What Chorley Group does

Chorley Group is a privately held, family-owned multi-franchise automotive dealership group founded in 1989 by Chairman Andrew Turner, operating 20+ showroom locations across the North West of England, primarily in Lancashire and Greater Manchester. The company represents mainstream and value-oriented OEMs including Nissan, MG, Citroën, Vauxhall, Peugeot, GWM Ora, Kia, Hyundai, Isuzu, and GoEv, alongside a used vehicle inventory of 650+ cars. Revenue is generated through multiple streams: new and used vehicle sales, finance products (Hire Purchase, Personal Contract Purchase, Personal Contract Hire), the Motability leasing scheme, a Corporate Business Centre serving fleet and commercial customers (LCVs, vans, trucks, pick-ups, 4x4s), and aftersales services including servicing, MOTs, repairs, parts, and add-on protection products.

The business has invested in a digital infrastructure layer that includes online vehicle search and reservation (£99 refundable), home delivery, click-and-collect, the Same Day Drive Away programme, and an online service/MOT booking platform. Connected vehicle features for MG (iSMART, integrating Cerence voice, HERE mapping, AWS, and Amazon Music) and Nissan (NissanConnect with remote health, stolen vehicle tracking, and geofencing) are delivered through OEM partnerships rather than proprietary technology. Aftersales retention is supported by the tiered Chorley Care protection plan (Essentials free, Premium £499, Premium+ £749) bundled with RAC breakdown cover, alongside Supagard treatments, SMART Repair Insurance, and Tyre & Alloy Insurance.

The go-to-market combines physical showroom retail across its regional footprint with digital channels (website, YouTube, Trustpilot, live chat, email enquiry) and a dedicated B2B sales motion through the Corporate Business Centre. Centralised client services operate seven days per week (8am-8pm) under the brand positioning 'Big enough to cope, small enough to care.' The company has maintained independent family ownership for over 35 years with no disclosed external funding or acquisition activity.

Name

Chorley Group

Legal name

Chorley Group

Website

https://chorleygroup.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Chorley Group is a family-owned multi-franchise automotive dealership group operating 20+ showrooms across the North West of England, selling new and used vehicles for Nissan, MG, Citroën, Vauxhall, Peugeot, GWM Ora, and other brands, serving individual consumers, Motability customers, and corporate fleets with finance, aftersales, and protection products.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), SME & Small Business Vehicle Leasing (TLABAAAB)

Keywords

• Multi-franchise car dealership
• New and used vehicles
• Vehicle finance solutions
• Fleet management services
• Automotive aftersales

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new cars across multiple franchises including Nissan, MG, Citroën, Vauxhall, Peugeot, and GWM Ora. Includes 0% APR finance deals and various manufacturer incentives.
2. Used Vehicle Sales: Sale of used vehicles with over 650 cars in stock at any time. Includes hatchbacks, SUVs, electric vehicles, and hybrids. Online reservation available for £99 (fully refundable).
3. Vehicle Finance: Finance products including Hire Purchase (HP), Personal Contract Purchase (PCP), and Personal Contract Hire. Offered across new and used vehicles.
4. Fleet & Business Solutions: Corporate Business Centre providing fleet solutions for businesses including commercial vehicles, vans, trucks, pick-ups, and 4x4 vehicles. Offers contract hire and bespoke funding solutions.
5. Motability Scheme: Approved Motability dealer providing vehicle leasing in exchange for mobility allowance.
6. Aftersales Services: Services including servicing, MOT testing, repairs, parts, and accessories. Fixed price servicing and service plans available.
7. Chorley Care Protection Plans: Vehicle protection plans with three tiers: Essentials (included free), Premium (£499 for 12 months), and Premium+ (£749 for 24+ months). Includes warranty extensions and RAC breakdown cover.
8. Vehicle Insurance: Nissan Insurance products offered through partnership with Car Care Plan Limited and Verex.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Chorley Group is a family-owned multi-franchise motor dealership group that sells new and used vehicles across brands including Nissan, MG, Citroën, Vauxhall, Peugeot, and GWM Ora, supported by vehicle finance (HP, PCP, PCH), Motability scheme leasing, fleet and business solutions, and a full aftersales offering of servicing, MOTs, repairs, parts, accessories, and protection products. Its 20+ dealerships across the North West of England are complemented by online reservation, home delivery, and a Same Day Drive Away programme.

