What Licencias OnLine does

Licencias OnLine is a wholesale distributor of software licenses, cloud solutions, training, and related professional services headquartered in Buenos Aires, Argentina, with wholly-owned operating subsidiaries across 14 jurisdictions in Latin America, the Caribbean, and the United States. Founded in 2002, the company operates an entirely electronic distribution model and serves a network of more than 4,500 channel partners — resellers, VARs, system integrators, and managed service providers — who in turn supply enterprise, government, SMB, education, and service-provider end customers. The company's stated role is to reduce the complexity of multi-vendor software procurement across different currencies, cultures, and regulatory environments in Latin America.

The core technology is SmartHub, a proprietary e-commerce marketplace through which channel partners purchase and manage software licenses, cloud subscriptions, and related services. Supporting divisions include LOL Cloud (Microsoft SPLA, VMware VSPP, Citrix Service Provider, Symantec.cloud, and ISV Royalty cloud licensing programs), LOL Educación (an authorized training and certification center operating since 2006), LOL Servicios (professional services for technology implementations), LOLCapital (financial services for partners), and goConnect (cloud connectivity and communications). The portfolio spans more than 50 vendor authorizations, including Microsoft, Adobe, Palo Alto Networks, Red Hat, VMware/Omnissa, Citrix, Check Point, Veeam, Acronis, F5 Networks, Oracle, AWS, and others.

The business model is primarily wholesale software distribution — licensing revenue flowing from vendors through LOL to channel partners — supplemented by recurring cloud subscription programs, training and certification fees, professional services, and partner financing. Go-to-market is channel-led, with regional sales offices providing localized sales, currency, and regulatory support. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed external private equity or venture capital investors, no public listing, and no disclosed revenue figures in the source material.

Name

Licencias OnLine

Legal name

LicenciasOnLine S.A.

Website

https://licenciasonline.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Licencias OnLine is a Buenos Aires-headquartered wholesale distributor of software licenses, cloud solutions, training, and professional services operating across 14 Latin American countries through a network of more than 4,500 channel partners and 50+ vendor authorizations.

Ownership category

akta.pro rank

Product category

IT Software Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industry

Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)

Keywords

• Software license distribution
• Cloud solutions resale
• IT channel distribution
• Cybersecurity software wholesale
• Enterprise software licensing

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License Distribution: Wholesale distribution of software licenses from major vendors including Adobe, Microsoft, VMware, Citrix, Check Point, Palo Alto Networks, Red Hat, Veeam, Acronis, F5 Networks, Oracle, and over 50 other brands. Acts as a value-added distributor providing sales, support, and enablement services to channel partners.
2. LOL Educación (Training Services): Official courses and training services for IT professionals, operating since 2006. Offers certifications from vendors like Check Point, Citrix, F5, Microsoft, Sophos, Veeam, VMware, Veritas, Kaspersky, Omnissa, AWS, and Cohesity.
3. LOL Cloud Solutions: Cloud licensing programs including Microsoft SPLA, Symantec.cloud, VMware VSPP, ISV Royalty, and Citrix Service Provider. Provides cloud solutions and infrastructure offerings.
4. Professional Services (LOL Servicios): Professional services supporting technology implementations and deployments

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Licencias OnLine is a wholesale distributor of software licenses and technology solutions across Latin America. The company operates a proprietary e-commerce platform (SmartHub) to sell licenses from 50+ vendors (Microsoft, Adobe, VMware, Palo Alto Networks, etc.) to a network of 4,500+ channel partners, complemented by cloud licensing programs (LOL Cloud), official training/certification (LOL Educación), professional services (LOL Servicios), and partner financing (LOLCapital).

Product overview

Licencias OnLine is a leading wholesale software licensing distributor and technology solutions provider operating across Latin America. The company operates through three main business units: Cloud Solutions & Software Licenses (the core platform), LOL Educación (official training and certifications), and LOL Servicios (professional services). Supporting these are proprietary platforms including SmartHub (e-commerce marketplace), goConnect (cloud connectivity), and LOLCapital (financial services). The company distributes software and security solutions from over 50 technology vendors including Palo Alto Networks, Microsoft, Adobe, AWS, Canonical, Radware, Scale Computing, Teramind, Citrix, Omnissa, Veeam, Red Hat, Acronis, CyberArk, Sophos, F5 Networks, Check Point, Qualys, Oracle, and many others. The platform enables channel partners (resellers, MSPs, system integrators) to purchase, manage, and deploy software licenses across enterprise, government, education, and SMB market segments throughout Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• LOL Cloud: Cloud computing solutions division offering Microsoft SPLA, Symantec.cloud, VMware VSPP, ISV Royalty, and Citrix Service Provider licensing models.
• LOL Educación
• LOL Servicios
• LOLCapital
• SmartHub
• GoConnect
• LOL ISV Solutions

