Komono
Komono is a Belgian eyewear and accessories brand designing and selling sunglasses, optical frames, watches, and apparel through DTC e-commerce, owned retail stores, partner opticians, and a B2B portal for style-conscious consumers globally.
- Company typePrivate
- Founded2009
- HeadquartersZwijndrecht, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Komono does
Komono is a Belgian eyewear and accessories brand founded in 2009 and headquartered in Zwijndrecht, Belgium, designing and selling sunglasses, prescription optical frames, watches, apparel, and accessories. The company operates two sub-brands — KOMONO Originals (foundational statement pieces) and KOMONO NEXT (premium high-end line) — alongside a Juniors collection and recurring seasonal lines such as Super Nature 2026, Turritella, Mycelium, and Ripple. Core technology centers on eyewear manufacturing using eco acetate, recycled acetate, bio nylon, bio plastic, stainless steel, and titanium, with select models featuring photochromic lens adaptation.
The business runs an omnichannel go-to-market combining direct-to-consumer e-commerce at komono.com with global shipping, owned KOMONO retail stores, a network of authorized partner opticians for prescription lens fitting, partner retail stores, and a B2B wholesale portal at b2b.komono.com. Pricing is unit-based and Euro-denominated, spanning €29 entry-level accessories to €250 collaboration pieces, with a core sunglasses range of €59–€169 and optical frames at €159–€179. Komono runs a recurring artist collaboration program with named designers (Walter Van Beirendonck, Maximilian Raynor, Tom Eerebout, Chloë Reners, Delara Tavassoti, Gabrielle Szwarcenberg, RAFAA) as a core demand-generation engine and brand-positioning lever.
Customer segments are style-conscious individual consumers seeking contemporary eyewear for self-expression, plus prescription-eyewear buyers served through partner opticians and gift buyers supported by digital gift cards. The company emphasizes sustainability in material selection and storytelling, and markets through owned email, Instagram-style organic social, seasonal content campaigns, and PR. Revenue, funding, and ownership details are not disclosed in the available source material.
Komono firmographics
Firmographics- Name
- Komono
- Legal name
- KOMONO
- Website
- https://komono.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Komono is a Belgian eyewear and accessories brand designing and selling sunglasses, optical frames, watches, and apparel through DTC e-commerce, owned retail stores, partner opticians, and a B2B portal for style-conscious consumers globally.
- Ownership category
- akta.pro rank
Komono industry classification
Industry- Product category
- Eyewear and Fashion Accessories
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Ophthalmic Goods (3851), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury & Designer Eyewear (CRAAAKAD), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)
Keywords
Where Komono is headquartered
LocationHeadquarters
- HQ city
- Zwijndrecht
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Komono business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Product Sales - Sunglasses: Direct sales of sunglasses with prices ranging from €59 to €250, including standard and premium (NEXT) collections.
- Product Sales - Optical Frames: Sales of prescription-ready optical frames at €159-€179, with prescription lens services available through partner opticians.
- Product Sales - Watches: Sales of watches and watch straps/accessories through e-commerce and retail channels.
- Apparel and Accessories: Seasonal apparel line including t-shirts, shawls, caps, and beach bags, plus cords and watch straps.
- Gift Cards: Digital gift cards for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Originals Collection - Entry Level |
| Unit Pricing | Pay-as-you-go | Standard Sunglasses |
| Unit Pricing | Pay-as-you-go | KOMONO NEXT Premium Sunglasses |
| Unit Pricing | Pay-as-you-go | Collaborations Premium |
| Unit Pricing | Pay-as-you-go | Standard Optical Frames |
| Unit Pricing | Pay-as-you-go | KOMONO NEXT Optical Frames |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Komono product offering
Product offeringCore offering
Komono designs and sells fashion sunglasses, prescription optical frames, and watches under its own KOMONO brand, alongside apparel and accessories. Products are built with sustainable materials such as eco acetate, recycled acetate, bio nylon, bio plastic, stainless steel, and titanium, and are sold through direct-to-consumer e-commerce, owned retail stores, and partner opticians and retailers.
Product overview
Komono is an eyewear company offering a unified portfolio of sunglasses, optical frames (prescription eyewear), and watches. The product line is organized into sub-brands including KOMONO NEXT (premium exclusive collection), KOMONO Originals (foundational statement pieces), Juniors (children's eyewear), and seasonal collections like Super Nature. The brand also extends into apparel (t-shirts, beach bags, shawls, caps) and accessories (cords, straps). Core offerings span sustainable materials (eco acetate, recycled acetate, bio nylon, titanium, stainless steel) across all eyewear categories, with select models featuring photochromic lenses. The brand engages in artist collaborations (Maximilian Raynor, Walter Van Beirendonck, RAFAA, Chloë Reners, Delara Tavassoti, Tom Eerebout) and sells through direct-to-consumer e-commerce, physical retail stores, and partner opticians.
Differentiator
Problem solved
Functional benefit
Brands
- KOMONO Originals: Original statement pieces to tell YOUR story, out loud.
- KOMONO NEXT
Products and services
- Sunglasses Fashion sunglasses in various shapes (square, cat-eye, butterfly, hexagonal, round, rectangular) made with eco acetate, recycled acetate, stainless steel, bio nylon, bio plastic, and titanium. Targeted at style-conscious individual consumers.
- Optical Frames
Companies that use Komono
Customer profileSegments4 records
Ideal customer profiles5 records
Komono technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Komono partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Walter Van BeirendonckflagshipCollaboration with renowned avant-garde fashion designer Walter Van Beirendonck featuring bold, futuristic eyewear designs including Alien and UFO frames in bio nylon with silicon cords and unique packaging.
- Maximilian RaynorcoreArtist collaboration creating exclusive eyewear designs, featured in the KOMONO X Maximilian Raynor collection.
- Tom EereboutcoreCollaboration featuring modern interpretations of iconic frame designs, including a modern take on Kurt Cobain's iconic white frame.
- Chloë RenerscoreArtist collaboration featured in stories section, creating expressive eyewear designs with unique artistic perspective.
- Delara TavassoticoreDesigner collaboration creating distinctive eyewear pieces featured in the KOMONO X Delara Tavassoti collection.
- Gabrielle SzwarcenbergcoreArtist collaboration featured in the stories section, contributing creative vision to eyewear designs.
- RAFAAcoreRAFAA 2026 collaboration featuring distinctive eyewear designs, with dedicated collection and story page.
- Partner OpticianscoreNetwork of independent opticians authorized to fit prescription lenses into Komono optical frames, with store locator service for customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Komono competitors and assessment
Company assessmentDirect peers
- MVMT Watches: Online-first affordable watch brand sold DTC, acquired by Movado. Directly comparable to Komono's watch segment on channel mix, price band and fashion-accessories positioning.
- Warby Parker: US-based DTC eyewear brand selling affordable prescription frames and sunglasses online and through owned retail stores, with a vertical supply chain. Directly comparable to Komono's DTC + retail + partner optician model in sunglasses and optical.
- Le Specs: Australian fashion sunglasses brand with a wide price-accessible assortment, sold through DTC and department-store wholesale globally. Closely comparable to Komono's fashion sunglasses positioning and price band (€59–€159).
- Quay Australia: Affordable fashion sunglasses and optical brand targeting style-conscious millennials, sold DTC and through retail partners. Comparable to Komono on positioning, customer demographic, and price-tiering.
- Hawkers: Spanish-origin DTC sunglasses brand competing in the affordable fashion sunglasses segment with a strong e-commerce and social media engine. Comparable to Komono on price band, channel mix and target customer.
- Daniel Wellington: Global DTC watch and accessories brand built on minimalist design, influencer marketing and gifting. Highly comparable to Komono's watch line, accessories assortment and digital-led storytelling.
Broad incumbents
- Ray-Ban: Iconic global sunglasses and optical brand owned by EssilorLuxottica, sold through a massive wholesale and DTC footprint. Comparable to Komono as the dominant fashion eyewear benchmark it must compete against.
- Persol: Premium Italian eyewear maison owned by EssilorLuxottica, spanning sunglasses and optical frames. Comparable to Komono's KOMONO NEXT ambitions in the upmarket designer eyewear segment.
- Tom Ford Eyewear: Luxury designer eyewear line distributed globally through high-end optical and department stores. Comparable to Komono's premium tier and collaborations with high-fashion designers.
Emerging players
- Garrett Leight California Optical: Independent designer eyewear brand with own retail and optical wholesale, focused on premium acetate frames. Comparable to Komono as a similarly sized indie eyewear label playing in the premium segment with a design-led brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Komono social profiles
Digital presenceKomono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Komono leadership team
Management profileNumber of profiles
Profiles1 record
Komono funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Komono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Komono
What does Komono do?
Komono designs and sells fashion sunglasses, prescription optical frames, and watches under its own KOMONO brand, alongside apparel and accessories. Products are built with sustainable materials such as eco acetate, recycled acetate, bio nylon, bio plastic, stainless steel, and titanium, and are sold through direct-to-consumer e-commerce, owned retail stores, and partner opticians and retailers.
Is Komono a public or private company?
Komono is a private company. It is classified as unknown and is currently operating.
When was Komono founded?
Komono was founded in 2009. It employs 11 to 50 people.
Where is Komono based?
Komono is headquartered in Zwijndrecht, Belgium, in the Europe region.
How does Komono make money?
Five revenue lines are on record. Product Sales - Sunglasses are the primary driver. The others are product Sales - Optical Frames, product Sales - Watches, apparel and Accessories and gift Cards.
Who are Komono's main competitors?
Direct peers on record are MVMT Watches, Warby Parker, Le Specs, Quay Australia, Hawkers and Daniel Wellington. Broad incumbents are Ray-Ban, Persol and Tom Ford Eyewear. Garrett Leight California Optical is listed as an emerging player.
Does Komono have an API?
No public API is recorded for Komono.
What industry is Komono in?
Komono's product category is Eyewear and Fashion Accessories. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 45613 and its SIC code is 3851.