Changekitchen
Changekitchen is a privately-held Dutch organizational change and agility consulting firm, based in Utrecht, that helps public- and private-sector clients (government, healthcare, education, justice, business services) adopt agile ways of working, lead transformations, and implement GenAI through its collective of 50+ advisors and proprietary methodologies.
- Company typePrivate
- Founded2005
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Changekitchen does
Changekitchen B.V. is a privately-held Dutch organizational consulting and change-management firm headquartered at De Pastoe Fabriek in Utrecht, founded circa 2004-2005 as a self-managing collective of 50+ coaches, trainers, consultants and advisors. It operates without a traditional management hierarchy and sells B2B advisory services to public- and private-sector clients across the Netherlands, with primary verticals in public administration, healthcare, education, justice/safety and business services.
The firm's offering is built around a portfolio of branded service lines and proprietary methodologies. Service lines include 'Wendbaar organiseren' (organizational agility), transition management, leadership and team development, strategy and performance, GenAI adoption, and mission-oriented organizing. Underlying methodologies comprise Changekitchen On ('kijken, denken, doen'), Undercover Agile / Hidden Scrum, the LEAPS framework for GenAI implementation (developed jointly with AI-Advies & Training), and Versnellingsaanpak Jeugd for youth-care transformation. Delivery vehicles span consulting engagements, interim management placements, team and individual coaching, the Changekitchen Academy (in-company and open-enrollment training), and international study trips. Technology usage is consulting-typical (collaboration, content, and GenAI tooling at client sites) rather than productized software.
Revenue is generated exclusively through professional-services fees: custom-quote project engagements with multi-year billing, all-inclusive training pricing (excluding VAT), individual coaching at a €200/session minimum, and prepaid coaching strip cards. Named anchor accounts include TNO (multi-year GenAI rollout for ~5,000 employees), Petrogas E&P Nederland, Nederlandse Spoorwegen (NS), Defensie, Provincie Zuid-Holland, Amphia Ziekenhuis, Reinier de Graaf, MVRDV, Bouwend Nederland, Gemeente Almere and a multi-year Versnellingsaanpak deployment across six Flevoland municipalities that has been recognized by the Dutch Parliament as a national best practice.
Changekitchen firmographics
Firmographics- Name
- Changekitchen
- Legal name
- Changekitchen B.V.
- Website
- https://changekitchen.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Changekitchen is a privately-held Dutch organizational change and agility consulting firm, based in Utrecht, that helps public- and private-sector clients (government, healthcare, education, justice, business services) adopt agile ways of working, lead transformations, and implement GenAI through its collective of 50+ advisors and proprietary methodologies.
- Ownership category
- akta.pro rank
Changekitchen industry classification
Industry- Product category
- Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation Leadership (EDABAAAD), Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN), Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where Changekitchen is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Changekitchen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Organizational Development Consulting: Advisory services for organizational transformation, agility, and change management. Delivered by professional consultants on project basis with agreed-upon scope and timelines.
- Interim Management: Placement of management professionals to lead organizational changes and transformation programs.
- Team and Individual Coaching: Coaching services for professionals and teams, including certified coaching for healthcare workers. Individual sessions minimum €200 per session.
- Training and Education (In-company and Open Enrollment): Both in-company training programs and open enrollment courses. Training prices are all-inclusive (travel, accommodation) excluding VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting and Advisory Services |
| One time/ perpetual license | Multi-year contract | Training and Education |
| Unit Pricing | Pay-as-you-go | Individual Coaching Sessions |
| Unit Pricing | Annual | Coaching Strip Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Changekitchen product offering
Product offeringCore offering
Changekitchen is a Dutch organizational consulting firm that helps public, healthcare, education, and commercial-sector organizations become more agile, navigate transitions, develop leaders and teams, and adopt new technologies such as GenAI. It delivers advisory consulting, interim management, team and individual coaching, and structured training (Changekitchen Academy and Studiereizen), guided by proprietary methodologies including the Changekitchen On (kijken, denken, doen) approach, Undercover Agile, LEAPS for AI implementation, and Versnellingsaanpak for youth care transformation.
Product overview
Changekitchen is an organizational consulting and advisory firm that offers a comprehensive portfolio of change management, organizational development, and leadership services. Their offering includes consulting services (such as organizational agility, transition management, leadership development, and GenAI adoption), proprietary methodologies (including Agile Portfolio Management, Obeya, Pressure Cooker, and Systemic Work), coaching services (team coaching, agile coaching, leadership coaching), and training programs (through Changekitchen Academy and study trips). The portfolio is organized around their core focus of helping meaningful organizations become more adaptable, with services ranging from strategic advisory to hands-on team-level interventions.
Differentiator
Problem solved
Functional benefit
Products and services
- Wendbaar organiseren (Organizing Agility) Advisory service focused on making organizations more agile and adaptable to change, for public, healthcare, education, and commercial-sector organizations seeking to improve responsiveness to shifting environments.
- Begeleiden van transities (Transition Management / Organizational Transformation) Professional guidance for managing organizational transitions and transformations, helping clients navigate complex change programs from assessment through implementation.
- Leiderschap en teamontwikkeling (Leadership and Team Development) Development programs for improving leadership capabilities and team performance across Dutch public, healthcare, education, and commercial organizations.
- Strategie & Performance (Strategy & Performance) Strategic advisory services focused on strategy implementation and organizational performance improvement for boards, directorates, and management teams.
- Omgaan met GenAI (Dealing with GenAI) Advisory services helping organizations implement and adopt generative AI technologies, combining technical AI training with human-centered change management through the LEAPS method (Learn, Engage, AI Governance, Practice, Scale).
