What Retrosuperfuture does

Retrosuperfuture is a Milan-based eyewear company founded in 2007 by Daniel Beckerman. The company designs, produces, and distributes handmade contemporary sunglasses and optical frames built around Italian craftsmanship traditions, with emphasis on acetate and metal frame construction, distinctive coloration, and ongoing material research evidenced by the Blades Series 2026 collection. The product portfolio spans the core Retrosuperfuture (RSF) brand, the 8000 premium sub-brand, reading glasses, and licensed collaborations with MM6 Maison Margiela, Marni, and the Andy Warhol Foundation, totaling approximately 3,865 SKUs.

The company operates a direct-to-consumer model combining owned e-commerce (retrosuperfuture.com for global, usa.retrosuperfuture.com for the US) with physical retail, including a flagship in Milan and the RSF Mexico City store in La Condesa, which features Zeiss-equipped optical service with licensed opticians. Distribution is supplemented by a global network of optical and fashion stockists accessible via the store locator. Products are unit-priced between 139 EUR and 365 EUR, positioning the brand in the accessible luxury segment, with marketing driven by owned e-commerce, email newsletter acquisition, earned media, and brand collaborations.

Revenue is generated primarily through direct eyewear retail sales and licensing royalties from partner brands. The customer base targets fashion-conscious consumers and eyewear enthusiasts across Europe, North America, and Latin America, with a secondary segment of optical customers served through in-store prescription services. The company has operated continuously for 17+ years under founder ownership, with no disclosed external funding or parent company.

Name

Retrosuperfuture

Legal name

Retrosuperfuture

Website

https://retrosuperfuture.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Retrosuperfuture is a Milan-based eyewear company founded in 2007 by Daniel Beckerman, designing and selling handmade contemporary sunglasses and optical frames across its core RSF brand, the 8000 sub-brand, and licensed collaborations with MM6 Maison Margiela, Marni, and the Andy Warhol Foundation.

Ownership category

akta.pro rank

Product category

Designer Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD), Prescription Eyewear Frames (Optical) (CRAAAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Handmade sunglasses
• Acetate eyewear
• Designer sunglasses
• Italian eyewear
• Optical frames

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct eyewear retail sales: The company generates revenue through direct-to-consumer sales of sunglasses and optical eyewear via owned e-commerce platforms and physical retail stores
2. Licensed brand collaborations: Distribution of licensed eyewear collections including MM6 Maison Margiela and Marni

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Retrosuperfuture designs, manufactures, and sells handmade contemporary sunglasses and optical eyewear from Milan, Italy. The company produces colorful acetate frames in varied shapes (round, square, cat eye, aviator, mask) and materials (acetate, metal, combined) under its core RSF brand, complemented by licensed collections (MM6 Maison Margiela, Marni, Andy Warhol), the 8000 sub-brand, and reading glasses.

Product overview

Retrosuperfuture is a Milan-based eyewear brand founded in 2007 by Daniel Beckerman, offering a portfolio of contemporary sunglasses and optical eyewear. The company operates as a single unified brand platform supplemented by licensed collaborations. Core offerings include the RSF (Retrosuperfuture) brand eyewear known for colorful acetate designs in various shapes (round, square, cat eye, aviator, mask) and materials (acetate, metal, combined). The portfolio extends to licensed collaborations with MM6 Maison Margiela, Marni, and Andy Warhol, plus the sub-brand 8000 for premium designs. The company also offers reading glasses and limited collections like Blades Series 2026. Products are sold online and through physical retail locations including flagship stores in Milan and Mexico City.

Differentiator

Problem solved

Functional benefit

Brands

• MM6 Maison Margiela: Eyewear collection produced under license from MM6 Maison Margiela
• Marni
• 8000
• Andy Warhol

Products and services

• RETROSUPERFUTURE (RSF) Eyewear
• MM6 Maison Margiela Eyewear Eyewear collection produced under license with MM6 Maison Margiela, offering contemporary sunglasses and optical frames that blend the aesthetic of Maison Margiela with RSF's manufacturing expertise. Distributed exclusively through Retrosuperfuture channels.
• Marni Eyewear Eyewear collection created in partnership with Marni, featuring the brand's distinctive colorful and artistic aesthetic in sunglasses and optical frames including Zeanou models in multiple colorways.
• 8000 Eyewear Premium sub-brand of Retrosuperfuture featuring bold designs including Rocks, Lime City Line, Rotondo Antique Havana, and Bombetta styles in acetate and specialty materials, positioned at higher price points (309-359 EUR).
• Andy Warhol Eyewear Collection Licensed eyewear collection featuring Andy Warhol's iconic artwork and imagery, including the IX Knives, Flowers, and Super Andy Warhol Nicolou designs produced under license from the Andy Warhol Foundation.
• RSF Reading Glasses Reading glasses collection offering corrective eyewear for presbyopia, available in various styles matching the brand's design aesthetic for individual consumers needing reading correction.
• Blades Series 2026 New metal and acetate collection featuring 12 styles including Raio, Numero 155, and Solazu models, emphasizing material research and innovative production techniques for fashion-conscious consumers.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered notable and supporting.

• Paul Cournet / CLOUD StudionotableStrategic or Co-development PartnerArchitecture and design studio that designed the RSF Mexico City flagship store in La Condesa neighborhood.
• ZeisssupportingTechnology or IntegrationVision testing equipment provider for the RSF Mexico City optical service, offering state-of-the-art Zeiss vision testing equipment for personalized appointments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warby Parker: US-based direct-to-consumer eyewear brand with own e-commerce, physical stores, and in-house optical services at a similar mid-market price point. Closest comparable in DTC model, optical expansion, and price band.
• Komono: Belgian design-forward affordable eyewear and accessories brand with similar acetate-led aesthetic, indie design heritage, and accessible price positioning in the same 100-300 EUR range.
• Sunday Somewhere: Independent fashion eyewear label with a comparable colorful acetate, design-led, and Instagram-native brand identity, competing for the same fashion-conscious consumer at overlapping price points.
• Ill.i Optics: Independent design-driven eyewear brand with overlapping aesthetic of bold, colorful acetate frames and a curated DTC + stockist distribution model aimed at fashion-forward consumers.
• Linda Farrow: London-based luxury eyewear designer known for high-profile fashion and designer collaborations. Highly comparable to RSF's licensed-collection model and accessible-luxury positioning.
• Mykita: Berlin-based independent designer eyewear brand known for material innovation, in-house manufacturing, and design-led premium positioning. Comparable to RSF on craft, design heritage, and accessible-luxury price architecture.

Broad incumbents

• Persol: Iconic Italian eyewear maison owned by EssilorLuxottica. Comparable in Italian heritage, premium positioning, and acetate craftsmanship, but with much larger scale, broader distribution, and institutional ownership.
• Safilo: Italian eyewear manufacturer that produces licensed eyewear collections for major fashion houses. Closely comparable to RSF's licensed-brand business model (Carrera, Hugo Boss, etc.) at much greater scale.
• Marcolin: Italian eyewear manufacturer producing licensed collections for Tom Ford, Ermenegildo Zegna, and others. Directly parallels RSF's licensed-brand business across MM6 and Marni at greater scale.
• Kering Eyewear: Vertically integrated eyewear division of Kering that produces licensed eyewear for Gucci, Saint Laurent, Balenciaga, and others. A potential licensor or competitor for the type of brand-licensed eyewear work RSF does with Marni.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/supersunglasses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retrosuperfuture