lacrosse Playground announced a content partnership with Trilogy Lacrosse in March 2021, expanding content coverage and cross-promotional opportunities within the lacrosse community.
• Epoch LacrossecoreOthersEpoch Lacrosse is the primary product brand sold through Lacrosse Playground. Parent company relationship within Epoch Sports portfolio. Epoch Lacrosse is a U.S. design and technology company creating high-performing lacrosse equipment manufactured in the U.S. through its innovation lab in Minneapolis.
• Wolf AthleticsminorOthersWolf Athletics is a sister brand under Epoch Sports portfolio, shown as a related brand in Lacrosse Playground's navigation alongside Epoch Lacrosse.
• SnyprminorOthersSnypr is a sister brand under Epoch Sports portfolio, shown as a related brand in Lacrosse Playground's navigation alongside Wolf Athletics.
• John Grant Jr.coreOthersLegendary Hall of Fame player John Grant Jr. joined Epoch Lacrosse as Senior Advisor in May 2022, responsible for building brand awareness domestically and internationally with special focus on box lacrosse in Canada. He works closely with Epoch's product development team creating the next generation of technologically advanced box and field equipment.
• Premier Lacrosse League (PLL)coreGTM or Marketing PartnerContent coverage partnership providing news, recaps, and analysis of PLL games and events. Lacrosse Playground produces PLL retro jersey rankings, PLL uniform analysis, and interviews with PLL coaches and players.
• National Lacrosse League (NLL)coreGTM or Marketing PartnerContent coverage partnership providing news, player spotlights, and analysis of NLL teams and players. Features include gear spotlights on NLL goalies and interviews with NLL coaches.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Lacrosse Unlimited: Largest U.S. lacrosse-specialty retailer with both online and brick-and-mortar stores. Directly comparable as a multi-channel lacrosse equipment and apparel destination serving the same players, parents, and teams.
• East Coast Dyes: Lacrosse-focused brand and retailer known for custom-dyed heads, apparel, and stringing services. Highly comparable in product strategy (customization, limited drops, content) and customer base to Lacrosse Playground.
• StringKing: Direct-to-consumer lacrosse equipment maker with strong online content presence (pro player spotlights, tutorials). Competes in lacrosse heads, shafts, and complete sticks with a comparable content-plus-commerce model.

Broad incumbents

• Epoch Lacrosse: Parent brand within Epoch Sports portfolio and primary product supplier to Lacrosse Playground. Larger incumbent with manufacturing, pro athlete partnerships (e.g., John Grant Jr.), and a wider product line spanning elite to youth.
• STX Lacrosse: Established lacrosse equipment manufacturer with broad retail distribution and a long-tenure brand. Comparable as a larger incumbent competing in lacrosse heads, shafts, gloves, and complete sticks.
• Maverik Lacrosse: Major lacrosse equipment brand (formerly under Warrior) with retail and team-dealer channels. Comparable as a broader incumbent offering heads, shafts, gloves, and protective gear across price tiers.
• DICK'S Sporting Goods: Large multi-sport sporting goods retailer carrying lacrosse equipment alongside broader categories. Comparable as a scale competitor with superior fulfillment and assortment, pressuring niche lacrosse retailers on price and availability.
• Pure Hockey: Hockey-focused specialty retailer that also carries lacrosse equipment. Comparable as a niche-sports specialty retailer with physical and online distribution serving athletes in adjacent stick-sport categories.

Emerging players

• Snypr: Sibling brand under Epoch Sports positioned as a lacrosse-focused platform. Directly comparable as a related Epoch Sports property, though smaller/earlier-stage than Lacrosse Playground and indicative of internal portfolio competition.

Others

• Wolf Athletics: Sibling apparel/gear brand within Epoch Sports portfolio. Related as a co-marketed Epoch Sports brand and potential supplier of apparel sold through Lacrosse Playground, rather than a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/laxplayground
• YouTubeyoutube.com/channel/UCQmbFNd-xbsXhN3o9zTRzFg
• Facebookfacebook.com/lacrosseplayground
• Instagraminstagram.com/lacrosseplayground

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacrosse Playground