Grupo DICE
Grupo DICE is a privately-held Mexican specialized IT wholesale distributor founded in 1988, distributing networking, cybersecurity, and infrastructure products from 23 leading vendors to integrators, resellers, and sub-distributors across Mexico and Central America via 14 offices and a central distribution hub.
- Company typePrivate
- Founded1988
- HeadquartersAzcapotzalco, Mexico
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Grupo DICE does
Grupo DICE (legal name GRUPO DICE SA DE CV) is a privately-held Mexican wholesale distributor founded in 1988 and headquartered in Azcapotzalco, Ciudad de México. The company operates as a specialized value-added mayorista (wholesaler) serving IT integrators, resellers, and sub-distributors across Mexico and Central America, with approximately 280 employees, 14 offices across the Mexican Republic, a dedicated distribution center (CEDIS) in Querétaro, and additional branches in Costa Rica and Guatemala. Its commercial model is organized around three business units — Networking, Cybersecurity, and Infrastructure — under which it distributes products and solutions from 23 leading technology manufacturers including Cisco, Fortinet, Palo Alto Networks, F5, Infoblox, Tenable, Imperva, Nutanix, Pure Storage, Panduit, Ruckus, Axis, and Dahua.
The underlying technology stack is a multi-vendor distribution platform built around three pillars: enterprise networking (switching, routing, wireless, hyperconverged infrastructure, storage, observability), cybersecurity (next-generation firewalls, application security, DDI, vulnerability management, DDoS mitigation), and physical infrastructure (structured cabling, video surveillance, access control). Grupo DICE complements distribution with proprietary partner services, including a restricted e-catalog with real-time inventory and list pricing for certified partners, a partner credit-line facility of up to $45,000 USD on 30-day terms, certification and training programs (including Fortinet CTAP and Cisco 360), and the Centro de Innovación (CIT) — Mexico's most advanced interactive Cisco architecture showroom.
Revenue is generated primarily through hardware and software resale margins on distribution to certified channel partners, supplemented by professional services tied to credit facilities, technical advisory, project support with direct manufacturer interaction, training, and certification. The company monetizes its 37-year incumbent position via long-tenured vendor partnerships (20+ years with Fortinet, 27 years with Panduit, 10+ years with F5), a dedicated certified executive sales force, and a partner program that gates e-catalog, credit, and demo access behind eligibility requirements. Pricing is not publicly disclosed and the credit-line terms indicate a B2B-only, partner-mediated model with no direct end-customer sales.
Grupo DICE firmographics
Firmographics- Name
- Grupo DICE
- Legal name
- GRUPO DICE SA DE CV
- Website
- https://grupo-dice.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Grupo DICE is a privately-held Mexican specialized IT wholesale distributor founded in 1988, distributing networking, cybersecurity, and infrastructure products from 23 leading vendors to integrators, resellers, and sub-distributors across Mexico and Central America via 14 offices and a central distribution hub.
- Ownership category
- akta.pro rank
Where Grupo DICE is headquartered
LocationHeadquarters
- HQ city
- Azcapotzalco
- HQ country
- Mexico
- HQ region
- Latin America
Offices13 records
Markets served
Grupo DICE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: Grupo DICE distributes technology products from 23 leading brands including Cisco, Fortinet, Palo Alto Networks, F5, Infoblox, Tenable, Imperva, Nutanix, Pure Storage, Panduit, Ruckus, Axis, and Dahua. Revenue is generated through product margins as a wholesale distributor serving integrators and resellers.
- Partner Services: Value-added services including credit lines for partners, training programs, certification support, and technical support to accelerate integrator business operations.
