Visiting Nurse Health System

What Visiting Nurse Health System does

Visiting Nurse Health System (VNHS) is a nonprofit 501(c)(3) healthcare organization headquartered in Atlanta, Georgia, and operating since 1948. It is Georgia's first and largest nonprofit provider of healthcare, hospice, and aging services delivered in the home, serving more than 15,000 patients annually across 57 counties through its main Atlanta office, a 36-bed Hospice Atlanta Center inpatient facility in Buckhead, and a regional office in Rome. The organization runs a vertically integrated care continuum that includes skilled home healthcare, Hospice Atlanta (Georgia's first hospice program, established 1975), the Advanced Illness Management (AIM) palliative care program, the Community Care Services Program (CCSP) and SOURCE Medicaid waiver case management, Private Home Care, the Alzheimer's and Parkinson's Respite Program, Camp STARS bereavement camp, and a charitable care program funding nearly 9,000 visits annually for vulnerable patients.

VNHS's technology stack is centered on the Home Care Homebase cloud-based electronic medical records platform deployed in 2017, supplemented by an Internet-based Physician Portal for referral management and the OneCare in-home remote monitoring and telemonitoring system launched in 2007 that alerts family members and nurses to missed medications, missed vital signs, and other patient events. The organization also operates the Healthy Transitions program for HUD communities and the High-Risk Patient Program, a hospital partnership initiative launched in 2012 to reduce rehospitalization among high-risk diagnoses; VNHS reports among the lowest 60-day hospital readmission rates in Metro Atlanta per CMS data.

VNHS is funded through a diversified mix of Medicare and Medicaid reimbursements, payments from virtually all major insurance plans, private out-of-pocket and long-term-care insurance payments for Private Home Care and the Residential Hospice program, and charitable donations supporting the safety-net charitable care program. Its go-to-market combines physician referrals via its online portal and fax intake, direct patient and family intake, and deep hospital system partnerships (including Emory Healthcare, Kaiser Permanente, and Northside Hospital), supplemented by community engagement through United Way, the Healthcare Champions corporate giving program, and a Speakers' Bureau delivering free community education on aging, hospice, and caregiver topics.

Name

Visiting Nurse Health System

Legal name

Visiting Nurse Health System, Inc.

Website

https://vnhs.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Visiting Nurse Health System is a 501(c)(3) nonprofit founded in 1948 and headquartered in Atlanta, providing home healthcare, hospice, palliative care, and Medicaid waiver case management to more than 15,000 patients annually across 57 Georgia counties.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Home healthcare services
• Hospice care
• Palliative care
• Community care services
• Skilled nursing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medicare/Medicaid Reimbursement: Visiting Nurse is Medicare and Medicaid certified; services covered include nursing care, therapy services, medical equipment, and medications
2. Insurance Payments: Accepts virtually all insurance plans; coverage for home health services, hospice care, and palliative care
3. Private Pay (Out-of-Pocket): Private Home Care services paid out-of-pocket or through long-term care insurance policies; self-pay residential hospice care program
4. Donations and Charitable Contributions: Nonprofit 501(c)(3) organization; receives donations to support nearly 9,000 charitable care visits each year for vulnerable patients

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Visiting Nurse Health System delivers a full continuum of in-home healthcare services across 57 Georgia counties, including skilled nursing, rehabilitation therapies, hospice, palliative care, community-based case management, and private personal care. Operating as a nonprofit 501(c)(3), it supplements insurance-reimbursed services with charitable care and runs Georgia's first hospice program (Hospice Atlanta, established 1975). Services are delivered primarily in patient homes with a 36-bed inpatient hospice facility in Buckhead.

Product overview

Visiting Nurse Health System operates as a comprehensive, multi-service healthcare at home organization offering a full care continuum through distinct branded programs. The core offerings include Home Healthcare (skilled nursing, rehabilitation, infusion services, and disease management), Hospice Atlanta (hospice and palliative care), the Advanced Illness Management (AIM) Program for palliative care, Community Care Services Program (CCSP) for Medicaid waiver case management, SOURCE for community-based care alternatives, and Private Home Care for daily living assistance. Specialized programs include Camp STARS bereavement camp for children, Alzheimer's and Parkinson's Respite Program, We Honor Veterans partnership, and Pet Peace of Mind program. The organization also provides telehealth through its OneCare remote monitoring system and charitable care to underserved populations. Founded in 1948 and celebrating 75+ years of service, VNHS is Georgia's first and largest nonprofit provider of healthcare, hospice, and aging services in the home, serving patients throughout 57 counties.

