SIMSA
- Company typePrivate
- Founded1996
- HeadquartersSaltillo, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
SIMSA firmographics
Firmographics- Name
- SIMSA
- Legal name
- SIMSA INC.
- Website
- https://simsainc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SIMSA industry classification
Industry- Product category
- CNC Machinery Distribution and Industrial Services
- NAICS
- Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)
- SIC
- Machine Tools, Metal Cutting Types (3541), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
- akta.pro secondary industries
- Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG)
Keywords
Where SIMSA is headquartered
LocationHeadquarters
- HQ city
- Saltillo
- HQ country
- Mexico
- HQ region
- Latin America
Offices5 records
Markets served
SIMSA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- CNC Machinery Sales: Sale of CNC machining centers including vertical, gantry, horizontal, and 5-axis machines through direct sales channel with DEED, TROTEC, and other brand representations.
- Machine Overhaul Services: Reconstruction and updating services for existing machines extending their operational life, improving production quality and performance at reduced cost and delivery time compared to new equipment.
- Automation and Design Services: Design and fabrication of assembly lines, production lines, robotic cells, inspection tables, conveyors, and material handling systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | CNC Machine Sales - Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SIMSA product offering
Product offeringCore offering
SIMSA distributes CNC machinery under the DEED brand (vertical, gantry, horizontal, 5-axis machining centers, CNC lathes, boring/milling and tapping centers), TROTEC laser engraving/cutting/marking equipment, and LONERO engineering solutions. The company also provides machine overhaul and total reconstruction services that extend equipment life by 7+ years at roughly half the cost of new machines, and offers turnkey automation and design services including assembly lines, robotic cells, conveyors, and material handling systems for the automotive, aerospace, railway, and energy industries across Mexico and the USA.
Product overview
SIMSA is a Mexican distributor of CNC machining technology with a comprehensive portfolio spanning multiple product lines. The company offers DEED-branded machinery including Vertical Machining Centers (VMC series: VMC50B/C, VMC60B/C, VMC70B/C), Gantry-type Machining Centers (GL series: GL18, GL24, GL28, GL32, GL37, GL42; GMC series: GMC16, GMC20, GMC24, GMC28, GMC32, GMC37, GMC4524L), Horizontal Machining Centers (HMC series: HMC50S, HMC63, HMC63S, HMC80, HMC80S), 5-Axis Machining Centers (VB63F5, RY-GB8550BF5, RY-V900-5, DB-T), Vertical Tapping Centers, Boring and Milling Centers, CNC Lathes, and Laser Engraving/Cutting/Marking equipment under the TROTEC sub-brand. SIMSA also offers Fillet Rolling tools and LONERO engineering solutions. Beyond equipment sales, the company provides overhaul services (machine reconstruction and modernization) and automation & design services (assembly lines, robotic cells, conveyors, material handling). The product architecture follows a multi-brand, multi-series approach with DEED serving as the primary sub-brand for CNC machinery, TROTEC for laser applications, and LONERO for specialized engineering, supported by strategic partnerships with FANUC, SIEMENS, and MITSUBISHI for control systems.
Differentiator
Problem solved
Functional benefit
Brands
- CINSA: Logo referenced as 'logocinsa' on website; appears to be an alternate brand identity for the company.
Products and services
- DEED Vertical Machining Centers (VMC Series) DEED vertical CNC machining centers for complex machining of small and medium-format parts with high precision and repeatability, featuring mineral casting structure that absorbs vibrations better than traditional cast iron. Available in multiple models including VMC50B/C, VMC60B/C, VMC70B/C, V1160L, V1370L, V1580L, V1690L, V850L, and high-speed GV series.
- DEED Gantry Machining Centers (GL/GMC Series) DEED gantry-type machining centers built for large-format and high-weight part machining with closed gantry structure, integrated bed/columns/crossbeam, and German UHPC materials. Includes GL series (GL18, GL24, GL28, GL32, GL37, GL42) and GMC series (GMC16, GMC20, GMC24, GMC28, GMC32, GMC37, GMC4524L) co-developed with Rottler.
- DEED Horizontal Machining Centers (HMC Series) DEED horizontal machining centers designed for box, housing, and special-shaped parts processing in automotive, motorcycle, and general machinery industries. Available as single pallet (HMC50S, HMC63S, HMC80S) and double pallet (HMC63, HMC80) configurations with new mineral materials and 3D synchronous design.
- DEED 5-Axis Simultaneous Machining Centers 5-axis simultaneous vertical CNC machining centers such as the DEED VB63F5 designed for complex machining of automotive and aerospace parts, featuring XYZAC linked processing for spatial surfaces, special shapes, hollow processing, oblique punching, and oblique cutting.
- DEED CNC Lathes (Tornos) CNC lathes for precision turning operations of cylindrical and complex-shaped components.
