What Intarget Group does

Intarget Group is an Italian Customer Journey Consultancy founded in 2001 and headquartered in Navacchio (Pisa), with operating offices in Milan, Rome, and a strategic international hub in Shanghai. The firm operates as a Società Benefit (Benefit Corporation) under the direction of Neomedia S.r.l., employing 150+ digital talents across multidisciplinary teams spanning consulting, data analytics, creative production, and technology. Intarget serves more than 135 active enterprise clients across Fashion & Luxury (Brunello Cucinelli, Tom Ford, Ferragamo, Diesel, Benetton, Tod's, Lardini, Leica), Consumer Goods (De'Longhi, Ferrero, Thun, LaCimbali, Sammontana, Fanola), Finance (Banca Sella, Fineco, Cofidis), Manufacturing (BTicino, Geberit), Beauty & Pharma (L'Oréal, Kiko Milano, Menarini), Retail, Publishing, Travel (MSC, Lastminute.com), and NGO sectors, executing over 480 projects per year.

The company's offering is organized around three solution pillars: Marketing Solutions (business consulting, full-funnel advertising, SEO, social media, influencer marketing, digital export), Data & Tech Solutions (data platform, dashboards, marketing analytics, CRM and marketing automation), and Creative Solutions. Technology infrastructure is built on Google Cloud and BigQuery for Data Lake architectures, with integrations across the major ad-tech and mar-tech ecosystems (Google Marketing Platform, Meta, Microsoft Advertising, TikTok, Salesforce, Criteo, Tealium, Sprinklr, Tencent). Proprietary products include BAIS (Brand Artificial Intelligence Share), a platform measuring brand visibility across LLM-generated responses, and recurring research reports including In:China Monitor (since 2019), Beauty Case (with TikTok), and Follow the Money (finance vertical).

Intarget generates revenue primarily through professional consulting engagements sold via consultative, sales-led motions to enterprise clients across multiple verticals, with pricing custom-quoted per project scope. The firm operates an ecosystem model with wholly-owned subsidiaries Blackpep (digital agency services), ux.boutique (UX/UI design), in:loyalty (loyalty programs), and in:studios (creative production). Revenue, funding history, and detailed financial figures are not publicly disclosed; the firm is privately held under Neomedia S.r.l. with no external funding rounds recorded in the source materials.

Name

Intarget Group

Legal name

Intarget Group S.r.l. - Società Benefit

Website

https://intarget.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Intarget Group is an Italian Customer Journey Consultancy founded in 2001, employing 150+ digital talents to deliver integrated marketing, data, and creative services to 135+ enterprise clients across Fashion & Luxury, Finance, Manufacturing, Retail, and Beauty & Pharma verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Intarget generates revenue through consulting engagements across customer journey consulting, market intelligence, creative & content, full funnel advertising, SEO, data platform services, CRM & marketing automation, marketplace, digital export, CRO & UX, Google Tech, and social media & influencer marketing. The company operates as a consulting partner providing multidisciplinary team expertise for each client objective.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Intarget Group is a Customer Journey Consultancy that helps brands design, build, and measure end-to-end digital customer experiences. The company delivers services spanning digital strategy, branding, UX/UI design, content production, e-commerce, loyalty programs, and performance marketing, and has developed the proprietary AI platform BAIS (Brand Artificial Intelligence Share) for brand-content intelligence.

Product overview

Intarget Group is a Customer Journey Consultancy founded in 2001, operating as a Società Benefit. The company offers an integrated portfolio organized around three solution pillars: Marketing Solutions (Business Consulting, Market Intelligence, Creative & Content, Full Funnel Advertising, SEO, Marketplace, Digital Export, CRO & UX, Google Tech, Social Media & Influencer), Data & Tech Solutions (Data Platform, Data Management & Dashboard, Marketing Analytics & Business Intelligence, CRM & Marketing Automation), and Creative Solutions. Key proprietary products include BAIS (Brand Artificial Intelligence Share), a tool measuring brand visibility in AI ecosystems, and industry-focused reports including In:China Monitor, Beauty Case, and Follow the Money. The ecosystem includes subsidiaries Blackpep and ux.boutique, plus offerings in:loyalty and in:studios. The company leverages AI throughout its approach, integrating consulting expertise with data and technology to transform insights into measurable business impact across the customer journey.

Differentiator

Problem solved

Functional benefit

Brands

• BAIS: Brand Artificial Intelligence Share - a proprietary platform designed to measure brand visibility across AI-generated responses, analyzing how brands are represented in ChatGPT, Gemini, and other AI-driven conversations.
• in:loyalty
• in:studios
• In:China Monitor

Products and services

• BAIS (Brand Artificial Intelligence Share) Proprietary AI platform that applies artificial intelligence to brand-content intelligence, enabling Intarget Group and its clients to analyze, generate, and manage brand content at scale across digital channels. Targeted at brand owners using Intarget's customer journey services.
• Digital Customer Journey Consulting Strategic consulting service that helps brands design, build, and measure end-to-end digital customer journeys. Targeted at marketing and digital leaders at Italian and European brands across luxury, fashion, retail, financial services, and consumer goods.
• Blackpep (E-commerce Solutions) E-commerce solution offering delivered under the Blackpep subsidiary, supporting brands in designing and operating digital commerce experiences. Targeted at brand owners needing e-commerce capabilities.
• ux.boutique (UX/UI Design) UX/UI design service offered under the ux.boutique subsidiary, focused on user experience and interface design for digital products and customer journeys. Targeted at brands and product teams.
• in:loyalty (Loyalty Programs) Loyalty program service delivered under the in:loyalty subsidiary, designing and operating customer loyalty and retention programs. Targeted at brands seeking to build and measure loyalty programs.
• in:studios (Digital Content Production) Digital content production service delivered under the in:studios subsidiary, producing digital and multimedia content for brand campaigns and customer journeys. Targeted at brand owners and marketing teams.

