What Matching Visions does

Matching Visions is a Malta-headquartered affiliate network operating exclusively in the global iGaming vertical, founded in 2013 and incorporated as Matching Visions Limited. The company operates a proprietary two-sided marketplace connecting iGaming brand advertisers (online casinos and sportsbooks) with publisher affiliates (streamers, SEO, PPC, email, and social traffic generators). The platform serves over 2,500 affiliates and aggregates campaigns from 100+ brands across 500+ active campaigns, with geographic coverage spanning Nordics, broader Europe, Germany, the UK, Canada, New Zealand, Japan, India, Latin America, South Africa, and the USA.

The core product is a centralized affiliate network platform accessed via a web-based Publisher Portal at publisher.matchingvisions.com. The platform's technical value proposition is consolidation: one login, one monthly payment before the 25th of each month, one point of contact, and one reporting dashboard covering all brand partnerships. Underlying features include a proprietary tracking system consolidating over 200 casino statistics, a curated marketing materials library (banners, links, creative assets), and engagement modules such as Monthly Competitions and a Missions & Rewards Program. The company does not expose a public API and has no disclosed AI/ML capabilities; differentiation is operational rather than algorithmic.

Matching Visions earns revenue through affiliate referral commissions, taking a 10%–30% revenue share on player activity (FTDs and ongoing casino/sportsbook revenue) driven by publishers it refers to advertisers. A sub-affiliate referral program offers a standard 5% commission for new publishers introduced by existing affiliates. The company operates with approximately 18 employees and no disclosed external funding, indicating a capital-efficient, founder-operated model. Customer concentration on the advertiser side is moderate, with several named enterprise brands (Unibet, MrGreen, Videoslots, Wildz, Casumo, RIZK, Dunder, ComeOn, Duelz, 21.com) describing multi-year partnerships, while the publisher side is structurally long-tail across 2,500+ affiliates.

Name

Matching Visions

Legal name

Matching Visions Limited

Website

https://matchingvisions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Matching Visions is a Malta-based affiliate network that connects over 2,500 iGaming publishers with 100+ online casino and sportsbook advertisers across 500+ campaigns, operating a single-login platform with consolidated payments and reporting for global markets.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Network Platform

NAICS

Gambling Industries (7132), Media Representatives (541840), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer & Social Affiliate Networks (Betting) (MPAEAMAH)

akta.pro secondary industries

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG), Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF)

Keywords

• IGaming affiliate network
• Publisher marketing platform
• Casino affiliate program
• Sportsbook advertising network
• Affiliate tracking software

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Affiliate Referral Commissions: Matching Visions earns revenue through affiliate referral commissions when referred players generate First Time Deposits (FTDs) or contribute to casino/sportsbook revenue. The network acts as an intermediary between iGaming operators and affiliates, earning a share of the revenue generated through tracked player activity. Standard revenue share percentage ranges from 10% to 30% based on affiliate activity levels. For inactive affiliates (no FTDs for 6 months), revenue share may be adjusted from standard rates down to 10-30%.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Matching Visions operates an iGaming affiliate network that aggregates campaigns from over 100 casino and sportsbook brands and makes them available to 2,500+ publishers through a single-login portal. Publishers access 500+ campaigns via a unified platform with consolidated reporting and a single monthly payment before the 25th of each month. Advertisers (iGaming brands) gain access to a large pool of vetted affiliates generating quality traffic across multiple GEOs, traffic types, and channels.

Product overview

Matching Visions operates as a single unified affiliate network platform for the iGaming industry, combining brand aggregation, campaign management, and publisher tools into one system. The core product is the Matching Visions Platform, accessed through the Publisher Portal, which provides a single login for accessing 100+ aggregated casino and sportsbook brands and 500+ campaigns. Additional modules include Marketing Materials (banners and links), Monthly Competitions, and Missions & Rewards Program—all integrated within the same platform ecosystem to serve both publishers and advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Matching Visions Affiliate Network Platform A proprietary affiliate network platform that aggregates iGaming campaigns from over 100 casino and sportsbook brands and provides publishers with access to 500+ campaigns through a single-login portal with consolidated tracking, reporting, and a unified monthly payment system.
• Publisher Portal Web-based portal at publisher.matchingvisions.com where publishers sign up, manage campaigns, access marketing materials (banners, links), view consolidated statistics across 200+ casino data points, and track performance.
• Advertiser Brand Campaign Service Service for iGaming brand advertisers to access a pool of 2,500+ vetted affiliates generating high-quality traffic across multiple GEOs and traffic types (web, email, mobile), with one point of contact and flexible campaign management.