- Opgavegericht werken en organiseren (Mission-Oriented Working and Organizing) Advisory services focused on mission-driven organizational design and execution, helping organizations structure work around key societal or strategic objectives.
- Changekitchen Academy Educational programs and training offerings for professional development in change management and agile methodologies, delivered via open enrollment and in-company formats with all-inclusive pricing (travel and accommodation included) excluding VAT.
- Studiereizen (Study Trips) International learning journeys for experiencing organizational practices in different contexts, sold as part of the Changekitchen Academy training offering.
- Interim Management Placement of management professionals to lead organizational changes and transformation programs, particularly in healthcare and education sectors.
- Team and Individual Coaching Coaching services for professionals and teams, including certified coaching for healthcare workers. Individual coaching sessions priced at a minimum rate of €200 per session, with prepaid coaching strip cards valid for one year.
Quantifiable outcome
- TNO: 1,000+ employees trained in GenAI by mid-2025, targeting 2,000 annually with average 2 hours/week time savings
- +3 more outcomes
Companies that use Changekitchen
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Changekitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Changekitchen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- AI-Advies & TrainingcoreStrategic partnership with AI-Advies & Training for GenAI implementation programs. AI-Advies & Training provides technical AI expertise (prompting, tooling) while Changekitchen provides human-centered change management. Both parties jointly deliver training sessions, combining technical and change management expertise. Developed LEAPS methodology together for TNO program.
- TNOmajorMajor client engagement for GenAI implementation across 5,000+ employee research organization. Long-term program (2025-2026) involving training, change management, and AI governance.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Changekitchen competitors and assessment
Company assessmentDirect peers
- Twynstra Gudde: Dutch management and organizational consulting firm with deep public-sector focus, advising ministries, municipalities, and healthcare organizations on transformation, leadership, and organizational design — closely overlapping with Changekitchen's Dutch public-sector, healthcare, and education change-management practice.
- Berenschot: Large Dutch consultancy with a substantial organizational development and change management practice serving public sector, healthcare, and education clients — directly comparable in geography, vertical mix, and service portfolio to Changekitchen, though operating at significantly larger scale.
- Schouten & Nelissen: Leading Dutch learning and organizational development firm (part of Schouten Group) offering leadership development, team coaching, training and change management to government, healthcare and corporate clients — matching Changekitchen's integrated consulting + Academy/learning model.
- KplusV: Dutch consultancy specializing in the public and social sector (healthcare, youth care, education, government), providing change management, organizational transformation and interim management — directly competing in the same Dutch verticals Changekitchen prioritizes.
- &Samhoud (Samhoud): Dutch change management and leadership firm with a self-managing, purpose-driven operating model — comparable to Changekitchen in methodology-led approach, public-sector orientation, and the "self-managing organization" narrative that anchors both businesses.
- BMC: Dutch consultancy focused on the public domain (municipalities, healthcare, education), providing organizational advice, change management and interim management — directly comparable to Changekitchen's vertical mix and Dutch-government client base.
- Vintura: Dutch-based, healthcare-focused consultancy advising providers, payers and life-sciences firms on strategy, transformation and change management — overlaps with Changekitchen's healthcare and youth-care vertical (e.g., Versnellingsaanpak) and TNO GenAI work.
Broad incumbents
- McKinsey & Company (Amsterdam): Global management consultancy with large Amsterdam office serving Dutch government, healthcare and corporate clients on organizational transformation, operating model and change management — broad incumbent that occasionally competes with Changekitchen at the largest engagements but covers many more service lines.
- Accenture (Netherlands): Global professional services firm with a substantial Dutch practice delivering change management, organizational transformation and digital/GenAI adoption services — broad incumbent competing for the same Dutch enterprise and public-sector engagements, typically at greater scale and with proprietary tooling.
Emerging players
- Xebia: Dutch-origin digital and agile consulting firm with deep enterprise agile transformation and AI/data adoption capabilities — adjacent peer that overlaps Changekitchen on agile coaching, way-of-working transformations, and increasingly on GenAI change advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Changekitchen social profiles
Digital presenceChangekitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Changekitchen leadership team
Management profileNumber of profiles
Profiles15 records
Changekitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Changekitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Changekitchen
What does Changekitchen do?
Changekitchen is a Dutch organizational consulting firm that helps public, healthcare, education, and commercial-sector organizations become more agile, navigate transitions, develop leaders and teams, and adopt new technologies such as GenAI. It delivers advisory consulting, interim management, team and individual coaching, and structured training (Changekitchen Academy and Studiereizen), guided by proprietary methodologies including the Changekitchen On (kijken, denken, doen) approach, Undercover Agile, LEAPS for AI implementation, and Versnellingsaanpak for youth care transformation.
Is Changekitchen a public or private company?
Changekitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Changekitchen founded?
Changekitchen was founded in 2005. It employs 11 to 50 people.
Where is Changekitchen based?
Changekitchen is headquartered in Utrecht, Netherlands, in the Europe region.
How does Changekitchen make money?
Four revenue lines are on record. Organizational Development Consulting is the primary driver. The others are interim Management, team and Individual Coaching and training and Education (In-company and Open Enrollment).
Who are Changekitchen's main competitors?
Direct peers on record are Twynstra Gudde, Berenschot, Schouten & Nelissen, KplusV, &Samhoud (Samhoud), BMC and Vintura. Broad incumbents are McKinsey & Company (Amsterdam) and Accenture (Netherlands). Xebia is listed as an emerging player.
Does Changekitchen have an API?
No public API is recorded for Changekitchen.
What industry is Changekitchen in?
Changekitchen's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 541611 and its SIC code is 8742.