Differentiator

Problem solved

Functional benefit

Brands

• Camp STARS: Bereavement camp for children and families who have lost a loved one, founded in 1994, held annually at Camp Twin Lakes in Rutledge, GA.
• Hospice Atlanta
• Alzheimer's and Parkinson's Respite Program

Quantifiable outcome

• Among the lowest 60-day hospital readmission rates in Metro Atlanta according to CMS
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• We Honor VeteranscoreStrategic or Co-development PartnerNational campaign partner between National Hospice and Palliative Care Organization and Department of Veterans Affairs. Hospice Atlanta committed to veteran-centric education, highest standard of care for veteran patients and families, strengthening relationships with VA medical system.
• United Way of Greater AtlantacoreStrategic or Co-development PartnerCommunity partner since 1948; Visiting Nurse is a United Way agency serving metro Atlanta community
• Pet Peace of MindminorStrategic or Co-development PartnerNational nonprofit partnership to train hospice volunteers on bringing care and comfort to hospice family pets; helps patients with pet care and provides information about pet rehoming options
• Resurgia Health SolutionscoreStrategic or Co-development PartnerHouse-call medical practice partnership for palliative care program; physician partners in redefining palliative care movement
• JenCare Senior Medical CentercoreStrategic or Co-development PartnerPhysician partnership for palliative care program collaboration
• Dispatch HealthcoreStrategic or Co-development PartnerPartnership for palliative care program providing in-home acute care services
• 1st Care ManagementcoreStrategic or Co-development PartnerPartnership for palliative care program care management coordination
• Camp Twin LakesminorStrategic or Co-development Partner300-acre campus in Rutledge, GA hosting Camp STARS bereavement retreat annually; provides peaceful, safe environment for grieving individuals and families
• Northside HospitalminorOthersCommunity sponsor for Camp STARS bereavement camp
• First HorizonminorOthersCorporate sponsor for Camp STARS; part of Healthcare Champions program
• Cadence BankminorOthersHealthcare Champions Chair sponsor; corporate supporter of VNHS mission
• Emory HealthcarecoreStrategic or Co-development PartnerHealthcare Champions member; leading hospital system partnership for care coordination
• Kaiser PermanentecoreStrategic or Co-development PartnerHealthcare Champions member; health system partnership

Scale indicators7 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Amedisys: One of the largest U.S. home health and hospice operators with a national footprint. Directly comparable to VNHS in offering skilled home health and hospice services to patients in their homes, including Medicare-certified skilled nursing visits and routine hospice care.
• LHC Group: National home health, hospice, and home-based palliative care provider acquired by Optum. Directly comparable to VNHS in delivering Medicare-certified home health and hospice across multiple states with strong hospital joint-venture partnerships.
• Encompass Health: Large provider of home health and hospice services (former Encompass Home Health) alongside inpatient rehab. Directly comparable to VNHS in offering skilled nursing, therapy, and hospice services delivered in the home setting.
• Enhabit: Public home health and hospice operator spun off from Encompass Health. Comparable to VNHS as a pure-play home health and hospice provider serving Medicare-eligible populations with skilled nursing, therapy, and end-of-life services.
• Compassus: National hospice, palliative, and home health provider serving patients across more than 30 states. Directly comparable to VNHS's Hospice Atlanta and AIM Palliative Care lines, with similar emphasis on community-based end-of-life and serious-illness care.
• Gentiva: National hospice and palliative care provider backed by Clayton, Dubilier & Rice. Comparable to VNHS as a hospice-focused operator offering routine home hospice care and inpatient hospice facilities to patients with life-limiting illness.
• Aveanna Healthcare: National provider of home health, hospice, and private duty nursing services. Comparable to VNHS in delivering Medicare-certified skilled home health visits and hospice alongside pediatric and adult private-duty nursing services.
• BrightSpring Health Services: Diversified home and community-based health services platform offering hospice, home health, and personal care. Comparable to VNHS in providing a continuum of at-home services including hospice, private duty, and Medicaid waiver community-based care.

Broad incumbents

• CenterWell Hospice (Humana): Humana's home health and hospice division offering hospice, home health, and primary care as part of a broader integrated payer-provider portfolio. Comparable to VNHS as a hospice and home health provider, though operating at much larger scale as part of a national health plan.
• Help at Home: Leading personal care and home health services provider serving Medicaid waiver populations across multiple states. Comparable to VNHS's CCSP/SOURCE community-based Medicaid programs and Private Home Care personal care services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atl_nurse
• YouTubeyoutube.com/watch?v=56Mxhoyk5I4
• Instagraminstagram.com/visitingnursehealthsystem
• Facebookfacebook.com/VisitingNurseHealthSystem
• LinkedInlinkedin.com/company/visiting-nurse-health-system

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Health System