What Redthread does

Redthread (legal entity Red Thread Creative, LLC) is a full-service creative advertising agency headquartered in Lincoln, Nebraska, operating primarily across the Midwest. The firm was founded in 2014 and is led by partners Adam Kroft (CEO) and Rhett Muller (COO), with Andrew DeCamp serving as Executive Creative Director. The agency runs a 23-person in-house team organized across strategy, creative, design, production, and digital media disciplines, executing marketing campaigns, lead-generation programs, employee recruitment content, and full creative production spanning film, design, social media, and digital advertising.

The company's core offering is integrated campaign work — from brand strategy and identity through to production and media placement — delivered to a client base that includes regional enterprises (AKRS, West Gate Bank, Allo Fiber, Lincoln Industries, Kawasaki Motors Manufacturing, Lindsay Corporation, Anderson Auto, Marcus Theaters) alongside SMB employers and nonprofits. Redthread has invested in non-traditional formats including guerrilla marketing and VR experience design, and has executed campaigns with out-of-region reach, such as work for Certified Piedmontese across Omaha, Dallas, and Denver and a national campaign for Amigos. The agency completed a corporate rebrand in 2022 and maintains an active hiring posture across creative and digital roles.

Redthread operates a sales-led, direct-outreach go-to-market model with no external funding and no disclosed M&A activity. Revenue is generated through project-based and likely retainer engagements with regional and mid-market clients, with no public pricing or ARR disclosure. Geographic concentration in Nebraska and the Midwest is a defining feature of the addressable market.

Name

Redthread

Legal name

Red Thread Creative, LLC

Website

https://redthreadads.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Redthread is a Lincoln, Nebraska-based full-service creative advertising agency serving regional and mid-market clients across the Midwest with integrated campaign, design, production, and digital media services.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative advertising services
• Marketing campaign production
• Video production services
• Brand strategy development
• Digital media advertising

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Marketing Services: Redthread generates revenue through professional services fees for creative advertising and marketing services including marketing campaigns, lead generation, employee recruitment campaigns, and creative production (video, design, web). As a full-service agency, they likely operate on project-based fees, retainer arrangements, or hourly billing for their creative and strategic services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Redthread is a full-service creative advertising and marketing agency that develops and executes marketing campaigns, lead generation programs, employee recruitment advertising, and creative production services including video, design, and web work. They serve regional businesses, nonprofits, and government organizations in the Nebraska and Midwest market, producing measurable brand awareness, lead-gen, and recruitment outcomes.

Product overview

Redthread is a creative advertising and marketing agency offering a comprehensive suite of services. The agency operates as a service-based business rather than a software product company, providing integrated marketing solutions including marketing campaigns, lead generation, employee recruitment advertising, and creative production. Their service portfolio spans video production, social media marketing, digital advertising, branding, web design, and guerrilla marketing. They work primarily with B2B and B2C clients across various industries including agriculture, banking, healthcare, manufacturing, and nonprofits. The agency is headquartered in Lincoln, Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Campaigns Strategic marketing campaign development and execution to build brand awareness, generate ROI, and create fans of brands for regional businesses and organizations.
• Lead Generation Lead generation services designed to drive conversions and grow client businesses through targeted marketing programs.
• Employee Recruitment Campaigns Creative recruitment advertising campaigns that help clients attract talent and address hiring challenges, including Head Start programs and industrial/manufacturing recruitment.
• Creative Production Full-service creative production including video, photography, design, and content creation across multiple platforms.
• Video Production Video creation including brand videos, social media content, streaming ads, recruitment videos, and animated explainer videos.
• Social Media Marketing Social media strategy and content creation across platforms including Facebook, Instagram, TikTok, and LinkedIn.
• Digital Advertising Digital ad campaigns including Google Display, YouTube, Amazon, and Disney advertising placements.
• Branding Services Brand identity development including logo design, brand strategy, and visual ecosystem creation for new brands or rebranding initiatives.
• Web Design & Development Website design, development, and microsite creation including user experience design for clients.
• Guerrilla Marketing Non-traditional, attention-grabbing marketing activations and campaigns.

Quantifiable outcome

• West Gate Bank streaming campaign: 901,806 impressions, 17.98% CTR, $0.24 CPC, 170,330 YouTube views
• +8 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• McGarrah Jessee: Dallas-based independent creative agency offering brand strategy, advertising, digital, and content services. Mid-size independent agency with comparable service portfolio and mid-market client orientation to Redthread.
• MBB Agency: Kansas City-based full-service creative advertising agency offering marketing campaigns, branding, digital, and media services. Comparable service mix and mid-market client focus to Redthread's Midwest full-service model.
• Hiebing: Madison, Wisconsin-based full-service marketing agency providing brand strategy, creative, digital, media, and content services. Comparable Midwest independent agency profile and service breadth to Redthread.
• Godfrey: Pittsburgh-based B2B and consumer advertising agency providing brand strategy, creative, digital, and content services. Comparable mid-size independent full-service agency model with similar client mix to Redthread.
• The Integer Group: Kansas City-based full-service agency with a retail and shopper marketing emphasis. Comparable Midwest independent agency offering brand strategy, creative production, digital and media services similar to Redthread.
• COHN: Denver-based full-service marketing agency offering brand strategy, creative, digital, media, and content services. Comparable independent Midwest-adjacent agency profile serving mid-market clients with similar service breadth.
• 9thWonder: Dallas/Houston-based independent creative and media agency offering brand strategy, creative, content, and digital services. Comparable mid-size independent full-service agency competing for similar mid-market accounts.

Broad incumbents

• Swanson Russell: Lincoln, Nebraska-based integrated marketing agency serving agriculture, animal health, banking, and outdoor recreation clients. Directly comparable geography and client base to Redthread, though materially larger in headcount and serves national ag brands.
• Schafer Condon Carter (SCC): Chicago-based independent creative advertising agency offering brand strategy, creative, digital, and media buying. Larger Midwest independent peer with overlapping capabilities to Redthread's full-service creative offering.
• Barkley: Major Kansas City-based independent advertising agency offering creative, media, PR, and digital services. Operates in the same Midwest full-service creative agency category as Redthread, but materially larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redthreadads
• Facebookfacebook.com/redthreadads
• LinkedInlinkedin.com/company/redthreadads/mycompany
• Instagraminstagram.com/redthreadads/?hl=en
• TikToktiktok.com/@redthreadads?_t=8bpFaheog62&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redthread