Peru this Week

What Peru this Week does

Peru this Week (legally registered as Fútbol Criollo) is a Spanish-language digital sports media platform founded in 2005 and headquartered in Lima, Peru. The company operates peruthisweek.com, a content portal that publishes football/soccer news, match previews, analysis, and editorial commentary targeted at Spanish-speaking audiences with a particular focus on Peruvian and broader Latin American soccer fans. Editorial coverage spans four major international leagues — the Premier League, La Liga, MLS, and Serie A — with branded sub-segments (EPL, La Liga, MLS, Serie A) and additional content around the Peruvian national team, Copa América, and World Cup qualifiers. The platform also features women's football coverage and integrates with the Yahoo Sports content network, which syndicates articles and distributes the associated podcast 'The Cooligans' across Apple Podcasts, Spotify, and YouTube. The site maintains an author-driven model with named contributors including Luis Mendoza, Carlos Torres, Daniel Flores, and Rodríguez Vladimir, each with specialized beats.

The product is built on a standard blog/CMS architecture with category-tagged pages, author profile pages, and syndicated distribution to social channels (Twitter/X, Facebook, Instagram). There is no mobile app, no disclosed API or SDK, and no documented proprietary technology stack beyond a logo asset hosted on the site. The business model is not explicitly disclosed in the source data: no pricing models are published, no select customers or enterprise logos are listed, and no revenue figures, funding rounds, or sponsorship arrangements are reported. Distribution is primarily through the owned website, social media channels, and the Yahoo Sports syndication relationship, supplemented by a contact form and 'About' page. The company is privately held, registered in Peru, and operates as a small editorial team of 11-50 employees per firmographic estimates, though only four named authors are explicitly listed in the available data.

The company's commercial scale is difficult to verify from the input material. No revenue, ARR, advertising rates, or sponsorship deals are disclosed, and no investor commentary or ownership structure is provided beyond a non-confirmed indication of affiliation with the Yahoo Sports network. The site appears active, with articles dated as recently as September-December 2025, and recent posts include syndication markers suggesting ongoing integration with Yahoo Sports editorial workflows. Geographic reach is implicitly broader than Peru, given coverage of European leagues and MLS, but the primary brand positioning remains anchored to a Peruvian/Hispanic-American soccer audience, with the editorial tagline 'Fútbol Criollo — Donde el Corazón Gana a la Lógica' (Creole Football — Where the Heart Beats Logic) reflecting the cultural framing of the content.

Name

Peru this Week

Legal name

Fútbol Criollo

Website

https://peruthisweek.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Peru this Week (legally Fútbol Criollo) is a Lima-based Spanish-language digital sports media platform publishing football news, analysis, and podcast content covering the Premier League, La Liga, MLS, and Serie A for Peruvian and broader Latin American soccer fans, syndicated via the Yahoo Sports network.

Ownership category

akta.pro rank

Product category

Digital Sports Content

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports news website
• Football match coverage
• Spanish-language journalism
• Soccer league coverage
• Digital sports media

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels2 records

Core offering

Peru this Week operates a Spanish-language digital sports news portal branded as "Fútbol Criollo" (Fútbol Criollo - Donde el Corazón Gana a la Lógica). The site publishes football/soccer match coverage, analysis, and commentary focused on international leagues including the Premier League, La Liga, MLS, and Serie A, aimed at a Spanish-speaking Peruvian and Latin American audience. The platform also distributes a companion podcast titled "The Cooligans" on Apple Podcasts, Spotify, and YouTube.

Product overview

Peru this Week operates as a single sports news website (Fútbol Criollo) that aggregates and publishes football/soccer content across multiple international leagues including Premier League, La Liga, MLS, and Serie A. The platform features articles, match reports, analysis, and podcast content centered on football news.

Differentiator

Problem solved

Functional benefit

Brands

• Fútbol Criollo: The main editorial brand/tagline for Peru this Week's football coverage

Products and services

• Fútbol Criollo Website Spanish-language digital sports news portal covering Premier League, La Liga, MLS, and Serie A match coverage, analysis, and commentary. Targeted at Spanish-speaking soccer fans, especially in Peru, Latin America, and the Peruvian diaspora.
• The Cooligans Podcast

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yahoo SportscoreStrategic or Co-development PartnerPeru this Week appears to be part of the Yahoo Sports content network, with content featuring Yahoo Sports branding and podcast 'The Cooligans' being part of the Yahoo Sports podcast family. The site references Yahoo Sports channels and content creators.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Goal.com: Goal.com is one of the world's largest digital soccer news platforms operating in multiple languages including Spanish, covering the same top leagues (Premier League, La Liga, Serie A, MLS) with match reports, analysis, and transfer news — directly comparable in format, content verticals, and target audience to Peru this Week's Fútbol Criollo site.
• Bolavip: Bolavip is a Latin American digital sports media network with Spanish-language coverage of soccer leagues and US sports, targeting the same Spanish-speaking Latino demographic in the Americas with a comparable blog/article format and multi-league coverage model.
• 90min: 90min is a digital soccer-focused media property covering global leagues and transfers with short-form articles and social-distributed content, similar in editorial format and target audience to a Spanish-language soccer aggregator like Peru this Week.

Broad incumbents

• ESPN Deportes: ESPN Deportes is the established Spanish-language sports media arm of ESPN covering soccer, NFL, NBA and other leagues across television, web, and apps — overlapping with Peru this Week's Spanish-language soccer coverage but at significantly larger scale with original video, broadcast rights, and broader sport portfolio.
• TUDN: TUDN (Univision Deportes) is a major Spanish-language sports broadcaster and digital platform serving US Latino and Latin American audiences with soccer and other sports coverage — directly comparable to Peru this Week in audience but vastly larger as an incumbent broadcaster with rights, studio content, and app distribution.
• Marca: Marca is Spain's flagship sports daily with leading La Liga, Champions League, and Spanish national team coverage. While it is a traditional print/digital newspaper rather than a niche aggregator, it is one of the primary Spanish-language soccer editorial authorities against which smaller sites like Peru this Week position their coverage.
• Diario AS: Diario AS is a leading Spanish sports newspaper with extensive La Liga, Champions League, and global soccer coverage; overlaps with Peru this Week's editorial scope on top European leagues but operates as a broader Spanish-language sports daily rather than a soccer-only aggregator.
• Fox Deportes: Fox Deportes is the Spanish-language sports media brand of Fox Sports, covering soccer and other sports for US Hispanic and Latin American audiences via TV, web, and apps — a larger incumbent competing for the same Spanish-speaking soccer audience.

Regional players

• Record (Mexico): Record is one of Mexico's largest sports newspapers with deep Liga MX, European leagues, and Mexican national team coverage in Spanish. It is comparable as a Spanish-language soccer-focused publication but primarily serves the Mexican market rather than Peruvian/South American audiences.
• El Comercio (Peru): El Comercio is Peru's flagship newspaper with a dedicated sports section covering Peruvian soccer and international leagues (Premier League, La Liga). It competes for the same Peruvian soccer-fan audience with broader general news resources and stronger domestic brand recognition than Peru this Week's niche soccer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/peruthisweek
• Facebookfacebook.com/peruthisweek
• LinkedInlinkedin.com/company/peru-this-week

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peru this Week