What Gunfire does

Gunfire is a Poland-based e-commerce retailer specializing in airsoft equipment, founded in 2006 in Wrocław and operated by the legal entity GF Corp sp. z o.o. sp. k. The company operates a dual-channel business: a B2C storefront at gunfire.com selling airsoft replicas, tactical gear, parts, and accessories to individual enthusiasts across 28+ European countries, and a dedicated B2B wholesale platform at b2b.gunfire.com serving airsoft shops, arenas, and distributors worldwide with API and XML integration for automated ordering. Gunfire carries hundreds of models from major manufacturers including Krytac, Tokyo Marui, G&G, Umarex, LCT, G&P, and Specna Arms, alongside its own proprietary Specna Arms brand spanning seven product lines from entry-level (ONE, CORE) to premium (PRIME, EDGE 2.0).

The underlying technology stack is built on the IdoSell e-commerce platform, providing standard shopping cart, customer account, and order management functionality. The B2B platform differentiates through API/XML integration for automated partner ordering. Pricing spans a broad range from approximately EUR 23 for basic spring shotguns to EUR 600+ for premium replicas, supported by promotional mechanics (Hot Deals, 3+1 bundles, Easy Pack add-ons, outlet discounts) and free shipping thresholds. The store accepts multiple payment methods (PayU, PayPal, BLIK, Google Pay, Twisto, installment plans) and operates in five currencies (EUR, PLN, GBP, CZK, HUF) across six languages.

Revenue mechanics consist of three streams: B2C hardware sales, B2B wholesale distribution, and own-brand sales (Specna Arms). The customer base spans individual players from beginners to experienced milsim participants, historical reenactment enthusiasts, and business buyers (retailers, arenas, distributors). Distribution is executed via logistics partnerships with GLS and UPS plus InPost parcel lockers in Poland. The company has earned industry recognition including 13 consecutive 'Best Airsoft Retailer for Europe' awards from Popularairsoft.com and multiple first-place finishes in Opineo.pl's Online Stores Ranking in the Military category.

Name

Gunfire

Legal name

GF Corp sp. z o.o. sp. k.

Website

https://gunfire.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Gunfire is a Poland-based airsoft e-commerce retailer founded in 2006, operating B2C and B2B platforms to sell replicas, tactical gear, and parts to individual enthusiasts and wholesale buyers across 28+ European countries, with its own proprietary Specna Arms brand.

Ownership category

akta.pro rank

Product category

Airsoft Equipment Retail

NAICS

Sporting Goods Retailers (459110), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Airsoft replicas retail
• Tactical equipment sales
• Airsoft parts accessories
• Airsoft wholesale distribution
• Specna arms airsoft

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Retail Sales: Direct online sales of airsoft guns, parts, accessories, and tactical equipment to individual consumers through the gunfire.com storefront. Revenue generated from product sales with standard retail pricing.
2. B2B Wholesale: Wholesale distribution of airsoft equipment to retailers, arenas, and distributors through dedicated b2b.gunfire.com platform. Operating for over 15 years, serving business customers worldwide with automated ordering and logistics integration.
3. Custom Airsoft Guns (Own Brand): Sale of proprietary custom airsoft guns designed and built by Gunfire employees, featuring unique designs and quality parts. These products are sold under the Gunfire brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gunfire operates two e-commerce platforms selling airsoft equipment. The B2C storefront (gunfire.com) sells airsoft replicas, parts, accessories, and tactical gear from hundreds of brands to individual consumers across Europe, while the B2B wholesale platform (b2b.gunfire.com) supplies airsoft shops, arenas, and distributors worldwide with API/XML-based automated ordering. The company also designs and sells its own proprietary Specna Arms line of custom airsoft guns.

Product overview

Gunfire is a European airsoft e-commerce retailer operating primarily as a platform/store with multiple product categories. The core offering consists of airsoft replicas (electric, gas, and spring-powered rifles, pistols, shotguns, sniper rifles, submachine guns, and machine guns) from brands like Krytac, Tokyo Marui, G&G, Umarex, LCT, G&P, and Specna Arms. Gunfire also carries its own proprietary brand Specna Arms with multiple product lines (PRIME, CORE, FLEX, VAPOR, EDGE, EDGE 2.0, ONE). Supporting product lines include parts and accessories (BBs, magazines, batteries, optics, tactical gear), internal parts (gearboxes, Hop-Up units, upgrade kits), tactical equipment (vests, helmets, uniforms), licensed replicas with real firearm branding, and airsoft sets (starter bundles). The company also operates a B2B wholesale platform for business partners with XML/API integration, and maintains a Gunfire Blog for community education.

