Union Standard Insurance Group
Union Standard Insurance Group (dba Berkley Southwest) is a regional commercial property and casualty insurer serving contractors, service, manufacturing, retail, and farm businesses across Texas, Arizona, Oklahoma, New Mexico, and Arkansas, distributed exclusively through independent agents and operating as a member of W. R. Berkley Corporation.
- Company typePrivate
- Founded1975
- HeadquartersIrving, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Union Standard Insurance Group does
Union Standard Insurance Group, doing business as Berkley Southwest, is a regional commercial property and casualty insurance provider headquartered in Irving, Texas, founded in 1975 and operating with 101-250 employees. The company writes six core lines — Commercial Auto, Commercial Property, Commercial Umbrella, General Liability, Inland Marine, and Workers Compensation — distributed exclusively through a network of independent insurance agents across five Southwest states (Texas, Arizona, Oklahoma, New Mexico, and Arkansas). Customers are organized across five verticals: Contractors, Service Industry, Manufacturing & Wholesale, Retail, and Farm & Ranch, each with tailored coverage and loss-control advisory. Submission and policy workflows are routed through two portals — the QuoteHub agent portal for appointed agents (https://app.berkleysouthwest.com) and the myberkley.usic.com policyholder portal for billing, endorsements, and claim reporting.
Pricing is quote-based and risk-driven rather than publicly listed; large accounts over $25K in premium are assigned a designated underwriter with relevant industry expertise, and every appointed agent is paired with a single dedicated underwriter for both new business and renewals. Revenue is generated through recurring commercial insurance premiums collected via policy billing, with installment plans and payment processing routed through the policyholder portal. Berkley Southwest operates as a wholly-owned member company of W. R. Berkley Corporation (NYSE-listed, Fortune 500, S&P 500), one of 60 (re)insurance businesses in the parent portfolio; W. R. Berkley's insurance subsidiaries are rated A+ (Superior), Financial Size Category XV by A.M. Best and AA- (Very Strong) by Standard & Poor's. No proprietary technology platform, AI/ML capability, API, or SDK is disclosed in the available source material; underwriting, claims, and loss-control services are staffed in-house, with localized claims representatives providing same-day contact. Reported service metrics include 92% of quotes delivered before agents' need-by date (2022, +5% hit ratio), 90% of declinations issued within 24 hours, 95% client satisfaction with claims handling, and over 90% post-claim referral rate since 2019.
Union Standard Insurance Group firmographics
Firmographics- Name
- Union Standard Insurance Group
- Legal name
- Berkley Southwest
- Website
- https://usic.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Union Standard Insurance Group (dba Berkley Southwest) is a regional commercial property and casualty insurer serving contractors, service, manufacturing, retail, and farm businesses across Texas, Arizona, Oklahoma, New Mexico, and Arkansas, distributed exclusively through independent agents and operating as a member of W. R. Berkley Corporation.
- Ownership category
- akta.pro rank
Union Standard Insurance Group industry classification
Industry- Product category
- Commercial Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Commercial General Liability (CGL) (FSAJADAA)
Keywords
Where Union Standard Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
Union Standard Insurance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Insurance Premiums: Berkley Southwest generates revenue through commercial property and casualty insurance premiums. The company provides tailored coverage across Auto, Property, Umbrella, General Liability, Inland Marine, and Workers Compensation lines, serving the Southwest region (Texas, Arizona, Oklahoma, New Mexico, and Arkansas). Revenue is collected through policy premiums, including installment billing plans and payment processing through the policyholder portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based commercial insurance pricing tailored to individual risk profiles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Union Standard Insurance Group product offering
Product offeringCore offering
Union Standard Insurance Group, operating as Berkley Southwest, provides commercial property and casualty insurance products to mid-market businesses across the Southwest United States (Texas, Arizona, Oklahoma, New Mexico, and Arkansas). The company distributes six core insurance lines — Commercial Auto, Commercial Property, Commercial Umbrella, General Liability, Inland Marine, and Workers Compensation — exclusively through a network of independent insurance agents, each assigned a dedicated underwriter for new business and renewals. Ancillary services include in-house claims handling and loss control programs.
