What Aim Dental Group does

Aim Dental Group is a privately held, founder-owned Australian dental practice group founded in 2004, operating four clinics across Western Australia: three in the Perth metropolitan area (Woodvale, Innaloo, Maddington) and one rural site in Merredin in the Wheatbelt region. The group provides a full-service dental offering spanning general dentistry, cosmetic dentistry, orthodontics (including Invisalign), dental implants, sedation dentistry, paediatric dentistry, sleep apnoea treatment, and same-day ceramic restorations produced via in-house CEREC CAD/CAM systems with reported throughput exceeding 1,500 ceramics per year.

The business operates a fee-for-service, direct-to-consumer model supplemented by preferred-provider arrangements with five major Australian private health funds — HBF, Bupa, Medibank Private, NIB, and HCF — including BUPA Members Platinum Dentist status at one or more sites. Supporting technology includes CEREC CAD/CAM, digital radiography, Zoom whitening systems, and Dental4Windows practice management software. Headcount is reported in the 51–100 range, with dedicated practice managers per site and a centralised accounts/payroll function. The practice is formally accredited under ADA and AHPRA guidelines.

Beyond clinical services, the group pursues community-engagement and ESG-adjacent initiatives including a Telethon charity partnership (raising A$22,200 against a A$15,000 target), cross-sector partnerships with Great Beginnings Childcare and the Wheatbelt Business Network, a TerraCycle recycling programme branded Aim 4 Green, and a 2018 expansion into cosmetic injectables (wrinkle relaxants and dermal fillers) at the Woodvale clinic. There is no disclosed external funding, institutional ownership, or acquisition activity.

Name

Aim Dental Group

Legal name

Aim Dental Group

Website

https://aimdental.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Aim Dental Group is a private Western Australian dental practice group founded in 2004, operating four clinics (three in Perth metro and one in Merredin) offering general, cosmetic, orthodontic, implant, sedation, and paediatric dentistry using CEREC CAD/CAM same-day restorations, with preferred-provider status across five major health funds.

Ownership category

akta.pro rank

Product category

Dental Practice Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Pediatric Dentistry Group Practices (HLABAKAD), Periodontic & Implant Group Practices (HLABAKAF), Dental Anesthesiology & Sedation Group Practices (HLABAKAI)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Orthodontic care
• Dental implants
• Restorative dentistry

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including general dentistry (check-ups, cleanings, fillings), cosmetic dentistry (teeth whitening, veneers, crowns), restorative procedures (implants, bridges, root canals), orthodontics (Invisalign, braces), and specialized treatments (sedation dentistry, oral surgery). Revenue generated through patient payments, private health insurance rebates, and government scheme reimbursements.
2. Children's Dental Services: Paediatric dentistry and oral health therapy services for children including check-ups, cleanings, fluoride treatments, and dental hygiene education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aim Dental Group is a multi-location private dental practice founded in 2004 that delivers a comprehensive range of general, cosmetic, restorative, orthodontic, paediatric, and specialist dental services (including sedation dentistry, dental implants, Invisalign, teeth whitening, and CEREC same-day restorations) across four clinics in Perth and rural Western Australia. It operates on a fee-for-service model with health fund rebates through preferred provider arrangements with HBF, Bupa, Medibank Private, NIB, and HCF.

Product overview

Aim Dental Group operates as a multi-location dental practice network offering a comprehensive range of dental services across four clinics in Western Australia. The company provides general dentistry services (Active Maintenance, X-Rays, Fillings), restorative treatments (Dental Implants, Dental Crowns, Dental Bridges, Root Canals), cosmetic procedures (Teeth Whitening, Veneers, Cosmetic Dentistry), orthodontic solutions (Orthodontics, Invisalign), and specialized care including Sleep Apnoea treatment, Sedation Dentistry, and Paediatric Dentistry. The practice differentiates through advanced technology including CEREC CAD/CAM for same-day restorations and digital radiography. Cosmetic injectable services (Wrinkle Relaxant, Dermal Fillers) were added at the Woodvale location in 2018. The company also provides custom-fitted Mouthguards and Oral Health Therapy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Maintenance Comprehensive dental check-up and cleaning service for patients of all ages, including examination, X-rays, scale and clean, fluoride treatment, and personalised oral health advice.
• Dental Implants Titanium dental implants fitted into the jawbone to replace missing tooth roots, providing a permanent tooth replacement solution for patients with missing teeth.
• Orthodontics Teeth alignment treatment using customisable orthodontic systems to straighten teeth and improve smile appearance and functionality for children and adults.
• Invisalign Clear aligner system using 3D computer-imaging technology to map out teeth movement and straighten teeth without visible braces, offered as a discrete alternative to traditional orthodontics.
• Teeth Whitening Cosmetic teeth whitening treatments including Zoom in-office whitening (25% peroxide with proprietary blue light) and at-home custom tray whitening options for patients seeking brighter smiles.
• Cosmetic Dentistry Full range of cosmetic dental treatments including veneers, dental implants, dental crowns, teeth whitening, orthodontics, dental bridges, and white fillings for patients seeking aesthetic smile improvements.
• Veneers Porcelain veneers - thin semi-translucent shells bonded to existing teeth to achieve a natural-looking, polished smile for cosmetic dentistry patients.
• Dental Crowns Custom-fitted crowns available in full metal, porcelain bonded to metal, and all-ceramic options to strengthen damaged teeth, often produced same-day via the CEREC CAD/CAM system.
• Dental Bridges Tooth replacement option using crowns attached to false teeth fused onto existing teeth to fill gaps from missing teeth.
• Fillings, Inlays and Onlays Tooth fillings, inlays, and onlays using composite resin materials matched to natural tooth colour, with CEREC same-day inlay/onlay capability.
• Digital X-Rays Digital radiography services including bitewing, periapical, orthopantomogram (OPG), and lateral cephalometric X-rays for comprehensive dental diagnosis with reduced radiation exposure.
• Oral Health Therapy Dental therapy procedures including cleans, whitening, fillings, crown replacements, and baby tooth extractions performed by licensed oral health therapists.
• Wisdom Teeth Extraction Wisdom teeth removal with panoramic X-ray assessment, including sedation options for complex extractions.
• Sedation Dentistry Anxiety management through various sedation options including happy gas (nitrous oxide), pre-sedative medication, and IV anaesthesia administered by a specialist anaesthetist for anxious or phobic patients.
• Mouthguards Custom-fitted sports mouthguards made from teeth impressions, offering superior protection and reducing concussion risk by over 50%.
• Sleep Apnoea Treatment Dental treatment for sleep apnoea using specialised oral appliances.
• Periodontal Disease Treatment Treatment for gum disease including diagnosis and management of periodontal conditions.
• Root Canals Endodontic treatment to save severely damaged or infected teeth.
• Wrinkle Relaxant Injectables Facial injectables using wrinkle relaxants for cosmetic enhancement, offered at the Woodvale clinic.
• Dermal Fillers Dermal filler injectables for facial rejuvenation and cosmetic enhancement, offered at the Woodvale clinic.
• Paediatric Dentistry Dental care services for children, including a dedicated Aim4Kids room with entertainment at the Maddington clinic and educational programmes delivered to childcare centres.