Differentiator

Problem solved

Functional benefit

Products and services

• Airsoft Replicas Airsoft guns replicating real firearms, including electric (AEG), gas (CO2 and green gas), and spring-powered rifles, carbines, sniper rifles, machine guns, pistols, revolvers, submachine guns, and shotguns, as well as airguns with ammunition. Sourced from world-famous brands such as Krytac, Tokyo Marui, G&G, Umarex, LCT, G&P, Specna Arms, and many others, targeting airsoft players and collectors across Europe.
• Specna Arms (Proprietary Brand) Gunfire's own brand of custom airsoft guns designed and built in-house, spanning multiple product lines: PRIME (premium BLDC motor/ETU-equipped), CORE (entry-level), FLEX (mid-range modular), VAPOR (gas-powered shotguns and pistols), EDGE (high-performance), EDGE 2.0 (upgraded EDGE), and ONE (beginner-friendly). Sold under the Gunfire umbrella to individual consumers and wholesale partners.
• Parts and Accessories

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• GF Corp Sp. z o.o. Sp.k.coreOthersLegal entity operating the Gunfire store. Registered office at ul. Jana Długosza 42-46, 51-162 Wrocław, Poland. KRS: 0000556946, REGON: 361501099, NIP: 8952044411.
• GLSminorOthersDelivery partner for package shipments across Europe.
• UPSminorOthersDelivery partner for package shipments.
• Popularairsoft.comminorOthersInternational airsoft portal that organizes the annual 'Airsoft Players' Choice Awards' where Gunfire has won 'Best Airsoft Retailer for Europe' for 13 consecutive years.
• IdoSellcoreTechnology or IntegrationE-commerce platform provider powering the Gunfire online store with shopping cart, customer accounts, order management, and payment processing capabilities.
• PayUminorOthersPayment processor integrated into the store for processing payments via multiple methods.
• PayPalminorOthersPayment processor integrated for secure online transactions.
• Opineo.plminorOthersPolish online store review platform where Gunfire has consistently ranked first in the Military category in their annual Online Stores Ranking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evike.com: US-based specialty airsoft retailer with one of the broadest assortments of airsoft guns, parts, and tactical gear, plus exclusive house brands (e.g., Evike Manufacturing Group). Directly comparable on assortment depth, own-brand strategy, and enthusiast-targeted content/community.
• Patrol Base: UK-based airsoft retailer operating online plus a physical store, stocking replicas, parts, tactical equipment, and licensed brands. Comparable on EU-region retail-plus-tactical mix, multi-brand assortment, and enthusiast community engagement.
• RedWolf Airsoft: Hong Kong-headquartered, globally shipping airsoft e-commerce retailer with one of the widest catalogs of replicas, parts, and accessories. Comparable on product breadth, multi-region shipping, and dedicated B2C platform serving the same airsoft enthusiast base.
• Airsoft Megastore: UK airsoft e-commerce and physical-store retailer offering rifles, pistols, sniper rifles, and accessories across price tiers. Comparable on EU footprint, broad SKU range, and hobbyist/enthusiast customer targeting.
• Taiwangun: Polish-based airsoft e-commerce retailer (Partizánske SK origin, PL storefront) selling replicas, parts, and tactical gear across Europe. Most direct head-to-head competitor given overlapping Poland/EU customer base, similar range of brands, and bilingual PL/EN operations.
• Airsoft GI: US-based airsoft e-commerce retailer and parts specialist offering rifles, upgrades, and tactical accessories with educational content/review videos. Comparable on enthusiast-targeted content marketing and broad SKU/upgrade-parts focus.
• Military 1st: UK/EU retailer of military, tactical, and outdoor gear including plate carriers, helmets, backpacks, boots, and apparel. Comparable overlap on the tactical-equipment half of Gunfire's catalog and B2C cross-border European shipping.

Broad incumbents

• Tokyo Marui: Japanese airsoft manufacturer widely regarded as the originator of modern electric airsoft replicas; products are a core third-party brand carried by Gunfire. Comparable as a brand-and-manufacturer incumbent supplying the same products Gunfire distributes.
• Umarex: Germany-based manufacturer and distributor of airguns, airsoft replicas (e.g., Beretta, Heckler & Koch, Glock licensed), and accessories with worldwide distribution. Overlap through licensed replicas Gunfire resells and as a broader airgun/airsoft industry incumbent with manufacturing scale.

Emerging players

• Airsoft Station: US-based airsoft e-commerce storefront focused on starter packages and entry-level replicas with bundled accessory kits. Partial overlap: targets the same beginner/upgrade buyer but with narrower assortment and US-only shipping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asg_gunfire
• Facebookfacebook.com/asggunfire
• LinkedInlinkedin.com/company/gunfire-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunfire