SIMSA

Name

SIMSA

Legal name

SIMSA INC.

Website

https://simsainc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

CNC Machinery Distribution and Industrial Services

NAICS

Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Machine Tools, Metal Cutting Types (3541), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG)

Keywords

• CNC machinery distribution
• Machine tool reconstruction
• Industrial automation services
• Automotive manufacturing equipment
• Aerospace machining solutions

Headquarters

HQ city

Saltillo

HQ country

Mexico

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CNC Machinery Sales: Sale of CNC machining centers including vertical, gantry, horizontal, and 5-axis machines through direct sales channel with DEED, TROTEC, and other brand representations.
2. Machine Overhaul Services: Reconstruction and updating services for existing machines extending their operational life, improving production quality and performance at reduced cost and delivery time compared to new equipment.
3. Automation and Design Services: Design and fabrication of assembly lines, production lines, robotic cells, inspection tables, conveyors, and material handling systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SIMSA distributes CNC machinery under the DEED brand (vertical, gantry, horizontal, 5-axis machining centers, CNC lathes, boring/milling and tapping centers), TROTEC laser engraving/cutting/marking equipment, and LONERO engineering solutions. The company also provides machine overhaul and total reconstruction services that extend equipment life by 7+ years at roughly half the cost of new machines, and offers turnkey automation and design services including assembly lines, robotic cells, conveyors, and material handling systems for the automotive, aerospace, railway, and energy industries across Mexico and the USA.

Product overview

SIMSA is a Mexican distributor of CNC machining technology with a comprehensive portfolio spanning multiple product lines. The company offers DEED-branded machinery including Vertical Machining Centers (VMC series: VMC50B/C, VMC60B/C, VMC70B/C), Gantry-type Machining Centers (GL series: GL18, GL24, GL28, GL32, GL37, GL42; GMC series: GMC16, GMC20, GMC24, GMC28, GMC32, GMC37, GMC4524L), Horizontal Machining Centers (HMC series: HMC50S, HMC63, HMC63S, HMC80, HMC80S), 5-Axis Machining Centers (VB63F5, RY-GB8550BF5, RY-V900-5, DB-T), Vertical Tapping Centers, Boring and Milling Centers, CNC Lathes, and Laser Engraving/Cutting/Marking equipment under the TROTEC sub-brand. SIMSA also offers Fillet Rolling tools and LONERO engineering solutions. Beyond equipment sales, the company provides overhaul services (machine reconstruction and modernization) and automation & design services (assembly lines, robotic cells, conveyors, material handling). The product architecture follows a multi-brand, multi-series approach with DEED serving as the primary sub-brand for CNC machinery, TROTEC for laser applications, and LONERO for specialized engineering, supported by strategic partnerships with FANUC, SIEMENS, and MITSUBISHI for control systems.

Differentiator

Problem solved

Functional benefit

Brands

• CINSA: Logo referenced as 'logocinsa' on website; appears to be an alternate brand identity for the company.

Products and services

• DEED Vertical Machining Centers (VMC Series) DEED vertical CNC machining centers for complex machining of small and medium-format parts with high precision and repeatability, featuring mineral casting structure that absorbs vibrations better than traditional cast iron. Available in multiple models including VMC50B/C, VMC60B/C, VMC70B/C, V1160L, V1370L, V1580L, V1690L, V850L, and high-speed GV series.
• DEED Gantry Machining Centers (GL/GMC Series) DEED gantry-type machining centers built for large-format and high-weight part machining with closed gantry structure, integrated bed/columns/crossbeam, and German UHPC materials. Includes GL series (GL18, GL24, GL28, GL32, GL37, GL42) and GMC series (GMC16, GMC20, GMC24, GMC28, GMC32, GMC37, GMC4524L) co-developed with Rottler.
• DEED Horizontal Machining Centers (HMC Series) DEED horizontal machining centers designed for box, housing, and special-shaped parts processing in automotive, motorcycle, and general machinery industries. Available as single pallet (HMC50S, HMC63S, HMC80S) and double pallet (HMC63, HMC80) configurations with new mineral materials and 3D synchronous design.
• DEED 5-Axis Simultaneous Machining Centers 5-axis simultaneous vertical CNC machining centers such as the DEED VB63F5 designed for complex machining of automotive and aerospace parts, featuring XYZAC linked processing for spatial surfaces, special shapes, hollow processing, oblique punching, and oblique cutting.
• DEED CNC Lathes (Tornos) CNC lathes for precision turning operations of cylindrical and complex-shaped components.
• DEED Vertical Tapping Centers

