What Agromanager does

Agromanager is a Belgian-domiciled private company (BVBA) that provides a cloud-based, modular SaaS platform purpose-built for professional fruit growers in Belgium and the Netherlands. Founded by Laurens Tack and Brent De Boey — childhood friends from fruit-farming families who combined IT training with firsthand horticultural expertise — the company serves 700+ fruit-cultivation operations ranging from small family farms to larger orchards and sorting companies. The company employs 1–10 people and operates from a headquarters in Sint-Gillis-Waas (Belgium) and a regional office in Geldermalsen (Netherlands).

The platform is organized as a modular ecosystem around five primary modules: Spuitschrift (Spray Journal) for treatment and spray logging with automatic legal-compliance checking, GPS for tree-level precision mapping and 3D task cards, Koeling (Cooling) for cold-storage barcode tracking, Sortering (Sorting) for inventory and order management, and Tijdregistratie (Time Registration) for badge-based worker time tracking with GPS attribution. Supporting modules include an Invoicing Module (with Peppol e-invoicing support), a Certification Module for schemes such as Tesco Nurture and Planet Proof, and a CO2 Calculator for sustainability reporting. The offering is complemented by three mobile applications (Scan App, Time App, Spray App) and a proprietary hardware add-on — the Agromanager Machine Controller — that integrates with sprayer computers and GPS receivers to enable site-specific treatment automation. The platform provides per-tree traceability from planting through cooling, sorting, and delivery, with 35+ integrations spanning Aurea Imaging drone data, Pluk-O-Trak harvest tracking, weather stations, crop protection suppliers, multiple tractor and machinery brands, and trader-to-grower ordering.

Agromanager operates a hybrid go-to-market combining product-led growth (a self-serve 14-day free trial with full module access) and a sales-led motion for customized package design. Revenue is generated through modular monthly subscription license fees, with hardware (Machine Controller, apps, integrations) sold separately and Successpacks offered as an add-on advisory service. Data is stored within the EU under GDPR compliance, and each customer is set up with a segregated environment. The company is privately held with no disclosed external funding and has announced a 2026 product restructure introducing separate per-customer databases and a simplified commercial offering, alongside Peppol e-invoicing support to meet the January 2026 Belgian mandate.

Name

Agromanager

Legal name

BVBA Agromanager

Website

https://agromanager.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Agromanager is a Belgian cloud-based SaaS company offering a modular farm management platform for professional fruit growers in Belgium and the Netherlands, with spray logging, GPS precision mapping, cold storage, sorting, time tracking, certification, and invoicing modules plus mobile apps and proprietary machine-control hardware.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)

akta.pro secondary industries

Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Farm management software
• Precision agriculture
• Fruit cultivation software
• Agricultural traceability platform
• Orchard management system

Headquarters

HQ city

Sint-gillis-waas

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software License/Subscription Fees: Charges a license fee to customers to cover operational costs. Pricing is modular based on selected modules. Hardware can also be purchased separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Agromanager offers a cloud-based SaaS platform that helps professional fruit growers manage their entire orchard operation from planting through cooling, sorting, and delivery. The modular system includes spray journal, GPS precision mapping, cold storage, sorting, time registration, invoicing, and certification modules, with mobile apps and proprietary machine control hardware add-ons. It serves 700+ fruit growers primarily in Belgium and the Netherlands.

Product overview

Agromanager is a cloud-based SaaS platform for fruit cultivation management, developed by and for fruit growers in Belgium and the Netherlands. The product portfolio is structured as a modular ecosystem built around a core platform with five primary modules: Spuitschrift (Spray Journal) for treatment and spray application logging, GPS Module for precision orchard mapping and site-specific task cards, Koeling (Cooling) for cold storage barcode tracking, Sortering (Sorting) for inventory and order management, and Tijdregistratie (Time Registration) for worker time tracking via badge scanning. Supporting modules include an Invoicing Module (with Peppol e-invoicing), a Certification Module for compliance management, and a CO2 Calculator for sustainability reporting. The platform is complemented by mobile applications (Scan App, Time App, Spray App) and a proprietary Agromanager Machine Controller hardware add-on for machine automation. Successpacks offer structured advisory services. The system tracks every barcode from planting through cooling and sorting to delivery, enabling full chain traceability at tree and batch level.

Differentiator

Problem solved

Functional benefit

Products and services

• Spray Journal (Spuitschrift) Module

Quantifiable outcome

• Weekly new features and updates based on user feedback

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• Aurea ImagingcoreTechnology or IntegrationData collection and analysis partner for agriculture. Provides drone imagery and sensor data that integrates with Agromanager's GPS module for precision fruit growing. Enables site-specific treatment recommendations based on aerial data analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Climate FieldView (Bayer): Industry-leading digital agriculture platform owned by Bayer, offering data-driven farm management, variable rate application, and satellite imagery. Adjacent to Agromanager's GPS and spray modules, with global scale and major agronomic dataset advantage.
• John Deere Operations Center: OEM-backed farm management platform tightly integrated with Deere machinery, offering fleet management, agronomic records, and prescription mapping. Competes with Agromanager on the machinery integration and GPS layer through Deere's dominance in tractors and sprayers used in European orchards.
• Trimble Agriculture: Major agtech incumbent offering GPS, precision farming, and farm management software including hardware controllers for tractors and sprayers. Direct overlap with Agromanager's GPS module and Machine Controller, with much larger scale and OEM partnerships.
• Yara FarmCare / Atfarm: Yara's digital farming portfolio including Atfarm for crop monitoring and recommendations. Overlaps with Agromanager's spray planning and crop nutrition modules, backed by Yara's fertilizer industry scale.

Emerging players

• Tule Technologies: Specialty-crop focused precision irrigation and crop water stress monitoring platform with strong footholds in fruit and nut crops. Directly comparable to Agromanager on the fruit-growing vertical and precision orchard use cases.
• AgriTask: Precision agriculture platform with crop scouting, irrigation, and traceability tools. Comparable to Agromanager's precision GPS and traceability features, though broader in crop scope and focused on enterprise agribusiness.
• CropX: Ag-analytics platform combining soil sensors, satellite data, and farm management software for irrigation and input optimization. Comparable to Agromanager on the precision/IoT layer, with adjacent overlap on fruit-growing irrigation use cases.

Direct peers

• AGRIVI: Cloud-based farm management software covering crop planning, field operations, finance, and traceability. Directly comparable to Agromanager's modular SaaS model, though targeting a wider crop portfolio globally rather than fruit specialization.
• 365FarmNet: European farm management SaaS platform offering modular agronomic, documentation, and planning tools. Comparable to Agromanager as a multi-module farm management SaaS serving European growers, though serving a broader crop set than Agromanager's fruit-only focus.
• Agworld: Farm management platform combining planning, record-keeping, and financial tracking for growers and agronomists. Overlaps with Agromanager on operational record-keeping and compliance modules, with similar modular SaaS delivery and SMB grower focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Agromanager
• Instagraminstagram.com/agromanager.eu
• LinkedInlinkedin.com/company/agromanager

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agromanager