Mate Affiliates
Mate Affiliates operates a multi-brand affiliate program network for the iGaming industry, connecting thousands of affiliate marketers globally to gaming brands under tiered revenue-share commissions (up to 60%), CPA, and hybrid models.
- Company typePrivate
- Founded-
- HeadquartersCluj-napoca, Romania
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mate Affiliates does
Mate Affiliates is a private affiliate program operator based in Cluj-Napoca, Romania, serving the iGaming industry. The company connects affiliate marketers with multiple gaming brands under a single partnership structure, operating under the "Titans" umbrella brand that unites independently operated affiliate programs. It has been operating for over five years, claims thousands of affiliates worldwide, and has accumulated 13 industry awards and 34 nominations across 2022–2025. Governing law is Malta, and the program is restricted from accepting traffic from a list of jurisdictions including the United States, United Kingdom, Malta, Russia, and others.
The core product is the Mate Affiliates Core Affiliate Program, which offers three commission models: revenue share (tiered from 45% to 60% based on qualified-lead volume), CPA (fixed payment per qualifying customer), and hybrid (CPA plus ongoing revenue share). Affiliates access a dedicated Back Office platform (ro-affiliate.mateaffiliates.com) for tracking referred customers, monitoring commission earnings, and managing campaign performance. A complementary VIP Competition module runs monthly raffles with hardware prizes tied to first-time-deposit performance. Payment methods include Neteller, Paysafe Card, Skrill, Visa, Zimpler, and Bitcoin, with payouts processed in the first days of each month above a €100 threshold.
The business model is community-led: the company recruits and retains affiliates through content marketing, industry events (iGB L!VE, SiGMA, iGB Affiliate Barcelona), and personalized account management for higher-value partners. Customer base is dominated by affiliate marketers (the SMB / individual-practitioner segment) using paid social, search, and organic traffic sources to drive qualified leads to gaming brands. The company's primary customer is the affiliate; the gaming brands sit upstream as the supply side that funds the commission structure.
Mate Affiliates firmographics
Firmographics- Name
- Mate Affiliates
- Legal name
- Mate Affiliates
- Website
- https://mateaffiliates.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mate Affiliates operates a multi-brand affiliate program network for the iGaming industry, connecting thousands of affiliate marketers globally to gaming brands under tiered revenue-share commissions (up to 60%), CPA, and hybrid models.
- Ownership category
- akta.pro rank
Mate Affiliates industry classification
Industry- Product category
- iGaming Affiliate Marketing Platform
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Influencer & Social Affiliate Networks (Betting) (MPAEAMAH)
- akta.pro secondary industries
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where Mate Affiliates is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Markets served
Mate Affiliates business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Revenue Share Commission: Affiliates earn a percentage of Net Revenue generated by customers they refer. Tiered structure from 45% to 60% based on qualified leads volume.
- CPA Commission: Fixed payment per qualifying customer who deposits and wagers minimum amounts as defined in Insertion Orders or Negotiated Plans.
- Hybrid Commission: Combination of CPA and Revenue Share Commission where CPA component is paid upon customer qualification, followed by ongoing revenue share.
- Sub-Affiliate Fees: Affiliates can earn percentage of commissions paid to sub-affiliates they introduce to the program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | 45% Revenue Share for 0-15 qualified leads |
| Transaction based/ take rate | Monthly | 50% Revenue Share for 16-25 qualified leads |
| Transaction based/ take rate | Monthly | 55% Revenue Share for 26-50 qualified leads |
| Transaction based/ take rate | Monthly | 60% Revenue Share (VIP) for 50+ qualified leads |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mate Affiliates product offering
Product offeringCore offering
Mate Affiliates operates a performance-driven iGaming affiliate program that pays partners for driving qualified traffic to its portfolio of gaming brands. Affiliates choose between revenue share (up to 60%), CPA, or hybrid commission models structured across tiered qualification levels, and access their performance through a dedicated back-office tracking platform.
Product overview
Mate Affiliates operates as a multi-brand affiliate program network united under the Titans umbrella. The core offering is the Mate Affiliates Core Affiliate Program, a performance-driven affiliate platform providing revenue share (up to 60%), CPA, and hybrid commission structures with tiered qualification levels (45% for 0–15 leads, 50% for 16–25, 55% for 26–50, VIP 60% for 50+). Affiliates access a dedicated Back Office platform for tracking, reporting, and campaign management. The VIP Competition add-on layer offers monthly prize draws tied to FTD performance, with prizes including MacBook Pro, iPhone Pro, and iPad equivalents. The program integrates multiple promoted brands under a single partnership, offering flexible deal structures, lifetime revenue ownership, and no negative carryover.
Differentiator
Problem solved
Functional benefit
Products and services
- Mate Affiliates Core Affiliate Program A performance-driven affiliate program that pays partners for driving qualified leads to a portfolio of gaming brands via revenue share (up to 60%), CPA, or hybrid commission models structured across tiered qualification levels, with dedicated account management and flexible deal structures for qualifying partners.
- Affiliate Dashboard & Back Office The affiliate-facing software platform through which partners track referred customers, monitor commission earnings, access reporting, and manage campaign performance, accessible at ro-affiliate.mateaffiliates.com.
- VIP Competition (Affiliate Raffle Campaign) A monthly competition rewarding affiliates with raffle tickets earned at 1 ticket per 100 First-Time Deposits (FTDs), with monthly prize draws offering MacBook Pro, iPhone Pro, and iPad equivalents (€2,000, €1,100, €900 respectively).
Quantifiable outcome
- Top affiliate earned €1,537,755 in payouts
- +1 more outcomes
Companies that use Mate Affiliates
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Mate Affiliates technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mate Affiliates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TitanscoreTitans is an umbrella brand uniting independently operated affiliate programs. Mate Affiliates operates under the Titans umbrella, gaining access to multiple gaming brands under one partnership. Affiliate programs are separately owned and operated under this collective.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mate Affiliates competitors and assessment
Company assessmentDirect peers
- AG Affiliates: Affiliate program network in the iGaming vertical operating multiple gaming brands under a single partnership structure. Comparable as a multi-brand affiliate program network with similar commission-based economics.
- Raketech: Swedish-listed affiliate marketing company specializing in iGaming and sports betting comparison sites. Comparable as a performance-driven affiliate network serving gaming operators with similar revenue-share and CPA structures.
- OddsChecker: Leading sports betting odds comparison and affiliate platform operating globally. Comparable as an iGaming-focused affiliate network driving operator traffic, with overlapping audience and commission model.
- Matching Visions: Affiliate marketing network focused on iGaming lead generation and traffic monetization. Comparable as an affiliate program network serving gaming operators with similar performance-based commission models.
- CommissionKings: Affiliate program management platform for iGaming operators, providing tracking, reporting, and commission infrastructure. Comparable as a backend affiliate management solution in the gaming vertical.
- Alpha Affiliates: Private iGaming affiliate program network offering revenue share and CPA deals to affiliate marketers. Direct comparable operating in the same niche as Mate, with similar commission tiers and target audience.
Broad incumbents
- Catena Media: Publicly listed iGaming affiliate operator with casino and sports betting brands globally. Comparable as a multi-brand affiliate program network, with deeper geographic diversification but similar commission-based economics.
- Income Access (Paysafe): Affiliate tracking and attribution platform acquired by Paysafe, serving iGaming operators globally. Comparable as affiliate program infrastructure in gambling, though serving operator-side rather than direct affiliate recruitment.
- Better Collective: Publicly traded Danish iGaming affiliate network operating across sports betting, casino, and esports verticals. Directly comparable to Mate as an affiliate program for gaming brands, but at much larger scale with a broader multi-brand portfolio and SEO-driven traffic mix.
- Gambling.com Group: Publicly traded affiliate marketing business focused on online gambling lead generation across regulated markets. Comparable as a high-volume iGaming affiliate operator, though more SEO-focused and concentrated in US/EU regulated jurisdictions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mate Affiliates social profiles
Digital presenceMate Affiliates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mate Affiliates leadership team
Management profileNumber of profiles
Mate Affiliates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mate Affiliates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mate Affiliates
What does Mate Affiliates do?
Mate Affiliates operates a performance-driven iGaming affiliate program that pays partners for driving qualified traffic to its portfolio of gaming brands. Affiliates choose between revenue share (up to 60%), CPA, or hybrid commission models structured across tiered qualification levels, and access their performance through a dedicated back-office tracking platform.
Is Mate Affiliates a public or private company?
Mate Affiliates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mate Affiliates founded?
Mate Affiliates was founded in -1. It employs 51 to 100 people.
Where is Mate Affiliates based?
Mate Affiliates is headquartered in Cluj-napoca, Romania, in the Europe region.
How does Mate Affiliates make money?
Four revenue lines are on record. Revenue Share Commission is the primary driver. The others are CPA Commission, hybrid Commission and sub-Affiliate Fees.
Who are Mate Affiliates's main competitors?
Direct peers on record are AG Affiliates, Raketech, OddsChecker, Matching Visions, CommissionKings and Alpha Affiliates. Broad incumbents are Catena Media, Income Access (Paysafe), Better Collective and Gambling.com Group.
Does Mate Affiliates have an API?
No public API is recorded for Mate Affiliates.
What industry is Mate Affiliates in?
Mate Affiliates's product category is iGaming Affiliate Marketing Platform. Its primary akta.pro industry code is MPAEAMAH, Influencer & Social Affiliate Networks (Betting), with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 713290 and its SIC code is 8600.