Product overview

Chorley Group is a family-owned motor group operating as a multi-franchise dealership network across the North West of England. The core offering comprises new and used vehicle sales representing brands including Nissan, MG, Peugeot, Vauxhall, Citroën, and GWM Ora, supported by comprehensive finance products (Hire Purchase, PCP, Personal Contract Hire), Motability scheme participation, and a Business Fleet Solutions centre for corporate clients. The business is structured around a unified dealership network offering aftersales services including servicing, MOTs, and repairs at all locations. A portfolio of protection products including Chorley Care (with Essentials, Premium, and Premium+ tiers), Supagard, SMART Repair Insurance, and Tyre & Alloy Insurance provides recurring revenue and customer retention. Digital add-ons include MG iSmart and NissanConnect connected car platforms. The group emphasises online purchasing capability with home delivery and the Same Day Drive Away programme. The Client Services Team provides centralised support across all franchises, while the Corporate Business Centre handles fleet and commercial vehicle requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Chorley Group: Main family-owned motor group brand operating across the North West of England
• Chorley Care
• Chorley Group Corporate Business Centre

Products and services

• New Cars Sales Sale of new vehicles from franchised brands including Nissan, MG, Peugeot, Vauxhall, Citroën, and GWM Ora, with manufacturer warranties and finance options (including 0% APR deals).
• Used Cars Sales Sale of pre-owned vehicles with over 650 cars in stock across multiple locations in Lancashire and Greater Manchester, including hatchbacks, SUVs, electric vehicles, and hybrids, with online reservation for £99 (refundable).
• Business Fleet Solutions Corporate Business Centre providing fleet vehicle leasing, commercial vehicles (LCVs, vans, trucks, pick-ups, 4x4s), contract hire deals, and business electric vehicle options with bespoke funding solutions.
• Car Finance Flexible financing options including Hire Purchase (HP), Personal Contract Purchase (PCP), and Personal Contract Hire, with online finance eligibility checking.
• Motability Scheme Approved Motability dealer offering vehicle leasing in exchange for mobility allowance, with specialists at every dealership location.
• Servicing & Aftersales Full range of aftersales services including servicing, MOT testing (including Class 7 commercial MOTs), repairs, parts and accessories, fixed price servicing, and service plans across all franchise dealerships.
• Chorley Care Protection Plan Vehicle protection plan with tiered memberships: Essentials (3-month warranty included free), Premium (£499 for 12-month warranty with RAC breakdown cover), and Premium+ (£749 for 24+ month warranty with RAC cover), offering protection against unexpected repair costs.
• Supagard Protection Exterior and interior protective treatments applying a hi-tech barrier to vehicle paintwork and fibres to keep cars looking newer for longer.
• SMART Repair Insurance Insurance product covering repair costs of minor dents, small scratches, and scuffs for up to three years with unlimited claims up to £3,000, protecting insurance premiums and no-claims bonuses.
• Tyre and Alloy Insurance Three-year insurance policy for tyres and alloy wheels covering up to 5 tyre replacements and 10 alloy wheel repairs with a single one-off payment.
• Same Day Drive Away Programme enabling customers to purchase and drive away used vehicles on the same day, featuring pre-prepared on-site stock ready for immediate delivery.
• Nissan Insurance Nissan Insurance products offered through partnership with Car Care Plan Limited and Verex, providing motor insurance to new and used Nissan customers.
• Parts & Accessories Store Online retail platform for genuine manufacturer parts and accessories across all franchises, available for purchase and home delivery or in-store fitting.
• MG iSmart Connectivity Connected car technology for MG vehicles featuring over 50 connected features including remote climate control, vehicle status diagnosis, lock/unlock, route planning, and Amazon Prime music integration via smartphone app.
• NissanConnect Services Smartphone connectivity platform for Nissan vehicles offering remote control services, vehicle health monitoring, live traffic navigation, stolen vehicle tracking, and smart alerts for speed, curfew, and area boundaries.
• Laser Wheel Alignment Precision wheel alignment service using light beam technology to ensure vehicle front wheels are set up according to manufacturer specifications.