Quantifiable outcome

• Over 2500 affiliates housed in the network
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Wildz CasinocoreGTM or Marketing PartnerWildz Casino is a brand advertiser partner that has worked with Matching Visions from day one. Traffic quality is reported as great and the team is always ready to help. The partnership has shown consistent growth since inception.
• VideoslotscoreGTM or Marketing PartnerVideoslots operates multiple accounts with Matching Visions and has never had issues. Success attributed to work ethics, dedication, and productivity of the tracking system that monitors incoming traffic.
• UnibetcoreGTM or Marketing PartnerUnibet is a long-standing brand partner at Matching Visions. After many years of partnership, they continue receiving new affiliates and great traffic from the network.
• RIZKcoreGTM or Marketing PartnerRIZK has worked with Matching Visions for a very long time and is happy with traffic quality sent and the treatment received from the entire team.
• MrGreencoreGTM or Marketing PartnerMrGreen has been working with Matching Visions for years with over 300 active accounts. They are planning to grow even more in the near future through the partnership.
• DundercoreGTM or Marketing PartnerDunder works with Matching Visions from the beginning and considers them among the best. Partnership started from inception.
• DuelzcoreGTM or Marketing PartnerSuprnation (Duelz) loves working with Matching Visions. They note great affiliates and great services offered through the network.
• Come On (ComeOn Connect)coreGTM or Marketing PartnerComeOn Connect houses many brands and Matching Visions works hard to promote their brands and offer the best deals possible.
• CasumocoreGTM or Marketing PartnerCasumo values the great strength and responsibility that Matching Visions offers, along with strong compliance standards.
• 21.comcoreGTM or Marketing Partner21.com considers Matching Visions one of their top partners. The partnership has created strength and unity between two great gaming companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NetRefer: iGaming affiliate platform providing performance marketing software and affiliate management for online gaming operators. Competes directly in multi-brand affiliate aggregation.
• Cellxpert: Affiliate marketing platform specifically designed for iGaming and fintech operators, offering tracking, attribution, and compliance features. Closely comparable in target customer and feature set.
• Income Access (Paysafe): Long-established iGaming affiliate network and software platform owned by Paysafe. Operates a similar affiliate aggregation model connecting advertisers with publishers across multiple verticals including iGaming.
• Affilka by SOFTSWISS: Affiliate tracking platform for iGaming operators offering real-time stats, flexible commission structures, and multi-brand management. Directly comparable as a B2B affiliate platform serving casino and sportsbook advertisers.
• MyAffiliates: Affiliate tracking software platform for the iGaming industry offering commission management, reporting, and campaign tools. Comparable as a technology-driven affiliate platform for gambling brands.
• Affiliate Lounge: Affiliate network for the iGaming industry, aggregating campaigns from multiple brands under one platform. Operates a similar publisher aggregation model to Matching Visions.

Broad incumbents

• Gambling.com Group: Publicly traded performance marketing company focused on online gambling lead generation. Comparable as a broader iGaming affiliate and lead-gen incumbent with multi-brand portfolio.
• Catena Media: Publicly traded global affiliate media company specializing in iGaming and financial services lead generation. Larger and more diversified player operating in the same affiliate-driven lead generation space.
• Better Collective: Publicly traded sports betting media and affiliate group operating across multiple markets. Larger incumbent with comparable sportsbook and casino affiliate operations.

Emerging players

• OddsChecker: Sports betting odds comparison and affiliate platform operating across multiple markets. Comparable as a sports betting-focused affiliate lead generation business, though narrower in vertical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MatchingVisions
• Facebookfacebook.com/matchingvisions
• LinkedInlinkedin.com/company/matchingvisions-com
• Instagraminstagram.com/matchingvisions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matching Visions