Quantifiable outcome

• Reconstruction costs 50% of new machine cost, saving $400K-$470K per machine
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• DEEDcoreChannel Partner/ Reseller/ DistributorPrimary brand represented by SIMSA. DEED produces CNC machining centers including vertical, gantry, horizontal, and 5-axis machines. SIMSA is the exclusive distributor in Mexico and serves the US market.
• TROTECcoreChannel Partner/ Reseller/ DistributorTROTEC produces laser engravers, cutters, and markers. SIMSA distributes TROTEC products including grabadoras, cortadoras láser, and marcadoras láser in Mexico.
• LONERO EngineeringcoreChannel Partner/ Reseller/ DistributorLONERO is represented as a brand partner for industrial machinery and equipment distribution.
• RottlercoreStrategic or Co-development PartnerDEED co-developed the GMC series precision gantry machining center with Rottler for heavy, precise, and high-speed metal machining applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Methods Machine Tools: US-based CNC machinery distributor with parallel service, applications engineering, and field support operations across multiple offices. Directly comparable to SIMSA as a regional CNC distributor+service provider targeting industrial manufacturers.
• Gosiger: North American distributor of CNC machine tools and automation solutions, with service and rebuild capabilities serving automotive and industrial OEMs. Mirrors SIMSA's combination of distribution, overhaul, and turnkey automation offerings.
• Hartwig (CTR): Industrial machine tool distributor serving the US Midwest and beyond with CNC, automation, and service offerings. Comparable regional distributor-plus-services model focused on discrete manufacturing customers.
• Ellison Technologies: Industrial machinery distributor and integrator serving automotive, aerospace, and heavy equipment manufacturers in North America with CNC sales, service, and automation. Highly comparable distribution-plus-services business model.
• Productivity Inc: Midwestern US industrial machinery distributor representing multiple CNC brands and providing tooling, automation, and service. Closely parallels SIMSA's multi-brand distribution with value-added services model.
• HAAS Automation: Largest US-based CNC machine tool builder with an extensive factory-authorized distributor network. Comparable to SIMSA via its vertical CNC machines and reliance on independent distributors to reach end customers in automotive and industrial shops.

Broad incumbents

• Mazak Corporation: Major Japanese CNC machine tool builder serving aerospace, automotive, and general industry with vertical, horizontal, and 5-axis machining centers. Comparable technology footprint to SIMSA's DEED offerings and competing for the same end customers.
• Makino Milling Machine: Established Japanese CNC machine tool manufacturer with strong aerospace and die/mold installed base. Comparable to SIMSA in targeting tight-tolerance, high-value component work for automotive and aerospace customers.
• DMG MORI: Global CNC machine tool incumbent with broad vertical, horizontal, 5-axis, and gantry product portfolio covering automotive and aerospace. Comparable to SIMSA's product range but operates at vastly greater scale as a manufacturer-OEM rather than distributor.

Emerging players

• Tormach: Smaller US CNC machine tool builder selling vertical machining centers and lathes predominantly to small and mid-market manufacturers. Overlaps with SIMSA on metal-cutting CNC vertical machining products though at much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@simsainc
• Facebookfacebook.com/simsainc
• LinkedInlinkedin.com/company/simsa-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMSA