Your Property Profits
Your Property Profits is a Canberra-based residential renovation firm that manages end-to-end pre-sale and lifestyle renovations for ACT and surrounds homeowners, using a free-consultation, project-based, single-point-of-contact model complemented by agent referrals and educational content.
- Company typePrivate
- Founded2016
- HeadquartersCanberra, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Your Property Profits does
Your Property Profits is a Canberra-based, privately held residential renovation firm founded in 2016 by Sophie McLean. The company provides end-to-end project-managed renovations for homeowners in the Australian Capital Territory and surrounding NSW areas, organised around two flagship offerings: 'Renovate to Sell' (pre-sale strategic renovations intended to lift sale price without overcapitalising) and 'Renovate to Stay' (home transformations for owners remodelling for lifestyle reasons). Supporting services include kitchen, bathroom, laundry, painting, and double-glazing renovations, plus a specialist deceased-estate offering and a 'Renovate Now, Pay Later' settlement option. The company manages design, trades, approvals, timelines, and quality control as a single point of contact, removing the need for clients to coordinate multiple contractors. Access Canberra and SafeWork ACT compliance, plus an AUSBRB Best Business Verification Certificate, underpin its licensed and insured positioning.
The business operates a field-sales GTM motion: customers enter via a free, no-obligation consultation (phone, email, website, or on-site), receive a property assessment, and are then quoted an itemised proposal. Pricing is project-based and tied to scope, size, condition and finish levels; no public price list is published. Real estate agents — including partners at LJ Hooker and Belle Property — function as a referral channel into this direct sales process, while a Knowledge Centre and before-and-after project gallery serve as top-of-funnel content marketing assets. The firm has completed more than 100 Canberra home transformations since 2016 and has held consecutive 'Best Regional Strategic Renovation Company – Eastern Australia' recognition from 2023 to 2025.
The underlying technology is not a software platform but a codified renovation methodology: assessing properties against buyer-value logic, designing scope around return on investment, and orchestrating trades through a single accountable contact. From 1 July 2026, the business is operated by Proxima Renovations under new ownership while retaining the same team, standards and approach.
Your Property Profits firmographics
Firmographics- Name
- Your Property Profits
- Legal name
- Your Property Profits
- Website
- https://yourpropertyprofits.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Your Property Profits is a Canberra-based residential renovation firm that manages end-to-end pre-sale and lifestyle renovations for ACT and surrounds homeowners, using a free-consultation, project-based, single-point-of-contact model complemented by agent referrals and educational content.
- Ownership category
- akta.pro rank
Your Property Profits industry classification
Industry- Product category
- Residential Renovation Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)
- akta.pro secondary industries
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
Keywords
Where Your Property Profits is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Your Property Profits business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Renovation project management and execution: Your Property Profits earns revenue by managing end-to-end renovation projects for homeowners. Revenue is derived from project fees tied to the scope, size, and condition of the home, with costs quoted on an itemised basis following a free property assessment. The company offers flexible pay-later arrangements for eligible customers, with costs settled upon project completion or designed around the sale timeline. Services span cosmetic pre-sale refreshes, individual room renovations, and full home transformations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based professional services — scope and price determined after assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Your Property Profits product offering
Product offeringCore offering
Your Property Profits manages end-to-end residential renovation projects for homeowners in Canberra and surrounding areas, anchored by two flagship offerings: "Renovate to Sell" (strategic pre-sale renovations that lift presentation and sale price without overcapitalising) and "Renovate to Stay" (full home transformations designed around how clients live). The company coordinates all design, trades, timelines, approvals, and quality through a single point of contact, with revenue earned via project-based fees quoted on an itemised basis after a free assessment, and flexible pay-later options available for eligible clients.
Product overview
Your Property Profits offers a comprehensive suite of renovation services built around two core offerings: 'Renovate to Sell' (strategic pre-sale renovations) and 'Renovate to Stay' (homeowner transformations). These are supported by specialised room-level services including Kitchen Renovations, Bathroom Renovations, Laundry Renovations, Painting & Restoration, and Windows & Double Glazing. The company also offers niche services for Deceased Estate Renovations and flexible payment options through Renovate Now, Pay Later. An educational Knowledge Centre provides practical guides on renovation costs, value-adding strategies, and selling decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Renovate to Sell Strategic pre-sale renovation service for Canberra homeowners preparing to sell their property, ranging from a cosmetic pre-sale refresh to a full transformation, designed to improve buyer appeal and lift sale price without overcapitalising and delivered end-to-end by the company.
- Renovate to Stay Full home transformation service for Canberra homeowners choosing to remain in their property, designing renovations around the client's lifestyle (growing family, empty nest, lifestyle upgrade) and managing all design, trades, approvals and quality end-to-end.
- Kitchen Renovations Kitchen design and build service including cabinet refacing, benchtop upgrades, new layouts, appliances and finishes, tailored to client goals and budgets and delivered as either a standalone project or as part of a wider Renovate to Sell or Renovate to Stay engagement.
- Bathroom Renovations Bathroom renovation service ranging from cosmetic refreshes to full rebuilds, covering waterproofing, tiling, plumbing, vanities and compliant work management, offered as a standalone project or as part of a wider renovation.
- Laundry Renovations Laundry renovation service covering cabinetry, benchtops, plumbing, flooring, tiling and smart layouts for small spaces, offered as a standalone project or as part of a wider home transformation.
- Painting & Restoration Interior and exterior painting service covering surface preparation, minor repairs, cabinetry finishes and professional project-managed application, delivered as a standalone service or as part of a wider renovation.
