What Ux Boutique does

UX Boutique is an Italian Experience Design agency operating as Pasquini Associati Srl, founded in 1997 and headquartered in Barberino Tavarnelle in the Florence metropolitan area, with a satellite office in Florence. The firm focuses exclusively on UX/UI design, user research, branding, accessibility, and conversion rate optimization for digital products including responsive websites, ecommerce, mobile apps, and software. It primarily serves Italian enterprise buyers (C-level executives, founders, and managers) across retail/ecommerce, fashion/sportswear, energy, automotive, fintech/blockchain, FMCG, beauty, and the public sector, with secondary segments covering startups, agencies, universities, and freelance designers.

The service portfolio spans the full UX lifecycle—strategy workshops, user research, heuristic UX Checkup, competitive UX Benchmark, information architecture, wireframing and prototyping, visual UI design, design systems, Service Design, MVP development, and Conversion Rate Optimization via A/B testing and heatmap analysis. Differentiated technical assets include a physical UX Lab equipped with Tobii eye tracking and a proprietary AI-based 'Five Second AI Prediction' (Visual Prediction) tool that uses neural networks to generate attention maps, areas-of-interest heatmaps, and clarity scores, marketed as statistically equivalent to testing 100-150 users at claimed 95%+ accuracy. The firm also operates Designforce (a dedicated rapid-response design task force), Build Your Own Design Team (outsourced design team construction and training), and Experience Academy (training courses, in-company programs, and a 50% scholarship track). Underlying technology is a stack of proprietary UX/UI design, research, accessibility (WCAG, European Accessibility Act), and CRO methodologies rather than a single software platform.

Revenue is generated through project-based professional services billed on quote-based pricing, supplemented by training revenue (Experience Academy), recurring team engagements (Designforce, Build Your Own Design Team), and book royalties from titles published with Franco Angeli and Hoepli (#CRO & UX Design, #UX Designer, Marketing e Comunicazione, Web Usability, #UX Writer, Il manuale Ninja del Web Marketing). Go-to-market is sales-led and content-driven: direct outreach, a 5% Referral Program, an Agency Partner Program and Freelance Program for white-label/outsourcing, and a thought-leadership engine spanning blog, free ebooks, UX-Letter newsletter, books, and a Spotify podcast. The firm reports 500+ projects, 100+ top-brand clients, 10M+ end users reached, and 5,000+ people trained, but does not disclose financial revenue or employee headcount.

Name

Ux Boutique

Legal name

Pasquini Associati Srl

Website

https://ux.boutique

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

UX Boutique (Pasquini Associati Srl) is an Italian Experience Design agency founded in 1997 offering UX/UI design, user research, CRO, accessibility, and AI-powered visual prediction services to enterprise, startup, agency, and academic clients.

Ownership category

akta.pro rank

Product category

UX/UI Design Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Industrial Design Services (541420), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Customer Experience (CX) & Journey Strategy (MPAAAFAI), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• UX UI design
• Experience design
• Conversion rate optimization
• User research
• Digital accessibility

Headquarters

HQ city

Barberino Val D'elsa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Consulting Services: Project-based professional services including UX/UI design, branding, UX strategy, user research, accessibility design, wireframing, prototyping, and design system development. Billed on project scope with quote-based pricing.
2. Training & Education: UX design courses and workshops offered through Experience Academy, including in-company training programs with customized curricula, plus coaching and mentoring services
3. Designforce & Build Your Own Team: Dedicated team services for rapid project execution and internal team building, with ongoing engagement and support components
4. Books & Publications: Revenue from published books on UX design, CRO, and web marketing through publishers like Franco Angeli and Hoepli

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

UX Boutique is a professional services design studio that sells UX/UI design, user research, UX strategy, conversion rate optimization (CRO), accessibility, product and service design, wireframing, prototyping, design systems, and usability testing engagements to enterprises, startups, and agencies. It also operates dedicated-task-force services (Designforce), internal team-building programs (Build Your Own Design Team), and training courses (Experience Academy). Revenue is driven primarily by project-based design consulting engagements with quote-based pricing.

Product overview

UX Boutique is an Italian Experience Design agency offering a comprehensive portfolio of UX/UI design services. The core offerings include UX & UI Design, User Research, UX Strategy, UX Checkup, UX Benchmark, Accessibilità, Visual Prediction (AI-powered predictive analytics), Usability Test, MVP, Product Design, Service Design, Wireframe & Mockup, CRO, UI Kit & Design System, Architettura informativa, and UX Co-Design Sprint. Additional service modules include Designforce (dedicated task force), Build Your Own Design Team, Experience Academy (training courses), Freelance Program, Agency Partner Program, Referral Program, and UX Lab with eye tracking. The agency serves enterprises, startups, agencies, universities, and freelancers across various industries.

