INO.com
INO.com is a New York-based information services firm providing options markets content and tools to traders worldwide; founded in 1995, with 11-50 employees, though its domain is currently listed for acquisition by a third-party broker.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
INO.com firmographics
Firmographics- Name
- INO.com
- Website
- https://ino.com
- Company type
- Private
- Founded year
- 1995
- Headcount range
- 11–50 employees
- Short description
- INO.com is a New York-based information services firm providing options markets content and tools to traders worldwide; founded in 1995, with 11-50 employees, though its domain is currently listed for acquisition by a third-party broker.
- Ownership category
- akta.pro rank
INO.com industry classification
Industry- Product category
- Options Trading Information Services
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Options Brokerage (FSAEACAI)
- akta.pro secondary industries
- Options Exchanges (Listed Options Markets) (FSAFABAK), Algorithmic Trading & Execution Platforms (FSAFANAN)
Keywords
Where INO.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
INO.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
INO.com product offering
Product offeringCore offering
INO.com provides options markets information services, serving traders worldwide with market data, analysis, and trading-related information content. The company operates as an online information provider focused on the options trading segment, delivering content to individual and professional traders seeking market intelligence on options markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Options Markets Information Service An online information service delivering options market data, analysis, and trading-related content to individual and professional options traders globally. The service is delivered through the INO.com website.
Companies that use INO.com
Customer profileIdeal customer profiles1 record
INO.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
INO.com competitors and assessment
Company assessmentBroad incumbents
- Robinhood: Free options chain data, education, and increasingly rich analytics integrated into a retail brokerage — a free alternative that compresses demand for paid options information services.
- tastytrade (IG Group): Options-focused content, education, and brokerage platform now owned by IG Group — combines options information with execution, raising the competitive bar for information-only players.
- Cboe Global Markets: Operates the largest U.S. options exchange and publishes extensive options education, data, and analytics — directly adjacent to INO.com's options-information focus and the dominant incumbent in the category.
- Interactive Brokers: Provides comprehensive options analytics, education, and trading tools bundled with brokerage services — competes for the same end-trader audience as INO.com.
- Options Industry Council (OIC): Industry-backed options education and information resource aimed at retail and institutional traders — a primary free-information alternative competing for the same trader audience as INO.com.
Emerging players
- Unusual Whales: Subscription-based options-flow, dark-pool, and options-oriented market intelligence community — a rapidly growing niche competitor in the trader-information space.
- OptionStrat: Modern options strategy builder and analytics tool with a strong retail trader following — a younger, technology-forward competitor in the options-tools niche.
Direct peers
- Barchart.com: Provides options chains, screeners, analytics, and market data to retail traders globally — a closely comparable options-information and data subscription business.
- MarketChameleon: Subscription-based options analytics, unusual-activity scanners, and educational content for active options traders — a direct niche competitor in the options information market.
Others
- Tradier: Brokerage and trading-infrastructure provider that exposes options market data and APIs to fintech apps — an ecosystem/adjacent player relevant to any options information platform's data and distribution strategy.
Market position
Customer concentration
INO.com social profiles
Digital presenceINO.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
INO.com leadership team
Management profileNumber of profiles
INO.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INO.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INO.com
What does INO.com do?
INO.com provides options markets information services, serving traders worldwide with market data, analysis, and trading-related information content. The company operates as an online information provider focused on the options trading segment, delivering content to individual and professional traders seeking market intelligence on options markets.
When was INO.com founded?
INO.com was founded in 1995. It employs 11 to 50 people.
Where is INO.com based?
INO.com is headquartered in New York, United States, in the North America region.
Who are INO.com's main competitors?
Broad incumbents on record are Robinhood, tastytrade (IG Group), Cboe Global Markets, Interactive Brokers and Options Industry Council (OIC). Emerging players are Unusual Whales and OptionStrat. Direct peers are Barchart.com and MarketChameleon. Tradier is listed as an others.
Does INO.com have an API?
No public API is recorded for INO.com.
What industry is INO.com in?
INO.com's product category is Options Trading Information Services. Its primary akta.pro industry code is FSAEACAI, Options Brokerage, with a secondary code of FSAFABAK, Options Exchanges (Listed Options Markets). Its NAICS code is 5231 and its SIC code is 6211.