US Dental Corporation

What US Dental Corporation does

US Dental Corporation, founded in 1989 and headquartered in Lakeside, Montana, is a privately held consumer products manufacturer operating two divisions. The core U.S. Dental division produces denture and dental-appliance care products sold under brands including Sparkle-Dent (denture cleaner since 1991), Bright Gard (mouth guard cleaner), Ortho-Clean (retainer and night guard cleaner), Partial+Plus (partial denture cleaner), Sensi-Dent (soft reline kit lasting 6–9 months), and Den-Sure (patented denture repair kit, with or without replacement teeth). The technology stack consists of proprietary chemical formulations — including highly concentrated cleaners engineered to remove tartar, calculus, plaque, and coffee/tea stains without damaging soft reline materials — plus consumer-friendly packaging and SKU bundling. The patented Den-Sure repair kit, sold as the only kit with professional replacement teeth, is the most defensible product asset.

The Royal Beauty Treatments division, launched in August 2011, extends the company beyond dental into Dead Sea cosmetics (Gold Line Ein Gedi skincare, Queen Esther Dead Sea salts, anointing oils), wellness (Heaven's Healing Balm, organic lavender essential oil), and Christian-themed media (books by Mike Evans, worship music by John Arends). All products are manufactured in the US and are sold via three primary channels: (1) direct-to-consumer e-commerce on usdentalcorp.com with multi-pack discount tiers ($25–$188), (2) four major consumer catalogs (Dr. Leonard's, Carol Wright's, Healthy Living, Miles Kimball) where core dental products are positioned as #1 sellers, and (3) orthodontist offices for Bright Gard and Ortho-Clean. The customer base skews to denture wearers and orthodontic patients across age cohorts (teenagers in orthodontics, adults with partials/full dentures, seniors with snore guards); cross-divisional bundles pair dental and cosmetic SKUs.

The business is operated with a small employee base (11–50), is privately held with no disclosed institutional investors, generates undisclosed revenue, and shows no signs of M&A or external funding. Pricing is one-time / unit-pricing with pay-as-you-go billing and free shipping on 4-packs, targeting cost-conscious consumers willing to substitute $25–$99 at-home care for $300+ professional dental services. Distribution remains entirely domestic (United States), and expansion efforts center on facility expansion in Montana, cross-division bundle merchandising, and a refreshed Made-in-USA brand posture rather than geographic or channel expansion into mass retail or Amazon.

Name

US Dental Corporation

Legal name

U.S. Dental Corporation

Website

https://usdentalcorp.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

US Dental Corporation, founded 1989 in Lakeside, Montana, manufactures denture cleaners (Sparkle-Dent), reline kits (Sensi-Dent), and the patented Den-Sure repair kit, plus Dead Sea cosmetics, wellness products, books, and music through its Royal Beauty Treatments division, selling direct-to-consumer online and via four consumer catalogs to denture wearers and orthodontic patients.

Ownership category

akta.pro rank

Product category

Denture Care Products

NAICS

Dental Equipment and Supplies Manufacturing (339114), Soap and Cleaning Compound Manufacturing (32561)

SIC

Dental Equipment & Supplies (3843), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Denture Care (Adhesives, Cleansers, Reliners) (CRABAFAG)

akta.pro secondary industries

Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Denture cleaning products
• Denture repair kits
• Denture reline kits
• Oral care cleaners
• Consumer dental products

Headquarters

HQ city

Lakeside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Denture Care Products: Direct product sales of denture cleaners, repair kits, and reline kits through e-commerce and catalog distribution channels. Products include Sparkle-Dent, Den-Sure, Sensi-Dent, Bright Gard, Ortho-Clean, and Partial+Plus brands.
2. Health and Wellness Products: Sales of health and wellness products including Heaven's Healing Balm, Dead Sea salts, and essential oils through Royal Beauty Treatments division.
3. Ein Gedi Cosmetics: Sales of Gold Line Ein Gedi beauty products including night creams, eye creams, day moisturizers, and Dead Sea Black Mud through the company's cosmetics line.
4. Books and Media: Sales of religious books by Mike Evans and worship music albums by John Arends.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

US Dental Corporation manufactures and sells a comprehensive line of at-home denture care products — cleaners (Sparkle-Dent, Bright Gard, Ortho-Clean, Partial+Plus), a patented denture repair kit (Den-Sure), and a soft reline kit (Sensi-Dent) — plus Dead Sea-based cosmetics, healing balms, essential oils, religious books, and worship music under its Royal Beauty Treatments and Ein Gedi sub-brands. Products are sold direct-to-consumer via usdentalcorp.com, through four major consumer catalogs, and via orthodontist offices.

Product overview

US Dental Corporation is a multi-product consumer goods company with two main divisions. The core dental division (U.S. Dental) manufactures and sells denture care products including Sparkle-Dent (denture cleaner launched 1991), Bright Gard (mouth guard cleaner), Ortho-Clean (retainer/night guard cleaner), Partial+Plus (partial denture cleaner), Sensi-Dent (reline kits lasting 6-9 months), and Den-Sure (patented denture repair kits with and without replacement teeth). The Royal Beauty Treatments division (launched August 2011) extends beyond dental to offer wellness and personal care products including Heaven's Healing Balm (topical pain relief), Queen Esther Dead Sea Salts, Gold Line Ein Gedi Beauty Products (skincare with Dead Sea Minerals), Ein Gedi Anointing Oils (biblical-themed), Organic Lavender Essential Oil, books, and worship music. The company was incorporated in 1989 and is headquartered in Lakeside, Montana.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Beauty Treatments: A division of US Dental Corporation launched in August 2011 to offer additional products including Dead Sea cosmetics, anointing oils, health and wellness products, books, and worship music.
• Ein Gedi

Products and services

• Sparkle-Dent Denture Cleaner Concentrated denture cleaner that removes tartar, calculus, plaque, coffee and tea stains without harming soft reline material; sold in 8 oz bottles and multi-packs to denture wearers.
• Den-Sure Denture Repair Kit (without teeth) Patented, original at-home denture repair kit that produces a strong, smooth bond and can save consumers over $500 in professional dental repair costs.
• Den-Sure Denture Repair Kit with Teeth Variant of the patented Den-Sure repair kit that includes 12 professional replacement teeth (6 upper, 6 lower), enabling emergency denture repair or replacement of missing teeth at home.
• Sensi-Dent Reline Kit At-home soft reline kit for upper or lower dentures using the same materials used by dental professionals; new soft liner lasts 6–9 months and costs a fraction of the ~$300 professional reline.
• Bright Gard Mouth Guard Cleaner Concentrated cleaner for removable mouthguards and snore guards aimed at teenagers and seniors; one 8 oz bottle provides approximately 4 months of cleaning via a 15-minute soak.
• Ortho-Clean Retainer and Night Guard Cleaner Sanitizing cleaner for retainers, sports mouth guards, snore guards, occlusal splints and TMJ appliances, sold to orthodontic patients and parents of orthodontic patients.
• Partial+Plus Cleaner Cleaner specifically formulated for partial dentures, removing plaque, tartar, calculus, coffee, tea and food stains; one 8 oz bottle provides a 4-month supply.
• Heaven's Healing Balm Topical pain relief balm with natural soothing ingredients (Shea Butter, Neem Oil, Wintergreen Oil, Menthol, Vitamin E, Eucalyptus Oil) sold through the Royal Beauty Treatments division.
• Queen Esther Dead Sea Salts 100% pure Dead Sea salts harvested from Israel, sold under the Royal Beauty Treatments division for bathing and skin care, with variants including Lavender.
• Gold Line Ein Gedi Beauty Products Skincare line enriched with natural Dead Sea Minerals, including Revitalizing Night Cream, Eye Cream and Age Defying Day Moisturizer, designed to reduce signs of aging and protect skin.
• Ein Gedi Anointing Oils Biblical-themed anointing oils made from virgin Galilee and Jerusalem olive oil scented with biblical essences (Cedar of Lebanon, Frankincense, Myrrh, Spikenard of Mary, etc.).
• Organic Lavender Essential Oil Organic lavender essential oil sold for aromatherapy, stress and nervous tension relief, pain reduction, and skin/hair care, marketed as a natural sleep aid.
• Religious Books Religious and prophetic books by Mike Evans (e.g., Betrayed, Count-Down, Persia, Presidents, Protocols, Samson Option, Seven Days, The Four Horseman, Visionaries) and Peter Iliyn (Out From The Far Corners), sold to faith-based consumers.
• Worship Music Albums Christian worship music albums by John Gabriel Arends, including titles such as Undivided Heart, Let Fire Fall, Love Always Wins, Little Strummer Boy, Night Sky, Secret Place and Mantra.

Quantifiable outcome

• Den-Sure can save consumers over $500 in denture repair costs
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Dr. Leonard'scoreChannel Partner/ Reseller/ DistributorMajor consumer catalog distributor of US Dental Corporation's denture care products. Products have been #1 sellers through this catalog channel.
• Carol Wright'scoreChannel Partner/ Reseller/ DistributorMajor consumer catalog distributor of US Dental Corporation's denture care products. Products have been #1 sellers through this catalog channel.
• Healthy LivingcoreChannel Partner/ Reseller/ DistributorMajor consumer catalog distributor of US Dental Corporation's denture care products. Products have been #1 sellers through this catalog channel.
• Miles KimballcoreChannel Partner/ Reseller/ DistributorMajor consumer catalog distributor of US Dental Corporation's denture care products. Products have been #1 sellers through this catalog channel.
• Royal Beauty TreatmentscoreOthersDivision of US Dental Corporation launched in August 2011 to reflect additional creativity and diversity in products offered. Operates website at www.royalbeautytreatments.com.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Secure (USpharma): Denture adhesive brand competing with Fixodent and Sea-Bond. Adjacent to US Dental's core cleaners/reline/repair portfolio but targets the same denture-wearer demographic through similar retail and DTC channels.
• Fixodent (Procter & Gamble): P&G's denture adhesive brand, the global mass-market leader. Adjacent category (adhesives rather than cleaners/repair/reline) but competes for the same denture-wearer wallet share and on the same retail shelves.
• Retainer Brite: Retainer and aligner cleaning tablet brand sold through orthodontists and DTC. Direct overlap with US Dental's Ortho-Clean and Bright Gard products targeting the same removable-appliance wearer segment.
• Polident (Haleon): Haleon-owned denture cleaning tablet brand, the global mass-market leader in denture cleansers. Directly competes with US Dental's Sparkle-Dent and competes for the same denture-wearer consumer through drug, grocery, and mass retail channels.
• Efferdent (Prestige Consumer Healthcare): Prestige Consumer Healthcare's denture and retainer cleaning tablet brand, a direct competitor to Sparkle-Dent, Bright Gard, and Ortho-Clean. Most direct peer in terms of category, target consumer, and retail distribution strategy.
• Dr. B Dental Solutions: DTC denture care brand offering cleaning tablets, adhesives, and other denture products online. Closely comparable in product line, target customer, and direct-to-consumer go-to-market motion.
• Sea-Bond (Combe Incorporated): Combe's denture adhesive brand with a differentiated seal-technology product. Comparable consumer demographic, retail channel mix, and category positioning to US Dental's denture-care portfolio.

Broad incumbents

• Colgate-Palmolive: Global oral care CPG giant with a broad portfolio of toothbrushes, toothpaste, and mouthwash. Does not specialize in denture care but operates in the broader oral care category and could enter denture cleaners through its existing distribution scale.
• 3M Oral Care: Large diversified manufacturer with a meaningful professional dental and consumer oral care portfolio. Operates broadly across dental categories rather than specializing in denture cleaners, but represents the kind of strategic acquirer or category-adjacent competitor relevant to US Dental's positioning.

Emerging players

• Dentek: Oral care brand offering a range of consumer dental products including floss picks, night guard protectors, and oral care accessories. Partial overlap with US Dental in the consumer dental-adjacent category, with broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/us-dental-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Dental Corporation