Mostly Human

What Mostly Human does

Mostly Human Media is a creator-led entertainment and technology media network that explores the human implications of emerging technologies through long-form journalism, video podcasting, and short-form investigative video. The company is anchored by founder and CEO Laurie Segall, a former CNN senior technology correspondent and 60 Minutes reporter, and operates from New York with a small team (1-10 employees). Its core product is the "Mostly Human with Laurie Segall" video podcast, distributed via iHeart across Apple Podcasts, Spotify, Pocket Casts, and YouTube, paired with a growing portfolio of investigative docuseries anchored by "Searching for Mr. Deepfakes," a 13-part TikTok-native series (2-4 minute episodes) with a longer four-part companion debuting in 2026.

Underlying the editorial work is a hybrid short-form and long-form production architecture built natively for social distribution rather than adapted from traditional television. The company builds TikTok-first investigations and amplifies them through a collaborative creator, journalist, and cultural-voice network, with strategic partner amplification from Paris Hilton's 11:11 Media. Production infrastructure includes co-production partnerships (BLD Productions), resource microsites ("Beyond Mr. Deepfakes" survivor hub), and integration with third-party services such as StopNCII, NCMEC Take It Down, RAINN, and the FBI IC3 to support survivor-facing outcomes and legislative advocacy around non-consensual deepfake imagery.

Mostly Human monetizes through a mix of brand and production partnerships (e.g., 11:11 Media around Searching for Mr. Deepfakes), podcast and video advertising across its distributed inventory, and sponsored or cause-driven content tied to its investigative IP. It serves a primarily consumer audience interested in technology's human impact, with secondary audiences of deepfake-abuse survivors, policymakers, and brand/media partners seeking association with high-engagement impact storytelling. No public pricing, tiered subscription model, or disclosed revenue exists; the business operates as an independent, founder-owned network without disclosed institutional funding or parent company.

Name

Mostly Human

Legal name

Mostly Human Media

Website

https://mostlyhuman.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Mostly Human Media is a creator-led entertainment and tech network founded by journalist Laurie Segall that produces investigative docuseries (notably "Searching for Mr. Deepfakes") and the "Mostly Human" video podcast exploring AI's human impact, distributed via TikTok, YouTube, and iHeart to a consumer audience of technology-curious viewers, deepfake-abuse survivors, and policymakers.

Ownership category

akta.pro rank

Product category

Digital Media & Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPACAHAA

Generalist Short-Form Video Social Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms

SECONDARYMPACAIAC

Long-Form Writing & Article Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

Keywords

• Investigative journalism
• Digital media network
• Video podcast production
• Documentary content
• Tech journalism

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand & production partnerships: Revenue generated through strategic partnerships and co-productions with brand/media companies (e.g., the 11:11 Media partnership around Searching for Mr. Deepfakes, in which a partner supports promotion and appears in the series). Income takes the form of production fees and brand collaboration revenue.
2. Podcast & video advertising: Monetization of the iHeart-hosted video podcast 'Mostly Human with Laurie Segall' and YouTube channel via podcast advertising, sponsorships, and video ad inventory, distributed across Apple Podcasts, Spotify, Pocket Casts and YouTube.
3. Sponsored / cause-driven content: Viral investigative series (e.g., 26M+ TikTok views) act as high-impact branded and cause-driven content inventory, monetizable through sponsorship deals and aligned-brand collaborations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mostly Human is a creator-led media and entertainment network that produces and distributes investigative digital content—including short-form TikTok docuseries (2–4 minute episodes), a long-form weekly video podcast, and survivor-facing resource hubs—exploring the human impact of technology, AI, deepfakes, and synthetic media. The flagship series 'Searching for Mr. Deepfakes' is delivered as a 13-part short-form TikTok run plus a four-part long-form companion, in partnership with Paris Hilton and 11:11 Media.

Product overview

Mostly Human operates as a creator-led media and entertainment network anchored by journalist/CEO Laurie Segall, with its portfolio organized as a flagship media brand plus content modules and an adjacent advocacy hub rather than a single unified software product. The core brand "Mostly Human" (mostlyhuman.com) houses the editorial mission and the "Mostly Human with Laurie Segall" iHeart video podcast distributed across Apple Podcasts, Pocket Casts, Spotify, and YouTube. Building on this platform, the investigative docuseries "Searching for Mr. Deepfakes" is delivered as a 13-part short-form TikTok series with an extended four-part version, co-produced with Paris Hilton and 11:11 Media. The companion "Beyond Mr. Deepfakes" site extends the franchise into a survivor-facing advocacy and resource hub that links to external services such as StopNCII, NCMEC Take It Down, and RAINN. Separately, a PRNewswire-sourced release describes "mostlyHUMAN" launching "Momentum Suite," an AI-infused media planning, buying, and analytics platform with smart tools for performance evaluation, customer insights, and testing strategies available to internal teams and select clients.

Differentiator

Problem solved

Functional benefit

Brands

• Mostly Human: Creator-led media and entertainment network exploring the human implications of technology.
• Searching for Mr. Deepfakes

Products and services

• Searching for Mr. Deepfakes Investigative docuseries probing the operator of the Mr. Deepfakes non-consensual deepfake pornography platform. Delivered as a 13-part short-form TikTok series (2–4 minute episodes) co-led with Paris Hilton through 11:11 Media, with a longer four-part companion version.
• Mostly Human with Laurie Segall Weekly iHeart video podcast hosted by founder Laurie Segall featuring immersive, in-depth conversations about technology and the future. Distributed on Apple Podcasts, Pocket Casts, Spotify, and YouTube.
• Beyond Mr. Deepfakes Companion survivor resource initiative tied to 'Searching for Mr. Deepfakes' that provides survivor-facing guidance, evidence-preservation steps, takedown resources (StopNCII, Take It Down/NCMEC, Google/Bing de-indexing), FBI/RAINN reporting pathways, and a story-submission intake.
• Mostly Human newsletter Email newsletter subscription offered via mostlyhuman.com, with submissions jointly marketed by Mostly Human Media, Paris Hilton, and 11:11 Media.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• 11:11 Media ImpactflagshipStrategic or Co-development Partner11:11 Media Impact is co-branded on the Beyond Mr. Deepfakes microsite (logo displayed alongside Mostly Human). Paris Hilton is heavily involved as a partner through her 11:11 Media company for the 'Searching for Mr. Deepfakes' series, appearing in episodes and supporting promotion. The collaboration links investigative content directly to legislative advocacy on non-consensual deepfakes.
• Paris Hilton (via 11:11 Media)flagshipGTM or Marketing PartnerParis Hilton is both a featured subject (she was victimized by non-consensual deepfakes) and an active partner on the series, helping drive audience reach and amplifying the project's advocacy and marketing impact, including support for related federal and state legislation.
• BLD ProductionscoreImplementation/ SI/ Consulting PartnerBLD Productions is listed as a co-production partner on the Beyond Mr. Deepfakes microsite (logo displayed alongside 11:11 Media Impact), supporting production of the 'Searching for Mr. Deepfakes' series and related advocacy content.
• iHeartcoreChannel Partner/ Reseller/ DistributoriHeart hosts and distributes the 'Mostly Human with Laurie Segall' video podcast, providing the company with major-podcaster distribution infrastructure and audience reach.
• Lunch SpecialminorImplementation/ SI/ Consulting PartnerLunch Special is credited as the brand design partner for the Mostly Human website, handling visual identity and brand design.
• CNN (former affiliation)minorOthersLaurie Segall is a former CNN senior technology correspondent and 60 Minutes reporter. This is a prior employment affiliation rather than an active commercial partnership, but it underpins the founder's credibility and access.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pushkin Industries: Pushkin Industries is a premium podcast production company co-founded by Malcolm Gladwell and Jacob Weisberg, producing long-form narrative audio. It is comparable to Mostly Human as a talent-anchored, narrative-driven podcast and audio brand with high production values and partnership-based distribution.
• Pineapple Street Studios: Pineapple Street Studios is an independent podcast production company producing narrative, investigative and documentary audio. It is comparable to Mostly Human as an independent narrative podcast studio producing serialized investigations distributed across major podcast platforms.
• The Information: The Information is a subscription-based, founder-led (Jessica Lessin) tech journalism outlet covering technology's impact on business and society. It is comparable to Mostly Human as an independent, tech-focused, narrative journalism brand with a strong founder voice and direct-to-consumer distribution.
• Crooked Media: Crooked Media is a creator-led, mission-driven independent media company built around high-profile talent (e.g., Pod Save America), producing podcasts and video journalism tied to advocacy. It is comparable to Mostly Human as a founder-led narrative media brand that combines editorial output with social/policy advocacy and multi-platform distribution.

Broad incumbents

• Wondery: Wondery is a large podcast publisher specializing in narrative and investigative serialized audio. It is comparable to Mostly Human as a producer of serialized, true-crime-style investigative audio/video with strong platform distribution partnerships (Amazon).
• iHeartMedia: iHeartMedia is the host and distributor of Mostly Human's flagship podcast 'Mostly Human with Laurie Segall.' It is comparable as a large incumbent podcast and audio distribution platform that provides infrastructure, audience reach and monetization at scale to independent creators like Mostly Human.
• The Verge: The Verge is a major technology and culture journalism outlet covering AI, society and emerging tech, often with a human-impact lens. It is comparable to Mostly Human as a tech-and-society focused editorial brand, though distributed via long-form web and video rather than short-form native.
• VICE Media: VICE is a large independent digital media company known for investigative video journalism, including tech, culture and social issues. It is comparable to Mostly Human as a digital-first investigative media brand with strong video output and cultural relevance, though at far greater scale and breadth.

Emerging players

• Girlboss Media: Girlboss is a media brand built around women-in-tech and female empowerment themes, combining editorial, podcast and community. It is comparable to Mostly Human as a media brand with overlapping audience overlap in women-focused tech storytelling, though with less investigative depth and broader lifestyle framing.
• Substack: Substack is a creator-economy platform enabling independent writers and journalists to build direct subscriber-supported media businesses. It is comparable to Mostly Human as an enabler of founder-led, mission-driven independent media brands, though the format (newsletter/written) differs from Mostly Human's video/podcast focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mostlyhuman
• YouTubeyoutube.com/@mostlyhumanmedia
• Instagraminstagram.com/mostlyhumanmedia
• TikToktiktok.com/@mostlyhumanmedia
• Facebookfacebook.com/mostlyhumanmedia
• LinkedInlinkedin.com/company/mostly-human

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mostly Human