What Salazar Israel does

Salazar Israel, legally operated as Automotriz Cordillera S.A. (RUT 79.853.470-K), is one of the largest multi-brand automotive dealership groups in Chile. Founded and headquartered in Concepción with broad operational presence across Santiago, the company sells new vehicles from 35+ international brands — ranging from mass-market (Ford, Kia, MG, Mitsubishi, Volkswagen, Suzuki, Chery, Geely, BYD, Nissan, Renault) through premium (Audi, Volvo, Porsche, Land Rover, Cupra) and a fast-growing portfolio of Chinese OEMs (BYD, Jetour, GWM, GAC, Maxus, Kaiyi, Karry, Omoda & Jaecoo, Changan, JMC, DFSK, SsangYong). It also operates Clicar, an inspected used-vehicle brand with 3,000+ vehicles in stock billed as the largest in Chile, and runs 30+ authorized workshops, a parts and accessories business, a dedicated tire portal, plus insurance advisory and extended warranty products. Its legal representative and Gerente General is Mauricio Fuenzalida Espinoza. The company is privately held and sits within the Americar S.A. diversified conglomerate alongside sister companies Portillo, Coseche, WiGo Motors, Servimaq, Carflex, and Clicar.

The business model is hybrid dealership + financial services + aftermarket services. Revenue is generated across five streams: (1) new vehicle unit sales, (2) used vehicle sales under Clicar, (3) technical service and maintenance, (4) parts, accessories and tires, and (5) financing and insurance commissions via financial partners Forum Servicios Financieros, Santander Consumer Finance, and Audi Financial Services (Porsche Volkswagen Servicios Financieros). Vehicles are priced in CLP on a unit-pricing basis, with manufacturer financing bonuses and dealer discounts, and online reservations transacted through WebPay/Transbank with a 200,000 CLP deposit and 48-hour hold. Pricing for parts and labor follows standard dealer model conventions, with periodic loyalty discounts (e.g., up to 20% off maintenance) and promotional campaigns.

Go-to-market is multi-channel: 50+ physical branches across 11 Chilean cities provide primary fulfillment and aftersales coverage; a contact center (*1500, 600 818 6000) and WhatsApp support inside sales; the website (salazarisrael.cl) provides online inventory, an online reservation system, free online valuation, and an automotive news/blog content layer; social channels (Facebook, Instagram, LinkedIn, TikTok) handle top-of-funnel awareness; and a dedicated 'Venta Empresa' program serves corporate/fleet buyers. Customer segments are segmented horizontally across individual consumers (new and used), corporate/fleet buyers, and service/parts customers. Technology stack consists of conventional e-commerce and payments integrations (Transbank/WebPay, reCAPTCHA, mobile-responsive Contentful-backed website); no AI, ML, proprietary platform, or app product is disclosed in the available data.

Name

Salazar Israel

Legal name

Automotriz Cordillera S.A.

Website

https://salazarisrael.cl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Salazar Israel is a Chilean multi-brand automotive dealership group operating 50+ branches across 11 cities, selling new vehicles from 35+ international brands and inspected used vehicles under the Clicar brand, supported by 30+ workshops, parts, financing, insurance, and extended warranty services for individual consumers and corporate fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple brands including Ford, Honda, Kia, MG, Mitsubishi, Volkswagen, BYD, and 30+ other brands. Revenue generated from vehicle sales with financing options managed through financial partners.
2. Used Vehicle Sales (Clicar): Sale of inspected used vehicles under the Clicar brand. Over 3,000 vehicles in stock, all inspected with mechanical coverage included.
3. Technical Service and Maintenance: Vehicle maintenance, repair, denting and painting services through 30+ authorized workshops.
4. Parts and Accessories: Sale of genuine parts, accessories, and tires (Neumáticos) for vehicles.
5. Financing and Insurance Services: Commission revenue from facilitating vehicle financing through partner financial institutions including Forum Servicios Financieros, Santander Consumer, and Audi Financial Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Salazar Israel is a multi-brand automotive dealership group in Chile that sells new vehicles from 35+ international brands (Ford, Honda, Kia, Volkswagen, Porsche, Audi, BYD, and others) and certified pre-owned vehicles under the Clicar sub-brand. It also provides complementary services including technical maintenance and repair across 30+ authorized workshops, genuine parts and tires, vehicle financing facilitation with partner banks, vehicle trade-in, insurance advisory, and extended warranties through 50+ branches across 11 cities in Chile.

Product overview

Salazar Israel (Automotriz Cordillera S.A.) is a multi-brand automotive concessionaire operating in Chile with 50+ branches across 11 cities, selling new and used vehicles across 35+ international brands. The core offering consists of new vehicle sales (vehículos nuevos), used vehicle sales under the Clicar sub-brand, and comprehensive post-sale services including technical maintenance, spare parts, vehicle financing, insurance advisory, and extended warranties. The business model integrates a digital-first reservation system with physical dealership operations, offering online valuation and reservation services alongside traditional in-person sales. Financing is facilitated through partnerships with multiple financial institutions including Forum Servicios Financieros and Santander Consumer Finance, while payments are processed via WebPay/Transbank.