- DEED Vertical Tapping Centers
Quantifiable outcome
- Reconstruction costs 50% of new machine cost, saving $400K-$470K per machine
- +2 more outcomes
Companies that use SIMSA
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
SIMSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SIMSA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DEEDcorePrimary brand represented by SIMSA. DEED produces CNC machining centers including vertical, gantry, horizontal, and 5-axis machines. SIMSA is the exclusive distributor in Mexico and serves the US market.
- TROTECcoreTROTEC produces laser engravers, cutters, and markers. SIMSA distributes TROTEC products including grabadoras, cortadoras láser, and marcadoras láser in Mexico.
- LONERO EngineeringcoreLONERO is represented as a brand partner for industrial machinery and equipment distribution.
- RottlercoreDEED co-developed the GMC series precision gantry machining center with Rottler for heavy, precise, and high-speed metal machining applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SIMSA competitors and assessment
Company assessmentDirect peers
- Methods Machine Tools: US-based CNC machinery distributor with parallel service, applications engineering, and field support operations across multiple offices. Directly comparable to SIMSA as a regional CNC distributor+service provider targeting industrial manufacturers.
- Gosiger: North American distributor of CNC machine tools and automation solutions, with service and rebuild capabilities serving automotive and industrial OEMs. Mirrors SIMSA's combination of distribution, overhaul, and turnkey automation offerings.
- Hartwig (CTR): Industrial machine tool distributor serving the US Midwest and beyond with CNC, automation, and service offerings. Comparable regional distributor-plus-services model focused on discrete manufacturing customers.
- Ellison Technologies: Industrial machinery distributor and integrator serving automotive, aerospace, and heavy equipment manufacturers in North America with CNC sales, service, and automation. Highly comparable distribution-plus-services business model.
- Productivity Inc: Midwestern US industrial machinery distributor representing multiple CNC brands and providing tooling, automation, and service. Closely parallels SIMSA's multi-brand distribution with value-added services model.
- HAAS Automation: Largest US-based CNC machine tool builder with an extensive factory-authorized distributor network. Comparable to SIMSA via its vertical CNC machines and reliance on independent distributors to reach end customers in automotive and industrial shops.
Broad incumbents
- Mazak Corporation: Major Japanese CNC machine tool builder serving aerospace, automotive, and general industry with vertical, horizontal, and 5-axis machining centers. Comparable technology footprint to SIMSA's DEED offerings and competing for the same end customers.
- Makino Milling Machine: Established Japanese CNC machine tool manufacturer with strong aerospace and die/mold installed base. Comparable to SIMSA in targeting tight-tolerance, high-value component work for automotive and aerospace customers.
- DMG MORI: Global CNC machine tool incumbent with broad vertical, horizontal, 5-axis, and gantry product portfolio covering automotive and aerospace. Comparable to SIMSA's product range but operates at vastly greater scale as a manufacturer-OEM rather than distributor.
Emerging players
- Tormach: Smaller US CNC machine tool builder selling vertical machining centers and lathes predominantly to small and mid-market manufacturers. Overlaps with SIMSA on metal-cutting CNC vertical machining products though at much smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SIMSA social profiles
Digital presenceSIMSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIMSA leadership team
Management profileNumber of profiles
Profiles1 record
SIMSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIMSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIMSA
What does SIMSA do?
SIMSA distributes CNC machinery under the DEED brand (vertical, gantry, horizontal, 5-axis machining centers, CNC lathes, boring/milling and tapping centers), TROTEC laser engraving/cutting/marking equipment, and LONERO engineering solutions. The company also provides machine overhaul and total reconstruction services that extend equipment life by 7+ years at roughly half the cost of new machines, and offers turnkey automation and design services including assembly lines, robotic cells, conveyors, and material handling systems for the automotive, aerospace, railway, and energy industries across Mexico and the USA.
Is SIMSA a public or private company?
SIMSA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIMSA founded?
SIMSA was founded in 1996. It employs 11 to 50 people.
Where is SIMSA based?
SIMSA is headquartered in Saltillo, Mexico, in the Latin America region.
How does SIMSA make money?
Three revenue lines are on record. CNC Machinery Sales are the primary driver. The others are machine Overhaul Services and automation and Design Services.
Who are SIMSA's main competitors?
Direct peers on record are Methods Machine Tools, Gosiger, Hartwig (CTR), Ellison Technologies, Productivity Inc and HAAS Automation. Broad incumbents are Mazak Corporation, Makino Milling Machine and DMG MORI. Tormach is listed as an emerging player.
Does SIMSA have an API?
No public API is recorded for SIMSA.
What industry is SIMSA in?
SIMSA's product category is CNC Machinery Distribution and Industrial Services. Its primary akta.pro industry code is IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers), with a secondary code of IMAGACAH, Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis). Its NAICS code is 3332 and its SIC code is 3541.