Product overview
Berkley Southwest offers a unified portfolio of commercial property and casualty insurance products designed for businesses in the Southwest region (Texas, Arizona, Oklahoma, New Mexico, and Arkansas). The product suite includes six core coverages: Commercial Auto, Commercial Property, Commercial Umbrella, General Liability, Inland Marine, and Workers Compensation. These products are distributed exclusively through independent agents and are tailored to meet the unique needs of contractors, service industry businesses, manufacturing and wholesale operations, retail businesses, and farm and ranch operations. The company also provides ancillary services including loss control, claims handling, and billing and payments, all supported by its parent company W. R. Berkley Corporation.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Auto Insurance
Quantifiable outcome
- 92% of quotes delivered before agents' need-by date, increasing hit ratio by 5%
- +4 more outcomes
Companies that use Union Standard Insurance Group
Customer profileSegments5 records
Ideal customer profiles5 records
Union Standard Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Union Standard Insurance Group partnerships and signals
Strategic signalScale indicators11 records
Recent moves5 records
Expansion highlights5 records
Union Standard Insurance Group competitors and assessment
Company assessmentDirect peers
- RLI Corp: Specialty P&C underwriter distributed through independent agents with concentration in small/mid commercial and niche lines; comparable target segments (contractors, small business) and underwriting-only model.
- Cincinnati Financial: Mid-market commercial P&C carrier distributed through independent agents across U.S. regions; highly comparable business model, distribution approach, and target customer profile (small-to-mid commercial accounts).
- Employers Holdings: Workers' compensation specialist for small and mid-market businesses; directly comparable to Berkley Southwest's Workers Comp book within an agent-distributed, regional underwriting model.
- Selective Insurance Group: Regional commercial P&C insurer focused on middle-market accounts distributed through independent agents; directly comparable in product mix (commercial package, auto, property, GL, workers comp) and geographic specialization strategy.
- Hanover Insurance Group: U.S. regional commercial P&C carrier selling through independent agents to small and middle-market businesses; comparable lines, distribution model, and segment focus (including contractors, service, retail).
- Markel Corporation: Specialty P&C insurer with heavy emphasis on small-to-mid commercial and contractor accounts distributed through wholesale and retail agents; comparable niche-underwriting and broker-led distribution model.
Regional players
- Donegal Group: Regional commercial P&C insurer anchored in the Mid-Atlantic/Southeast with independent-agent distribution; comparable model and mid-market positioning, though primarily operating outside the Southwest region served by Berkley Southwest.
Broad incumbents
- The Hartford: Major U.S. P&C carrier with strong small-business and middle-market commercial franchise distributed through independent agents; overlapping product set and segment focus, larger scale and broader geography.
- Travelers Companies: One of the largest U.S. commercial P&C carriers offering the same six core lines (Auto, Property, Umbrella, GL, Inland Marine, Workers Comp) through independent agents; broader portfolio and national reach versus Berkley Southwest's regional focus.
- Liberty Mutual Insurance: Top-five U.S. P&C carrier with deep commercial middle-market, contractor, and specialty capabilities distributed through agents; broader portfolio and national scale versus Berkley Southwest's regional specialization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Union Standard Insurance Group compliance and trust
Trust signalCompliance2 records
Union Standard Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Standard Insurance Group leadership team
Management profileNumber of profiles
Union Standard Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Standard Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Standard Insurance Group
What does Union Standard Insurance Group do?
Union Standard Insurance Group, operating as Berkley Southwest, provides commercial property and casualty insurance products to mid-market businesses across the Southwest United States (Texas, Arizona, Oklahoma, New Mexico, and Arkansas). The company distributes six core insurance lines — Commercial Auto, Commercial Property, Commercial Umbrella, General Liability, Inland Marine, and Workers Compensation — exclusively through a network of independent insurance agents, each assigned a dedicated underwriter for new business and renewals. Ancillary services include in-house claims handling and loss control programs.
Is Union Standard Insurance Group a public or private company?
Union Standard Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Union Standard Insurance Group founded?
Union Standard Insurance Group was founded in 1975. It employs 101 to 250 people.
Where is Union Standard Insurance Group based?
Union Standard Insurance Group is headquartered in Irving, United States, in the North America region.
How does Union Standard Insurance Group make money?
One revenue line is on record: commercial Insurance Premiums.
Who are Union Standard Insurance Group's main competitors?
Direct peers on record are RLI Corp, Cincinnati Financial, Employers Holdings, Selective Insurance Group, Hanover Insurance Group and Markel Corporation. Donegal Group is listed as a regional player. Broad incumbents are The Hartford, Travelers Companies and Liberty Mutual Insurance.
Does Union Standard Insurance Group have an API?
No public API is recorded for Union Standard Insurance Group.
What industry is Union Standard Insurance Group in?
Union Standard Insurance Group's product category is Commercial Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJAGAH, Construction Specialty (Wrap-Ups/Builders Risk/Contractors). Its NAICS code is 524126 and its SIC code is 6331.