Differentiator

Problem solved

Functional benefit

Brands

• Clicar: Used vehicle dealership brand operated by Salazar Israel, offering inspected pre-owned vehicles with mechanical coverage.
• Americar Ético

Products and services

• Vehículos Nuevos (New Vehicles) Sale of new vehicles across 35+ international automotive brands including Ford, Honda, Kia, MG, Mitsubishi, Volkswagen, BYD, Audi, Porsche, Land Rover, Nissan, Jeep, Fiat, RAM, Volvo, Subaru, Chery, Geely, Jetour, Maxus, Suzuki, Changan, GWM, and others. Vehicles can be purchased outright or financed through dealer-facilitated credit programs with partner financial institutions.
• Vehículos Usados – Clicar (Used Vehicles) Used and certified pre-owned vehicle sales operated under the Clicar sub-brand, with 3,000+ inspected vehicles in stock, mechanical coverage included, free online valuation, financing up to 48 installments, and trade-in options.
• Financiamiento Automotriz (Vehicle Financing) Dealer-facilitated vehicle financing through partner financial institutions including Forum Servicios Financieros, Santander Consumer Finance, and Audi Financial Services, offering credit products such as Compra Inteligente Maxx, CI Eco Pay, Emprende Plus, and Smart Credit. Supports financing up to 48 installments.
• Servicio Técnico (Technical Service and Maintenance) Vehicle maintenance, repair, denting and painting services delivered through 30+ authorized workshops. Includes preventive maintenance schedules, pre-paid maintenance plans, and periodic service campaigns with loyalty discounts up to 20%.
• Repuestos y Accesorios (Parts and Accessories) Sale of genuine spare parts, vehicle accessories, and tires for all represented vehicle brands. Tires sold through a dedicated portal at neumaticos.salazarisrael.cl.
• Seguros Automotrices (Vehicle Insurance Advisory) Insurance advisory service assisting customers in selecting appropriate vehicle coverage tailored to their needs.
• Garantía Extendida (Extended Warranty) Extended warranty protection offered beyond the manufacturer's standard warranty to cover unexpected vehicle repair costs.
• Toma de Vehículo en Parte de Pago (Trade-In Service) Trade-in program allowing customers to surrender their current vehicle as partial payment toward a new purchase. Vehicles are appraised (free online valuation) and the assessed value is credited toward the new vehicle purchase.
• Venta Empresa (Corporate Fleet Sales) Dedicated corporate sales program for businesses purchasing vehicles for fleet or commercial use. Includes volume purchasing support, corporate financing options, and maintenance package coordination.

Quantifiable outcome

• Reduces maintenance visits by up to 30% with preventive maintenance

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Grupo Americar (Parent Company)coreOthersSalazar Israel is part of Grupo Americar, which includes sister companies: Portillo (ski resort), Coseche (automotive), WiGo Motors (automotive), Servimaq (equipment), Carflex (automotive), and Clicar (used vehicles). Americar manages data and provides shared services.
• TransbankmajorTechnology or IntegrationPayment processing partner enabling credit card and WebPay transactions for online vehicle reservations.
• ClicarcoreChannel Partner/ Reseller/ DistributorUsed vehicle brand created jointly by Salazar Israel and other Grupo Americar dealers. Clicar operates as a dedicated used car platform with the largest inspected used car stock in Chile (3,000+ vehicles).
• Vehicle Manufacturers (35+ brands)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for 35+ vehicle brands including Ford, Honda, Kia, MG, Mitsubishi, Volkswagen, BYD, Nissan, Jeep, Fiat, RAM, Audi, Cupra, Volvo, Porsche, Land Rover, Subaru, Chery, Geely, Jetour, Maxus, and others.
• CopecminorOthersFuel partner for Citroën promotions, providing $200,000 gift cards loaded with fuel points for vehicle purchases.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Derco Group: Chile's largest automotive group and Salazar Israel's principal direct competitor. Operates a multi-brand dealer network across Chile (DercoCenter, Dercocenter Suzuki, Daihatsu and others) with overlapping brand mandates (Suzuki, Mazda, Renault, Changan, JMC, GWM, etc.) and similar new/used car retail + service model.
• Kaufmann: Chilean automotive group representing premium brands (Mercedes-Benz, BMW, MINI, Jeep, Fiat and others). Comparable multi-brand authorized dealer model with sales, service, parts and financing integration across Chilean cities.
• CarMax: Largest US used-vehicle retailer with standardized reconditioning, in-house financing and a multi-channel (online + physical) sales approach. Highly comparable to Salazar Israel's Clicar used-car platform in model and scale ambition.

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor and retailer with Latin American operations (including Chile). Comparable business model as an authorized multi-market dealer group, though substantially larger and more geographically diversified.
• Marubeni Corporation (Auto Division): Japanese trading conglomerate with global automotive distribution and retail operations. Comparable as a multi-brand vehicle distribution platform, though operating at very different scale and geography mix.
• AutoNation: Largest US automotive retailer with multi-brand new and used vehicle sales, F&I, parts and service. Comparable business model (multi-brand dealer + used cars + captive F&I + service network) at much larger US scale.
• Lithia Motors: US-based multi-brand dealership group with national store network and omnichannel digital retailing (Driveway). Comparable in scale and integrated sales/finance/service/parts model to Salazar Israel, though US-focused.
• Group 1 Automotive: Large US multi-brand automotive retailer with both US and UK operations. Comparable integrated new/used vehicle, F&I, parts and service business model, though operating in different geographies.

Regional players

• Pendragon plc: UK multi-brand automotive retailer operating franchised dealerships and used-car platforms (including CarStore). Comparable integrated dealer model, though UK-focused rather than Latin American.

Emerging players

• Carvana: US online-first used car retailer with vehicle vending machines and home delivery. Comparable as a used-vehicle digital disruptor to Clicar but with a much stronger direct-to-consumer digital orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutomotrizSalazarIsrael
• LinkedInlinkedin.com/company/-salazar-israel
• Instagraminstagram.com/automotriz_salazarisrael
• TikToktiktok.com/@automotriz_salazarisrael
• Xx.com/salazar__israel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salazar Israel