BKR
bkr is a woman-owned, privately held consumer brand that designs, manufactures, and retails reusable glass water bottles with interchangeable silicone sleeves, primarily serving health-conscious and fashion-forward women through direct-to-consumer e-commerce in 40+ countries.
- Company typePrivate
- Founded2011
- HeadquartersWalnut Creek, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BKR does
bkr is a woman-owned, private consumer goods company founded in 2011 and headquartered in Walnut Creek, California, with product design and engineering conducted in San Francisco. The company designs, manufactures, and retails reusable glass water bottles with interchangeable food-grade silicone sleeves, offered in four sizes (250mL Teeny, 500mL Little, 650mL Demi, 1L Big) and priced from $42 to $76 for full configurations. Its core technical proposition combines soda-lime lead-safe glass with removable silicone sleeves and a proprietary compact cap system that connects an adjacent lip balm product (Paris Water Balm, $26) to the bottle. Manufacturing is performed in ISO-certified factories in the People's Republic of China, with lip balm produced in Paris and the USA.
bkr operates a direct-to-consumer commerce model through its Shopify-powered website mybkr.com, supplemented by an Amazon marketplace presence and a corporate/custom bulk order program for B2B gifting. The company ships DDP (duties pre-paid) to over 40 countries across North America, Europe, Asia Pacific, the Middle East, Latin America, and Africa, with free US shipping on orders $75+ and a 30-day return policy. Revenue streams are entirely transactional: unit sales of bottles, sleeves, lip balm, kits (Sip Kits, Kiss Kits, Value Sets), accessories, merchandise, and never-expiring e-gift cards. Customer acquisition is driven by earned media (Forbes, WWD, goop, InStyle, Who What Wear), lifestyle social media presence on Instagram, TikTok, YouTube, Pinterest, and Facebook, and the I Heart bkr Rewards loyalty program. The target customer base is predominantly health-and-wellness-oriented and fashion-forward women seeking sustainable, aesthetically differentiated hydration products; the addressable use cases extend to corporate gifting and the therapeutic spiked-textured bottle variant for grip assistance.
The company employs 11-50 people, has disclosed no institutional funding rounds, and operates as a bootstrapped lifestyle brand with selectively pruned SKUs (the La Coupe insulated cup line was discontinued and moved to "The Vault"). bkr maintains nonprofit partnerships with Water for People, Canary Foundation, The Loveland Foundation, Dress for Success, and Wounded Warriors, and uses seasonal limited-edition drops to drive collectibility and repeat purchase frequency within its core glass bottle franchise.
BKR firmographics
Firmographics- Name
- BKR
- Legal name
- bkr
- Website
- https://mybkr.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bkr is a woman-owned, privately held consumer brand that designs, manufactures, and retails reusable glass water bottles with interchangeable silicone sleeves, primarily serving health-conscious and fashion-forward women through direct-to-consumer e-commerce in 40+ countries.
- Ownership category
- akta.pro rank
BKR industry classification
Industry- Product category
- Reusable Drinkware
- NAICS
- Glass Container Manufacturing (327213)
- SIC
- Glass Containers (3221)
- akta.pro primary industry
- Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)
- akta.pro secondary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where BKR is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BKR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue from selling glass water bottles, silicone sleeves, lip balms, accessories, and gift cards through their e-commerce website and Amazon marketplace. Products sold at various price points from $8 accessories to $92 gift bundles.
- Gift Cards: E-gift cards sold in denominations of $25, $50, $100, and $200 provide flexible gifting options and lock in future revenue when redeemed.
- Shop Pay Installments: Partnership with Shopify to offer pay-over-time options, making higher-priced purchases more accessible to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Glass Water Bottles - Teeny/Bottle Only |
| Unit Pricing | Pay-as-you-go | Glass Water Bottles - Full (with sleeve, cap, straw) |
| Unit Pricing | Pay-as-you-go | Spiked Water Bottles (textured grip) |
| Unit Pricing | Pay-as-you-go | Sip Kits (Bottle + Straw + Straw Cap) |
| Unit Pricing | Pay-as-you-go | Kiss Kits (Bottle + Lip Balm + Compact Cap) |
| Unit Pricing | Pay-as-you-go | Paris Water Balm Lip Balm |
| Unit Pricing | Pay-as-you-go | Silicone Sleeves |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | E-Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
BKR product offering
Product offeringCore offering
bkr designs, manufactures, and retails reusable glass water bottles with interchangeable silicone sleeves, available in four sizes (250mL to 1L). The company also produces Paris Water Balm, a vegan lip balm that snaps onto bottles via a compact cap, along with bundled kits, accessories, and gift cards sold primarily direct-to-consumer through its Shopify-powered website and Amazon marketplace.