Quantifiable outcome

• Over 1500 CEREC ceramic restorations produced annually
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Great Beginnings Childcare (Kenwick)minorStrategic or Co-development Partner · 1 January 2017Partnership providing regular dental check-ups and oral health hygiene education for enrolled children aged 3 to 5. Children receive showbags with toothbrushes, toothpaste and stickers after check-ups. Aims to establish good health habits early in life and identify dental problems early.
• Wheatbelt Business NetworkminorGTM or Marketing PartnerHosted Merredin Business After Hours networking event at new Merredin premises, building community connections in the Wheatbelt region.
• TerraCycleminorStrategic or Co-development PartnerParticipates in TerraCycle Oral Care Brigade recycling program, collecting and recycling oral care packaging including toothpaste tubes, toothbrushes, floss containers, and electric toothbrush heads.
• Henry Schein, Ivoclar Vivident, 3M, ErskineminorGTM or Marketing PartnerDental suppliers who donated dental stock for Aim 4 Kids Day Telethon fundraising event.
• Telethon / Perth Children's HospitalcoreOthersAnnual charitable partnership where all dental services revenue on Aim 4 Kids Day is donated to Telethon for Perth Children's Hospital. In 2018, raised $22,200 exceeding target of $15,000.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maven Dental Group (Abano Healthcare): Largest Australasian DSO operating more than 100 clinics across Australia and New Zealand with a multi-specialty service mix. Closest direct peer: same multi-site general/cosmetic group-practice model, similar CEREC and aligner offerings, and similar health-fund preferred-provider economics.
• National Dental Care: Private Australian dental group network spanning general, cosmetic, orthodontic and implant dentistry with strong preferred-provider positioning. Direct peer: comparable multi-location private group practice, similar service breadth, and overlapping patient demographics.
• Pacific Smiles Group: ASX-listed DSO of 60+ dental centres across Australia, delivering general, cosmetic, and specialist dentistry through preferred-provider agreements. Direct peer: high overlap in scale, geographic mix, and health-fund partnership strategy.
• 1300SMILES (Smile Solutions / 1300SMILES Ltd merged): Australian dental group with multi-site clinics focused on general, cosmetic, and orthodontic services, including aligner systems. Direct peer at the model level: group dental practice with comparable cosmetic/orthodontic mix.
• Totally Smiles (Smiles Inclusive): Australian dental group practice network offering general, cosmetic, and specialist dentistry. Direct peer: same multi-site private model with health-fund affiliations and comparable scale.

Broad incumbents

• Bupa Dental: Insurance-owned dental network with 130+ clinics across Australia; Aim Dental is a Members Platinum Dentist for BUPA. Comparable as a major insurance-affiliated provider but operates as part of a wider Bupa health portfolio rather than as an independent specialist.
• HCF Dental Centres: Health-fund-owned dental centre network in Australia where Aim Dental is a preferred provider. Comparable on preferred-provider patient flow and broad service offering, but operates as part of the HCF insurance ecosystem.

Regional players

• Medland Dental: Long-standing independent dental group in Perth, Western Australia offering general, cosmetic, and specialty services. Most relevant regional peer: same WA catchment, directly competing for Perth metropolitan patients with a comparable technology-led service offering.

Emerging players

• Dental Boutique: Australian dental group focused on cosmetic and aesthetic dentistry (veneers, aligners, smile makeovers). Comparable on cosmetic service mix and same-patient demographic, but more concentrated in cosmetic premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagramaimdental.com.au/aim-news/social-media
• Xx.com/AimDentalGroup
• Facebookfacebook.com/AimDentalGroup
• LinkedInlinkedin.com/company/aim-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aim Dental Group