Differentiator

Problem solved

Functional benefit

Brands

• Designforce: Task force dedicated to rapid and high-quality design projects
• Build Your Own Design Team
• Experience Academy
• Freelance Program
• Agency Partner Program
• Referral Program

Products and services

• User Research Research activities including user interviews, questionnaires, focus groups, usability testing, and card sorting to understand user needs and behaviors, sold to enterprises, startups, and agencies.
• UX Strategy Strategic design planning to align business objectives with user needs, delivered through workshops, persona development, and user journey mapping for organizations.
• UX Checkup Expert heuristic evaluation of website or app usability based on Nielsen's 10 usability heuristics, delivered as a detailed report of critical issues and redesign recommendations.
• UX Benchmark Competitive analysis service comparing direct and indirect competitor sites and apps to identify best practices and product requirements.
• Accessibility (Accessibilità) Digital accessibility services ensuring compliance with WCAG guidelines and the European Accessibility Act for websites and applications.
• Usability Test User testing sessions conducted remotely, in-person guerrilla style, or in UX Boutique's UX Lab with eye tracking technology.
• MVP Design Minimum Viable Product design service for startups and product teams to validate ideas, test in market, and reduce investment risk through prototyping and user testing.
• Product Design Complete digital product design combining functionality, aesthetics, and user value through research, workshops, and iterative prototyping.
• Service Design Service experience design across all customer touchpoints, including service blueprints, customer journey maps, and co-creation workshops.
• Wireframe and Mockup Prototyping services including wireflow, wireframe, and high-fidelity mockup design to validate concepts before development.
• CRO (Conversion Rate Optimization) Data-driven conversion optimization service combining heatmap analysis, session recording, A/B testing, and UX writing improvements for ecommerce and digital properties.
• UI Kit and Design System Design system creation defining UI components, guidelines, and component libraries for consistent brand identity across digital products.
• Information Architecture (Architettura Informativa) Information architecture service including navigation naming, site mapping, and user flow design for digital products.
• UX Co-Design Sprint Full-day collaborative workshop with stakeholders and end-users to solve specific design problems through guided exercises and facilitated sessions.
• Designforce (Dedicated Task Force) Dedicated task force of senior branding, UX, and UI experts for rapid and intensive project work with regular meetings, agile approach, prototyping, and testing.
• Build Your Own Design Team Service to build and train internal design teams, including talent recruitment, customized training programs, and ongoing mentoring for client organizations.
• Experience Academy Training Courses UX/UI design and branding training courses offered in classroom, in-company, and online formats with scholarships for eligible students.
• UX Lab (Usability Testing Laboratory) Physical usability testing laboratory with Tobii eye tracking technology for in-person and remote user testing sessions.
• Visual Prediction (Five Second AI Prediction) AI-powered predictive heatmap service using neural networks and machine learning to predict user attention and behavior on interfaces within 5 seconds, statistically equivalent to testing 100-150 users with 95%+ accuracy.

Quantifiable outcome

• 25+ years of UX experience
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• FIND (Findability)minorStrategic or Co-development PartnerStrategic partnership on the Twinset ecommerce redesign project, where UX Boutique collaborated with FIND on usability improvements for product pages, cart, and checkout flows.
• CegekaminorStrategic or Co-development PartnerCollaboration partner on the Q8 ClubQ8 loyalty program mobile app redesign project (iOS and Android), working together on experience design and visual concept.
• SDA BocconiminorOthersAcademic institution where UX Boutique founders serve as contract lecturers, providing practical UX design education.
• Università di SienaminorOthersAcademic institution where UX Boutique founders serve as contract lecturers in UX design and digital strategy.
• IED FirenzeminorOthersEuropean Institute of Design where UX Boutique provides guest lectures and workshops on UX design.
• 24Ore Business SchoolminorOthersBusiness school partnership for delivering UX design education to professionals and executives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huge: Digital experience agency offering UX design, product strategy, and transformation services to enterprise brands — directly overlapping capability and client base.
• IDEO: Global design and innovation consultancy offering UX research, product design, and experience strategy. Most direct comparable as a pioneering design boutique operating across enterprise and consumer engagements.
• Ustwo Studios: Digital product studio focused on UX/UI design, product strategy, and app development for enterprise clients — closely aligned boutique-style digital experience studio.
• Work & Co: Digital product agency delivering UX design, branding, and product development for enterprise clients including ecommerce and consumer brands — comparable service mix.
• Nielsen Norman Group: UX research and training firm offering usability consulting, UX certification courses, and thought leadership — directly comparable to UX Boutique's consulting-plus-academy model.
• Frog Design: Global product design and strategy firm delivering UX, branding, and innovation services to enterprise clients — overlapping service portfolio and customer segment.
• Experientia: European UX research and design consultancy with Italian roots, specializing in user research, service design, and experience strategy — comparable European boutique peer.

Broad incumbents

• Accenture Song: Global consultancy's experience design practice bundling UX/UI into large-scale digital transformation mandates — broader incumbent increasingly absorbing boutique UX work.
• McKinsey Design: Strategic design practice within McKinsey embedding UX research and design into enterprise strategy engagements — represents the consulting-firm competitive threat to UX boutiques.
• R/GA: Global digital agency offering design, branding, and technology services as part of a wider creative/consulting portfolio — broader incumbent with overlapping UX capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uxboutique
• LinkedInlinkedin.com/company/user-experience-boutique

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ux Boutique