Hartwig

What Hartwig does

Hartwig, Inc. is a privately held, family-owned CNC machine tool distributor founded in 1960 in St. Louis, Missouri, by Paul Hartwig. Under third-generation leadership (Geoff Hartwig, President and CEO since 2013), the company distributes machines from nine builder brands — Okuma (flagship partner since 1980), Tsugami, Sodick, Okamoto, bavius, Famar, Soraluce, Geminis, and Momentum — across machining centers, turning centers, EDM, laser, and grinding product categories. Operating from seven offices with combined showroom space exceeding 200,000 square feet across the Midwest and Western United States, Hartwig serves aerospace, automotive, energy, medical device, and contract job shop manufacturers, claiming 12,500+ successful installations since founding.

The company’s offering extends well beyond equipment sales into a full lifecycle services stack. Application engineering (19 in-house engineers with 150+ years of combined experience) supports machine selection and process optimization; turnkey services cover fixture design, tooling, programming, runoffs, installation, and operator training; ISO 9001-compliant preventive maintenance programs provide recurring inspections (ball bar, vibration analysis, thermal evaluation, infrared imaging); and a 90+ technician field service organization targets a 36-hour mean time to repair. Hartwig has built a multi-vendor automation and integration ecosystem — FANUC Authorized System Integrator status plus partnerships with Automation Within Reach, OnRobot, Fastems, and Vention — to bundle cobots, FMS, and cloud automation software with machine purchases.

Commercially, Hartwig operates a direct enterprise field sales model through regional sales and application engineers, with a quote-based pricing structure augmented by an Equipment Financing partnership (Industrial Equipment Capital, 12–84 month terms), a logistics arm (Industrial Equipment Logistics), and a parts operation (more than $4M local inventory with $80M network access and $800K per service truck). Revenue derives from hardware sales, recurring preventive maintenance subscriptions, parts and accessories, professional service and repair, and facilitated financing, with no external institutional funding rounds disclosed. Total headcount is approximately 185 employees.

Name

Hartwig

Legal name

Hartwig, Inc.

Website

https://hartwiginc.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Hartwig, Inc. is a privately held, family-owned CNC machine tool distributor founded in 1960 and headquartered in St. Louis, Missouri. Operating across the Midwest and Western US, it distributes Okuma, Tsugami, Sodick, and other brands and provides application engineering, preventive maintenance, automation integration, and financing to aerospace, automotive, energy, medical, and job-shop manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Machinery Distribution

NAICS

Machine Tool Manufacturing (333517)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• CNC machine tools
• Industrial automation
• Machine tool distribution
• Application engineering
• Preventive maintenance services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. CNC Machine Sales: Sales of new CNC machine tools including machining centers, turning centers, EDM machines, grinders, and laser machines from partnered manufacturers
2. Parts and Accessories: Sale of replacement parts, spindles, drives, encoders, switches, belts, batteries, fans, consumables, filters, wipers, and specialized tooling
3. Preventive Maintenance Services: Recurring preventive maintenance programs with scheduled inspections, fluid analysis, and technical support
4. Service and Repair: CNC machine repair, troubleshooting, and technical support services from factory-trained technicians
5. Financing Services: Equipment financing and leasing options facilitated through partnership with Industrial Equipment Capital

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Hartwig distributes CNC machine tools and complementary automation, parts, and engineering services to metal-cutting manufacturers across the Midwest and Western United States. The company is an authorized distributor for brands such as Okuma, Tsugami, Sodick, Okamoto, bavius, Famar, Soraluce, Geminis, and Momentum, and supports those machines with preventive maintenance, application engineering, turnkey installation, financing, and productivity services delivered by 90+ service technicians and 30+ application engineers.

Product overview

Hartwig is a machine tool distributor offering a comprehensive portfolio of CNC machines, automation solutions, and engineering services. The core offerings include distributed CNC brands (Okuma, Tsugami, Sodick, Okamoto, bavius, Famar, Soraluce, Geminis, and Momentum) across product categories: Machining Centers (Horizontal, Vertical, Double Column, 5-Axis, High-Speed Gantry, Boring Mill), Turning Centers (CNC Swiss-Style, Horizontal, Vertical, Multitasking), EDM (Wire Cut, Sinker, Hole Drilling), Laser machines, and Grinding machines. Supporting the equipment portfolio are automation & robotics solutions, preventive maintenance programs, application engineering, machine tool optimizations, turnkey services, delivery & installation, financing, logistics, parts & accessories, and productivity solutions. Hartwig serves aerospace, automotive, energy, medical, and general manufacturing industries throughout the Midwest and western United States with 90+ factory-trained service technicians and 30+ application engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• Okuma CNC Machines
• Tsugami Precision Machines
• Sodick EDM and Milling Machines
• Okamoto Surface Grinders
• bavius CNC Machines
• Famar CNC Machines
• Soraluce CNC Machines
• Geminis CNC Lathes
• Momentum CNC Lathes
• CNC Automation & Robotics
• Preventive Maintenance
• Application Engineering
• Turnkey Services
• Delivery & Installation
• CNC Machine Financing
• Parts & Accessories
• Productivity Solutions

Quantifiable outcome

• 7x throughput increase with Tsugami Swiss Lathe implementation
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

17 partnerships are on record, tiered minor, flagship, core and secondary.

• Metropolitan State University of DenverminorStrategic or Co-development Partner · 1 January 2017Partnership established in 2017 with Hartwig donating over $2 million in CNC machine tool equipment to the Aerospace and Engineering Sciences Building for student training.
• OkumaflagshipChannel Partner/ Reseller/ Distributor · 1 January 1980Hartwig has been an authorized Okuma distributor since 1980, covering the Midwest and western United States. Okuma is recognized as a world leader in CNC machine tools and the industry's only single source provider.
• TsugamicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Tsugami machining products across the Midwest and western United States. Tsugami is a global leader in precision manufacturing, recognized for machining and positioning accuracy.
• SodickcoreChannel Partner/ Reseller/ DistributorAuthorized Sodick distributor serving the Midwest and Western United States. Sodick is a trusted leader in precision machining, known for linear motor technology and 10-Year Positioning Accuracy Guarantee.
• OkamotocoreChannel Partner/ Reseller/ DistributorAuthorized Okamoto distributor providing expert guidance, factory-trained service, and genuine Okamoto surface grinder parts across the Midwest and western United States.
• baviuscoreChannel Partner/ Reseller/ DistributorProud distributor of bavius machines throughout the Midwest and Western United States. Bavius combines cutting-edge technology with German engineering for advanced machining solutions.
• FamarsecondaryChannel Partner/ Reseller/ DistributorProudly distributes Famar machines across the Midwest and western United States. Famar is known for high-quality turning and rolling machine tools with over 50 years of experience.
• SoralucecoreChannel Partner/ Reseller/ DistributorAuthorized Soraluce distributor in the Midwest and western United States. Soraluce is a global leader in advanced CNC machining technology with over 50 years of expertise.
• GeminissecondaryChannel Partner/ Reseller/ DistributorProud Geminis distributor throughout the Midwest and western United States. Geminis is a global leader in large-part CNC machining with over 60 years of innovation.
• MomentumsecondaryChannel Partner/ Reseller/ DistributorAuthorized Momentum distributor in the Midwest and western United States. Momentum produces heavy-duty, production-ready lathes with vertical and flat bed designs.
• FANUCcoreTechnology or IntegrationOfficial FANUC Authorized System Integrator. FANUC is a leader in robotics and automation solutions. Hartwig implements FANUC robots for CNC machine automation.
• Automation Within Reach (AWR)coreTechnology or IntegrationAWR provides cost-effective, pre-engineered and custom CNC automation solutions including machine-tending systems. Partnership enables affordable automation access for manufacturers of all sizes.
• OnRobotsecondaryTechnology or IntegrationD:PLOY by OnRobot is the CNC machining industry's first automated platform for building, running, monitoring and re-deploying collaborative applications.
• FastemssecondaryTechnology or IntegrationFastems provides flexible automation solutions for high-mix CNC manufacturing including FMS and robotic automation solutions paired with Hartwig machine tools.
• VentionsecondaryTechnology or IntegrationVention's cloud-based Manufacturing Automation Platform (MAP) provides end-to-end software/hardware tech stack for automated machining factories.
• GosigersecondaryChannel Partner/ Reseller/ DistributorPartnership through Automation Within Reach line to provide affordable automation with quick results through Gosiger's team of automation experts.
• Industrial Equipment Logistics (IEL)coreOthersTrusted logistics partner specializing in transportation of CNC equipment. IEL offers heavy-haul transportation with protection en route, tailored agreements, and specialized equipment.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Fastems: Provider of flexible manufacturing systems (FMS) and CNC automation software/hardware. Listed as a Hartwig technology partner, Fastems represents a category of automation-specialist players that increasingly compete with distributors' value-added service offerings.

Direct peers

• Gosiger: Major US CNC machine tool distributor and automation integrator (referenced in Hartwig's data as a partner through the Automation Within Reach line). Overlapping product portfolio, customer base, and turnkey service offering make it a direct peer.
• Absolute Machine Tools: Midwest- and Ohio-based CNC machine tool distributor with multiple premium brand partnerships, service, and automation offerings. Strong geographic and product overlap with Hartwig, particularly in job shop and contract manufacturing segments.
• Ellison Technologies: US-based CNC machine tool distributor and automation integrator with multi-brand OEM relationships and full-service capabilities. Directly comparable to Hartwig in customer segments, service depth, and automation expansion strategy.
• Yamazen Inc. US subsidiary of Yamazen Corporation, a Japanese trading company distributing CNC machine tools, automation, and tooling across North America. Comparable multi-OEM machine tool distribution and integration model.
• Methods Machine Tools: One of the largest US machine tool distributors, carrying multiple premium CNC brands and offering service, automation, and engineering support. Highly comparable to Hartwig in product breadth, customer verticals, and value-added distribution model.
• Morris Group (Haas Factory Outlet): One of Haas Automation's largest US distributors, offering CNC machines, automation, service, and parts across multiple regions. Comparable business model and product/market overlap, though anchored on the Haas OEM line.

Broad incumbents

• MSC Industrial Direct: Large US industrial MRO and metalworking distributor carrying tooling, supplies, and select machinery. Overlaps with Hartwig's parts and accessories business but addresses a much broader customer base with catalog-driven distribution.
• Grainger: Largest US broad-line industrial distributor with extensive product range including metalworking and MRO supplies. Comparable as a distribution channel serving manufacturing customers, though it does not compete in capital CNC machine tool sales.
• Heidenhain Corporation: Manufacturer and US distributor of high-precision CNC controls, encoders, and motion control components. Comparable in serving the same CNC end customers with technical sales and service, though operating as an OEM/controls manufacturer rather than a full machine tool distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hartwig-inc.
• Xx.com/HartwigInc
• Facebookfacebook.com/HartwigInc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartwig