SITEX

What SITEX does

SITEX Corporation is a family-owned uniform and linen service provider headquartered in Henderson, Kentucky, founded in 1961 by James and Gladys Sights as Industrial Uniform Services, Inc. The company operates across Kentucky, Indiana, Tennessee, and Illinois from five locations under a 200-mile service radius and self-identifies as the largest independently owned uniform and linen service provider in the region, having remained under multi-generational Sights family ownership for over sixty years.

The company's core offering is a recurring route-based uniform and linen rental program covering industrial workwear (flame-resistant, high-visibility, automotive, lab coats), restaurant linen (tablecloths, napkins, kitchen towels), facility products (mats, mops, restroom hygiene), and OSHA/ANSI-compliant first aid. Underpinning operations is the proprietary SITRAX automated sorting and tracking system that uses barcode labels and RFID chips embedded in garments, mats, and linens to track inventory, location, lifespan, and repair counts through the laundry cycle. A Smart Garment Service mobile application on iOS and Android lets customers request repairs (button, patch, pocket, sew, zipper, emblem) and general services. Direct-purchase custom apparel, screen printing, and embroidery are handled in-house. The company holds ASTM textile compliance, Green Seal certification on its restroom product line, and EPA-awarded laundry detergents, and has invested in on-site solar generation at its Henderson facility.

SITEX earns revenue primarily through subscription/recurring rental contracts billed monthly on a quote basis, supplemented by one-time direct sales of custom apparel and promotional items through its e-commerce website launched in 2019. It sells through direct field sales with uniform-needs consultations and a national account management function for multi-location customers. Target segments are restaurants and food service, industrial and manufacturing, healthcare, and general businesses with workplace safety needs. The customer base spans family-owned SMBs to large multinational accounts (including a named Kentucky bourbon marketer and the venue associated with the Kentucky Derby).

Name

SITEX

Legal name

SITEX Corporation

Website

https://sitex-corp.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

SITEX is a family-owned uniform and linen rental service provider founded in 1961 and headquartered in Henderson, KY, serving restaurants, industrial manufacturers, and general businesses across Kentucky, Indiana, Tennessee, and Illinois via route-based recurring rental contracts and direct custom apparel sales.

Ownership category

akta.pro rank

Product category

Commercial Uniform and Linen Services

NAICS

Linen and Uniform Supply (81233), Industrial Launderers (812332), Linen Supply (812331)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industries

Uniform Programs for Small Businesses (Branded/Apparel Management) (HSAJAMAF), Facility Mat & Mop Rental/Service (Complementary Textile Programs) (HSAJAMAL), Inventory Management, RFID Tracking & Replacement Programs (HSAJAMAM), Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH)

Keywords

• Uniform rental services
• Commercial linen services
• Industrial workwear rental
• Restaurant linen supply
• Facility hygiene services

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Uniform Rental Services: Rental of industrial work shirts, pants, outerwear, automotive wear, high-visibility apparel, flame-resistant garments, lab coats, and uniform accessories including lockers and storage systems.
2. Linen Services: Commercial linen rental and laundry services for restaurants including napkins, tablecloths, kitchen towels, bar towels, and staff apparel. Services include pickup, laundering, and delivery.
3. Custom Apparel Direct Sales: Direct purchase of custom apparel, promotional items, screen printing, and embroidery services. State-of-the-art customization and embroidery for uniform programs.
4. Restroom & Mat Services: Mats, mops, towels, restroom and hygiene services, and disposable gloves including nitrile, vinyl, and latex options.
5. First Aid Services: First aid kit provision and maintenance services, customized to specific industries and company sizes, compliant with OSHA and ANSI standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SITEX rents, launders, repairs, and replaces commercial uniforms, restaurant linens, floor mats, restroom supplies, and first aid kits for businesses across Kentucky, Indiana, Tennessee, and Illinois. The company also sells custom apparel with in-house embroidery and screen printing. Its service model includes pickup, laundering, delivery, garment tracking via proprietary SITRAX RFID/barcode technology, and a mobile app for repair requests.

Product overview

SITEX is a uniform and linen service provider offering a multi-product portfolio centered on uniform rentals, linen services, and facility maintenance. The core offering includes Uniform Services (work shirts, pants, outerwear, flame-resistant, high-visibility, automotive, lab coats with rental model), Linen Services (restaurant table linens, napkins, kitchen towels), Custom Apparel (direct sales with screen printing and embroidery), Restroom & Mat Services (mats, mops, hygiene products), and First Aid Services (OSHA/ANSI compliant programs). Supporting these are the Smart Garment Service App (mobile repair request system) and SITRAX tracking technology. Products integrate through a unified service model with pickup, laundering, delivery, repairs, and replacements. The company serves Kentucky, Indiana, Tennessee, and Illinois from its Henderson, KY headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniform Services Rental uniform program providing work shirts, pants, outerwear, flame-resistant garments, high-visibility apparel, automotive workwear, and lab coats for businesses. Includes customization with embroidery, pickup, laundering, delivery, repair, and replacement services.
• Linen Services Commercial linen rental and laundering services for restaurants and food service businesses, including tablecloths, napkins, kitchen towels, bar towels, and staff apparel, with pickup and delivery using EPA-awarded green detergents.
• Custom Apparel Direct sales of custom apparel, promotional items, screen printing, and embroidery services for businesses, executed in-house by staff design artists for quality control.
• Restroom and Mat Services Floor mats (custom logo, anti-slip, anti-fatigue, entrance), mops, restroom hygiene products, paper towels, tissue, hand sanitizers, foam and industrial soaps, and disposable gloves for business facilities.
• First Aid Services