- Windows & Double Glazing Supply and installation of double-glazed, thermally efficient windows improving comfort, energy efficiency and noise reduction, sold as a standalone service or integrated into wider Renovate to Sell or Renovate to Stay projects.
- Deceased Estate Renovations Specialised renovation service for executors and families preparing inherited properties for sale, handling clear-out, repairs, renovations and coordination with solicitors and selling agents under a single point of contact.
- Renovate Now, Pay Later Flexible financing arrangement allowing eligible clients to renovate now and settle project costs later, with payment timing designed around individual sale timelines and circumstances.
Quantifiable outcome
- $22,000 renovation delivering $85,000 uplift in home value (Cheryl testimonial)
- +4 more outcomes
Companies that use Your Property Profits
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Your Property Profits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Your Property Profits partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, supporting and minor.
- Proxima RenovationscoreFrom 1 July 2026, Your Property Profits comes under new ownership operated by Proxima Renovations. The company states that the same team, standards, and approach will continue under the new operator, indicating a continuation of the established business model and brand.
- Beyond Neutral — Climate Change SolutionssupportingCarbon-offset partner. Your Property Profits purchases verified carbon offset credits in proportion to its renovation spend — offsetting two tonnes of CO₂e for every $10,000 of project spend — through an independently verified scheme operated by Beyond Neutral. This partnership enables the company's sustainability commitment and is referenced as a genuine, measurable environmental commitment rather than a marketing claim.
- Australian ParamedicminorProud sponsor of Australian Paramedic — a community support initiative.
- The National FirefighterminorProud sponsor of The National Firefighter — a community support initiative.
- Canberra Women in BusinessminorMember organisation. Your Property Profits is a member of Canberra Women in Business, which also awarded the company's founder, Sophie McLean, the Canberra Small Business Woman of the Year 2025.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Your Property Profits competitors and assessment
Company assessmentDirect peers
- Refresh Renovations: Australia and New Zealand franchise network providing end-to-end home renovation project management. Directly comparable to Your Property Profits' full home transformation and Renovate to Sell/Stay offerings, but at a national scale via a franchise model.
- Proxima Renovations: Canberra-based renovation firm that acquired Your Property Profits effective 1 July 2026. Operates in the same Canberra market with overlapping renovation project management services, making it the closest direct comparison.
Broad incumbents
- Hipages Group: ASX-listed Australian tradie marketplace connecting homeowners to local tradies and service providers. Competes indirectly by offering homeowners self-serve access to trades, undercutting the single-point-of-contact project management model.
- Oneflare: Australian online marketplace where customers post jobs and receive quotes from local tradies and service businesses. Adjacent in that it commoditises access to the same trades Your Property Profits coordinates.
Others
- Beaumont Tiles: Australia's largest tile retailer and an adjacent supplier into the renovation value chain. Connected because tiles are a major material line in bathroom and kitchen renovations, the same services Your Property Profits delivers.
- Reece Limited: ASX-listed Australian plumbing, bathroom, and HVAC supplies distributor. Adjacent supplier into the same renovation projects Your Property Profits delivers, particularly bathroom and laundry renovations.
- Archicentre Australia: Australian architectural design and advisory service for residential renovations and extensions. Adjacent because it serves the same homeowner-renovation decision journey at an earlier design stage.
- Kennards Hire: Australia and New Zealand equipment hire company. Adjacent because it supplies tools and equipment commonly used in residential renovation projects delivered by Your Property Profits.
- Housing Industry Association (HIA): Australia's peak residential building industry body. Connected because HIA members include residential builders and renovators such as Your Property Profits, and the association sets much of the compliance and training context the firm operates in.
Emerging players
- Houzz Australia: Global home renovation and design platform with Australian operations, offering homeowner inspiration, professional directories, and project management tools. Competes for the same homeowner attention and lead flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Your Property Profits social profiles
Digital presenceYour Property Profits compliance and trust
Trust signalCompliance1 record
Your Property Profits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Property Profits leadership team
Management profileNumber of profiles
Profiles1 record
Your Property Profits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Property Profits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Property Profits
What does Your Property Profits do?
Your Property Profits manages end-to-end residential renovation projects for homeowners in Canberra and surrounding areas, anchored by two flagship offerings: "Renovate to Sell" (strategic pre-sale renovations that lift presentation and sale price without overcapitalising) and "Renovate to Stay" (full home transformations designed around how clients live). The company coordinates all design, trades, timelines, approvals, and quality through a single point of contact, with revenue earned via project-based fees quoted on an itemised basis after a free assessment, and flexible pay-later options available for eligible clients.
Is Your Property Profits a public or private company?
Your Property Profits is a private company. It is classified as corporate owned and is currently operating.
When was Your Property Profits founded?
Your Property Profits was founded in 2016. It employs 1 to 10 people.
Where is Your Property Profits based?
Your Property Profits is headquartered in Canberra, Australia, in the Oceania region.
How does Your Property Profits make money?
One revenue line is on record: renovation project management and execution.
Who are Your Property Profits's main competitors?
Direct peers on record are Refresh Renovations and Proxima Renovations. Broad incumbents are Hipages Group and Oneflare. Others are Beaumont Tiles, Reece Limited, Archicentre Australia, Kennards Hire and Housing Industry Association (HIA). Houzz Australia is listed as an emerging player.
Does Your Property Profits have an API?
No public API is recorded for Your Property Profits.
What industry is Your Property Profits in?
Your Property Profits's product category is Residential Renovation Services. Its primary akta.pro industry code is IMAFAAAE, Renovation, Remodeling & Tenant Improvements (General Contracting), with a secondary code of HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization. Its NAICS code is 236118 and its SIC code is 1520.