Valley View Village

What Valley View Village does

Valley View Village is a faith-based nonprofit senior living community founded in 1963 and operated on a 16-acre campus at 2571 Guthrie Avenue in Des Moines' Fairmont Park neighborhood, serving older adults across the Des Moines metro and Central Iowa. It delivers a full continuum of care spanning independent living (cottage and manor apartments), assisted living, memory care, long-term skilled nursing, short-term rehabilitation, hospice, and respite care under the parent organization Cassia, a 501(c)(3) nonprofit (EIN 83-1758728) formed in 2018 through the merger of Augustana Care and Elim Care. The operating model is a subscription-based monthly rental with no buy-in or endowment required — independent living starts at $925/month and assisted living is $4,761/month — and skilled nursing and rehabilitation services are billed through Medicare, private insurance, and private pay. The 11–50-employee organization is supported by a Cassia Foundation-driven charitable giving infrastructure, an in-house free CNA training pipeline, ACO preferred-provider relationships with both major Des Moines health systems, and a faith-based mission that underpins spiritual care, intergenerational programming, and community engagement. Technology is conventional senior living healthcare delivery with no proprietary platform, no AI/ML capabilities, and no app or public API; competitive positioning rests on continuum-of-care ecosystem lock-in, 60+ years of brand trust, top-15% customer experience rankings, and referral channel depth rather than technology differentiation.

Name

Valley View Village

Legal name

Valley View Village

Website

https://valleyviewvillage.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley View Village is a faith-based nonprofit senior living community in Des Moines, Iowa, offering a full continuum of care — independent living, assisted living, memory care, skilled nursing, short-term rehab, hospice, and respite — under parent nonprofit Cassia.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Faith-Based / Nonprofit Assisted Living Providers (HLADABAH), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living community
• Assisted living services
• Skilled nursing care
• Memory care facility
• Short-term rehabilitation

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Rental - Independent Living: Monthly apartment rental fees for independent living cottages and manor apartments. Includes maintenance, utilities, transportation, and scheduled activities.
2. Monthly Rental - Assisted Living: Monthly rental fees for assisted living apartments including personal care, health services, meals, housekeeping, and amenities.
3. Skilled Nursing and Rehabilitation Services: Short-term rehabilitation and long-term skilled nursing care services, billed through Medicare, insurance, or private pay.
4. No Entry Fee Model: No buy-in or endowment required to join the community. Monthly rental model eliminates large upfront costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Valley View Village operates a faith-based senior living community on a 16-acre campus in Des Moines, Iowa, providing a full continuum of care including independent living cottages and manor apartments, assisted living, memory care, skilled nursing (long-term and short-term rehabilitation), hospice, and respite care. Services are delivered on a monthly rental model with no buy-in or endowment fee, supported by 24-hour nursing staff, dining, transportation, spiritual care, and an activities program. The community is owned and operated by Cassia, a registered 501(c)(3) nonprofit organization.

Product overview

Valley View Village is a senior living community offering a full continuum of care across multiple living options. The community provides Independent Living (Cottage and Manor Apartments), Assisted Living, Memory Care, Skilled Nursing (Long-Term Care and Short-Term Rehabilitation), Hospice Care, and Respite Care. All residents have access to shared amenities including dining services, activities programs, spiritual care, and transportation. The community is operated by Cassia, a faith-based nonprofit organization, and emphasizes aging in place with compassionate, person-centered care.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Independent senior living offering Cottage Apartments with private entrances and outdoor garden space, and Manor Apartments with traditional apartment-style living. Monthly rental includes maintenance, utilities, cable, transportation, and social programs. Targeted at active seniors seeking a maintenance-free lifestyle.
• Assisted Living Assisted living with personal care and health care support to help seniors maintain independence. Includes spacious private apartments, three daily meals, housekeeping, personal pendant with urgency response, and individualized care plans. Targeted at seniors needing help with daily activities.
• Memory Care Specialized 24-hour skilled nursing for individuals with Alzheimer's disease and other forms of dementia. Features private suites, secure memory garden, specially trained staff, ability-centered activities, and individualized care plans.
• Long-Term Care (Skilled Nursing) 24-hour skilled nursing care for individuals with complex health needs. Includes private and semi-private suites, restaurant-style dining, therapy services (physical, occupational, speech), I.V. therapies, wound care, and social work support.
• Short-Term Rehabilitation Transitional care and rehabilitation services for adults recovering from surgery, illness, or injury. Features a state-of-the-art therapy gym, private and semi-private suites with kitchenettes, and physical, occupational, and speech therapy services.
• Hospice Care End-of-life care delivered in partnership with specialized hospice providers, offering physical, emotional, and spiritual support for individuals with life-limiting illnesses and their families.
• Respite Care Short-term stay services for family caregivers needing relief or for those recovering from hospital stays. Includes fully-furnished suite, all meals, tailored health services, and access to community events and activities.

