Nashville Post
Nashville Post is a privately held regional digital media publication serving Middle Tennessee's business, political, and sports audience since 1999, with a C-skewed readership, twice-daily newsletters, an annual Leaders magazine, podcasts, and three flagship events.
- Company typePrivate
- Founded1999
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Nashville Post does
Nashville Post is a privately held regional digital media publication serving Middle Tennessee's business, political, and sports audience. Founded in 1999 by Bill Carey and David A. Fox, the company has operated under FW Publishing, LLC since its May 2018 acquisition by Nashville real estate entrepreneurs Bill Freeman and Jimmy Webb (now led by Bob Freeman). The core product is the nashvillepost.com website, which distributes twice-daily email newsletters on workdays, a Monday sports email, and breaking news alerts, supplemented by the annual Leaders print magazine, the Innovation & Ideas digital series, two sports podcasts (First & Tenn, It's All Your Fault), and three cornerstone events (Leaders, Boom, and Most Powerful Women). The audience is heavily skewed toward decision-makers — over 60% of readers are owners, CEOs, presidents, and principals — and the publication finished 2020 with more than 6.7 million pageviews, a 10% year-over-year increase and 68% growth since 2017.
The business operates a diversified revenue model combining subscription fees (including a $10 single-day pass, a 30-day free trial, and a full annual subscription bundling newsletters, alerts, and the printed Leaders magazine), digital and print advertising, and event sponsorships. Headquartered in Nashville, the company employs between 11 and 50 people and runs primarily on the Blox CMS platform (TownNews) with standard social distribution on Facebook, Twitter/X, LinkedIn, and Instagram. It does not maintain a mobile app, has no disclosed API or developer platform, and does not operate proprietary AI systems — it uses Otter.ai for interview transcription, ChatGPT for marketing caption drafting, and generative AI tools for illustrative graphics, with all AI-assisted content reviewed by editors before publication.
Nashville Post firmographics
Firmographics- Name
- Nashville Post
- Legal name
- FW Publishing, LLC
- Website
- https://nashvillepost.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nashville Post is a privately held regional digital media publication serving Middle Tennessee's business, political, and sports audience since 1999, with a C-skewed readership, twice-daily newsletters, an annual Leaders magazine, podcasts, and three flagship events.
- Ownership category
- akta.pro rank
Nashville Post industry classification
Industry- Product category
- Regional Business News
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Nashville Post is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nashville Post business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Subscriptions: Recurring subscription revenue from individual and group subscribers. Subscribers receive twice-daily news emails on workdays, sports-specific email on Monday, breaking alerts, and mailed Leaders magazine.
- Digital Advertising: Display advertising on the website and in email newsletters targeting high-level decision makers.
- Print Advertising: Advertising in the annual Leaders magazine and special digital series (Innovation & Ideas, Boom, Most Powerful Women).
- Events and Sponsorships: Cornerstone events including Leaders, Boom, and Most Powerful Women bring together business and community leaders with custom sponsorship activation opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | One-day pass for single story access |
| Freemium | Pay-as-you-go | 30-day free trial subscription |
| Subscription | Annual | Full subscription with email alerts and magazine |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Nashville Post product offering
Product offeringCore offering
Nashville Post is a regional digital news publication covering Middle Tennessee business, political, and sports news through a website, twice-daily email newsletters, breaking news alerts, and an annual Leaders print magazine. It supplements editorial coverage with sports podcasts (First & Tenn, It's All Your Fault) and three cornerstone networking events (Leaders, Boom, Most Powerful Women) for the regional C-suite community.
