Insgroup
Insgroup, founded in 1978 and now operating as The Baldwin Group, is an independent insurance and risk advisory firm serving business and individual clients across all 50 states with dedicated advisory teams. It delivers insurance, employee benefits, wealth management, and specialty services through a unified national platform.
- Company typePrivate
- Founded1978
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Insgroup does
Insgroup, founded in 1978 and headquartered in Houston, Texas, is an independent risk and insurance advisory firm that has unified with partner firms under the brand The Baldwin Group. The firm delivers a multi-solution advisory platform spanning eight core service pillars: Business Insurance (covering cyber, government contracting, international, management liability, M&A, surety, and six industry verticals including Construction, Energy, Healthcare, Manufacturing, Real Estate, and Transportation), Employee Benefits (including alternative funding, analytics and underwriting, compliance, pharmacy benefit consulting, and population health management), Private Client services for high-net-worth individuals (collector cars, marine/yacht, high-value homes, personal umbrella), Personal Insurance (auto, home, health, Medicare, life), Wealth Management and Retirement Consulting, Reinsurance, Specialty MGA, and Embedded Insurance.
The firm's technology stack centers on a digital client portal enabling policy management and self-service access to compliance resources, layered atop an entrepreneur-led direct advisory distribution model with dedicated client teams. Revenue is generated through advisory fees and commissions on insurance products placed with carrier partners, structured as recurring subscription-style income tied to ongoing policy administration. The firm operates through three primary channels: direct advisory sales with dedicated account teams, a digital self-serve client portal, and a carrier partner network that enables placement across business, employee benefits, and personal lines.
Insgroup serves four customer segments: Business Clients across multiple industries (primary), Individual and Family Clients including high-net-worth private client (primary), Government Entities (secondary), and Japanese Businesses requiring culturally-specific benefits administration (secondary). The firm has scaled to a national footprint covering all 50 states with international capabilities for commercial risk and employee benefits, has received Fortune Best Workplace recognition, and has executed acquisitions including The Fawcett Group (2017) and Fred Brown & Companies (2018) as part of a broader consolidation strategy under The Baldwin Group unified brand.
Insgroup firmographics
Firmographics- Name
- Insgroup
- Legal name
- Insgroup, LLC
- Website
- https://insgroup.net
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Insgroup, founded in 1978 and now operating as The Baldwin Group, is an independent insurance and risk advisory firm serving business and individual clients across all 50 states with dedicated advisory teams. It delivers insurance, employee benefits, wealth management, and specialty services through a unified national platform.
- Ownership category
- akta.pro rank
Insgroup industry classification
Industry- Product category
- Insurance Brokerage and Advisory Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Fully Insured Large Group Plans (HLAEAAAA), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)
Keywords
Where Insgroup is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Insgroup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Advisory and Brokerage Services: Revenue generated through advisory fees and commissions from insurance products placed with carrier partners. The firm acts as an intermediary between clients and insurance carriers, earning commissions on policies sold.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Insgroup product offering
Product offeringCore offering
Insgroup is an independent insurance advisory and brokerage firm providing business insurance, employee benefits, private client, personal insurance, and wealth management solutions. The firm acts as an intermediary between clients and insurance carriers, earning commissions on policies placed and advisory fees for risk mitigation, benefits administration, and retirement consulting services across multiple industries.
Product overview
Insgroup (now The Baldwin Group) is an entrepreneur-led advisory firm offering a unified platform of insurance, risk mitigation, employee benefits, and wealth management solutions. The portfolio consists of eight core service pillars: Business Insurance (covering Cyber, Government Contracting, International, Management Liability, M&A, Surety, and six industries), Employee Benefits (with six consulting services including Analytics & Underwriting, Pharmacy Benefit Consulting, and Population Health Management), Private Client (high-value asset coverage for autos, collections, equine, homes, and yachts), Personal Insurance (health, life, auto, property), Wealth Management (asset management and retirement consulting), Reinsurance, Specialty MGA, and Embedded Insurance. The firm operates as a multi-solution advisory rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Comprehensive business insurance solutions for commercial clients across multiple industries and risk categories including Cyber, Government Contracting, International, Management Liability, Mergers & Acquisitions, Surety, Construction, Energy, Healthcare, Manufacturing, Real Estate, and Transportation.
- Employee Benefits Employee benefits consulting services including Alternative Funding, Analytics & Underwriting, Benefits Compliance, Communications & Engagement, Pharmacy Benefit Consulting, and Population Health Management for employer clients and their workforces.
- Private Client High-net-worth personal insurance coverage for luxury assets including Auto & Collector Cars, Collections & Valuables, Farm & Equine, High-Value Homes, Marine & Mega Yacht, and Personal Umbrella for individuals and families with high-value assets.
- Personal Insurance Individual and family insurance products covering Auto & Vehicle Insurance, Home & Property Insurance, Individual Health Insurance, Medicare, and Life Insurance for retail consumers.
