Metrics for Management
Metrics for Management is a U.S.-based 501(c)(3) nonprofit that develops and disseminates free, scientifically validated measurement tools (EquityTool, ACQTool, MII, PCMC, A2IE, CMSV, MY SRH) for NGOs, governments, and foundations working in global health and development across low- and middle-income countries.
- Company typePrivate
- Founded2014
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Metrics for Management does
Metrics for Management (M4M) is a U.S.-based 501(c)(3) nonprofit organization, founded in 2014 and headquartered in Oakland, California, that develops and disseminates validated measurement instruments for global health and development programs operating in low- and middle-income countries. The organization maintains a portfolio of specialized tools covering wealth-based equity targeting (EquityTool, Asset to Income Estimator), family planning and reproductive health quality (Method Information Index, Measuring Youth SRH, Abortion Care Quality Tool), maternity care quality (Person-Centered Maternity Care Scale), and contraceptive market intelligence (Contraceptive Market Size Visualizer), several of which were co-developed with academic partners at UCSF and UCLA and validated across 16+ countries in both urban and rural contexts.
All measurement tools are provided free of charge via the M4M website, supporting broad self-serve uptake by NGOs, ministries of health, and implementing partners. The EquityTool integrates with DHIS2 and with mobile platforms such as Medic Mobile's Smart Health app, embedding M4M's instruments into routine health information workflows. Beyond free tool distribution, M4M generates revenue through grants from foundations (notably the Bill & Melinda Gates Foundation, The Rotary Foundation, and Global Grand Challenges), direct donations (501(c)(3) FEIN 47-1895783), and paid professional services such as measurement strategy consulting, research design, and program evaluation for clients including PSI, MSI Reproductive Choices, BRAC, and the International Rescue Committee.
M4M operates with fewer than 10 employees and engages a global ecosystem of funders, academic collaborators, and large implementing NGOs. Its tools have been adopted into authoritative global health infrastructure, most notably USAID's Demographic and Health Surveys Program for the PCMC scale. The organization is led by CEO Dr. Nirali Chakraborty, who transitioned from Director of Research and Technical Assistance in 2016 to Chief Strategy Officer in May 2023 and then to CEO in May 2024, marking internal succession at the organization's 10-year milestone.
Metrics for Management firmographics
Firmographics- Name
- Metrics for Management
- Legal name
- Metrics for Management
- Website
- https://m4mgmt.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metrics for Management is a U.S.-based 501(c)(3) nonprofit that develops and disseminates free, scientifically validated measurement tools (EquityTool, ACQTool, MII, PCMC, A2IE, CMSV, MY SRH) for NGOs, governments, and foundations working in global health and development across low- and middle-income countries.
- Ownership category
- akta.pro rank
Metrics for Management industry classification
Industry- Product category
- Global Health Measurement Tools
- NAICS
- Research and Development in the Social Sciences and Humanities (541720)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Monitoring, Evaluation, Performance Management & Quality Improvement (HLAJAMAJ)
- akta.pro secondary industries
- Health Equity, SDOH & Disparities Measurement (HLAJANAJ), Maternal, Child & Adolescent Health Program Evaluation (HLAJANAE), Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB)
Keywords
Where Metrics for Management is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Metrics for Management business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit organization (FEIN: 47-1895783), M4M relies on donations to fund operations. They accept donations via direct deposit, check, stock transfers, Donor Advised Funds, and Qualified Charitable Distributions from retirement accounts.
- Grants from Foundations and Development Partners: M4M receives grant funding from major foundations including the Bill & Melinda Gates Foundation, The Rotary Foundation, and others for specific measurement initiatives and tool development.
- Professional Services and Consulting: M4M provides consulting services to help organizations develop measurement strategies, design research, and implement their measurement tools, generating revenue while advancing their mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Access to All Tools |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Metrics for Management product offering
Product offeringCore offering
Metrics for Management (M4M) develops and disseminates proprietary, scientifically validated measurement tools and survey instruments that help global health and development organizations measure program impact, equity, and quality of care. Its portfolio covers wealth assessment (EquityTool, A2IE), family planning quality (MII), abortion care quality (ACQTool), person-centered maternity care (PCMC), youth sexual and reproductive health (MY SRH), contraceptive market sizing (CMSV), and advocacy reach estimation, all provided free of charge alongside paid consulting and research services.
Product overview
Metrics for Management (M4M) offers a suite of specialized measurement tools for global health and development organizations. The portfolio includes the EquityTool for wealth-based targeting, the ACQTool for abortion care quality assessment, the Asset to Income Estimator (A2IE) for poverty measurement, the Contraceptive Market Size Visualizer (CMSV) for market intelligence, the Person-Centered Maternity Care (PCMC) scale for maternal health quality, the Method Information Index (MII) for family planning counseling quality, the MY SRH tool for youth reproductive health services, and the Advocacy Reach Calculator for policy impact measurement. All tools are provided free to users as a registered 501(c)(3) nonprofit committed to evidence-based measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- EquityTool A streamlined wealth measurement tool that enables organizations to quickly assess the wealth status of program beneficiaries using as few as 6-12 questions, validated across multiple countries to determine wealth quintiles and ensure programs reach target populations.
- ACQTool (Abortion Care Quality Tool) A standardized measurement tool for assessing quality of abortion care across facility and out-of-facility settings, developed to enable consistent, valid, and reliable quality measurement for improvement activities.
- Asset to Income Estimator (A2IE) A tool for assessing and comparing wealth across populations by estimating income levels from asset ownership, calibrated to the World Bank's International Poverty Line (2021 PPP).
- Contraceptive Market Size Visualizer (CMSV) An interactive data visualization tool providing market intelligence on the modern contraceptive landscape at national and sub-national levels, enabling stakeholders to identify opportunities and optimize resource allocation.
- Person-Centered Maternity Care (PCMC) Scale A validated 13-question scale developed with researchers at UC San Francisco and UCLA to assess person-centered maternity care, adopted by USAID into the Demographic and Health Surveys Program.
- Method Information Index (MII) A simple measure to assess the quality of family planning counselling, widely adopted by the global public health community to evaluate whether clients receive adequate information about contraceptive methods.
- Measuring Youth Sexual and Reproductive Health (MY SRH) An initiative and measurement tool developed with diverse youth leaders globally to measure adolescent-friendly reproductive health services, addressing the distinct challenges and vulnerabilities young people face.
- Advocacy Reach Calculator A tool developed for ChildFund International to estimate the potential number of children, youth and family members who can benefit from policy and budget advocacy efforts annually.
Quantifiable outcome
- EquityTool reduces wealth assessment from 100+ DHS questions to just 6-15 questions
- +3 more outcomes
Companies that use Metrics for Management
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Metrics for Management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Metrics for Management partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Helen Keller International (HKI)coreHKI partnered with M4M to use the EquityTool in Cambodia's Homestead Food Production program, surveying 4,500 households to assess wealth of beneficiaries and improve program targeting.
- International Rescue Committee (IRC)coreIRC used the EquityTool to understand in-country methods to identify the poor and inform future iterations of their cash transfer program for crisis response.
- DKT InternationalcoreWorld's largest social marketing organization for sexual and reproductive health partnered with M4M to rethink how they aggregate, interpret, and disseminate data.
- ChildFund InternationalcoreM4M developed an Advocacy Reach Calculator for ChildFund to estimate how many children and family members are reached through policy and budget advocacy efforts annually.
- Living GoodscoreLiving Goods collaborated with M4M and Medic Mobile on a Smart Health mobile app integrating the EquityTool to provide community health workers with digital tools for wealth measurement.
- Medic MobilecorePartnered with Living Goods and M4M to integrate the EquityTool into their Smart Health mobile application for community health workers.
- SightsaverscoreSightsavers used the EquityTool to improve reach and sustainability of vision services in India, Bangladesh, and Malawi, revealing opportunities for cost recovery mechanisms.
- Water MissionminorWater Mission incorporated EquityTool questions into evaluations of water projects in Peru and Tanzania to better understand client profiles and program efficacy.
- Hindustan Latex Family Planning Promotion Trust (HLFPPT)minorHLFPPT used the EquityTool to understand target populations and advocate for their role in strengthening Indian national health service delivery.
- Mexfam (Mexican Foundation for Family Planning)coreM4M collaborated with Mexfam to implement a digital Method Information Index (MII) self-report system in Mexico City clinics for family planning quality improvement.
- PSI (Population Services International)coreMultiple collaborations including equity analysis research, ACQTool validation studies, and market sizing reports across PSI programs globally.
- BRACcoreCollaborated on maternal and neonatal healthcare quality measurement in Bangladesh, prioritizing indicators from WHO Standards.
- University of California San Francisco (UCSF) and UCLAcoreDeveloped the 13-item Person-Centered Maternity Care (PCMC) scale in collaboration with researchers at UCSF and UCLA.
- MSI Reproductive ChoicescoreM4M evaluated MSI's 5-year program in Ghana transitioning LARCs to public sector health facilities.
- Ibis Reproductive HealthcoreCo-convened the Wilton Park meeting to build common measures of abortion service quality for widespread adoption.
- IpascoreCo-convened the Wilton Park meeting on abortion service quality measurement with M4M and Ibis Reproductive Health.
- Frontier Health Markets (FHM) EngagecoreM4M supported market sizing and visualization for family planning in Nepal, Ghana, Kenya, Tanzania, and other countries.
- Magrabi ICO Cameroon Eye Institute (MICEI)coreUsed EquityTool for equity targeting in Cameroon Cataract Social Impact Bond to ensure performance bonus eligibility by serving lowest wealth quintiles.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Metrics for Management competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metrics for Management social profiles
Digital presenceMetrics for Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metrics for Management leadership team
Management profileNumber of profiles
Profiles1 record
Metrics for Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metrics for Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metrics for Management
What does Metrics for Management do?
Metrics for Management (M4M) develops and disseminates proprietary, scientifically validated measurement tools and survey instruments that help global health and development organizations measure program impact, equity, and quality of care. Its portfolio covers wealth assessment (EquityTool, A2IE), family planning quality (MII), abortion care quality (ACQTool), person-centered maternity care (PCMC), youth sexual and reproductive health (MY SRH), contraceptive market sizing (CMSV), and advocacy reach estimation, all provided free of charge alongside paid consulting and research services.
Is Metrics for Management a public or private company?
Metrics for Management is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Metrics for Management founded?
Metrics for Management was founded in 2014. It employs 1 to 10 people.
Where is Metrics for Management based?
Metrics for Management is headquartered in Oakland, United States, in the North America region.
How does Metrics for Management make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are grants from Foundations and Development Partners and professional Services and Consulting.
Does Metrics for Management have an API?
No public API is recorded for Metrics for Management.
What industry is Metrics for Management in?
Metrics for Management's product category is Global Health Measurement Tools. Its primary akta.pro industry code is HLAJAMAJ, Monitoring, Evaluation, Performance Management & Quality Improvement, with a secondary code of HLAJANAJ, Health Equity, SDOH & Disparities Measurement. Its NAICS code is 541720 and its SIC code is 8700.