Product overview
Nashville Post is a regional business and political news publication operating primarily as a digital platform with supplementary print and event products. The core offering is the nashvillepost.com website, which delivers twice-daily news emails on workdays, sports-specific emails on Mondays, and breaking news alerts. The publication's flagship print product is the annual Leaders magazine covering regional trends and entrepreneurs. The company also produces three cornerstone events (Leaders, Boom, and Most Powerful Women) and two sports podcasts (First & Tenn and It's All Your Fault), all serving Middle Tennessee's business, political, and sports communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Nashville Post Digital Subscription Subscription-based access to nashvillepost.com, twice-daily news emails on workdays, a Monday sports email, breaking news alerts, and the annual Leaders magazine, targeted at Middle Tennessee business leaders, owners, CEOs, and executives.
- Leaders Magazine (Annual Print)
Quantifiable outcome
- 6.7 million+ pageviews in 2020 with 10% YoY growth
- +2 more outcomes
Companies that use Nashville Post
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Nashville Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Nashville Post partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Nashville Post competitors and assessment
Company assessmentDirect peers
- Nashville Business Journal: The principal direct competitor for regional business news in Nashville, also serving C-suite readers with subscription content, events, and print publications under the American City Business Journals network.
- Axios Nashville: Digital-first national brand's Nashville edition covering local business and politics via the Smart Brevity newsletter format, directly competing for the same C-suite audience and digital advertising dollars.
Broad incumbents
- The Tennessean: Tennessee's largest general-interest newspaper covering Nashville and the state; overlaps with Nashville Post on local business and political coverage and competes for the same regional advertising market.
- Bloomberg: National business news incumbent whose digital coverage of major Nashville employers and industries overlaps with Nashville Post's core readership of senior executives.
- Politico: National political news incumbent with state-level expansion; competes for the same politically engaged business audience that Nashville Post cultivates through its Politics section.
- Forbes: National business news brand whose local business coverage and event franchises (e.g., Forbes 30 Under 30, Forbes CIO Summit) compete for attention from the same senior executive readership.
Regional players
- Nashville Scene: Sister publication under FW Publishing, LLC covering Nashville's arts, culture, and food scenes; adjacent regional media brand sharing ownership, infrastructure, and advertising inventory with Nashville Post.
- Williamson Scene: Another FW Publishing title serving the affluent Williamson County suburb of Nashville; provides a comparable regional community-publication model and overlapping advertising market.
Emerging players
- Bisnow Nashville: National commercial real estate trade publisher with a Nashville edition, covering the same development and real estate beats that Nashville Post reports on for its C-suite audience.
Others
- SouthComm Communications: Former parent of Nashville Post and operator of multiple local and trade publications; a comparable operator of niche regional business media that competes for the same regional advertising budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nashville Post social profiles
Digital presenceNashville Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nashville Post leadership team
Management profileNumber of profiles
Profiles2 records
Nashville Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nashville Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nashville Post
What does Nashville Post do?
Nashville Post is a regional digital news publication covering Middle Tennessee business, political, and sports news through a website, twice-daily email newsletters, breaking news alerts, and an annual Leaders print magazine. It supplements editorial coverage with sports podcasts (First & Tenn, It's All Your Fault) and three cornerstone networking events (Leaders, Boom, Most Powerful Women) for the regional C-suite community.
Is Nashville Post a public or private company?
Nashville Post is a private company. It is classified as family owned and is currently operating.
When was Nashville Post founded?
Nashville Post was founded in 1999. It employs 11 to 50 people.
Where is Nashville Post based?
Nashville Post is headquartered in Nashville, United States, in the North America region.
How does Nashville Post make money?
Four revenue lines are on record. Subscriptions are the primary driver. The others are digital Advertising, print Advertising and events and Sponsorships.
Who are Nashville Post's main competitors?
Direct peers on record are Nashville Business Journal and Axios Nashville. Broad incumbents are The Tennessean, Bloomberg, Politico and Forbes. Regional players are Nashville Scene and Williamson Scene. Bisnow Nashville is listed as an emerging player. SouthComm Communications is listed as an others.
Does Nashville Post have an API?
No public API is recorded for Nashville Post.
What industry is Nashville Post in?
Nashville Post's product category is Regional Business News. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.