- Project-Based Services: Technical advisory and project support services for integrators with direct manufacturer interaction for special project requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Credit Line for Partners - $45,000 USD 30 Days |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Grupo DICE product offering
Product offeringCore offering
Grupo DICE is a specialized wholesale value-added distributor (mayorista) that distributes networking, cybersecurity, and physical infrastructure products from 23 leading global technology manufacturers to certified IT integrators, resellers, and sub-distributors across Mexico and Central America. The company generates revenue through product distribution margins and complementary partner services including technical advisory, certification training, demo services, and partner credit lines.
Product overview
Grupo DICE is a specialized IT wholesaler (majorista) based in Mexico, serving as a master distributor for network infrastructure, cybersecurity, and physical infrastructure solutions across Mexico and Central America. The company operates as a specialized value-added distributor offering three interconnected solution areas: Networking (Cisco, Palo Alto, Fortinet, F5, Pure Storage, Nutanix, SolarWinds), Cybersecurity (Fortinet, Palo Alto, F5, Infoblox, Tenable, Imperva), and Infrastructure (Panduit, Ruckus, Axis, Dahua). Their product portfolio spans enterprise networking, security, storage, video surveillance, access control, and physical connectivity infrastructure. The company provides e-catalog, demo services, and credit line facilities to certified integrators. They operate 14+ offices across Mexico and 2 in Central America with approximately 280 employees, serving as the #1 distributor in Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Networking Solutions
Companies that use Grupo DICE
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Grupo DICE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grupo DICE partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- FortinetcoreStrategic distribution partnership where Grupo DICE distributes Fortinet cybersecurity solutions throughout Mexico and Central America. Grupo DICE has been recognized as the best distributor in Mexico for over 20 consecutive years. The partnership includes CTAP (Cybersecurity Technical Accreditation Program) certification support for partners, joint events like the Fortinet Partner Forum, and masterclass training programs.
- CiscocoreDistribution of Cisco networking products including Cisco, Cisco Meraki, and Cisco AppDynamics. Grupo DICE hosts the Centro de Innovación (CIT) with Mexico's most advanced and complete interactive Cisco architecture showroom. Participation in Cisco 360 program launching February 2026, with over 1,000 partners needing to adapt in Mexico.
- InfobloxcoreDistribution partnership for DDI (DNS, DHCP, IPAM) solutions. Grupo DICE was awarded Best Distributor #1 in Latin America at the Infoblox Partner Summit 2025 in Buenos Aires. The partnership focuses on DNS security, threat intelligence, and network automation solutions for the Central American and Mexican markets.
- Palo Alto NetworkscoreDistribution partnership for next-generation firewall and cybersecurity solutions. Grupo DICE provides project follow-up for end users and integration partners, with joint workshops and training sessions.
- F5 NetworkscoreDistribution of F5 application delivery, security, and multi-cloud solutions. Partnership focuses on secure multi-cloud application delivery with pillars of scalability, portability, resilience, and agility. Over 10 years of confirmed leadership as a distribution partner.
- NutanixcoreDistribution of Nutanix hyperconverged infrastructure and cloud solutions for enterprise data centers.
- Pure StoragecoreDistribution of Pure Storage all-flash storage solutions. Grupo DICE participates in Pure Storage Global Accelerate events and supports partners with AI-ready infrastructure and data management solutions.
- SolarWindscoreDistribution of SolarWinds IT infrastructure management and monitoring solutions including Orion Platform, NPM, and SAM products for network and server monitoring.
- TenablecoreDistribution of Tenable vulnerability management and cybersecurity risk assessment solutions including Nessus, Tenable.io, and Tenable.sc platforms.
- ImpervacoreDistribution of Imperva application security, data protection, and DDoS mitigation solutions for web applications and databases.
- PanduitcoreDistribution of Panduit physical infrastructure and connectivity solutions for enterprise networks, data centers, and industrial automation. 27 years of partnership with recognition as a strategic partner.
- Ruckus Networks (CommScope)coreDistribution of Ruckus wireless and wired connectivity solutions including Wi-Fi 6 and Wi-Fi 6E access points for enterprises, hospitals, schools, and smart cities.
