NewLife Fertility

What NewLife Fertility does

NewLIFE Fertility is a private, board-certified fertility specialty practice founded in 1994 and headquartered in Pensacola, Florida. It operates three physical clinics (Pensacola, Mobile, Panama City) and two telehealth-with-local-monitoring sites (Dothan, Tallahassee), serving infertile individuals and couples, LGBTQ+ patients, military families via Tricare, traveling/out-of-state patients, and women with low ovarian reserve. The clinic is part of the First Fertility network of fertility clinics. Clinical leadership includes Reproductive Endocrinologist Dr. Randy Fink (joined 2025), Certified Nurse-Midwife Simona Asiatico, Women's Health Nurse Practitioner Emily Roth, and PhD lab director Dr. Corey L. Williams (HCLD certified, joined 2019).

The core service portfolio spans diagnostic testing through advanced reproductive technologies: IVF, IUI, Pre-implantation Genetic Testing (PGT — first offered on the Gulf Coast in 2010), egg and semen cryopreservation, donor egg conception, laparoscopic fertility surgery, male factor workups (semen analysis, hormone and genetic testing, sperm production enhancement, alternatives to vasectomy reversal), reciprocal IVF, and gestational surrogacy coordination. A signature operational method is cycle batching — concentrating all egg retrievals in a defined week (approximately every two months) to optimize lab utilization and embryology expertise — combined with a default single embryo transfer policy aimed at minimizing multiple pregnancy risk. Supporting technology includes the IMS Care patient portal (web plus iOS/Android mobile apps) for messaging, cycle calendars, results, and medication management, integrated with Formstack for patient intake and PersonaPay for billing.

The business model is a fee-for-service fertility clinic with per-cycle unit pricing for IVF/IUI/PGT and ongoing storage fees for cryopreservation. Self-pay packages (Global Discounted Diagnostic Package, Fertility Access Initiative) target uninsured or out-of-network patients, while Tricare contracts serve active-duty military families across multiple Gulf Coast installations. PatientFi (up to $60,000 digital wallet, instant decision) and CapexMD provide financing to expand patient access. Patient acquisition is sales-led: multi-location direct clinical delivery supplemented by OB/Gyn referral relationships, social media (Facebook, Instagram, YouTube), extensive patient testimonials, and military community outreach. International patients are reportedly drawn from Canada, Costa Rica, Puerto Rico, England, and India on a traveling-patient model leveraging telehealth and the cost advantage of 40-50% below national IVF averages.

Name

NewLife Fertility

Legal name

NewLIFE Fertility

Website

https://fertilityleaders.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

NewLIFE Fertility is a private, board-certified fertility clinic on the Gulf Coast, operating three physical clinics and two telehealth sites across Pensacola, Mobile, Panama City, Dothan, and Tallahassee. It delivers IVF, IUI, PGT, and cryopreservation to infertile couples, LGBTQ+ patients, military families via Tricare, and international patients as a member of the First Fertility network.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility treatment services
• In vitro fertilization
• Assisted reproductive technology
• Fertility diagnostics
• Cryopreservation services

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fertility Treatment Services: Core revenue from IVF cycles, IUI procedures, diagnostic testing, and surgical services. Services include egg retrieval, embryo transfer, fertility medications coordination, and monitoring visits.
2. Cryopreservation Services: Egg freezing, semen cryopreservation, and embryo storage services.
3. Financing Partnerships: Revenue facilitated through PatientFi and CapexMD financing partnerships, enabling patients to spread treatment costs over monthly payments. Company benefits from expanded patient access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

NewLIFE Fertility provides comprehensive fertility diagnosis and treatment services for male and female patients, including IVF, IUI, pre-implantation genetic testing, egg and semen cryopreservation, donor egg conception, fertility-related laparoscopic surgery, and full diagnostic workups. The practice operates three physical clinics and two telehealth/monitoring locations across the Florida and Alabama Gulf Coast, with an on-site CAP-accredited IVF/ART laboratory directed by a PhD HCLD-certified laboratory director. Care is supported by an IMS Care patient portal, financing partnerships (PatientFi, CapexMD), and a Tricare military provider program.

