SouthComm Communications

What SouthComm Communications does

SouthComm Communications, now operating under the Endeavor Business Media (EndeavorB2B) brand, is a Nashville-headquartered B2B marketing solutions platform that distributes content and advertising through a portfolio of 90 trusted media brands and 45 annual in-person events across 10 specialized industry verticals including Buildings & Construction, Commercial Vehicle, Digital Infrastructure, Energy & Utilities, Engineering Design & Automation, Healthcare & Dental, Infrastructure & Aviation, Manufacturing & Processing, Security & Public Safety, and Vehicle Service & Repair. The company was founded in 2007 as a publisher of magazines, newspapers, and alternative weeklies, and has since repositioned itself as an integrated B2B marketing services provider with six core capability areas: Branding & Awareness, Content & Video Studio, Demand & Lead Generation, Events, Research & Business Intelligence, and High Growth Markets.

The underlying platform architecture combines owned-and-operated media properties (digital, print, and events) with a content production studio and a research/intelligence function, enabling omnichannel campaign delivery spanning digital advertising, targeted media placements, in-person event experiences, and custom content. Proprietary assets include the 90-brand media network (providing audience reach and first-party readership data across specialized B2B markets), an annual events calendar that produces direct decision-maker engagement, and a research function that delivers market intelligence. The platform integrates these assets to offer B2B marketers cross-channel campaign execution with performance reporting and ROI measurement.

The revenue model is anchored on advertising sales across the owned media brand portfolio, supplemented by professional services revenue from content/video production and events. EndeavorB2B employs a sales-led go-to-market motion with direct engagement targeting B2B marketers at enterprise and mid-market accounts. The company serves approximately 7,500 customers, with named enterprise logos including Daikin, Philips, Aerotech, Kaeser Compressors, Napco Security Technologies, and Autel, alongside mid-market and trade association clients such as Ridewell Suspensions, Zeptive, and PHCC National Association. Pricing is not publicly disclosed and is negotiated via direct sales engagement.

Name

SouthComm Communications

Legal name

Endeavor Business Media

Website

https://southcomm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Endeavor Business Media (formerly SouthComm Communications) is a Nashville-based B2B marketing solutions platform operating 90 trusted media brands and 45 annual in-person events across 10 industry verticals, serving approximately 7,500 customers with integrated advertising, content, demand generation, and research services.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B marketing solutions
• Trade media advertising
• Lead generation services
• Industry events marketing
• Content marketing services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2B Marketing Services: Integrated marketing solutions including branding, content, video, demand generation, and events services for B2B marketers
2. Media & Advertising: Trusted media brands providing advertising opportunities and targeted audience reach across specialized B2B markets
3. Events: In-person event experiences that spark meaningful connections, including 45 annual in-person events across various industry sectors
4. Content & Video Production: Content and video studio services that tell stories driving results, educating and influencing target audiences

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SouthComm Communications, operating through its Endeavor Business Media (EndeavorB2B) brand, delivers integrated B2B marketing solutions via a network of 90 trusted trade media brands, 45 annual in-person events, and dedicated service capabilities spanning branding, content and video production, demand and lead generation, market research, and vertical-specific sector coverage. The company serves approximately 7,500 customers across 10 industry verticals with omnichannel marketing reach, targeted advertising, and measurable ROI reporting.

Product overview

EndeavorB2B is a B2B marketing solutions platform offering integrated services through six interconnected capability areas: Branding & Awareness, Content & Video Studio, Demand & Lead Generation, Events, Research & Business Intelligence, and High Growth Markets. The platform connects B2B marketers to decision-makers through 90 trusted media brands, 45 in-person events, and reach across 10 market sectors, serving approximately 7,500 customers. The offering operates as a unified platform-plus-capabilities model where clients can access targeted messaging, omnichannel reach, and measurable ROI reporting across all service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Awareness

Named customers9 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TechTarget (Informa Tech): TechTarget is a B2B technology media and purchase-intent data company offering media brands, lead generation, and intent data to enterprise technology marketers. Directly comparable in the B2B demand-generation and vertical-media model.
• Active Interest Media: Active Interest Media operates a portfolio of enthusiast and B2B media brands, events, and consumer shows. Comparable multi-brand B2B/consumer media portfolio model with print and digital assets.
• MultiView: MultiView is a B2B media and marketing services company serving B2B marketers through digital media, content, events, and lead generation. Comparable integrated B2B marketing solutions model targeting association and enterprise clients.
• Access Intelligence: Access Intelligence is a B2B media and event company operating trade brands and conferences across marketing, media, and industrial sectors. Comparable owned-media + events + integrated marketing services model in adjacent verticals.
• Informa: Informa is the largest global B2B media, events, and intelligence company, operating thousands of trade brands and hundreds of events across similar industrial and professional verticals. Comparable business model of owned media brands + events + research; much larger scale and international footprint.
• Industry Dive: Industry Dive is a digital-first B2B media company operating vertical-specific news publications and marketing solutions across industries. Directly comparable owned-portfolio B2B publishing and advertising model, though purely digital-native.
• BridgeTower Media: BridgeTower Media is a PE-backed B2B media company with a portfolio of over 40 trade publications and events across professional verticals. Comparable rollup strategy of regional and niche B2B media brands serving specialized audiences.
• Sandhills Global: Sandhills Global operates B2B trade publications, websites, and auctions for agricultural, construction, trucking, and heavy equipment verticals. Comparable owned-media model serving industrial B2B buyers with overlapping commercial vehicle and construction verticals.
• Randall-Reilly: Randall-Reilly is a privately held B2B media company focused on trucking, construction, and industrial verticals, operating trade publications, events, and data products. Highly comparable vertical-B2B-media + events model with overlap in commercial vehicle and construction sectors.
• Foundry (formerly IDG Communications): Foundry operates a portfolio of B2B technology media brands (CIO, Computerworld, etc.) and marketing services for technology vendors. Closely comparable owned-media + B2B-marketing-services model targeting enterprise tech buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Southcomm-Inc-253998294637205
• LinkedInlinkedin.com/company/southcomm-publishing-company-target-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SouthComm Communications