Prática TI

What Prática TI does

Prática TI - Consultoria em Tecnologia da Informação is a privately held Brazilian IT consulting firm founded in 2011 and headquartered in Salvador, Bahia. The company provides IT advisory, consulting, and outsourcing services to small and medium enterprises (PMEs), with a stated objective of minimizing IT infrastructure costs and improving resource management for clients. Core service lines include strategic IT consulting, network administration outsourcing, server outsourcing (Active Directory, VPN, firewall, virtualization on Linux and Windows), IP surveillance project deployment, and wireless network projects at 2.4 GHz and 5 GHz with PoE-compatible equipment. The firm positions itself as a low-overhead alternative for SMBs that lack in-house IT capacity and prefer to focus on their core business.

The company also resells and implements technology products. Through a strategic partnership with Secrel (Grupo Secrel), Prática TI distributes the NexGen web-based retail management system — built on Java with Microsoft SQL Server or Oracle databases — covering point of sale, inventory, financial control, BI, and fiscal invoicing, with a specialized NexGen Ótica variant for optical retail businesses. The company additionally offers Foscam-based IP surveillance systems and a self-branded "Optical System" wireless networking product. It maintains technology relationships with Kaspersky, Microsoft Partner Network, and Foscam, plus local channel alliances with Aliança TI, Token Ring, and Alves Assessoria.

The business model is a mix of project-based professional services (per-project budgets ranging from R$600 to over R$15,000) and recurring managed services billed as monthly honorários. Go-to-market is sales-led and direct, using the company website, an online budget request form, phone and email outreach, and a progressive referral/indication program offering 10%-100% discounts on monthly fees. A free initial IT advisory service targets startups as a low-friction acquisition funnel. The company is small (1-10 employees), self-funded, founder-operated, and has remained at sub-10 headcount and single-city scope since founding, with no disclosed funding, acquisitions, or geographic expansion.

Name

Prática TI

Legal name

Prática TI - Consultoria em Tecnologia da Informação

Website

https://praticati.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Prática TI is a privately held Brazilian IT consulting firm founded in 2011 in Salvador, Bahia, offering network and server outsourcing, IP surveillance, wireless projects, and the NexGen retail management platform to small and medium enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. IT Consulting Services: Strategic IT consulting services to support business decision-making, including technical research, data collection, process documentation, and technical reports. Billed as professional services with project-based or recurring honorários.
2. Server Outsourcing: Full server infrastructure management and outsourcing services providing 24/7 support, maintenance, monitoring, and updates. Recurring service model with monthly retainer or contract-based billing.
3. Network Administration Outsourcing: Network infrastructure management and administration services including user support, high availability, load balancing, QoS, security, and documentation. Professional staff allocation model.
4. Commercial Automation Products: NexGen retail management system sold through Secrel partnership, including installation, configuration, and ongoing support for point of sale, inventory, and business intelligence solutions.
5. IP Surveillance and Wireless Projects: Project-based services for IP surveillance system installation and wireless network deployment, including equipment supply and configuration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prática TI provides IT advisory, consulting, and managed infrastructure services for small and medium businesses in Salvador, Brazil, including network administration outsourcing, server outsourcing, IP surveillance (CFTV/IP) projects, and wireless network projects. The company also distributes and implements the NexGen web-based retail management system (with a specialized NexGen Ótica variant) through its partnership with Secrel.

Product overview

Prática TI offers a portfolio of IT consulting and outsourcing services combined with technology products. The core product offerings include NexGen (a comprehensive retail management system available in general and specialized optical retail versions) and Optical System (a wireless networking solution). These products are complemented by professional services including IT assessment, consulting, network administration outsourcing, server outsourcing, IP surveillance projects, and wireless projects. The company operates as a value-added reseller and implementation partner for Secrel's NexGen platform while providing its own infrastructure and networking services.

Differentiator

Problem solved

Functional benefit

Brands

• NexGen: Complete retail management system offered in partnership with Secrel for managing sales, inventory, and financial control, including BI and invoice emission. Also includes NexGen Ótica variant for optical/eyewear retail businesses.
• Optical System

