Clicar

What Clicar does

Clicar is a Chilean certified used-car dealership operating a dual physical-and-digital retail platform out of Santiago. The company was formed through the merger of established dealership groups Salazar Israel, Coseche, Portillo, and Servimaq, consolidated as the consumer-facing used-car brand under the Grupo Americar conglomerate; it claims to operate Chile's largest used-car stock at more than 3,000 vehicles across standard and premium segments (with 2,757 listings observable online and 71 luxury units in the dedicated Seminuevos de Lujo category). Clicar sells directly to individual consumers through multiple physical branches across Chile and a full e-commerce storefront at clicar.cl, with online appraisal, reservation, financing quotation, and digital contract workflows.

The core platform is an online marketplace (Plataforma de Venta de Autos Usados) with searchable inventory across multiple categories (SUV, sedans, hatchbacks, pickups, vans), fuel types (gasoline, diesel, electric, hybrid), and a premium sub-brand. All units undergo a 100+-point inspection and carry mechanical coverage on major motor and transmission components; sellers can monetize vehicles via a free Tasación Online (online valuation) tool that funnels into physical inspection and same-hour payment. Clicar also offers in-house financing with terms up to 48 installments, and runs recurring demand-generation campaigns such as LIQUIDACIÓN and CLIC DAY.

Clicar makes money primarily through the spread between vehicle acquisition price (via appraisal-driven purchase) and retail sale price, supplemented by recurring interest income on installment financing. Customer mix is dominated by individual consumers for both buy- and sell-side transactions; named references and customer testimonials are exclusively individual retail buyers and sellers. Geographic scope is single-country (Chile); no international or multi-country footprint is referenced. The firm employs 51–100 people and operates without disclosed proprietary technology, software patents, APIs, or AI/ML capability—competitive differentiation rests on inventory scale, branch distribution, brand backing through Grupo Americar, and integrated documentation/financing services rather than on advanced technology.

Name

Clicar

Legal name

Clicar

Website

https://clicar.cl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Clicar is the consumer-facing used-vehicle retail brand of Chilean automotive conglomerate Grupo Americar, formed by merging dealerships Salazar Israel, Coseche, Portillo, and Servimaq. It operates multiple physical branches and the clicar.cl digital platform, offering inspected used cars, free online appraisal, in-house financing up to 48 installments, and a dedicated luxury pre-owned segment across Chile.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Clicar buys and sells used vehicles, serving as the primary revenue stream. The company maintains a large stock of inspected used vehicles (over 3,000 cars) across multiple categories and price points, including standard used and premium/luxury segments. Revenue is generated through the margin between acquisition price (from sellers) and sale price to buyers.
2. Trade-in and Appraisal Services: Clicar offers free online vehicle appraisal (tasación online) and purchases vehicles from sellers who want to sell their cars. Payment is made directly to the seller's account, with the company taking ownership of the vehicle for resale. The company claims to pay within one hour after inspection.
3. Financing Services: Clicar provides financing options for vehicle purchases, with plans offering up to 48 installments. The company displays financing examples (e.g., $791,754*/36 months, $236,101*/36 months) indicating interest-bearing installment loans as a revenue contributor.
4. Premium/Seminuevo Segment: A dedicated luxury and premium used vehicle segment (seminuevos de lujo) featuring high-end brands (Porsche, Land Rover, BMW, Mercedes-Benz, Jaguar, Volvo, Audi, Lexus) with higher price points and larger transaction values.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Clicar buys and resells used vehicles through a hybrid of physical dealership branches and an e-commerce platform, operating the largest used car stock in Chile with over 3,000 inspected vehicles. It offers a free online appraisal tool (Tasación Online) that pays sellers within one hour, financing options up to 48 installments, and a dedicated luxury pre-owned segment (Seminuevos de Lujo) featuring premium brands such as Porsche, BMW, and Mercedes-Benz.

Product overview

Clicar is a unified used car marketplace platform created by the merger of major Chilean dealership groups Salazar Israel, Coseche, Portillo, and Servimaq, operating as the country's largest used car dealership with 2,757+ vehicles in stock. The platform integrates multiple core services: an online vehicle sales marketplace (Plataforma de Venta de Autos Usados) offering categorized inventory across brands like Toyota, Chevrolet, Suzuki, Nissan, Hyundai, Kia, and premium brands; a free online valuation tool (Tasación Online) for instant vehicle appraisal; a dedicated luxury pre-owned vehicle section (Seminuevos de Lujo) featuring 71+ premium vehicles; vehicle financing options up to 48 installments; and a seller's service with same-day payment capability. All vehicles undergo rigorous 100+ point technical inspections and include mechanical coverage for engine and transmission components.