Product overview
bkr is a woman-owned lifestyle brand offering a focused product portfolio centered on reusable glass water bottles with interchangeable silicone sleeves. The core offering includes glass water bottles available in four sizes (250mL Teeny, 500mL Little, 650mL Demi, and 1L Big), supplemented by the Paris Water Balm lip balm that snaps onto bottles via compact cap. Bundled products include Sip Kits (bottle + straw + cap) and Kiss Kits (bottle + lip balm). The company also offers accessories (replacement parts, sleeves, straws, caps, brushes), merchandise (keychains, stickers), and e-gift cards. The now-discontinued Insulated Cups (La Coupe) featured double-wall borosilicate glass tumblers. Specialty products include spiked-textured bottles for therapeutic grip assistance. All products are designed and engineered in San Francisco, with manufacturing in PRC and lip balm production in Paris and the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Paris Water Balm: Vegan, cruelty-free, paraben-free, gluten-free hydrating lip balm produced in Paris and the USA
- La Coupe
- Kiss Kit
- Sip Kit
Products and services
- bkr Glass Water Bottles
Quantifiable outcome
- 30-day return policy demonstrates confidence in product satisfaction
- +1 more outcomes
Companies that use BKR
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
BKR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BKR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Water for PeopleminorNonprofit organization bringing access to clean water and sanitation. bkr has been a partner providing financial and in-kind donations.
- Canary FoundationminorOrganization dedicated to early detection of cancer. bkr has supported through donations and platform amplification.
- The Loveland FoundationminorFoundation helping provide Black women and girls culturally appropriate therapeutic services. bkr has provided financial donations.
- Dress for SuccessminorOrganization empowering women to achieve economic independence. bkr partnership includes donations and support.
- Wounded WarriorsminorOrganization supporting the Nation's most severely wounded veterans. bkr has provided donations and in-kind support.
- Shopify (Shop Pay)corePlatform providing Shop Pay Installments for pay-over-time purchasing options, making products more accessible to customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BKR competitors and assessment
Company assessmentDirect peers
- S'well: S'well is the closest direct competitor — a direct-to-consumer brand designing reusable, fashion-forward insulated and glass water bottles sold at similar premium price points to health- and design-conscious female consumers. Both compete head-to-head in the aesthetic reusable bottle category.
- Corkcicle: Corkcicle designs premium, lifestyle-positioned reusable drinkware including glass and insulated tumblers, marketed to the same female, design-conscious consumer at comparable price points. Direct overlap with bkr's aesthetic-led, gifting-oriented positioning.
- Simple Modern: Simple Modern sells reusable water bottles, tumblers, and lunch boxes through D2C and Amazon at competitive price points. Competes with bkr on price-sensitive consumer occasions and through overlapping marketplace channels.
- BruMate: BruMate is a D2C brand in insulated drinkware and bottles, positioned at the premium-lifestyle end of the market with strong social-media-driven marketing. Comparable to bkr in target demographic, pricing architecture, and growth-stage brand-building playbook.
- Takeya: Takeya manufactures and retails reusable water bottles, pitchers, and cold-brew coffee makers with a quality/performance positioning. Overlaps with bkr in reusable hydration category and D2C-plus-Amazon go-to-market motion.
- Lifefactory: Lifefactory designs reusable glass beverage bottles with silicone sleeves — almost the exact product archetype as bkr — marketed to health- and eco-conscious consumers. Most direct product-form competitor in the market.
Broad incumbents
- Hydro Flask: Hydro Flask (owned by Helen of Troy) is a broad incumbent in reusable hydration with a much larger SKU portfolio, retail distribution, and brand awareness. While primarily stainless steel, it competes for the same reusable-bottle purchase occasion as bkr and benefits from far greater scale.
- YETI: YETI is a broad premium outdoor-lifestyle incumbent offering reusable bottles, tumblers, and coolers. While stainless-steel-focused and much larger, it competes for the same premium hydration purchase and brand-loyal consumer segments.
Emerging players
- Puravida Bracelets: Pura Vida sells lifestyle accessories (bracelets, drinkware, apparel) with a similar social-media-driven, cause-marketing, female-skewing D2C model. Comparable on community-building, charity partnerships, and influencer-driven growth more than on product category.
- Glasslock: Glasslock specializes in glass food storage containers, drinkware, and bakeware. Overlaps with bkr on glass consumer products and food-grade material positioning, though it competes more in kitchen storage than on-the-go hydration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BKR social profiles
Digital presenceBKR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BKR leadership team
Management profileNumber of profiles
Profiles1 record
BKR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BKR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BKR
What does BKR do?
bkr designs, manufactures, and retails reusable glass water bottles with interchangeable silicone sleeves, available in four sizes (250mL to 1L). The company also produces Paris Water Balm, a vegan lip balm that snaps onto bottles via a compact cap, along with bundled kits, accessories, and gift cards sold primarily direct-to-consumer through its Shopify-powered website and Amazon marketplace.
Is BKR a public or private company?
BKR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BKR founded?
BKR was founded in 2011. It employs 11 to 50 people.
Where is BKR based?
BKR is headquartered in Walnut Creek, United States, in the North America region.
How does BKR make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and shop Pay Installments.
Who are BKR's main competitors?
Direct peers on record are S'well, Corkcicle, Simple Modern, BruMate, Takeya and Lifefactory. Broad incumbents are Hydro Flask and YETI. Emerging players are Puravida Bracelets and Glasslock.
Does BKR have an API?
No public API is recorded for BKR.
What industry is BKR in?
BKR's product category is Reusable Drinkware. Its primary akta.pro industry code is IMALAEAF, Returnable & Refillable Glass Packaging (Deposit, Reuse Systems), with a secondary code of IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs). Its NAICS code is 327213 and its SIC code is 3221.