Products and services

• IT Consulting (Consultoria) Strategic IT consulting service that supports business owners and managers in making technology-related decisions, including technical research, data collection, process documentation, and the production of technical reports. Billed as professional services on a project or recurring basis.
• IT Advisory (Assessoria) — Free Assessment Free initial IT advisory offered to help startups and new businesses evaluate technology needs and get launched before committing to paid services. Functions as a low-friction entry point into Prática TI's paid consulting, outsourcing, and project engagements.
• Network Administration Outsourcing Outsourced administration of client network infrastructure, including user support, high availability, load balancing, QoS, security, and documentation, allowing SMB clients to focus on core business while Prática TI specialists manage the network environment.
• Server Outsourcing (Outsourcing de Servidores) Full server infrastructure management covering Active Directory, application servers, file/print servers, VPN, firewall, Remote Desktop Services, email solutions, and virtualization on Linux and Windows platforms, with 24/7 support, maintenance, monitoring, and updates delivered as a recurring monthly retainer.
• IP Surveillance Projects (Projetos de Vigilância IP) Project-based design, supply, and configuration of IP-based CCTV systems using Foscam cameras for remote monitoring and recording, with integration support for existing CFTV systems and open IP standards for network and internet connectivity.
• Wireless Network Projects (Projetos Wireless) Project-based design, supply, and deployment of wireless networks at 2.4 GHz and 5 GHz frequencies using Power over Ethernet (PoE) compatible equipment, external and internal access points, and high-gain antennas for SMB and enterprise wireless coverage.
• NexGen Retail Management System Web-based, complete retail management system distributed via the Secrel partnership, providing point of sale, inventory control, financial management, business intelligence, and fiscal invoicing. Built on Java with Microsoft SQL Server or Oracle databases and offered in Brazil through Prática TI's implementation and support services.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SecrelcoreTechnology or IntegrationStrategic partnership with Secrel (Grupo Secrel), one of the leaders in retail management technology, to distribute and implement the NexGen retail management system. Prática TI offers complete retail automation solutions including sales control, inventory management, financial analysis, and fiscal invoicing through this partnership.
• FoscamcoreTechnology or IntegrationTechnology partner for IP surveillance cameras. Foscam is recognized worldwide for product excellence with ISO9001:2000 certification, Anatel homologation, and international certifications (CE, FCC, ROHS). Ranked third overall among recognized brands in the IP camera segment.
• André SarubiminorImplementation/ SI/ Consulting PartnerIndependent graphic designer providing visual communication services including business cards, folders, logos, banners, vehicle wrapping, and web development. Also developed Prática TI's website.
• Token Ring - Instalações Elétricas e InformáticaminorChannel Partner/ Reseller/ DistributorLocal electrical and IT installation company based in Boca do Rio, Salvador, with 15 years of experience in logical network installations, electrical installations, and product sales. Own 540m² facility with trained professionals.
• Alves Assessoria Empresarial / ContábilminorStrategic or Co-development Partner35-year-old accounting and business advisory firm in Salvador, providing accounting, tax advisory, labor and administrative consulting, company formation, and fiscal obligations services (SPED, DIRPJ, DIRPF).
• Aliança TI - Tecnologia da InformaçãominorChannel Partner/ Reseller/ DistributorIT solutions integrator with partners in design, systems development, visual communication, network consulting, and translation. Provides comprehensive solutions by offering multiple options for quality services, acting as a channel partner for Prática TI.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Lanlink Informática: Brazilian IT solutions and services distributor/integrator. Comparable as a regional IT services and infrastructure provider competing for similar SMB and mid-market IT outsourcing contracts in Brazil.
• Softplan: Brazilian technology company focused on vertical software (construction, public sector, legal) plus related IT services. Comparable as a regional Brazilian software+services player with a verticalization strategy similar to Prática TI's NexGen Ótica move.

Broad incumbents

• CI&T: Brazilian-origin IT consulting and digital transformation services firm. Comparable as a Brazilian IT consulting/outsourcing peer, though it serves much larger enterprise clients globally.
• TOTVS: Largest Brazilian enterprise software and IT services company. Comparable because it sells management software plus implementation services to Brazilian SMBs across multiple verticals — the same integrated software+services motion Prática TI pursues at a far smaller scale.
• Senior Sistemas: Brazilian technology company providing enterprise management software and IT services to SMBs and mid-market firms. Comparable for the same SMB-focused software-plus-services bundle Prática TI offers in Salvador.
• Locaweb: Major Brazilian cloud hosting and IT services provider for SMBs. Comparable as a Brazilian SMB-focused IT infrastructure services incumbent against which local MSPs like Prática TI compete for outsourcing wallet.
• Positivo Tecnologia: Large Brazilian technology company offering hardware, software, and IT services to businesses and education. Comparable as a broad Brazilian SMB IT provider with overlapping infrastructure and services offerings.
• Stefanini: Major Brazilian IT services and consulting firm with deep SMB and enterprise IT outsourcing capabilities. Comparable as a broad IT consulting/managed services peer operating in the same Brazilian market, though at vastly greater scale and geographic reach.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/praticati2016
• LinkedInlinkedin.com/company/pr-tica-ti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prática TI