Your Property Profits

What Your Property Profits does

Your Property Profits is a Canberra-based, privately held residential renovation firm founded in 2016 by Sophie McLean. The company provides end-to-end project-managed renovations for homeowners in the Australian Capital Territory and surrounding NSW areas, organised around two flagship offerings: 'Renovate to Sell' (pre-sale strategic renovations intended to lift sale price without overcapitalising) and 'Renovate to Stay' (home transformations for owners remodelling for lifestyle reasons). Supporting services include kitchen, bathroom, laundry, painting, and double-glazing renovations, plus a specialist deceased-estate offering and a 'Renovate Now, Pay Later' settlement option. The company manages design, trades, approvals, timelines, and quality control as a single point of contact, removing the need for clients to coordinate multiple contractors. Access Canberra and SafeWork ACT compliance, plus an AUSBRB Best Business Verification Certificate, underpin its licensed and insured positioning.

The business operates a field-sales GTM motion: customers enter via a free, no-obligation consultation (phone, email, website, or on-site), receive a property assessment, and are then quoted an itemised proposal. Pricing is project-based and tied to scope, size, condition and finish levels; no public price list is published. Real estate agents — including partners at LJ Hooker and Belle Property — function as a referral channel into this direct sales process, while a Knowledge Centre and before-and-after project gallery serve as top-of-funnel content marketing assets. The firm has completed more than 100 Canberra home transformations since 2016 and has held consecutive 'Best Regional Strategic Renovation Company – Eastern Australia' recognition from 2023 to 2025.

The underlying technology is not a software platform but a codified renovation methodology: assessing properties against buyer-value logic, designing scope around return on investment, and orchestrating trades through a single accountable contact. From 1 July 2026, the business is operated by Proxima Renovations under new ownership while retaining the same team, standards and approach.

Name

Your Property Profits

Legal name

Your Property Profits

Website

https://yourpropertyprofits.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Property Profits is a Canberra-based residential renovation firm that manages end-to-end pre-sale and lifestyle renovations for ACT and surrounds homeowners, using a free-consultation, project-based, single-point-of-contact model complemented by agent referrals and educational content.

Ownership category

akta.pro rank

Product category

Residential Renovation Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Residential renovation services
• Pre-sale home renovation
• Home transformation projects
• Kitchen and bathroom renovation
• Property renovation project management

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Renovation project management and execution: Your Property Profits earns revenue by managing end-to-end renovation projects for homeowners. Revenue is derived from project fees tied to the scope, size, and condition of the home, with costs quoted on an itemised basis following a free property assessment. The company offers flexible pay-later arrangements for eligible customers, with costs settled upon project completion or designed around the sale timeline. Services span cosmetic pre-sale refreshes, individual room renovations, and full home transformations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Your Property Profits manages end-to-end residential renovation projects for homeowners in Canberra and surrounding areas, anchored by two flagship offerings: "Renovate to Sell" (strategic pre-sale renovations that lift presentation and sale price without overcapitalising) and "Renovate to Stay" (full home transformations designed around how clients live). The company coordinates all design, trades, timelines, approvals, and quality through a single point of contact, with revenue earned via project-based fees quoted on an itemised basis after a free assessment, and flexible pay-later options available for eligible clients.

Product overview

Your Property Profits offers a comprehensive suite of renovation services built around two core offerings: 'Renovate to Sell' (strategic pre-sale renovations) and 'Renovate to Stay' (homeowner transformations). These are supported by specialised room-level services including Kitchen Renovations, Bathroom Renovations, Laundry Renovations, Painting & Restoration, and Windows & Double Glazing. The company also offers niche services for Deceased Estate Renovations and flexible payment options through Renovate Now, Pay Later. An educational Knowledge Centre provides practical guides on renovation costs, value-adding strategies, and selling decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Renovate to Sell Strategic pre-sale renovation service for Canberra homeowners preparing to sell their property, ranging from a cosmetic pre-sale refresh to a full transformation, designed to improve buyer appeal and lift sale price without overcapitalising and delivered end-to-end by the company.
• Renovate to Stay Full home transformation service for Canberra homeowners choosing to remain in their property, designing renovations around the client's lifestyle (growing family, empty nest, lifestyle upgrade) and managing all design, trades, approvals and quality end-to-end.
• Kitchen Renovations Kitchen design and build service including cabinet refacing, benchtop upgrades, new layouts, appliances and finishes, tailored to client goals and budgets and delivered as either a standalone project or as part of a wider Renovate to Sell or Renovate to Stay engagement.
• Bathroom Renovations Bathroom renovation service ranging from cosmetic refreshes to full rebuilds, covering waterproofing, tiling, plumbing, vanities and compliant work management, offered as a standalone project or as part of a wider renovation.
• Laundry Renovations Laundry renovation service covering cabinetry, benchtops, plumbing, flooring, tiling and smart layouts for small spaces, offered as a standalone project or as part of a wider home transformation.
• Painting & Restoration Interior and exterior painting service covering surface preparation, minor repairs, cabinetry finishes and professional project-managed application, delivered as a standalone service or as part of a wider renovation.
• Windows & Double Glazing Supply and installation of double-glazed, thermally efficient windows improving comfort, energy efficiency and noise reduction, sold as a standalone service or integrated into wider Renovate to Sell or Renovate to Stay projects.
• Deceased Estate Renovations Specialised renovation service for executors and families preparing inherited properties for sale, handling clear-out, repairs, renovations and coordination with solicitors and selling agents under a single point of contact.
• Renovate Now, Pay Later Flexible financing arrangement allowing eligible clients to renovate now and settle project costs later, with payment timing designed around individual sale timelines and circumstances.

Quantifiable outcome

• $22,000 renovation delivering $85,000 uplift in home value (Cheryl testimonial)
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Proxima RenovationscoreStrategic or Co-development Partner · 1 July 2026From 1 July 2026, Your Property Profits comes under new ownership operated by Proxima Renovations. The company states that the same team, standards, and approach will continue under the new operator, indicating a continuation of the established business model and brand.
• Beyond Neutral — Climate Change SolutionssupportingStrategic or Co-development PartnerCarbon-offset partner. Your Property Profits purchases verified carbon offset credits in proportion to its renovation spend — offsetting two tonnes of CO₂e for every $10,000 of project spend — through an independently verified scheme operated by Beyond Neutral. This partnership enables the company's sustainability commitment and is referenced as a genuine, measurable environmental commitment rather than a marketing claim.
• Australian ParamedicminorOthersProud sponsor of Australian Paramedic — a community support initiative.
• The National FirefighterminorOthersProud sponsor of The National Firefighter — a community support initiative.
• Canberra Women in BusinessminorOthersMember organisation. Your Property Profits is a member of Canberra Women in Business, which also awarded the company's founder, Sophie McLean, the Canberra Small Business Woman of the Year 2025.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Refresh Renovations: Australia and New Zealand franchise network providing end-to-end home renovation project management. Directly comparable to Your Property Profits' full home transformation and Renovate to Sell/Stay offerings, but at a national scale via a franchise model.
• Proxima Renovations: Canberra-based renovation firm that acquired Your Property Profits effective 1 July 2026. Operates in the same Canberra market with overlapping renovation project management services, making it the closest direct comparison.

Broad incumbents

• Hipages Group: ASX-listed Australian tradie marketplace connecting homeowners to local tradies and service providers. Competes indirectly by offering homeowners self-serve access to trades, undercutting the single-point-of-contact project management model.
• Oneflare: Australian online marketplace where customers post jobs and receive quotes from local tradies and service businesses. Adjacent in that it commoditises access to the same trades Your Property Profits coordinates.

Others

• Beaumont Tiles: Australia's largest tile retailer and an adjacent supplier into the renovation value chain. Connected because tiles are a major material line in bathroom and kitchen renovations, the same services Your Property Profits delivers.
• Reece Limited: ASX-listed Australian plumbing, bathroom, and HVAC supplies distributor. Adjacent supplier into the same renovation projects Your Property Profits delivers, particularly bathroom and laundry renovations.
• Archicentre Australia: Australian architectural design and advisory service for residential renovations and extensions. Adjacent because it serves the same homeowner-renovation decision journey at an earlier design stage.
• Kennards Hire: Australia and New Zealand equipment hire company. Adjacent because it supplies tools and equipment commonly used in residential renovation projects delivered by Your Property Profits.
• Housing Industry Association (HIA): Australia's peak residential building industry body. Connected because HIA members include residential builders and renovators such as Your Property Profits, and the association sets much of the compliance and training context the firm operates in.

Emerging players

• Houzz Australia: Global home renovation and design platform with Australian operations, offering homeowner inspiration, professional directories, and project management tools. Competes for the same homeowner attention and lead flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yourpropertyprofits
• LinkedInlinkedin.com/company/your-property-profits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Property Profits