Dahler & Company

Name

Dahler & Company

Legal name

DAHLER & COMPANY Franchise GmbH & Co. KG

Website

https://dahlercompany.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Luxury real estate brokerage
• Residential property services
• Real estate franchise
• Property valuation
• Discreet property marketing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Real Estate Commission: Dahler earns commissions on property transactions, typically a percentage of the transaction value. For the Berlin Wannsee property, a buyer commission of 1.785% including VAT was stated.
2. Franchise Fees: Revenue generated from franchise partners who pay fees to use the Dahler brand, access marketing resources, and benefit from the network of over 100 locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dahler & Company is a premium residential real estate brokerage that buys, sells, values, and discreetly markets high-end properties (villas, estates, luxury apartments, penthouses) across Germany, Austria, and Spain. The firm operates a franchise network of 100+ independently owned partner offices supported by centralized brand management, marketing assets, an in-house Real Estate School, and a quarterly market data service.

Product overview

DAHLER & Company operates as a premium residential real estate brokerage built on a franchise model with over 100 locations across Germany, Austria, and Spain. Founded over 30 years ago by Kirsten and Björn Dahler, the company specializes in high-value properties (villas, estates, luxury apartments) through its core Immobilienvermittlung service. The offering extends beyond traditional brokerage to include complementary services: Immobilienbewertung provides free online property valuations; Diskretionäre Vermarktung enables off-market sales through a database of 20,000+ registered search customers; the Real Estate School trains new property professionals; and DAHLER-Magazin (D HOMES) serves as a biannual lifestyle publication. The company also integrates wealth management through its Finvia partnership, international expansion via the PSI Dubai partnership, and provides quarterly market intelligence through its Immobilienpreise reports. New construction projects round out the portfolio. Multiple awards (DISQ Test Winner 6x, igenda Gold Award 8x, Luxury Lifestyle Award 6x) reinforce the brand's premium positioning.

Differentiator

Problem solved

Functional benefit

Brands

• D HOMES: DAHLER's semi-annual luxury real estate magazine published in German and English, showcasing premium properties worldwide.

Products and services

• Property Brokerage (Immobilienvermittlung) Buying and selling of high-value residential properties (villas, estates, luxury apartments, penthouses) for individual clients and investors across Germany, Austria, and Spain. Includes listing, advisory, viewing coordination, and closing support.
• Property Valuation (Immobilienbewertung) Free online property valuation tool providing market value estimates based on local expertise, comparable properties, and market data, available to homeowners considering a sale.
• Discreet Marketing (Diskretionäre Vermarktung) Off-market property marketing that excludes public portal exposure, targeting qualified buyers from Dahler's internal database of 20,000+ registered search customers; designed for sellers of high-value or sensitive properties.
• Franchise System (Franchisesystem) Franchise model allowing independent partners to operate Dahler-branded real estate offices with access to brand recognition, marketing resources, network of 20,000+ registered property seekers, training, and operational systems.
• Real Estate School In-house training academy providing practical real estate education for property professionals across the Dahler franchise network, ensuring service consistency.
• D HOMES Magazine (DAHLER-Magazin) Biannual real estate lifestyle magazine published in German and English, showcasing exclusive properties and living concepts to high-net-worth readers.
• New Construction Projects (Neubauprojekte) Marketing and brokerage of new construction and development projects through Dahler, including off-plan properties and development opportunities.
• Market Data Reports (Immobilienpreise) Quarterly market reports and property price analytics providing current market data and price developments for specific regions served by Dahler.

Quantifiable outcome

• 6 consecutive DISQ service quality awards as best real estate broker in Germany
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• FinviacoreStrategic or Co-development PartnerFinancial management partner offering wealth management services alongside real estate brokerage, mentioned in the company menu under 'Vermögensverwaltung' (asset management).
• ImmobilienScout24coreTechnology or IntegrationGermany's largest real estate portal where Dahler lists properties, providing visibility to millions of potential buyers.
• BellevueminorGTM or Marketing PartnerSwiss financial newspaper partnership for media exposure and credibility.
• Süddeutsche ZeitungminorGTM or Marketing PartnerLeading German newspaper partnership for editorial coverage and brand credibility.
• igendacoreGTM or Marketing PartnerMarket research and consulting company that conducts annual satisfaction surveys of the Dahler franchise network, awarding the igenda Gold Award for 8 consecutive years.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: Hamburg-headquartered luxury real estate franchise with a similar franchise-driven model operating across Europe and globally. Most direct comparable on geography, segment (premium residential), and franchise-driven distribution.
• Von Poll Immobilien: German premium residential brokerage with a franchise network concentrated in DACH and select European markets. Closely matches Dahler on country mix, premium-segment focus, and franchise distribution model.
• Sotheby's International Realty: Global luxury real estate franchise network affiliated with the Sotheby's auction brand. Comparable on luxury-segment focus and franchise-based international expansion, though anchored in a global rather than DACH base.
• Knight Frank: International luxury and prime residential real estate advisor with strong European presence. Comparable on HNW client focus, prime-location expertise, and cross-border residential services.
• Christie's International Real Estate: Luxury real estate network affiliated with Christie's auction house, focused on premium and unique properties globally. Comparable on luxury-segment specialization and brand-affiliated referral network.

Broad incumbents

• Coldwell Banker: Large global residential real estate franchise with broader mid-market exposure. Comparable on franchise distribution model, but Dahler is more narrowly specialized in the luxury tier.
• RE/MAX: Global residential real estate franchise network with extensive European coverage. Comparable on franchise model and multi-country distribution, though RE/MAX spans more price tiers than Dahler.
• Berkshire Hathaway HomeServices: International residential real estate franchise network with a luxury sub-brand (Luxury Collection). Comparable on franchise distribution and premium positioning, though broader in segment.

Regional players

• Hamptons International: Premium UK-focused residential real estate brand with international referral partnerships. Comparable on premium-segment focus but operates in a different geography from Dahler's DACH-and-Spain footprint.

Others

• Idealista: Leading Spanish and Iberian real estate listing portal where Dahler's Spanish franchises advertise. Comparable as a digital channel/listing partner rather than a direct broker competitor; relevant for understanding Spanish-market listing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dahler & Company