Product overview

NewLIFE Fertility is a board-certified fertility specialty practice offering a comprehensive range of diagnostic and treatment services across five Gulf Coast locations. The core clinical portfolio centers on assisted reproductive technologies (ART) including In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), Pre-implantation Genetic Testing (PGT), and egg/semen cryopreservation, supported by diagnostic testing and fertility surgery. The practice provides distinct service tracks for female services (IVF, IUI, PGT, laparoscopy, donor eggs, egg freezing) and male services (semen analysis, hormone/genetic testing, sperm production enhancement, semen cryopreservation). Patient-facing digital tools include the IMS Care patient portal (web and mobile apps) for secure messaging, appointment management, and medical records access, plus integrated financing through PatientFi (digital wallet financing up to $60,000) and the Fertility Access Initiative discount program. The practice also offers LGBTQ+ family building services and telehealth consultations to expand access across the Gulf Coast region.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Primary assisted reproductive technology procedure involving daily fertility medications, egg retrieval, insemination, embryo culture, and transfer of developed embryos into the uterus. For infertile women and couples requiring advanced reproductive assistance.
• Intrauterine Insemination (IUI) Procedure that prepares a semen sample and introduces concentrated sperm into the uterus through a catheter, increasing viable sperm reaching the fallopian tubes and eggs. For couples and individuals seeking less invasive fertility assistance.
• Pre-implantation Genetic Testing (PGT) Genetic testing used to select only the healthiest embryos for transfer, reducing miscarriage chances and improving pregnancy rates, particularly for older women. For IVF patients seeking genetic screening of embryos.
• Egg Cryopreservation (Egg Freezing)

Quantifiable outcome

• IVF outcomes in top 5% nationally for success and safety
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IMS CarecoreTechnology or IntegrationPatient portal platform providing secure communication, cycle tracking, test results, appointment scheduling, and medication management. Available as web portal and mobile app.
• Fairfax EggBankminorChannel Partner/ Reseller/ DistributorDonor egg bank partner providing access to donor eggs for patients requiring egg donation services.
• TricarecoreOthersContracted Tricare provider offering coverage for fertility testing and treatment for military families. Covers Keesler AFB, Hurlburt AFB, Eglin AFB, Tyndall AFB, NAS Pensacola, Ft Rucker, and other regional military installations.
• Ferring Pharmaceuticals - Fertility Out LoudminorGTM or Marketing PartnerFree 1:1 texting with certified fertility coach program provided by Ferring Pharmaceuticals. NewLIFE promotes this resource to patients.
• First FertilitycoreStrategic or Co-development PartnerParent company network. NewLIFE is part of the First Fertility network of fertility clinics. Operates under First Fertility Laboratory Advisory Board and shares best practices with sister clinics including CARS.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Center for Advanced Reproductive Services (CARS): A First Fertility network sister clinic offering IVF, IUI, PGT and fertility preservation in the Northeast. Directly comparable as a regional fertility specialty practice under the same parent network and shared lab advisory board.

Broad incumbents

• Shady Grove Fertility: One of the largest U.S. fertility practices operating dozens of clinics across the Mid-Atlantic and beyond. Comparable full-service IVF/IUI offering but with vastly greater scale, employer partnerships, and geographic reach.
• CCRM Fertility: National fertility network with proprietary IVF lab protocols and multiple clinic locations. Overlaps with NewLIFE on full-service IVF, PGT, and fertility preservation but competes at national scale.
• Boston IVF: Large multi-clinic fertility network offering IVF, IUI, PGT, and third-party reproduction. Comparable in service breadth and lab-driven model, with significantly broader geographic coverage.
• Prelude Fertility: Multi-clinic fertility platform offering IVF, egg freezing, and fertility preservation across the U.S. Comparable full-service offering; competes for the same cost-sensitive and traveling patient segments.
• US Fertility: Network of partnered fertility clinics including Shady Grove Fertility. Operates at similar service lines (IVF, IUI, PGT, cryopreservation) and competes for employer contracts and traveling patients.

Regional players

• IVF Florida Reproductive Associates: Florida-based fertility practice offering IVF, IUI, PGT, and LGBTQ+ family building. Direct geographic overlap with NewLIFE's Florida Panhandle catchment area and similar service portfolio.
• Fertility Center of Orlando: Regional Florida fertility clinic offering a comparable IVF/IUI/PGT service mix. Competes for Florida-based and traveling patients, though concentrated in central Florida rather than the Gulf Coast.

Emerging players

• Aspire Fertility: Multi-clinic fertility group with full-service IVF and fertility preservation offerings. Comparable core services but smaller footprint than national incumbents.

Others

• Ferring Pharmaceuticals: Major fertility pharmaceutical manufacturer and partner via the Fertility Out Loud program. Not a direct competitor but a key supplier and ecosystem enabler for NewLIFE's IVF medication coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0BV_D__sZj88qFKzUyWMpQ
• Facebookfacebook.com/NewLeadersinFertility
• Instagraminstagram.com/newlife_fertility
• LinkedInlinkedin.com/company/new-leaders-in-fertility-and-endocrinology

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewLife Fertility