Products and services

• SmartHub Proprietary e-commerce marketplace platform enabling channel partners and resellers to purchase software licenses, manage subscriptions, and access the company's product catalog of 50+ technology brands.
• LOL Cloud Cloud computing division offering cloud licensing solutions including Microsoft SPLA, Symantec.cloud, VMware VSPP, ISV Royalty, and Citrix Service Provider programs for service providers and resellers.
• LOL Educación Official training and certification center offering courses from major technology vendors including Microsoft, VMware, Check Point, Citrix, F5 Networks, Sophos, Trend Micro, Veeam, Kaspersky, AWS, Cohesity, and others.
• LOL Servicios Professional services division providing technical implementation, consulting, and support services for the distributed software portfolio.
• LOLCapital Financial services offering providing funding and capital solutions for channel partners to enable software purchases and business growth.
• goConnect Cloud connectivity and collaboration solutions platform offering communication services for partners.
• Palo Alto Networks Security Solutions Next-generation cybersecurity platform including firewalls, cloud security, and AI-powered security operations distributed to channel partners in Latin America.
• Microsoft Solutions Distribution Complete Microsoft solutions including Azure, Microsoft 365, and enterprise software licensing plus Microsoft SPLA licensing for service providers.
• Adobe Solutions Distribution Digital marketing, creative, and document solutions including Adobe Firefly generative AI content creation tools.
• Amazon Web Services (AWS) Distribution Cloud infrastructure, databases, and enterprise applications for government and public sector digital transformation across Latin America.
• Red Hat Enterprise Solutions Open source enterprise solutions for infrastructure, automation, and AI integration distributed to channel partners.
• Veeam Data Protection Backup, recovery, and data protection solutions for physical, virtual, and cloud environments.
• Acronis Cybersecurity Cybersecurity and data protection solutions for managed service providers (MSP) enabling business growth.
• Check Point Security Network security, cloud security, and threat prevention solutions distributed to channel partners.
• F5 Networks Application Delivery Application delivery, security, and multicloud networking solutions including NGINX and Distributed Cloud Services for application delivery and API protection.
• Citrix Virtualization Solutions Virtual apps, desktops, and digital workspace solutions for enterprise mobility including Citrix Service Provider program for hosting environments.
• LOL ISV Solutions Licencias OnLine's own independent software vendor solutions and proprietary product offerings including ISV royalty programs.
• Virtualization LOL Smart Partnership Hyperconverged virtualized platform solutions with unified management of computing, storage, and networks.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

29 partnerships are on record, tiered core and strategic.

• MicrosoftcoreTechnology or IntegrationLicencias OnLine distributes Microsoft solutions including Azure, Microsoft 365, and related enterprise software. Offers Microsoft SPLA licensing for service providers.
• AdobecoreTechnology or IntegrationLicencias OnLine offers Adobe digital marketing, creative, and document solutions including Adobe Firefly for generative AI content creation.
• Palo Alto NetworkscoreTechnology or IntegrationStrategic regional partnership across Latin America including Brazil and Central America for next-generation security technologies and unified security platforms.
• Red HatcoreTechnology or IntegrationDistribution of Red Hat enterprise open source solutions including automation and AI capabilities for infrastructure scaling.
• VeeamcoreTechnology or IntegrationData protection and backup solutions for physical, virtual, and cloud environments.
• AcroniscoreTechnology or IntegrationCybersecurity and data protection solutions supporting MSP business model growth.
• F5 NetworkscoreTechnology or IntegrationSecure multicloud networking solutions including Distributed Cloud Network Connect and App Connect, NGINX products for application delivery and API protection.
• OraclecoreTechnology or IntegrationCloud infrastructure, databases, and enterprise applications including OCI IaaS and PaaS services.
• CitrixcoreTechnology or IntegrationVirtual apps and desktops solutions, Citrix Service Provider program for hosting environments.
• Check PointcoreTechnology or IntegrationSecurity solutions including endpoint, network, and cloud security platforms.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud solutions helping governmental, public, and NGO institutions in Latin America with digital transformation.
• CanonicalstrategicTechnology or IntegrationOpen source enterprise infrastructure solutions with Ubuntu as the main pillar.
• Scale ComputingstrategicTechnology or IntegrationHyperconverged solution unifying virtualization, computing, storage, and backup on a single platform.
• RadwarestrategicTechnology or IntegrationGlobal leader in cybersecurity and application delivery protecting physical and cloud infrastructures with AI-powered solutions.
• TeramindstrategicTechnology or IntegrationInternal monitoring and security platform preventing data leaks, detecting internal threats, and optimizing productivity.
• CyberArkcoreTechnology or IntegrationIdentity security and privileged access management solutions.
• OmnissacoreTechnology or IntegrationDesktop and application virtualization solutions.
• SophoscoreTechnology or IntegrationCybersecurity solutions for endpoint, network, and cloud protection.
• NetskopecoreTechnology or IntegrationCloud security solutions including secure access service edge (SASE).
• QualyscoreTechnology or IntegrationCloud-based security and compliance solutions.
• CohesitycoreTechnology or IntegrationData management and backup solutions for enterprises.
• Trend MicrocoreTechnology or IntegrationCybersecurity solutions for endpoints, networks, and cloud workloads.
• SUSEcoreTechnology or IntegrationEnterprise open source solutions including Linux, Kubernetes, and edge computing.
• RSAcoreTechnology or IntegrationIdentity and access management, and threat detection solutions.
• N-ablecoreTechnology or IntegrationRemote monitoring and management (RMM) and security solutions for MSPs.
• TeamViewercoreTechnology or IntegrationRemote connectivity and support solutions.
• ArchercoreTechnology or IntegrationEnterprise governance, risk management, and compliance (GRC) solutions.
• ExaGridcoreTechnology or IntegrationBackup storage solutions with deduplication.
• Huawei CloudstrategicTechnology or IntegrationCloud infrastructure and services from Huawei.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro: Ingram Micro is the world's largest IT wholesale distributor, offering multi-vendor software, cloud, and hardware distribution globally including a substantial Latin America footprint. It is comparable to Licencias OnLine as a value-added software license distributor but operates at vastly larger scale and across broader product categories and geographies.
• TD SYNNEX: TD SYNNEX is a leading global IT distribution and solutions aggregator formed from the merger of Tech Data and SYNNEX, serving resellers, VARs, and MSPs with multi-vendor software, hardware, and cloud offerings. It competes directly with LOL's value-added distribution model across multiple geographies including Latin America.
• ALSO Group: ALSO Group is a major European-headquartered IT distribution and services company with growing LatAm presence following its acquisition of Westcon-Comstor. It is comparable to LOL as a multi-vendor IT distributor serving resellers and managed service providers with cloud and licensing solutions.
• Arrow Electronics: Arrow Electronics is a global technology distribution and solutions provider with enterprise computing, security, and cloud offerings. While more hardware-heavy, its software, cloud, and services segments overlap with LOL's vendor-distribution business, particularly through Arrow's ECS and enterprise computing divisions.
• ScanSource: ScanSource is a technology distribution and solutions provider serving resellers and integrators across communications, networking, security, and cloud software categories. It is comparable to LOL as a value-added distributor targeting channel partners with multi-vendor technology portfolios.

Direct peers

• Exclusive Networks: Exclusive Networks is a global cybersecurity-focused value-added distributor specializing in vendors like Palo Alto Networks, Fortinet, SentinelOne, and similar brands that LOL also distributes. It is highly comparable as a specialist regional-to-global VAD targeting channel partners with cybersecurity and infrastructure solutions.
• Westcon-Comstor: Westcon-Comstor (now part of ALSO Group) is a value-added distributor specializing in networking, cybersecurity, and collaboration technologies from vendors such as Palo Alto Networks, Cisco, and Fortinet. It overlaps closely with LOL's vendor portfolio and channel-partner go-to-market across emerging markets.
• Grupo Datco: Grupo Datco is a Latin American regional value-added distributor and integrator focused on networking, cybersecurity, data center, and cloud technologies. It is comparable to LOL as a fellow LatAm IT distributor operating with similar vendor partners and channel-partner focus across the Southern Cone.

Regional players

• Afina (Brazil): Afina is a Brazilian value-added distributor specializing in cybersecurity, data protection, and IT infrastructure software, representing vendors such as Palo Alto Networks, Fortinet, Veeam, and Sophos. It is comparable to LOL as a regional LatAm VAD with overlapping vendor portfolios and channel-partner model, though primarily Brazil-focused.
• Novared (Mexico): Novared is a Mexican value-added IT distributor focused on cybersecurity, networking, and enterprise software solutions serving channel partners. It is comparable to LOL as a fellow LatAm regional VAD with overlapping vendor relationships and channel-focused go-to-market, though primarily serving Mexico.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LicenciasOnLine
• Facebookfacebook.com/licenciasonline
• LinkedInlinkedin.com/company/licencias-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licencias OnLine