- Wealth Management Wealth management and retirement planning services including Asset Management and Retirement Plan Consulting for individuals, families, and employer plan sponsors.
- Reinsurance Reinsurance services for risk distribution and carrier partnerships serving insurance carriers and risk-bearing entities.
- Specialty MGA Specialty Managing General Agent services for specialized insurance products offered through carrier appointments.
- Embedded Insurance Embedded insurance solutions integrated into partner platforms and distribution channels for third-party platforms seeking to offer insurance products within their customer experiences.
Companies that use Insgroup
Customer profileSegments4 records
Ideal customer profiles4 records
Insgroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Insgroup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance CarrierscoreThe firm maintains broad relationships with insurance carrier partners enabling placement of business insurance, employee benefits, and personal insurance products. These carrier relationships allow the firm to offer optimized terms and pricing to clients through their aggregated purchasing power.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Insgroup competitors and assessment
Company assessmentDirect peers
- Hub International: Hub International is a leading North American insurance brokerage serving commercial, personal, and benefits clients through regional offices. Its mid-market orientation, broad product suite, and acquisition history make it directly comparable to The Baldwin Group.
- Risk Strategies Company: Risk Strategies is a privately-held, rapidly growing insurance brokerage serving commercial, personal, and high-net-worth clients. Its specialization in niche industries and high-value personal lines mirrors Baldwin's Private Client and specialty commercial offerings.
- USI Insurance Services: USI is one of the largest middle-market insurance brokerage platforms in the U.S. Its combination of commercial, personal, and employee benefits advisory services, plus regional operating model, parallels The Baldwin Group's integrated eight-pillar service approach.
- Alliant Insurance Services: Alliant is a specialty-focused insurance brokerage serving middle-market commercial clients across diverse industries. Its breadth of specialty practices and middle-market positioning makes it a closely comparable peer to Baldwin's commercial insurance advisory business.
- AssuredPartners: AssuredPartners is a rapidly growing, PE-backed insurance brokerage that has scaled through hundreds of acquisitions. Highly comparable to The Baldwin Group given similar middle-market focus, multi-state platform, and acquisition-driven growth strategy.
- NFP (an Aon company): NFP is a leading middle-market insurance brokerage and advisory firm offering commercial, personal, and benefits solutions. Acquired by Aon, NFP historically operated with a similar entrepreneurial, acquisition-driven growth model that mirrors The Baldwin Group's playbook.
Broad incumbents
- Brown & Brown: Brown & Brown is a large publicly-traded insurance brokerage with national scale across commercial and personal lines. While substantially larger and more mature than Baldwin, it serves similar middle-market clients through a comparable advisory model.
- Arthur J. Gallagher: Gallagher is a global insurance brokerage and risk management firm serving commercial clients across diverse industries. As a broad incumbent in the same industry, it provides a comparable reference point for Baldwin's commercial risk and benefits advisory offerings.
- Marsh McLennan: Marsh McLennan is the world's largest insurance brokerage and risk advisory firm. While substantially larger and a broad incumbent, it provides relevant benchmarking for industry positioning, particularly for Baldwin's MGA, reinsurance, and specialty advisory services.
- Lockton: Lockton is the world's largest privately held insurance brokerage, serving large and middle-market commercial clients with deep industry specializations. Its entrepreneur-led culture and broad carrier relationships parallel Baldwin's founder-driven operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insgroup social profiles
Digital presenceInsgroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insgroup leadership team
Management profileNumber of profiles
Profiles8 records
Insgroup subsidiaries and ownership
Company hierarchySubsidiaries1 record
Insgroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insgroup M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insgroup
What does Insgroup do?
Insgroup is an independent insurance advisory and brokerage firm providing business insurance, employee benefits, private client, personal insurance, and wealth management solutions. The firm acts as an intermediary between clients and insurance carriers, earning commissions on policies placed and advisory fees for risk mitigation, benefits administration, and retirement consulting services across multiple industries.
Is Insgroup a public or private company?
Insgroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insgroup founded?
Insgroup was founded in 1978. It employs 101 to 250 people.
Where is Insgroup based?
Insgroup is headquartered in Houston, United States, in the North America region.
How does Insgroup make money?
One revenue line is on record: insurance Advisory and Brokerage Services.
Who are Insgroup's main competitors?
Direct peers on record are Hub International, Risk Strategies Company, USI Insurance Services, Alliant Insurance Services, AssuredPartners and NFP (an Aon company). Broad incumbents are Brown & Brown, Arthur J. Gallagher, Marsh McLennan and Lockton.
Does Insgroup have an API?
No public API is recorded for Insgroup.
What industry is Insgroup in?
Insgroup's product category is Insurance Brokerage and Advisory Services. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts). Its NAICS code is 524210 and its SIC code is 6411.