Quantifiable outcome

• Accurate tracking and sorting eliminating shortages and misplaced items through SITRAX system
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• SHRM (Society for Human Resource Management)minorStrategic or Co-development PartnerProfessional HR association partnership providing resources and credibility for workforce management solutions.
• RotaryminorStrategic or Co-development PartnerInternational service club partnership supporting community involvement and charitable activities.
• Kentucky Restaurant AssociationcoreStrategic or Co-development PartnerIndustry association partnership supporting restaurant and food service clients, providing networking and industry standards alignment.
• Kentucky Association / KyndleminorStrategic or Co-development PartnerRegional economic development partnership supporting business growth in Kentucky.
• Downtown HendersonminorStrategic or Co-development PartnerLocal business improvement district partnership supporting downtown Henderson area businesses.
• Southwest Indiana ChamberminorStrategic or Co-development PartnerRegional chamber of commerce partnership supporting Indiana business community.
• NKTC (National Kitchen and Bath Council)minorChannel Partner/ Reseller/ DistributorIndustry trade association for kitchen and bath professionals, potential referral source for food service linens.
• HCF (Henderson Community Foundation)minorStrategic or Co-development PartnerLocal community foundation partnership supporting charitable giving and community development.
• Jasper Chamber of CommerceminorStrategic or Co-development PartnerRegional chamber of commerce partnership supporting Jasper, Indiana business community.
• CSC NetworkminorStrategic or Co-development PartnerCommercial uniform service network providing industry standards and best practices.
• Nashville Restaurant RadiominorStrategic or Co-development PartnerMedia partnership for Nashville restaurant industry targeting food service customers.
• Poster ComplianceminorStrategic or Co-development PartnerCompliance resource partnership providing labor law poster services.
• AmerLight EnergyminorStrategic or Co-development PartnerSolar energy provider for Henderson facility PV system installation supporting sustainability initiatives.
• New Partnerships (169 in 2019)coreStrategic or Co-development Partner169 new partnerships established in 2019 ranging from small family-owned businesses to large multinational corporations including a leading Kentucky bourbon marketer and the home of the Kentucky Derby.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Cintas: Cintas is the largest North American uniform rental and facility services company, offering uniforms, mats, mops, restroom supplies, and first aid across all 50 states plus Canada. It is SITEX's primary national competitor and the benchmark for route density and service breadth.
• UniFirst: UniFirst is a major national uniform rental and cleaning company serving over 300,000 customer locations across the U.S. and Canada. Directly competes with SITEX in industrial uniforms, flame-resistant apparel, and facility services.
• Vestis (formerly Aramark Uniform Services): Vestis operates one of the largest uniform and linen rental networks in North America after spinning off from Aramark in 2023. Closely comparable to SITEX across uniform rental, linen supply, and facility services to industrial and food service customers.
• Alsco (formerly Alsco Inc.): Alsco is a fourth-generation family-owned uniform and linen services company operating across North America, Europe, and Asia. Directly comparable business model (uniform rental, linen, mats, first aid) and similar family-ownership heritage.
• AmeriPride Services (now Vestis): AmeriPride was a major uniform and linen rental company serving North American businesses before merging into Vestis in 2024. Closely comparable service mix and customer base to SITEX in industrial and food service uniforms.

Regional players

• Mission Linen Supply: Mission Linen Supply is a family-owned industrial linen and uniform supplier based on the U.S. West Coast serving hospitality, healthcare, and food service. Comparable in family-owned/regional character, but its core geography (CA, OR, WA, NV, TX) does not overlap SITEX's footprint.
• CleanCare: CleanCare is a regional uniform rental and linen supplier serving the Mid-Atlantic and Southeastern U.S. Comparable mid-sized regional model and customer mix, though operating in an adjacent geography to SITEX.

Broad incumbents

• Crothall Healthcare (Crothall Laundry Services): Crothall Healthcare is a Compass Group subsidiary providing healthcare linen and laundry services across the U.S. Comparable in linen processing for healthcare customers but operates as part of a much broader facilities services portfolio.
• Sodexo (Uniform & Linen Services): Sodexo is a global facilities services giant with a uniform and linen rental practice serving enterprises, healthcare, and education. Not a direct competitor to SITEX in regional routes but a broader incumbent that increasingly competes for multi-site enterprise contracts.

Emerging players

• ImageFIRST Healthcare Laundry Specialists: ImageFIRST is a healthcare-focused linen rental and laundry provider serving medical and ambulatory facilities across the U.S. Comparable in linen supply and processing model to SITEX, but specialized to healthcare rather than food service/industrial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sitexcorp
• LinkedInlinkedin.com/company/155450
• Xx.com/sitexcorp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITEX