AI-Advies & Training
AI-Advies & Training is a Dutch firm, founded in 2023, that delivers sector-specific generative AI training (ChatGPT, Copilot, Claude, Gemini) and AI advisory services to regulated organizations across the Benelux, with deep specialization in legal, healthcare, government, and finance verticals.
- Company typePrivate
- Founded-
- HeadquartersOuderkerk aan den IJssel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AI-Advies & Training does
AI-Advies & Training is a Dutch professional services firm founded in 2023 that delivers hands-on generative AI training and strategic AI advisory to organizations in the Netherlands and the wider Benelux. Its core training programs teach professionals in regulated sectors (legal, notarial, fiscal, healthcare, pharmacy, HR, marketing/communications, municipal government, crisis/safety regions, and education) to use general-purpose AI tools (ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity) and platforms such as Freepik, with curricula tailored around confidentiality, client privilege, GDPR/AVG, and EU AI Act compliance. Approximately ten named trainers and consultants operate from a registered headquarters in Ouderkerk aan den IJssel, serving 140+ organizations including KPN, Schiphol, Rabobank, TNO, Amsterdam UMC, multiple top-tier Dutch law firms, several municipalities, and universities.
The company sells exclusively through an enterprise field-sales motion: bespoke in-company or online sessions priced per engagement, ranging from half-day workshops to multi-day programs, plus standalone advisory engagements covering AI policy development, implementation consulting (Design Thinking approach with RPA, AI-agents, custom applications), change management (in partnership with ChangeKitchen), and EU AI Act compliance roadmaps. Recurring-style extensions include e-learning with LTI integration into client learning environments, keynotes, AI hackathons, and a recently launched AI email automation product. Founders Tim Goudriaan (LL.M., former Utrecht University lecturer) and Diederik Stolk lead the firm, which operates as a private, bootstrapped company with no disclosed external funding, no parent entity, and no public listing.
AI-Advies & Training firmographics
Firmographics- Name
- AI-Advies & Training
- Legal name
- AI-Advies & Training
- Website
- https://adviesentraining.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AI-Advies & Training is a Dutch firm, founded in 2023, that delivers sector-specific generative AI training (ChatGPT, Copilot, Claude, Gemini) and AI advisory services to regulated organizations across the Benelux, with deep specialization in legal, healthcare, government, and finance verticals.
- Ownership category
- akta.pro rank
AI-Advies & Training industry classification
Industry- Product category
- AI Training and Implementation Consulting
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
- akta.pro secondary industry
- Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE)
Keywords
Where AI-Advies & Training is headquartered
LocationHeadquarters
- HQ city
- Ouderkerk aan den IJssel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AI-Advies & Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- In-company AI Training: Hands-on, sector-specific AI training delivered at client locations or online. Training covers prompt engineering, AI tool utilization, and responsible AI use. Pricing varies by group size, duration, and customization level.
- AI Advisory Services: Strategic AI consulting including implementation advice, policy development, EU AI Act compliance, and change management advisory. Advisory engagements range from gap analyses to full implementation support.
- AI Adoption Consulting: Change management and organizational adoption services delivered in partnership with ChangeKitchen. Focus on helping organizations integrate AI into daily workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | In-company training - customized pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AI-Advies & Training product offering
Product offeringCore offering
AI-Advies & Training delivers hands-on, sector-specific training programs on general-purpose AI tools (ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity) and provides strategic consulting on AI implementation, EU AI Act compliance, AI policy development, and organizational change management. Services are sold directly to organizations in the Benelux and delivered in-company, online, or through keynotes and workshops, with content customized per sector and client need.
Product overview
AI-Advies & Training is a Dutch training and consulting company offering practical AI education and implementation advisory for organizations in the Benelux. The company operates as a single integrated offering combining hands-on sector-specific training programs (covering ChatGPT, Copilot, Claude, and Gemini for law, healthcare, government, finance, and other sectors) with strategic consulting services (AI implementation, policy, adoption, and EU AI Act compliance). Key products include AI-Training as the core educational service, AI-Advies as strategic consulting, Keynotes for event presentations, and specialized sector training modules including crisis organizations, legal, notary, fiscal, healthcare, HR, marketing, communication, and municipal/government applications. Advisory offerings include policy advice, implementation consulting, adoption support, and EU AI Act compliance. The company also provides location-specific training in Amsterdam, Rotterdam, Den Haag, Utrecht, Tilburg, Eindhoven, and nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Training (ChatGPT, Copilot & Claude) Hands-on practical AI training programs teaching professionals to use ChatGPT, Copilot, Claude, Gemini, and Perplexity effectively and responsibly. Delivered in-company or online for organizations across law, healthcare, government, finance, and other sectors.
- AI-Advies (Strategic Advisory) Strategic consulting on AI implementation, EU AI Act compliance, AI policy development, and organizational adoption for organizations in the Benelux. Covers governance, policy, risk classification, and integration support.
- Keynotes Inspirational keynote presentations delivered at congresses, corporate events, and strategy sessions on AI topics, responsible AI use, and sector-specific AI applications.
- AI-Hackathon AI hackathon events for teams and organizations to collaboratively explore, prototype, and develop AI solutions tailored to their workflows.
- Samenwerkingen (E-learning & LTI-integratie) E-learning offerings with LTI (Learning Tools Interoperability) integration into client organizations' own learning management systems, enabling blended learning and continuous AI education.
- AI-training voor crisisorganisaties Specialized AI training for safety regions, GHOR, LNAZ, water boards, and BCM teams covering scenario generation, SOP creation, crisis communication, OTO exercises, and responsible AI use in crisis management.
- AI-training voor advocaten en juristen AI training for lawyers and legal professionals teaching safe use of ChatGPT and Copilot in legal practice with respect for confidentiality, client privilege, and EU AI Act compliance. Available in-company or online.
- AI-training voor het notariaat AI training for notaries on using ChatGPT and Copilot safely for drafting deeds, managing files, and client communication, with attention to professional secrecy and AI governance. Qualifies for opleidingspunten.
- AI-training voor de fiscale praktijk AI training for tax advisors, accountants, and financial professionals on using ChatGPT and Copilot for tax research, document drafting, client communication, and regulatory compliance.
- Microsoft Copilot in Excel voor financials Hands-on training for financial professionals on Microsoft Copilot in Excel, covering routine task automation, financial data analysis, AI-driven visualizations, and reporting. Documented 30-50% time savings on routine Excel tasks.
- AI, ChatGPT & Copilot voor gemeentes Day-long training for Dutch municipal officials on using ChatGPT and Microsoft Copilot for policy texts, citizen communication, and reports, with attention to ethics and EU AI Act compliance.
- AI-training voor beleidsmakers en overheid Training for policy makers and public sector officials on responsible AI use in policy work, citizen communication, and civil service applications, with EU AI Act framing.
- AI-training voor de zorg Training for healthcare professionals — doctors, nurses, and caregivers — on practical and safe use of ChatGPT and Copilot in healthcare settings, covering documentation, patient communication, and confidentiality.
- AI-training voor apothekers Training for pharmacists, pharmaceutical professionals, and pharmacy assistants on safe and practical use of ChatGPT in pharmacy settings, including medication guidance, documentation, and patient interaction.
- AI-training voor HR-professionals Training for HR professionals on using ChatGPT and Copilot for recruitment, personnel files, and employee communication, with attention to privacy and AVG/GDPR compliance.
- AI-marketingtraining Hands-on training for marketing teams covering prompt building, content creation, and image generation using ChatGPT, Claude, Copilot, Gemini, and Freepik for brand-consistent marketing assets, website visuals, newsletters, and social media content.
- AI-training voor communicatie en PR Training for communication and PR professionals on using ChatGPT for content creation, press releases, media management, and crisis communication.
- AI-beleidsadvies voor organisaties Custom AI policy development for organizations, including ethical guidelines, governance structures, risk management, and practical rules for employees on responsible AI use.
- AI-implementatieadvies AI implementation consulting covering exploration, feasibility analysis, and execution using a Design Thinking approach. Covers general-purpose AI tools, specialist tools, RPA, AI-agents, and custom applications.
- AI-adoptieadvies Change management consulting for AI adoption delivered in partnership with ChangeKitchen, covering culture change, stakeholder management, pilot strategies, and scale-up planning.
- EU AI Act compliance-advies Legal advisory on EU AI Act compliance, including risk classification, gap analysis, compliance roadmap, documentation, procedures, and governance setup for organizations using AI.
- AI-trainingsadvies op maat Custom training advisory including training needs analysis, curriculum development, sector-specific approaches, blended learning, and train-the-trainer programs for organizations.
- Automatiseer e-mail met AI AI-powered email automation solution that drafts emails before users log into their inbox, with the stated outcome of saving hours per week.