- Axis CommunicationscoreDistribution of Axis IP-based video surveillance, network cameras, access control, and audio solutions for security applications.
- Dahua TechnologycoreDistribution of Dahua video surveillance, AI-powered security solutions, and HDCVI technology for analog to HD migration.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Grupo DICE competitors and assessment
Company assessmentEmerging players
- Pax8: Cloud-focused IT distributor growing rapidly in Latin America. Represents the cloud-marketplace model that could compete with traditional distributors like Grupo DICE over time.
Broad incumbents
- Anixter (WESCO): Global specialty distributor of network and security solutions (Panduit, Axis), now part of WESCO. Competes with Grupo DICE in physical infrastructure and networking categories, particularly with enterprise integrators.
- Ingram Micro: Global IT wholesale distributor with broad operations in Mexico. Competitor in networking, cybersecurity, and data center product distribution, though with a much wider portfolio and larger scale than Grupo DICE's specialized focus.
- ScanSource: Specialty technology distributor serving North and Latin America with networking, security, and physical infrastructure categories. Overlaps with Grupo DICE in Panduit, Axis, Ruckus, and similar vendor lines.
- TD SYNNEX: Global IT distributor with significant Latin American operations. Competes with Grupo DICE across Cisco, Fortinet, and other shared vendor lines, but as a broad-line distributor rather than a cybersecurity/network specialist.
Direct peers
- Westcon-Comstor: Specialized value-added distributor for networking, security, and collaboration technologies with operations across Latin America. Directly comparable to Grupo DICE in vendor mix and integrator-focused GTM.
- Exclusive Networks: Cybersecurity-focused value-added distributor operating globally with LATAM presence. Most direct comparable to Grupo DICE's specialized cybersecurity (Fortinet, Palo Alto, F5, Infoblox) distribution model.
Regional players
- Licencias OnLine: Latin American software and cloud distribution specialist based in Mexico. Adjacent competitor serving resellers in Mexico/Central America with software licensing, complementing Grupo DICE's hardware-leaning portfolio.
- CVA: Mexican IT distribution company serving resellers and integrators. Regional comparable to Grupo DICE in channel-driven IT distribution within Mexico, though broader in consumer electronics.
Others
- SYNNEX (pre-merger) Mexico operations: Historical Mexican distribution entity now consolidated under TD SYNNEX, relevant as a reference point for scale of broad-line distribution competing against specialized distributors like Grupo DICE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo DICE social profiles
Digital presenceGrupo DICE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo DICE leadership team
Management profileNumber of profiles
Profiles1 record
Grupo DICE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo DICE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo DICE
What does Grupo DICE do?
Grupo DICE is a specialized wholesale value-added distributor (mayorista) that distributes networking, cybersecurity, and physical infrastructure products from 23 leading global technology manufacturers to certified IT integrators, resellers, and sub-distributors across Mexico and Central America. The company generates revenue through product distribution margins and complementary partner services including technical advisory, certification training, demo services, and partner credit lines.
Is Grupo DICE a public or private company?
Grupo DICE is a private company. It is classified as unknown and is currently operating.
When was Grupo DICE founded?
Grupo DICE was founded in 1988. It employs 251 to 500 people.
Where is Grupo DICE based?
Grupo DICE is headquartered in Azcapotzalco, Mexico, in the Latin America region.
How does Grupo DICE make money?
Three revenue lines are on record. Product Distribution is the primary driver. The others are partner Services and project-Based Services.
Who are Grupo DICE's main competitors?
Pax8 is listed as an emerging player. Broad incumbents are Anixter (WESCO), Ingram Micro, ScanSource and TD SYNNEX. Direct peers are Westcon-Comstor and Exclusive Networks. Regional players are Licencias OnLine and CVA. SYNNEX (pre-merger) Mexico operations is listed as an others.
Does Grupo DICE have an API?
No public API is recorded for Grupo DICE.