Differentiator

Problem solved

Functional benefit

Brands

• Clicar Seminuevos de Lujo: Premium used vehicle section featuring luxury brands such as Porsche, BMW, Mercedes-Benz, Land Rover, Jaguar, Volvo, Audi, and Lexus

Products and services

• Used Vehicle Sales (Plataforma de Venta de Autos Usados) Online and in-branch marketplace offering 2,757+ inspected used vehicles across categories (SUV, Sedan, Hatchback, Pick Up, Furgón, Minibus, Jeep) and brands (Toyota, Chevrolet, Suzuki, Nissan, Hyundai, Kia) for individual buyers in Chile.
• Tasación Online (Online Vehicle Appraisal) Free online tool that lets Chilean vehicle owners enter their car data and receive an estimated market valuation within minutes, with no commitment required; Clicar pays the seller within one hour after physical inspection.
• Seminuevos de Lujo (Luxury Pre-owned Vehicles) Dedicated premium used vehicle segment offering 71+ inspected luxury vehicles from brands such as Porsche, Jaguar, Land Rover, BMW, Mercedes-Benz, Audi, Volvo, and Lexus, priced from approximately $15M to $130M+ CLP.
• Vehicle Financing (Financiamiento) Installment financing for used vehicle purchases with terms up to 48 monthly payments, enabling individual buyers to acquire vehicles with monthly installments such as $791,754 over 36 months.
• Vender tu Auto (Sell Your Vehicle Service) End-to-end vehicle selling service for Chilean vehicle owners: online data entry, contact submission, valuation, physical inspection at a Clicar branch, and direct bank transfer payment, with secure handling of all transfer paperwork.

Quantifiable outcome

• Over 3,000 used vehicles inspected and in stock — claimed largest in Chile
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Grupo AmericarcoreOthersClicar is a brand within Grupo Americar, an automotive group formed by the merger of several major Chilean dealership groups: Salazar Israel, Coseche, Portillo, Servimaq, Wigo Motors, and Carflex. The merger created Clicar as Chile's largest used car dealership with over 3,000 vehicles in stock. Grupo Americar's multi-brand portfolio includes new and used car sales, after-sales service, spare parts, and accessories.
• Salazar IsraelcoreOthersOne of the founding dealership groups of Clicar (and part of Grupo Americar). Salazar Israel operates as both a new and used car dealer in Chile, with dedicated premium/premium used car inventory listed under the 'salazarisraelpremium' catalog within Clicar's platform.
• PortillocoreChannel Partner/ Reseller/ DistributorPart of Grupo Americar and one of the founding groups of Clicar. Portillo is a well-established Chilean automotive dealership group.
• CosechecoreChannel Partner/ Reseller/ DistributorPart of Grupo Americar and one of the founding groups of Clicar.
• ServimaqminorChannel Partner/ Reseller/ DistributorPart of Grupo Americar and a founding group of Clicar. Servimaq is an automotive dealership in Chile.
• Wigo MotorsminorChannel Partner/ Reseller/ DistributorPart of Grupo Americar. Wigo Motors is a Chilean automotive brand operating within the group.
• CarflexminorChannel Partner/ Reseller/ DistributorPart of Grupo Americar. Carflex is a Chilean automotive brand operating within the group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Copart: Global online vehicle auction platform serving dealers, fleets, and insurance. Acts as an upstream supplier into the used-car retail channel — relevant as both a competitive acquisition source for Clicar and a parallel distribution model.

Direct peers

• Kavak: LATAM-focused used car platform operating across Mexico, Brazil, Argentina and with activity in Chile. Same vertical (certified used car retail) with omnichannel model combining inspection, financing, and digital funnel — the most direct comparable to Clicar's business model.
• Carvana: Pure-online used car retailer with end-to-end digital buying, financing, and home delivery. Represents the digital-first model that Clicar's traditional dealer + website hybrid competes against.
• Vroom: Online used car marketplace and e-commerce retailer offering vehicle listings, financing, and home delivery. Closely mirrors the consumer-facing digital purchase flow Clicar is building.

Broad incumbents

• CarMax: Largest used car retailer in the U.S. with omni-channel (physical + online) model, certified inspections, and in-house financing — mirroring Clicar's hybrid approach at materially larger scale and serving as a strategic benchmark.
• AutoScout24: Large European online auto marketplace covering new and used vehicles. Comparable to Clicar's digital marketplace layer at international scale, illustrating the structural shape of digital vehicle retail.
• Mercado Libre Autos: Autos vertical within Mercado Libre's dominant LATAM e-commerce marketplace. Functions as both a classifieds listing channel and increasingly a transaction platform for used vehicles — a direct competing demand channel for Clicar in Chile.
• OLX Autos: Classifieds platform with a strong used-car vertical across LATAM, including Chile. Represents an alternative low-friction listing channel that competes with Clicar's online appraisal / seller acquisition funnel.
• AutoTrader: U.S. leading online automotive marketplace for new and used vehicles. Comparable in scope and marketplace positioning to Clicar's national used-car inventory platform.

Regional players

• Chileautos: Chile's leading online automotive classifieds portal — a direct domestic competitor for seller-side leads and buyer attention in the Chilean used-car market where Clicar operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clicar.oficial
• LinkedInlinkedin.com/company/clicaroficial
• Instagraminstagram.com/clicar.autos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clicar