Quantifiable outcome
- 30-50% time savings on routine Excel tasks for financial professionals
- +1 more outcomes
Companies that use AI-Advies & Training
Customer profileNamed customers43 records
Segments8 records
Ideal customer profiles5 records
AI-Advies & Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
AI-Advies & Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ChangeKitchencorePartnership for AI adoption change management services. ChangeKitchen specializes in organizational change management and works with AI-Advies & Training to provide comprehensive AI adoption solutions. The collaboration combines AI expertise with change management methodology.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
AI-Advies & Training competitors and assessment
Company assessmentDirect peers
- Xebia: Dutch-headquartered IT consultancy with AI training, coaching, and consulting offerings across multiple verticals. Comparable in that it sells enterprise AI training and advisory services, though Xebia operates at significantly larger scale and broader technology scope.
- Anchormen: Dutch AI and data science consultancy with training programs and enterprise advisory. Comparable as a Netherlands-based AI consultancy offering applied AI training and implementation services to similar enterprise buyers.
- GoDataDriven: Dutch AI and data science consultancy offering training, advisory, and implementation services to enterprise clients. Comparable as a Netherlands-based boutique AI consultancy that combines sector training with implementation support, directly competing for similar buyer budgets.
- BigData Republic: Dutch AI consultancy providing training, data engineering, and MLOps services. Comparable as a Netherlands-based boutique that competes for enterprise AI training and consulting engagements in the same regional market.
- Craftzing: Benelux digital and AI consultancy offering strategic AI advisory and adoption support to enterprises. Comparable as a Benelux-based AI consultancy combining training-style services with implementation advisory for similar enterprise buyer personas.
Regional players
- ml6: Belgian AI consultancy offering enterprise AI training, strategy, and implementation services. Comparable in business model and offering mix; primary geographic overlap is Belgium rather than Netherlands.
Broad incumbents
- Deloitte: Global professional services firm with large AI transformation, training, and EU AI Act advisory practices. Comparable as a competitor for enterprise AI training and AI governance mandates, but operates at vastly larger scale and bundles training within broader consulting engagements.
- PwC: Big 4 firm with dedicated AI services and EU AI Act readiness offerings across the Netherlands and Europe. Comparable as a competitor for AI compliance and adoption advisory in regulated sectors, but competes from a much broader professional services platform.
- Capgemini: Global consulting firm with AI training academies and enterprise AI advisory, including a strong Benelux presence. Comparable as a provider of corporate AI training and AI implementation services, but as a generalist incumbent with significant scale advantages.
- Sogeti: Part of Capgemini, Sogeti is a Netherlands-rooted IT services firm offering AI training, testing, and consulting. Comparable in that it sells enterprise AI training and advisory, but as part of a much broader technology services portfolio rather than a focused AI training niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AI-Advies & Training social profiles
Digital presenceAI-Advies & Training compliance and trust
Trust signalCompliance1 record
AI-Advies & Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
AI-Advies & Training leadership team
Management profileNumber of profiles
Profiles10 records
AI-Advies & Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AI-Advies & Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AI-Advies & Training
What does AI-Advies & Training do?
AI-Advies & Training delivers hands-on, sector-specific training programs on general-purpose AI tools (ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity) and provides strategic consulting on AI implementation, EU AI Act compliance, AI policy development, and organizational change management. Services are sold directly to organizations in the Benelux and delivered in-company, online, or through keynotes and workshops, with content customized per sector and client need.
Is AI-Advies & Training a public or private company?
AI-Advies & Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AI-Advies & Training founded?
AI-Advies & Training was founded in -1. It employs 1 to 10 people.
Where is AI-Advies & Training based?
AI-Advies & Training is headquartered in Ouderkerk aan den IJssel, Netherlands, in the Europe region.
How does AI-Advies & Training make money?
Three revenue lines are on record. In-company AI Training is the primary driver. The others are AI Advisory Services and AI Adoption Consulting.
Who are AI-Advies & Training's main competitors?
Direct peers on record are Xebia, Anchormen, GoDataDriven, BigData Republic and Craftzing. ml6 is listed as a regional player. Broad incumbents are Deloitte, PwC, Capgemini and Sogeti.
Does AI-Advies & Training have an API?
No public API is recorded for AI-Advies & Training.
What industry is AI-Advies & Training in?
AI-Advies & Training's product category is AI Training and Implementation Consulting. Its primary akta.pro industry code is EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist), with a secondary code of HDAAAMAE, Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001). Its NAICS code is 611420 and its SIC code is 8200.