Quantifiable outcome

• +64% online sales for Thun e-commerce in first 4 months of 2020, including +360% in April YoY
• +6 more outcomes

Named customers33 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and major.

• GooglecoreTechnology or Integration · 1 January 2026Certified Google Partner with multiple specializations including Google Cloud, Google Ads, and Google Marketing Platform. Active since at least 2025, with 2026 certification renewed. Collaboration includes SA360 Performance Center, Display & Video 360, Search Ads 360, and Campaign Manager implementations for clients.
• Meta BusinesscoreTechnology or IntegrationMeta Business Partner providing advertising and business solutions across Facebook and Instagram platforms. Active partner status maintained.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Select Partner with expertise in Bing Ads and Microsoft advertising solutions.
• TikTokcoreTechnology or IntegrationTikTok partner providing advertising solutions and platform expertise. Collaboration includes Beauty Case report developed with TikTok and TikTok advertising campaigns for clients.
• SalesforcemajorTechnology or IntegrationCertified partner providing CRM integration and marketing automation solutions using Salesforce platform.
• Google CloudcoreTechnology or IntegrationGoogle Cloud partner providing cloud infrastructure for Data Lake implementations (BigQuery) and AI-powered analytics solutions.
• CriteomajorTechnology or IntegrationTechnology partner for retargeting and personalized advertising solutions.
• FunnelmajorTechnology or IntegrationPartner for data aggregation and reporting solutions.
• TeadsmajorTechnology or IntegrationPartner for digital advertising and video solutions.
• BlackpepcoreStrategic or Co-development PartnerPart of the Intarget ecosystem of companies, providing specialized digital marketing services within the group.
• ux.boutiquecoreStrategic or Co-development PartnerPart of the Intarget ecosystem providing UX/UI design and user experience services.
• in:loyaltycoreStrategic or Co-development PartnerPart of the Intarget ecosystem providing loyalty and customer retention solutions.
• in:studioscoreStrategic or Co-development PartnerPart of the Intarget ecosystem providing content and video production services.
• Simple AgencymajorImplementation/ SI/ Consulting PartnerMedia agency partner collaborating on programmatic display campaigns for Benetton, utilizing Display & Video 360.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WPP plc: Global advertising holding company (Ogilvy, GroupM, VMLY&R) offering the full agency stack; competes with Intarget for the same enterprise clients at the upper end of the Italian and European market through scaled network capabilities.
• Accenture Song: Accenture's creative and technology consulting arm providing experience design, martech, and data-driven marketing at enterprise scale; competes with Intarget on integrated customer journey work for large Italian and multinational brands.
• Deloitte Digital: Consulting-led digital transformation and creative practice within Deloitte; offers comparable customer experience, marketing analytics, and CRM services to Intarget's enterprise clients, primarily through project-based engagements.
• Dentsu Group: Global advertising holding company providing integrated marketing, media, and customer experience services across international markets; relevant as a large-scale incumbent offering the same end-to-end journey solutions Intarget delivers.
• Publicis Groupe: Global communications holding company (Publicis Sapient, Leo Burnett, Starcom) operating at the intersection of data, technology, and creative; a comparable offering to Intarget's customer journey consultancy but at much broader scale.

Direct peers

• TSW S.r.l. Italian digital creative and performance agency delivering integrated marketing, content, and data-driven campaigns; comparable firm size and similar client verticals to Intarget in the Italian market.
• Alkemy S.p.A. Italian digital transformation and marketing communications company serving enterprise clients across multiple verticals; competes directly with Intarget for Italian enterprise mandates in data, e-commerce, and CRM-enabled marketing.
• A-Tono S.p.A. Italian independent advertising and digital communication agency with creative, media, and digital capabilities; directly comparable in service mix and Italian mid-market segment focus.
• Conversion E-com S.r.l. Italian digital agency specializing in e-commerce, programmatic advertising, SEO, and data analytics; overlaps directly with Intarget's Marketing and Data & Tech solution pillars for Italian and European brands.

Regional players

• Eskimoz: European SEO and performance marketing agency with offices in France, Italy, and the UK; comparable on the SEO, content, and full-funnel performance marketing side of Intarget's service portfolio but geographically focused on Western Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intargetnet
• YouTubeyoutube.com/user/InTargetGroup
• Facebookfacebook.com/intargetnet
• LinkedInlinkedin.com/company/624089
• Instagraminstagram.com/intarget_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intarget Group