Quantifiable outcome

• Top 15% in customer experience across multiple care categories (Assisted Living, Independent Living, Skilled Nursing)
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Phillips Elementary SchoolminorStrategic or Co-development PartnerIntergenerational reading program connecting fourth and fifth grade students with assisted living residents every Thursday during school year. Builds literacy skills while creating meaningful cross-generational relationships. Featured on KCCI news.
• Pro RehabcoreTechnology or IntegrationCassia's exclusive therapy provider offering physical, occupational, and speech therapy services. Specialists in rehabilitation care helping patients build strength, improve balance, mobility, and overall health.
• Accountable Care Organization (ACO) NetworkscoreStrategic or Co-development PartnerValley View Village is a preferred provider in the ACO network for both major health systems in the Des Moines area, enabling coordinated care relationships and hospital referrals.
• Senior Transitioning ServicesminorImplementation/ SI/ Consulting PartnerCentral Iowa company owned by former hospice social worker Tisa Johnson, specializing in later-life moves. Provides downsizing presentations and transition support services for prospective residents.
• Hospice Care ProviderscoreStrategic or Co-development PartnerSpecialized hospice care providers partnering with Valley View Village to bring physical, emotional, and spiritual care for people with life-limiting illnesses and support for their families.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WesleyLife: Iowa-headquartered faith-based nonprofit operator of CCRCs, assisted living, and home health across Central Iowa. Directly comparable to Valley View Village in mission, geography, and continuum-of-care model.
• Friendship Haven: Fort Dodge, Iowa-based nonprofit senior living community offering independent living, assisted living, memory care, skilled nursing, and rehabilitation — a direct continuum-of-care peer to Valley View Village.
• Calvin Community: Des Moines-area faith-based nonprofit senior living community offering independent and assisted living on a campus model. Comparable to Valley View Village in faith-based mission and local market positioning.
• Iowa Jewish Senior Life Center: Des Moines-based nonprofit senior living community serving older adults with residential and healthcare services. Comparable faith/community-affiliated nonprofit model in the same metro.
• Lifespace Communities: Nonprofit operator of 16+ CCRCs across the U.S., offering independent living, assisted living, memory care, and skilled nursing on a fee-for-service or rental basis — direct continuum-of-care peer at greater scale.
• Acts Retirement-Life Communities: Faith-based nonprofit operator of CCRCs across multiple states, providing a full continuum from independent living through skilled nursing. Comparable mission and continuum model to Valley View Village.
• Presbyterian Senior Living: Nonprofit faith-affiliated operator offering independent living, assisted living, memory care, skilled nursing, and rehabilitation across multiple campuses. Directly comparable to Valley View Village in structure and service mix.

Broad incumbents

• Cassia (parent network): Valley View Village's parent nonprofit, operating 60+ senior living, assisted living, memory care, and skilled nursing communities across multiple states. Provides the platform context and benchmarking for Valley View Village.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio across independent living, assisted living, memory care, and skilled nursing. Comparable service categories but as a large for-profit incumbent rather than a nonprofit single-site operator.
• Sunrise Senior Living: Major national senior living operator with assisted living and memory care as core offerings. Comparable in service categories but competes as a large for-profit incumbent across multiple U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ValleyViewVillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley View Village