Quantifiable outcome

• 4,500+ satisfied customers served over 35+ years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RACcoreStrategic or Co-development PartnerRAC provides breakdown cover as part of Chorley Care Premium and Premium+ protection plans. Coverage includes roadside assistance, recovery, at-home service, and onward travel benefits for up to 8 passengers.
• The AAcoreStrategic or Co-development PartnerAA provides roadside assistance for MG vehicles. All new MGs come with one-year AA roadside assistance package covering the whole of the UK including Homestart, Roadside Assistance, Recovery and Onward Mobility. MGs receive 12 months free MG Assistance when serviced at an MG dealership.
• TrustpilotminorGTM or Marketing PartnerTrustpilot review platform integrated into Chorley Group's digital presence, providing customer review and reputation management capability.
• Car Care Plan LimitedcoreOthersInsurance administrator for Nissan Insurance products. Registered in England (Company No. 850195) at Jubilee House, 5 Midpoint Business Park, Thornbury, West Yorkshire, BD3 7AG. Authorized and regulated by the Financial Conduct Authority (No. 309268).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marshall Motor Group: UK motor retailer representing multiple volume brands with new/used sales, fleet and aftersales services. Comparable franchise diversity and customer segmentation (retail, fleet, Motability) to Chorley Group.
• JCT600: Yorkshire-headquartered multi-franchise dealer group with new and used car sales across volume and premium brands. Similar regional clustering and multi-brand franchise strategy to Chorley Group's North West footprint.
• Pendragon: Large UK multi-franchise dealer group operating volume and premium brands across regional clusters with integrated finance and aftersales. Same multi-OEM, multi-site retail model as Chorley Group, just at materially larger scale.
• Lookers: UK-listed multi-franchise motor retailer with volume-brand franchises, fleet services, and aftersales operations. Comparable franchise mix, finance offerings and corporate fleet centre structure to Chorley Group.
• Vertu Motors: UK multi-brand car retailer operating volume franchises with full sales, service and fleet operations across regional dealerships. Highly comparable regional multi-franchise dealer model to Chorley Group.
• Stoneacre Motor Group: Regional UK multi-brand car dealer with a network of dealerships across the North/Midlands. Comparable multi-franchise regional dealer model and used car stock scale to Chorley Group.
• Arnold Clark: UK's largest independent multi-franchise car retailer operating 200+ dealerships across multiple volume brands. Directly comparable as a multi-brand dealer group with new/used sales, finance, aftersales, and online reservation flows similar to Chorley Group.

Broad incumbents

• Sytner Group: UK premium-leaning multi-franchise dealer group operating across volume and premium brands with integrated aftersales. Comparable multi-franchise model but skewed to premium brands, whereas Chorley Group is volume-brand focused.
• Listers Group: UK privately-held multi-franchise dealer group with volume and premium brands. Comparable multi-brand, multi-location dealer strategy with similar aftersales and fleet offerings to Chorley Group, though with broader geographic reach.
• Inchcape plc: Global automotive distributor and retailer with UK retail operations across multiple brands. Overlaps with Chorley Group on multi-brand retail and aftersales but operates at much larger scale and is increasingly shifting toward distribution-led, lower-capital models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChorleyGroup
• LinkedInlinkedin.com/company/chorley-group
• Facebookfacebook.com/ChorleyGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chorley Group